Kaleva tablet newspaper (product planned) Evaluation and trial of the new concept and its usability

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1 D A Creating new media concepts for tablets Kaleva tablet newspaper (product planned) Evaluation and trial of the new concept and its usability Harri Heikkilä and Sami Pekkala, Aalto ARTS

2 Deliverable description KALEVA, the largest newspaper in the northern Finland and seventh largest overall, started developing a tablet magazine at the beginning of 2013 to attract new readers for the paper content. The development has been done in close co-operation with Aalto ARTS within the NextMedia program. In this deliverable, the different stages of the co-operation are presented. At Aalto ARTS, we have been advocating for an agile product development, meaning that the product development is an ongoing and iterative process where it is evaluated from the early stages to product launch and beyond. We were (and still are) involved from the planning stage to prototyping. It is important for the decision makers to see concrete alternatives of the product in the early stages of the development process. Our involvement begun in the early stage by consulting about possible options in content platforms. The most notable contribution from ARTS, which is also presented in this deliverable, was the layout for the new newspaper. The layout was chosen among lay-out proposals from Publication Design for Emerging Publishing Platforms. It was then refined and localised into a trial-version for Kaleva by Harri Heikkilä who presented in Oulu. This layout was made into a mock-up prototype by Kaleva, which has been the most recent step. D Creating new media concepts for tablets

3 Kaleva chose the layout for their new tablet paper among courseworks by Harri Heikkilä s students. (Konieczna & Puranen) Lay-out-option from Publication Design for Emerging Publishing Platforms -course by Konieczna & Puranen

4 Lay-out-option from Publication Design for Emerging Publishing Platforms -course by Korhonen & Kainiemi

5 Lay-out-option from Publication Design for Emerging Publishing Platforms -course by Korhonen & Kainiemi

6 Lay-out-option from Publication Design for Emerging Publishing Platforms -course by Korhonen & Kainiemi

7 Kaleva chose the layout for their new tablet paper among course works by Harri Heikkilä s students. This one was chosen for futher development. Lili Köves & Ma Luyi

8 Harri Heikkilä made adjustments to the layout with Kaleva. For example, logotype navigational indicators and color scheme were redesigned

9 Icons etc for interaction were formatted to suit better the editorial requirements.

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12 Uutiset Kotimaa Talous Ulkomaat Kulttuuri Urheilu Arttikkeli Teema

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17 Front Page Estuvisu Ulkomaat Uutiset Kotimaa Taulus Urheilui Kultuuri Artikkeli Theme PAGE 1/3 Ulkomaat Hovioikeus: Otisin asentajat saavat Artikkeli Hovioikeus: Estuvisu Ulkomaat Uutiset Kotimaa Taulus Urheilui Kultuuri Artikkeli Theme PAGE 1/3 Kultuuri Omakotitalon ikkunaan ammuskeltu Ulkomaat Hovioikeus: Otisin asentajat saavat Kultuuri Omakotitalon ikkunaan ammuskeltu Uutiset Guzenina-Richardson oikoi puheitaa Kootima Omakotitalon ikkunaan ammuskeltu Uutiset Guzenina-Richardson oikoi puheitaa Kootima Omakotitalon ikkunaan ammuskeltu Uutiset Guzenina-Richardson oikoi puheitaan Artikkeli Hovioikeus: Uutiset Gia que con reius dolorec taquiam invenet

18 Section Page Estuvisu Ulkomaat Uutiset Kotimaa Taulus Urheilui Kultuuri Artikkeli Theme PAGE 1/2 Estuvisu Ulkomaat Uutiset Kotimaa Taulus Urheilui Kultuuri Artikkeli Theme PAGE 1/3 Hovioikeus: Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista rikosepäilyä. Hovioikeus: Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista rikosepäilyä. Orio mosa qui culpa volo excea sincto eum ipsandi qui dolupta ecaborum. Omakotitalon ikkunaan ammuskeltu Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista... Hovioikeus: Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista... Omakotitalon ikkunaan ammuskeltu Hovioikeus: Guzenina Richardson oikoi puheitaan Guzenina Richardson oikoi puheitaan Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista... Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista... Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista... Juutalaisvastaisista kirjoituksista kaksi syyttäjällä, kolmas poliisilla. Jokilaakson poliisi alkoi tutkiaharvinaista...

19 Section Page Kultuuri 1/2 Kultuuri 1/2 Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp. Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus. Mossitem et explit utem evelia simint omnist. KOLMAS POLIISILLA Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus mossitem et explit utem evelia simint omnistr untiost rundit quisi Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp orehenis inte licil ilibustiis molorum a voluptat quam, core rerrumquae et esed quam eatur? Nus reri destias ex es cor alias intem iuntius, consequ odiscit vendae. Nem que volora inullor epudit ullaborest minto berit ea volorum enisque plaut fugitatectet etur rere volupta spistio. Ut pe pa perferr uptatia exerem eria natur am si ra que nis sum audio. Et ad quam quaerfe. AA A Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp. Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus. Mossitem et explit utem evelia simint omnist. AAA Ullitia conessitio volorendi re pra il minullabo. Agnis rem que cus idundi inusdae pra veliqua epedit porrorro d t i l tf i lit t V l i t t f itf ii i l t d l t l t KOLMAS POLIISILLA

20 Sliding discussion panel Section Page Kultuuri 1/2 BESSERWISSER KIRJOITTI KLO 03:30 Hissiasentajat ovat ahneita ay-. SUURVISIIRI KIRJOITTI KLO 03:38 Kultuuri 1/2 Mitä jos jäisit jumiin, kyllä ovat. Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp. Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus. Mossitem et explit utem evelia simint omnist. KOLMAS POLIISILLA Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus mossitem et explit utem evelia simint omnistr untiost rundit quisi Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp orehenis inte licil ilibustiis molorum a voluptat quam, core rerrumquae et esed quam eatur? Nus reri destias ex es cor alias intem iuntius, consequ odiscit vendae. Nem que volora inullor epudit ullaborest minto berit ea volorum enisque plaut fugitatectet etur rere volupta spistio. Ut pe pa perferr uptatia exerem eria natur am si ra que nis sum audio. Et ad quam quaerfe. AA A Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp. Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus. Mossitem et explit utem evelia simint omnist. AAA Ullitia conessitio volorendi re pra il minullabo. Agnis rem que cus idundi inusdae pra veliqua epedit porrorro d t i l tf i lit t V l i t t f itf ii i l t d l t l t KOLMAS POLIISILLA

21 24 Newsfeed Section Page Kultuuri 1/2 16:40 16:33 16:23 16:21 Puolan ympäristöministeriö kiistää suuren fosforivuodon Maailman kulttuurineuvosto palkitsi suomalaisia Törkyisen kalankasvattamon pyörittäjä tuomittiin terveysrikoksesta Sade syövytti tien reunan Pohjantien liikenne voi ruuhkautua Kultuuri 1/2 16:16 Iranin tuleva presidentti lupaa yhteistyötä 16:08 Suomalaissirkuksen katsojaluvut nousivat viime vuonna 15:51 15:47 15:35 Ruotsin jääkiekkoliiga Pudia venient laborunt Elitserienille aliaspit uusi offic nimi tet, quis dignim faceres sectum rae volorer isition sectemp. Valepoliisit ryöstivät pariskunnan Oulun keskustassa 15:29 listakärkeen 43 vuoden tauon jälkeen 15:18 Suomen sulkapallokärki Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere tähtää Rion olympialaisiin velibus. Mossitem et explit utem evelia simint omnist. KOLMAS POLIISILLA Poliisi käyttää asetta noin 40 kertaa vuodessa Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus mossitem et explit utem evelia simint omnistr untiost rundit quisi Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp orehenis inte licil ilibustiis molorum a voluptat quam, core rerrumquae et esed quam eatur? Nus reri destias ex es cor alias intem iuntius, consequ odiscit vendae. Nem que volora inullor epudit ullaborest minto berit ea volorum enisque plaut fugitatectet etur rere volupta spistio. Ut pe pa perferr uptatia exerem eria natur am si ra que nis sum audio. Et ad quam quaerfe. AA A 24h Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp. Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus. Mossitem et explit utem evelia simint omnist. AAA Ullitia conessitio volorendi re pra il minullabo. Agnis rem que cus idundi inusdae pra veliqua epedit porrorro d t i l tf i lit t V l i t t f itf ii i l t d l t l t KOLMAS POLIISILLA

22 Grids / Kultuuri 1/2 Kultuuri 1/2 Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer isition sectemp. Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer orer isition sectemp. Otisin asentajat ajat saavat arahan Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta qua- Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus mossitem et explit utem evelia simint omnistr untiost rundit menditem quisi Pudia qui venient aut laborunt Adita aliaspit que offic vero tet, de quis exerum dignim faceres harum sectum illupta rae volorer core isition sectemp pere velibus. orehenis Mossitem inte licil ilibustiis et explit molorum utem a voluptat evelia quam, simint core rerrumquae rrumquae omnist. et esed quam eatur? Nus reri destias ex es cor alias intem iuntius, consequ odiscit vendae. Nem que volora inullor epudit ullaborest minto berit ea volorum enisque plaut fugitatectet etur rere volupta spistio. Ut pe pa perferr uptatia exerem eria natur am si ra que nis sum audio. Et ad quam quaerfe. KOLMAS POLIISILLA Ullitia conessitio volorendi re pra il minullabo. Agnis rem que cus idundi inusdae pra veliqua epedit porrorro Sananvapaus dunt enim que laut Tus fugiam, ullore cus voluptat cusapelit, quid tem. ut eni Volupiet volupiciis ut faccus dolupta sit quamenditem faciis ni voluptas qui dolor aut Adita aut lam que et vero verum de am remodiscim exerum harum is acepe illupta e samet core as im pere se velibus consequi mossitem dolores aliqui et explit officimin utem evelia con pernatus simint omnistr im et offic untiost to ex rundit eliquos aut eum quisi il ium Pudia invendent venient ent et laborunt id qui comnis aliaspit atur offic am tet, aut quis aspis dignim int aligenda faceres sectum volore veniassimi, rae volorer que isition nitis sectemp aborem fugiaest. orehenis inte licil ilibustiis molorum a voluptat quam, core rerrumquae rrumquae et esed quam eatur? Nus reri destias ex es cor alias intem iuntius, consequ odiscit vendae. Nem que volora inullor epudit ullaborest minto berit Nus ea verae volorum nim eaque enisque veniam plaut volut fugitatectet que pelestecati etur ecati rere asit volupta ium hiliqui spistio. squam, Ut pe pa sum perferr soluptam uptatia inveliquam exerem eria que natur se- am quate si ra conem que nis quaesci sum audio. modisciur? Et ad quam quaerfe. Tatis cum quis rem ne remporpor mo venisim sitio ea sitam qui dolor alia volori numque doleseque poreperum Ullitia utem ex conessitio earum et volorendi que plicienim re pra re il num minullabo. faccupi Agnis citemo rem et que arum cus volupid idundi empore, inusdae tenimendest pra veliqua epedit faccullitae porrorro eumq- d uae tcaboris i consequia l tf cus i dipid ut arciliandi lit t di Vl nonet it optae tf consecate itf e consequatem. ii i l t Rum d l que tl videlique t venist, omnis aspel ipid est alignimo et earciis re, core aliaers pienti imus, optatur? Berferrum volupid quo cumet omnihilit dem quam evenimi, undipie nienisitium re, seceruptaqui bearumquo consectur? Odist eost quisquiatus eum hario. Fugit quasiminus eum, ilibus ea porrovi tatur, cullab intiam, et eum repro officti atium, malianditis volorio conetur alitaquam faccaborero ese conseces dolorec tatur? Borro consequi audisquunto uunto experovitem dollis verehen dessitia vent as ma eossite endebis intem volupiendis commolupta corerum quiae voluptio magnamus mus volorero quaspid usant. Num quo denihiliqui consequi ut aut ut occabor aut andae isquia cullab ilit enditibusdam digni ut qui tem que offic tenit, cuptaspe officitaquo et fuga. Eturemo lenimil ipsanditio que iumquis etur as sinti qui te sendis sam rerum fugit vendus, odit volendi omnime vel incita cum quiatinis is dus netur aut od explam. AA A Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus. Mossitem et explit utem evelia simint omnist. KOLMAS POLIISILLA Sananvapaus Tus ullore voluptat quid ut eni volupiciis dolupta quamenditem qui aut Adita que vero de exerum harum illupta core pere velibus mossitem et explit utem evelia simint omnistr untiost rundit quisi Pudia venient laborunt aliaspit offic tet, quis dignim faceres sectum rae volorer r isition sectemp orehenis inte licil ilibustiis molorum a voluptat quam, core rerrumquae et esed quam eatur? Nus reri destias ex es cor alias intem iuntius, consequ odiscit vendae. Nem que volora inullor epudit ullaborest minto berit ea volorum enisque plaut fugitatectet etur rere volupta spistio. Ut pe pa perferr uptatia exerem eria natur am si ra que nis sum audio. Et ad quam quaerfe. Ullitia conessitio volorendi re pra il minullabo. Agnis rem que cus idundi inusdae pra veliqua epedit porrorro dunt enim que laut fugiam, cus cusapelit, tem. Volupiet ut faccus sit faciis ni voluptas dolor aut lam et verum am remodiscim is acepe samet as im se consequi dolores aliqui officimin con pernatus im et offic to ex eliquos aut eum il ium invendent ent et id qui comnis atur am aut aspis int aligenda volore veniassimi, que nitis aborem fugiaest. Nus verae nim eaque veniam volut que pelestecati ecati asit ium hiliqui squam, sum soluptam inveliquam que se- quate conem quaesci modisciur? Tatis cum quis rem ne remporpor mo venisim sitio ea sitam qui dolor alia volori numque doleseque poreperum utem ex earum et que plicienim re num faccupi citemo et arum volupid empore, tenimendest faccullitae eumq- uae caboris consequia cus dipid ut arciliandi di nonet optae consecate e consequatem. Rum que videlique venist, omnis aspel ipid est alignimo et earciis re, core aliaers pienti imus, optatur? AAA Cuptatis sitatquodi officae seribusa etum sam et eosseque similluptat optat. Tasped quiaspel imaximus mus ad quas aspicium aliasperume sim eumquid uciendis etus sitinum ea quam ea inci- ma consed quia voluptaque aliciatem et qui temque omnis disqui que vid quam volendit as res ad minum re la cori denihilic tor res ea dolor molupie nihitia alis doluptis nones derectint facepta tintio quat ipic temporrunt voloreri inctas et aut vent facepudam dunt de poressedita consequatis s voluptassin pro beatem. Liquid quam, con rem. Itatum serchictaque ctaque volorepediae cum con pre nissimenit everunt uressim illorerupti to enihicaborum laut ari consequi velendion reperum volupta tisquas eliqui quiate cus dolupta erchitem quam incitisit am au- dignim adi a aut labore vellori onsequis et istio mossit landusame doluptatur sumet accusci psant. Id quia everum, into modipsae nest et esequam, earum derum rest fuga.

23 Fonts and Colors Adobe Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Estuvisu Ulkomaat Uutiset Kotimaa Taulus Kultuuri Urheilui Artikkeli Theme PAGE 1/3 Ulkomaat Hovioikeus: Otisin asentajat saavat Artikkeli Hovioikeus: Kultuuri Omakotitalon ikkunaan ammuskeltu Uutiset Guzenina-Richardson oikoi puheitaa Kootima Omakotitalon ikkunaan ammuskeltu Uutiset Guzenina-Richardson oikoi puheitaan

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