August 20 to 22, :00 to 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibitors.

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Prudence Darlene Andrews
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1 THURSDAY August 22, 2013 withdrawal of credentials: 08:00 AM Media trends Mod: Claudio Younis SET/ Eletro Equip Consumption: what will be the future scenario? Open TV Pay TV Production of video and Internet Social TV Mod: Andre Barbosa SET/ EBC R&D Mod: Fred Rehme SET/ RPCTV Mod: Luiz Gurgel SET/ TV Jornal - PE Otts and Connected TVs Harmonization of content Broadcast x Broadband Mod: David Brit SET/ TQTVD Loudness Mod: Alexandre Sano SET/ SBT Transmedia Mod: Rodrigo Arnaut SET/ TV Globo Turial: Analysis of Link and New Technologies for Satellite TV Broadcasting Mod: J R Crisvam SET/ UNISAT/ UFF/ UFRJ HOT TOPICS Target Advertisement Mod: Marcelo Azambuja SET/ Globocom Mod: Eduardo Bicudo SET/ EBCOM Mod: Mod: Eduardo Bicudo SET/ EBCOM August 20 22, :00 20:00 PM - Broadcast & Cable EXHIBITION Visit this international show with more than 130 exhibirs 1

content Broadcast x Broadband Mod: David Brit SET/ TQTVD Loudness Mod: Alexandre Sano SET/ SBT Transmedia Mod: Rodrigo Arnaut SET/ TV Globo Turial: Analysis of Link and New Technologies for Satellite

2 Media trends Mod: Claudio Younis SET/ Eletro Equip Consumption: what will be the future scenario? Open TV Pay TV Production of video and Internet Mod: Luiz Gurgel - SET/ TV Jornal - PE Social TV Mod: Andre Barbosa -SET/ EBC R&D Mod: Fred Rehme - SET/ RPCTV 2

Open TV Pay TV Production of video and Internet Mod: Luiz Gurgel

3 Otts and Connected TVsHarmonization of content Broadcast x Broadband Mod: David Brit - SET/ TQTVD Loudness Mod: Alexandre Sano- SET/ SBT Transmedia Mod: Rodrigo Arnaut - SET/ TV Globo Turial: Analysis of Link and New Technologies for Satellite TV Broadcasting Mod: J R Crisvam SET/ UNISAT/ UFF/ UFRJ Analysis of Satellite Link In this mini-turial will be present the technical concepts involved in a satellite link for digital TV transmission at different resolutions The presentation will also address the standards for digital TV transmission via satellite, technical concepts and typical costs involved for contribution and distribution of audiovisual content Greater emphasis will be given new technologies for increased spectral efficiency and thus reducing bandwidth associated with streaming content We will also discuss the alternatives and scenarios for decision of broadcasters, including economize at daily operations, or seize the opportunity and migrate directly Full-HD without higher increase in costs Actual case studies will be presented 3

involved in a satellite link for digital TV transmission at different resolutions The presentation will also address the standards for digital TV transmission via satellite, technical concepts and

4 Advanced modulations ("Post-DVB-S2") and RF Carrier ID Speaker: Bart Van Utterbeeck - NEWTEC The DVB Consortium is poised set a new standard more advanced extend the current DVB-S2 standard, with expected publication in 2013 With new orders of modulation are obtained more bits / symbol, and especially with the use of advanced filters can increase spectral efficiency, bringing new perspectives TV broadcasters in terms, both with external input, such as distribution, internalization Digital TV and the TV broadcasts Next Generation During the presentation following pics will be elaborated: What is the meaning of "modulation constrained"? Difference between linear channel and nonlinear channel on the satellite, and what is the potential impact on the modulation schemehow advanced filters can increase efficiency in satellite; - Adoption of 16APSK modulation on DSNG market in Brazil; - Potential of 32APSK and 64APSK During this mini-turial, you will have the opportunity learn about these new techniques, associated technologies and how enjoy the advantages and benefits Also covered will be the subject RF Carrier ID approved by DVB Ultra HD Satellite TV, Ka-Sat and NewsSpotter Full IP-SNG for Ka Band Speaker: Cristiano Benzi - Eutelsat / France This mini-turial will start with explanations of the most recent trials and innovative experiences in TV broadcast Next Generation It will be covered the UltraHD TV studies with the first broadcast realized in Europe 8K TV "SuperHivision" by satellite in collaboration with NHK, BBC, RAI and EBU and Channel Demonstration 4K TV now on air by Eutelsat 10A satellite After that, it will be cover the use of Ka-band for professional TV and video consumption applications The presentation will end with a brief introduction of NewsSpotter, the innovative, light and full-ip system which is revolutionizing SNG in Ka Band in Europe HOT TOPICS Target Advertisement Mod: Marcelo Azambuja SET/ Globocom Mod: Eduardo Bicudo - SET/ EBCOM Mod: 4

TV broadcasters in terms, both with external input, such as distribution, internalization Digital TV and the TV broadcasts Next Generation During the presentation following pics will be elaborated:

5 R& D Mod: Carlos Nazareth SET/ INATEL 5

SET CONFERENCE 2013 AUGUST 19, 20, 21, 23 - CENTRO DE EXPOSIÇÕES IMIGRANTES SÃO PAULO SP - BRAZIL

SET CONFERENCE 2013 AUGUST 19, 20, 21, 23 - CENTRO DE EXPOSIÇÕES IMIGRANTES SÃO PAULO SP - BRAZIL August 19,2013 - Monday - 11:30 AM to 01:30 PM Monday August 19, 2013 withdrawal of credentials: 08:00 AM to 05:00 PM BIG DATA CLOUD COMPUTING, + Mod: Emerson Weirich SET/ EBC NEWS: PRODUCTION AND TECHNOLOGY