2011 Local Content and Service Report to the Community

Transcription

1 2011 Local Content and Service Report to the Community Bay Area audiences increasingly turned to KQED last year. With volatile national and world economies and political unrest across the globe, our audiences found depth and context and a trusted source of information through KQED. Bay Area residents know they can depend on KQED for insightful reporting and for providing details beyond the sound bites. The media world is rapidly changing. New approaches are necessary to fill in the gaps left by cutbacks in other media and to engage with emerging new technologies that enable our audiences to experience our content anywhere, any way, and anytime. The team at KQED is innovating, adjusting and expanding every day to meet our communities needs.

2 2011 Local Content and Service Report to the Community 2 of 9 In recent months, KQED Public Radio became not only the most-listened-to public radio station in the nation, but the most-listened-to radio station in the Bay Area, a considerable achievement for a non-commercial public station. Equally impressive, KQED Public Television has gone against the national curve by increasing viewership, which often places us as the most-watched public television station in America. Usage of KQED s online and mobile services has more than tripled in the past 18 months and that was before the launch of the KQED iphone app in early October. Our innovation carried us even further with the development of public media s first radio Pledge Free Stream, and our reach continues to expand through the use of social media, with thousands of friends and subscribers on Facebook, Twitter and our interactive blogs. Increasingly, we are partnering with other organizations to meet the growing demand for informed content and to reach new audiences. Over the past year, new local and national partnerships have included the Public Insight Network, enlisting local residents as part of KQED s newsgathering operation; Networked Journalism with hyper-local news sites like Oakland Local and Berkeleyside that help keep local neighborhoods under the microscope; the Computer History Museum, whose lecture series about tech luminaries found a new life on our airwaves, and the launch of an expanded service to support teachers with the most up-to-date digital learning tools through PBS LearningMedia. KQED s mission is to serve the people of the Bay Area with programming that informs, educates and entertains. Through partnerships, events, programming and the use of emerging technologies, we re poised to serve generations to come.

3 SM 2011 Local Content and Service Report to the Community 3 of 9 Science Picture: QUEST Seed Pack In its sixth season, QUEST, KQED s multi-media science, nature and environment series continues to break new ground in education, and on television, radio and the Web. Partnering with 19 leading Bay Area science institutions, QUEST not only helps bring context, depth and understanding to a wide array of scientific discoveries taking place in our community, but also brings STEM curricula-based learning tools to classrooms across the region. Additionally, in a pilot program funded by the Corporation for Public Broadcasting, QUEST has been working closely with five public media partner stations to expand its science reporting model nationally piloting the production of a variety of science and environment stories on radio, television and online, including the creation of educational materials aligned with state science standards. A ten-part QUEST series is now broadcasting in Seattle, Cleveland, North Carolina, Wisconsin and Nebraska and is serving as a model for future collaborations. QUEST Local Partners Precourt Institute for Energy at Stanford University UC Berkeley Natural History Museums UCSF, Bay Area Science Festival

4 2011 Local Content and Service Report to the Community 4 of 9 The Arts KQED is arts central, celebrating the wide array of art being created in the Bay Area. Through its multiple platforms of television, radio, internet and education, KQED brings focus and exposure to arts groups of all sizes and creative endeavors. By building enterprising partnerships with some of the Bay Area s largest performing arts organizations, including the San Francisco Symphony, San Francisco Opera and San Francisco Ballet, KQED has extended their reach and allowed more Bay Area residents to experience the arts than ever before. From the Symphony s Keeping Score, to Great Performances: San Francisco Ballet: The Little Mermaid and KQED s own mini-documentary shown during the inaugural PBS Arts Festival, The Art of Doing it Yourself, KQED showcases the San Francisco arts scene nationally and has helped establish PBS as the home for arts programming. Picture: Keeping Score

5 2011 Local Content and Service Report to the Community 5 of 9 Education KQED Education produces digital media learning objects, distributes these on KQED.org, itunes U, PBS LearningMedia and other places, and trains educators in using and making media for learning. KQED Education, whose main focus areas are arts, STEM and news, makes video, audio, interactives and other rich media available for educators, parents and the public, all for free. Recognizing the growing use of technology in the classroom, KQED Education, along with KQED Public Radio and KQED.org, launched the MindShift blog, which examines the future of education and how students will learn. MindShift includes original features about trends in education focusing on the impact of technology on everything from the way the brain is wired to how it s democratizing high-quality education. The blog s popularity continues to grow. In addition to being featured on The Huffington Post, as of October 2011, it was averaging 100,000 page views per month, had 1,200 Twitter followers and hundreds of Facebook fans. KQED Education s media technology team, which helps teachers learn to use new technology in the classroom, produces the EdSpace blog. Through the perspective of educators, youth and education professionals, the blog features professional development and personal stories serving diverse learners from a variety of backgrounds and circumstances.

6 2011 Local Content and Service Report to the Community 6 of 9 Innovative Technology The Bay Area is home to innovators and many of the world s leaders in emerging technologies. KQED is no exception using technology advancements to create new and better services for audiences. To wit, KQED pioneered public media s first radio Pledge Free-Stream. Through this online stream, members were able to login and listen to our award-winning radio service without fundraising intermissions. KQED.org also launched the KQED iphone app, a one-stop destination for all things KQED. Features include live streaming of KQED Public Radio, news headlines and daily blogs, schedule information for television and radio, a video player to watch KQED-produced television programs, an event calendar and KQED Perks, a geo-targeted member benefit directory.

7 2011 Local Content and Service Report to the Community 7 of 9 Community Engagement Bringing programming directly to our audiences wherever they live, has enabled KQED to reach deep into many of the Bay Area s diverse populations. Through dozens of screenings, panel discussions and education workshops each year, we strive to elevate the discussion and bring focus to important stories being told on our airwaves. Working with American Experience, KQED created two dynamic events in 2011 around the programs Freedom Riders and Stonewall Uprising. Partnering with the Ella Baker Center, the Museum of African Diaspora and The Oakland Museum, we offered two screenings featuring actual Freedom Riders interviewed onstage by legendary journalist Belva Davis. In June, KQED celebrated the Bay Area s LGBT community with a free screening of Stonewall Uprising and the KQED-produced story of an earlier West Coast uprising, Screaming Queens. A capacity crowd of 1,300 at the famed Castro Theatre included community members of every generation sharing common history.

8 2011 Local Content and Service Report to the Community 8 of 9 Partnerships KQED built an innovative editorial partnership with the Center for Investigative Reporting (CIR). The multi-platform initiative included reporting and distribution for investigative reporting of matters of importance to California through CIR s California Watch initiative, KQED News and The California Report, KQED s statewide news service. Regular reports for radio and online were produced by a reporter/producer shared by KQED and CIR. In addition to his own reporting, the shared staff member helps to produce radio stories by and interviews with CIR reporters for KQED News. The partnership also produced for radio, television and online, a series of reports examining the above ground and underground worlds of marijuana production and sales in California. Another multiplatform series, On Shaky Ground, revealed the results of a 19-month investigation into the seismic safety of California Public Schools. Radio reports were fused together with 30-minute television specials and engaging interactive tools that included a table detailing Bay Area schools earthquake vulnerability and a range of what if? scenarios helping residents know what to expect in quakes of various sizes. Both the television and radio programs were distributed statewide.

9 2011 Local Content and Service Report to the Community 9 of 9 Channels 9.1, 54.2, & Monterey (KQET) Comcast 9 and HD 709 Channel 54.4 Comcast FM San Francisco 89.3 FM Sacramento (KQEI) KQEDnews.org Channels 54, 54.1, 9.2, & Monterey Comcast 10 Channel 9.3 Comcast 190 V-me Channel 54.3 Comast 189 Channels 54.5 & 25.3 Comcast 191 & 621 kqed.org/education Follow KQED on