RHS FLOWER SHOW CARDIFF 2015

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1 RHS FLOWER SHOW CARDIFF 2015 From Hordaland to Cardiff: A Norwegian Garden in Wales designed by Victoria Wade, 2014 RHS FLOWER SHOW CARDIFF 2016

2 Why exhibit at the RHS Flower Show Cardiff? Every April, the gorgeous Bute Park within the grounds of Cardiff castle is transformed into a spring festival of gardening. As the first outdoor event in the RHS shows calendar, RHS Flower Show Cardiff regularly attracts a keen gardening audience of 22,000, with attendance increasing year on year. Show Gardens remain a highlight of the event showcasing the best in Welsh design talent and overflowing with inspiring ideas for visitors to take home. China Tea by Sue Thomas, 2014 The show celebrated its 10 th Anniversary in 2014 and continues to grow as a fun and vibrant event synonymous with horticultural excellence. Exhibiting at Cardiff was the best launch for our business that we could have hoped for and such a good advert, we hope to be back again next year Victoria Wade Landscapes A Haven of Edible Delights by Tony Danford & Chris Smith, 2014 Event dates 2016 Friday 15 Saturday 16 April 10am 5.30pm Sunday 17 April 10am 4.30pm* A Woodland Garden, designed by Andrew Fisher Tomlin & Dan Bowyer, sponsored by JCB - Best Show Garden 2014 *Plant sell off at 4pm

3 Why design a Show Garden? Engage Engage with an enthusiastic gardening audience and take advantage of the market research opportunity to find out what clients are really looking for. Network with other industry professionals such as suppliers, contractors and professional bodies to build your professional contacts. Upcycle by Victoria Wade and Andrew Nicol, 2013 Designing a garden at an RHS show offers numerous benefits and opportunities to promote you and your business. As well as having the chance to achieve a coveted RHS medal, a garden offers a creative opportunity to engage with visitors, experiment with new ideas and grow your industry contacts. Show Gardens leave a lasting legacy, being remembered well after the event. All garden space is allocated free of charge allowing budget to be dedicated to realising the design and promotional activities. Promote Utilise your garden as a 3D business card showcasing your services to potential clients. Improve your self promotional skills and transfer back into your business Gain valuable photos of your work to add to your portfolio and website. Achieve an RHS medal, a mark of quality recognised worldwide. Keep your story going after the event and build your garden legacy by working with communities, charities or housing associations to rehome the garden in full or part. Develop Seize the opportunity to challenge yourself, realise your strengths and experiment with new ideas and materials. Benefit from the supportive application process, fantastic show camaraderie and judgingfeedback. A garden can be a great opportunity for team building and relationship strengthening within your business or between organisations. Off the Shelf by Gaynor Witchard, 2012

4 Designer case studies Victoria Wade of Victoria Wade Landscapes Fresh from Sheffield University s Landscape Architecture MA and having just set up her own business, Victoria s first Show Garden Upcycle made a statement at the 2013 Cardiff Show achieving a Gold medal. Gaynor Witchard of Gaynor Witchard Garden Design Following a change of career, Gaynor first exhibited at Cardiff in She went on to launch her own business and built a further three gardens, two of which have been awarded the Best Show Garden award. The garden we built in 2012, called 'Off the Shelf', has been requested four times so far since the show - two have been built, one is currently under construction and another is on our waiting list. It's not only the 2012 show garden which has drawn attention though - I am still getting requests for gardens I exhibited two years ago! People keep the leaflets and booklets and, when the time is right, they contact me for a design. The show was the best start for my business I could have ever hoped for. Our garden generated a lot of interest from both the visitors and in the media including being invited to chat about my garden on the BBC Radio Wales breakfast show. In the weeks that followed the show we had so many enquiries which lead to a jam packed year full of work, designing and building gardens in and around Cardiff. I have had so much fun exhibiting at the show over the past two years and have made some great friends, from fellow designers and exhibitors, to contractors, site staff and the RHS team. My business would definitely not be where it is today without the RHS Flower Show Cardiff and I could not be more grateful for the support and encouragement the RHS have given me over the past 2 years.

5 Why invest in a Show Garden? Investing in a Show Garden at the RHS Flower Show Cardiff entitles exhibitors to special benefits: Engage Engage enthusiastic visitors in a creative and impactfulway. Publish a full page listing in the Show Catalogue (22,000 copies circulated) including half page editorial, artist illustration and exhibitor contact details. Urban Oasis by Chris Beardshaw, sponsored by Marks & Spencer, 2012 All garden space at the show is allocated free of charge allowing budget to be dedicated to realising the design and promotional activities. The key benefits of investing in a garden are: Engage with show visitors. Promote with excellent PR and media coverage. Entertain clients and guest with tickets to the show and bespoke after hours opportunities. Support the horticultural industry and RHS charitable purposes to continue to inspire and educate people about gardening. Publish a full garden listing page on the RHS website with link to sponsor website. Engage with RHS members using the RHS media platforms: RHS online, social media accounts and The Garden Magazine. Promote Show Gardens are a key attraction at the show and attract media attention before, during and after the event. A garden is a perfect opportunity for unique brand integration, product placement, data capture and market research. Entertain Show Garden sponsors benefit from an allocation of complimentary show tickets to invite key client s and guests. Enjoy the opportunity to purchase unlimited additional tickets to the show at preferential RHS member rates. Theatre of Learning by Cardiff City Council & Bridgend College, 2014 Support Utilise a Show Garden to support your local community, fulfil a charitable purpose or act as a company team building experience.

6 Engage Our visitor profile RHS Flower Show Cardiff April 2014 The RHS Flower Show Cardiff attracts an average of 22,000 visitors who attend the show over the three days. As well as having a core regional audience from Wales we also welcome visitors travelling from Bath, Bristol and the South West. Socio-economic Profile ABC1 83% Other 17% Gender ratio Female 70% Male 30% A core salaried audience aged between 35 and 65 with high spending power with up to 82% who buy or order at the show. A loyal audience up to 80% who will visit again in the future. Naturalistic by Harry Rich

7 Promote The circulation of media coverage at the RHS Flower Show Cardiff 2014 reached 28 million people. Show Gardens offer sponsors both PR and media opportunities in addition to ensuring strong visibility at the Show. Broadcast media The show enjoys live reports from ITV Daybreak, BBC News Online, BBC Radio Wales, BBC One Show, ITV Wales and S4C, a Welsh speaking TV channel broadcast two programmes reaching 57,000 people. Print media Features in national publications include The Daily Express, The Sun and The Daily Mail. Regional publications covering the show include The Western Mail, South Wales Echo, South Wales Evening Post, The Bristol Post, Amateur Gardening Magazine & Buzz Magazine. Lifestyle publications also featured the show including Grazia, The Lady and Country Life. #rhscardiff RHS online and membership The RHS has a membership of over 425,000 with a high socio-economic profile. Coverage of the show is featured on the RHS website before, during and after the event The show is promoted through the RHS social media has over 65,000 followers on Twitter and the RHS s page on Facebook is liked by over 67,000 Facebook members.

8 If you would like to find out more about being part of the show or to discuss your options please call or Katie Draper on the details below: Katie Draper Show Manager RHS Flower Show Cardiff Tel: The Royal Horticultural Society 80 Vincent Square London SW1P 2PE rhs.org.uk A Taste of Things to Come designed by Anthea Guthrie, 2014