CORNWALL LOCAL. Advertising Rates & File Specs. of the. The. News of the Highlands, Inc. P.O. Box 518 Cornwall, N.Y

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1 Advertising Rates & File Specs The CORNWALL LOCAL t h e Ne w s of the Hi g h l a n d s News of the Highlands, Inc. P.O. Box 518 Cornwall, N.Y Office: (845) Fax: (845) Pat Novak, advertising sales consultant pat.local@live.com Paula Argenio, advertising sales consultant paula.local@live.com M F. 8 a.m. to 4:30 p.m.

2 Advertising Rate Card Effective October 1, 2008 Published Weekly - Fridays Newspapers of Distinction Serving Eastern Orange County, N.Y. t h e Ne w s of the Hi g h l a n d s 4 Webb Lane Highland Falls, N.Y Phone: FAX: The CORNWALL LOCAL P.O. Box 518, 35 Hasbrouck Ave. Cornwall, N.Y Phone: FAX: Primary Circulation covering Towns of Cornwall, Highlands and United States Military Academy at West Point, NY A A PERSONNEL Joseph V.Gill, Vice President and General Manager The News of the Highlands, Inc. 35 Hasbrouck Avenue Post Office Box 518 Cornwall, New York Fax REPRESENTATIVES New York Press Service 1681 Western Ave. Albany, N.Y COMMISSION AND TERMS OF PAYMENT Agency rates: Add 15% to Open Rate. Accounts are due in full 30 days from invoice. ADVERTISING RATES (Individual) THE CORNWALL LOCAL / OR the news of the highlands OPEN Rate -- $7.70 Col. inch Contract Rates Col. inches - $7.10 Col. inch Col. inches - $ Col. inches - $ Col. inches - $ up Col. inches - $6.10 STANDING AD - NO changes 2 weeks - Open Rate/10% Discount 2nd ad 4 week minimum - $ week minimum. - $6.70 DINING GUIDE - $7.00 COMBINATION RATES (BOTH PAPERS) OPEN Rate -- $10.60 Col. inch CONTRACT RATES Col. inches - $ Col. inches - $ Col. inches - $ Col. inches - $ up Col. inches - $8.80 STANDING AD - NO changes 2 weeks - Open Rate/10% Discount 2nd ad 4 week minimum - $ week minimum - $9.40 DINING GUIDE - $9.70 Col. inch A BUSINESS DIRECTORY Cornwall Local - $ (3 months) - Effective October 1, 2008 News of the Highlands - $ (3 months) CLASSIFIED Minimum 20 words or less - $ weeks - $36.00 Both Papers: Minimum 20 words or less - $ weeks - $48.00 Additional words 25 each word DISPLAY CLASSIFIED RATES (Individual) DISPLAYED CLASSIFIED (boxed classified) (7 column format) THE CORNWALL LOCAL / OR THE NEWS OF THE HIGHLANDS OPEN RATE - $8.30 Col. inch Col. inches - $7.60 Col. inch 401 Col. inches & up - $6.60 Col. inch STANDING AD - NO changes 4 Weeks Minimum - $8.00 COMBINation rates (BOTH PAPERS) OPEN RATE - $11.70 Col. inch Col. inches - $10.50 Col. inch 401 Col. inches & up - $9.50 Col. inch STANDING AD - NO changes 4 Weeks Minimum - $10.80 COLOR RATES AND DATA Spot Color available in both papers Rates available on request PREPRINTED INSERT RATES 8 per piece or (on request) Size not to exceed 10 1 /2 x 12 Deadline - Call For Details Delivery of Inserts - Call For Details SPECIAL TAB SECTIONS 1/8 page (5 w. x h.) 1/4 page (5" w. x 5.5 h.) 1/2 page (horizontal: w. x 5.5 h.) (vertical: 5 w x h.) Full page (10 w. x 12-13/16 h.) R.O.P. MAKEUP REQUIREMENTS Minimum ad size for display 1 column by 2 inch

3 12. CONTRACT AND COPY REGULATIONS 1. Publisher reserves the right to reject or cancel any advertisements at any time. 2. Cancellations will not be accepted by publisher after closing date. 3. Publisher not bound by any terms or conditions, printed or otherwise, appearing on order blanks, advertiser s forms or copy instruction when in conflict with terms and conditions on publisher s rate card or policies Position cannot be guaranteed. No credit or allowances for position given. 8. All advertising set to simulate editorial content, must bear the word Advertisement. CLOSING TIMES: The Cornwall Local/ The News of the Highlands Tuesday at 11:00 A.M. is deadline for copy and cancellation. 4. Advertiser and advertising agency will indemnify and hold harmless The News of the Highlands, Inc., its officers, agents, employees and contractors, for all contents supplied to publisher, including text, representations, and illustrations of advertisements printed, and for defamation, invasion of privacy, copyright infringement and plagiarism. 5. The News of the Highlands, Inc. shall not be liable for failure to print, publish or circulate all or any part of any issue in which an advertisement accepted by the publisher is contained if failure is due to acts of God or government, strikes, accidents, lack of newsprint or other circumstances beyond the control of The News of the Highlands, Inc. 6. Publisher s liability for errors: The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher s liability for others errors or omissions in connection with any advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement MECHANICAL REQUIREMENTS SAU -- R.O.P. CLASSIFIED (6 Columns x 21 ) (7 Columns x 21 ) 1 Col Col Col Col Col Col Col Col Col Col Col Col Col Printed Offset: Reproduction proofs (slicks) required Halftone Screen: 85 max. line accepted. SPECIAL CLASSIFICATION/RATES No position guaranteed Political rates based on Open Rates Cash in advance only 16. CIRCULATION Zip Codes Publication Name Yr. Est. Pub. Day Price Audit Total Circulation Served (major) THE CORNWALL LOCAL 1888 Friday Paid Circulation P.O. Statement Available 12518, 12520, , 10917, 10953, 10930, THE NEWS OF THE HIGHLANDS 1891 Friday Paid Circulation P.O. Statement Available 10928, News of Distinction Serving Eastern Orange County, N.Y. 32 Central Valley Salisbury Mills Vails Gate Woodbury Highland Mills Mountainville Newburgh 55 Miles to New York City 9W Cornwall On Hudson Cornwall 9W 218 West Point 218 Highland Falls Ft. Montgomery 218

4 Specifications Our art department will create your ad to your specifications at no additional charge. Original photos, graphics and logos can be picked up by your ad representative or submitted via . The following information is for those who wish to submit ads or graphics via . Please note, this address is used soley by our art department. Please do not send press releases to this address. Please do not submit graphics without speaking to an account representative first. It is best to reach your ad representative by phone to schedule ad placement, discuss size options and rates. Please be aware that submitting your ad directly to the art department will not guarantee placement if you have not already discussed it with your ad representative. files to: Column Widths Advertising / Editorial 1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 7 col. 1/8: 5 w x h 1/4: 5 w x 5.5 h Inches Classifieds / Real Estate TABLOID Full: w x Picas 9p9 21p 32p3 43p6 54p9 66p 8p6 18p2 27p8 37p3 46p9 56p4 66p 1/2 - horizontal: w x 5.5 1/2 - vertical: 5 w x * FIle Formats PDF This is the preferred format to send a completed ad. All fonts must be embedded (not sub-sets). Please be sure to remove all security settings to enable us to import the file into our layout programs. Full color ads must be CMYK (not RGB). If an ad will run in black and white, please do not submit it in color. Finally, please submit your PDF(s) at 200 dpi dpi and to the actual size you wish it to appear in our publications. Adobe InDesign Currently, our art department creates all of our publications using Adobe InDesign CS3. We can accept InDesign files CS3 or lower. If you wish to send a file created in a more recent version of InDesign, please export your file as.inx before sending. Microsoft Word This is a very popular program that many people have on their computers. Unfortunately, it is not an ideal program to use for ad layout since fonts cannot be embedded, and the document will appear differently on each monitor. Yet, Word files can help us to get a basic idea of your ad as well as ensuring we have the correct text for your ad. However, we cannot guarantee we can recreate your ad exactly as it originally appears in Word. Please note that for both InDesign and Word, we will also require any graphic or photo elements used in your file, as well as typefaces (as we cannot guarantee we have the same, or similar, fonts in our systems.)

5 * FIle Formats (continued) Adobe Illustrator Our art department currenty uses Adobe Illustrator CS3. We can accept Illustrator files CS3 or lower. If you are submitting a file that includes text, please convert text to outlines before ing. Adobe Photoshop Our department also uses Adobe Photoshop CS3. We can accept Photoshop (.psd) files CS3 or lower. If you must submit a file that includes lettering, please rasterize the text before ing. JPG This is the preferred format for submitting photos through . In this case, it is best to send us the original file (unedited). Our art department will set up the photo and resolution for the best possible reproduction. When taking digital photos, it is best to use the highest quality setting available on your camera. If sending scanned images, be sure the resolution is at least 200 dpi and the image size set to approximate size used in the ad. Please, do not send GIF files or image files taken from the internet - especially if you do not have permission from the copyright owner. Internet files are not print quality and will appear pixelated and reproduce poorly when printed. reminders COLOR All color ads are to be CMYK. All Black & White ads and artwork should be sent grayscale. Camera Ready Ads Ad must be correct column width and height. All original photos should be supplied to be scanned again by our art department to avoid moires and other quality issues. Line Art Line art (such as pen and ink drawings or strictly black & white logos) should be set at a minimum of 800 dpi. As much as 1200 dpi if the art will appear larger in the final layout. Vector format is ideal for these types of graphics. Screens Please lighten screens and photos as they will always appear darker in newsprint. (When possible add a 30% gain to photos.) Troubleshooting If you get a message that your is undeliverable or that our mailbox is full, chances are that your file size is too big. Try to send attachments no larger than 3mb total in one . If sending a large quantity of files, break them down into multiple s. Be sure to attach all graphic files, do not paste them into the body of the message itself. This sheet is only intended to be a basic guide. If you need technical help, please contact our art department at * We can also accept files burned to CD or DVD, USB memory stick or Iomega Zip disks sizes 100mb or 250mb. Although, is preferable.

6 Advertising 1 col col col col col

7 Advertising 6 col.w x 6 h Quarter 3 col.w x 10.5 h

8 Advertising Half 6 col.w x 10.5 h

9 Advertising Full 6 col. w x 21 h

10 Classifieds / Real Estate 1 col col col col col col col. 11

11 TABLOID 1/8 Page: 5 w x h 1/4 Page: 5 w x 5.5 h

12 TABLOID 1/2 Page-horiz: w x 5.5 1/2 - vert: 5 w x 11.25

13 TABLOID Full Page: w x 11.25