The future of performance marketing
|
|
|
- Jeffery O’Connor’
- 7 years ago
- Views:
Transcription
1 The future of performance marketing Alex Baker Commercial Manager Charles Voyagis Account Strategist Steve McMahon Sales Manager August 2015
2 $198b sales transactions analyzed in b+ ads served in m internet users reached monthly 1 $12bn post-click client sales generated 2 10,000+ PUBLISHERS (Exchange & Premium) 130+ COUNTRIES 7,800+ ADVERTISERS 90% RETENTION RATE 3 R&D REPRESENTS 40% OF THE WORKFORCE 1 2nd in ComScore global rankings - March 2014 ComScore report 2 in 12 months preceding June 30, Annual rate 2
3 Performance Marketing What is it? ROI Based Upper-Funnel-Search, EDM, Affiliate, Display Performance Display Lower Funnel-Performance Display (Criteo) Affiliates Conversion EDM Offline Search Conversion 3
4 Complexity is the New normal 4
5 Mobile Making the most of your growing audience 5
6 Total time spent online Bn Minutes Tablet Smartphone Desktop From 2010 To 2013 Source : Total U.S. Internet Usage in Minutes in may (Billions), Comscore MMX Multi-Platform, August 2013 OR SIT AMET 6
7 Luckily, no one buys anything on mobile devices right? 7
8 Ecommerce market UK 20% 15% 10% 5% 0% Q1 2011/12 Q2 2011/12 Q3 2011/12 Q4 2011/12 Q1 2012/13 Q2 2012/13 Q3 2012/13 Q4 2012/13 Q1 2013/14 Q2 2013/14 Total e-retail E-retail excluding mobile Source : Capgemini Consulting september
9 Weekends are even more dramatic In the AU 33% of ecommerce sales on Saturday are from Mobile devices 9
10 Historically Mobile marketing has been hard for a few reasons 10
11 1. Complexity: Mobile is four different worlds Mobile Browsing In-App ios ANDROID ios ANDROID 11
12 2. Lack of standards No targeting No Flash No equivalent of a URL for apps You can t do individually personalised ads on mobile devices Generating real-time creatives that look the same on thousands of devices isn t possible You can t deeplink from an ad to a specific page within an app 12
13 The world is different now! 13
14 Standards are emerging! No Flash No equivalent of a URL for apps HTML 5 Ads Deep linking 14
15 Adspend is shifting to mobile % digital adspend on mobile 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% US UK DE 15
16 X-Device What s it all about? 16
17 Mobile has been a journey for Criteo 2008 July 2013 Dec 2013 Jan 2014 April 2014 Criteo launches performance display Criteo acquires Ad-X Tracking. Allows in app mobile tracking Criteo launches Mobile Web for non-ios devices Criteo launches in-app solution, based on Ad-X Tracking Criteo launches full Mobile Web solution including ios Full mobile solution for individual devices Desktop In-App Android mobile browsers In-App All mobile browsers 17
18 Cross device is a reality MULTI-DEVICE USAGE Canada IS GROWING! USA Average # of devices per person by country UK Germany APAC >4 2 Source: 1 Sophos January 2013 Source: 2 CMO Innovation Cisco VNI editors Global July IP 2014 Traffic Forcast, By 2017, there will be 5 devices for every Internet user.
19 Criteo provides Cross Device at scale Scale Criteo leverages anonymous data from 7,000+ advertisers globally R&D Power 1 Solution 300+ dedicated R&D team Mobile leadership Criteo generates $1BN+ in Post Click sales on Mobile Privacy Industry leading transparency across multiple devices
20 Cross-device delivers More Volume & More Relevant Ads WITHOUT CROSS DEVICE Seen as a different user: No additional volume
21 Cross-device delivers More Volume & More Relevant Ads WITH CROSS DEVICE Seen as the same user: x BETTER PREDICTION & RECOMMENDATION Better understanding of user behaviour
22 Our key differentiator EXACT MATCH ONLY & AT SCALE 100% ACCURATE
23 Local Cross-device insights
24 Cross Device is working! 21% uplift in desktop sales from users clicking on a desktop ad and then converting on mobile or tablet device (if they click on desktop it s attributed as a desktop sale) 34% uplift in mobile and tablet sales from users clicking on a mobile ad and then converting on desktop (if they click on mobile it s attributed as a mobile sale) *Data since launching Cross Device in April
25 Conclusion Complexity Mobile sales Mobile marketing Exact match personalization Criteo s crossdevice is the New normal are 32% today has caught up is best: Apple and Android. is ready for you to engage Browser and inapp. 25
26 Thank you!
Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
State of Mobile Commerce.
State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways
State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
Travel Flash Report. Booking on mobile goes mainstream
Travel Flash Report. Booking on mobile goes mainstream SEPTEMBER 215 1 TRAVEL FLASH REPORT: BOOKING ON GOES MAINSTREAM Introduction. Since 214, Criteo has analyzed more than 1 billion bookings generated
Mobile Flash Report. Incremental Marketing Opportunities for Advertisers
Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
Mobile Advertising 2012. Duncan Fisher
Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate
State of Mobile Commerce.
State of Mobile Commerce. Leading mobile retailers dominate - and the gap is growing Q4 2015 FEBRUARY 2016 Executive summary Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile is
State of Mobile Commerce
State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates
ecommerce Industry Outlook 2015.
ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets
ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime!
ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! Here s to a fantastic 2016! 2016 will be another amazing year for the ecommerce industry, as consumers increasingly
MOBILE RETARGETING BEST PRACTICES
MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above
State of Mobile Commerce. Q1 2015
State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce
State of Mobile Commerce Growing like a weed
State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile
TABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
Affiliate Marketing for Mobile Apps. Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays
Affiliate Marketing for Mobile Apps Peter Hamilton Partner / CMO Email: peter@hasoffers.com Twitter: @PeterHamilton #AMDays BOOM!!! Mobile Devices: More Mobile Phones than Humans on Earth More Smart Phones
AdWords Enhanced Campaigns. Guide: February 2013. For more info: info@the-media-image.com SA Office: +27 021 461 0715 UK Office: +44 207 183 2645
Guide: AdWords Enhanced Campaigns February 2013 For more info: info@the-media-image.com SA Office: +27 021 461 0715 UK Office: +44 207 183 2645 www.the-media-image.com/blog 1 Background On February 06,
SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST
THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just
U.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
Android App Marketing and Google Play
Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.
CONVERSANT Online Solutions for Offline Businesses
CONVERSANT Online Solutions for Offline Businesses CONVERSANT AN INTRODUCTION!! See 3x more transactions in Europe than Amazon!! 3 rd largest global digital business by reach Comscore!! Conversant manage
Managed Pay per Click Advertising Google Adwords
Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the
Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies
How Mobile Ad Tracking Impacts App Marketing Results Comparisons, advantages and limitations of today s ad tracking technologies Advertising Identifier Facebook ID Android Referrer Digital Fingerprinting
Retail Mobile Pulse Survey:
Retail Mobile Pulse Survey: Understanding Retailer Perspectives and Investments In partnership with Digiday FEBRUARY 2015 Introduction The continued fragmentation of a consumer s path to purchase across
Evolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012
Evolving Digital Metrics The vgrp & improved online campaign measurement ALEX BANKS, MD Brazil - VP Latin America December 2012 comscore is a Global Leader in Measuring the Rapidly Evolving Digital World,
MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved
February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and
AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING
AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING Audience Management Audience management is the discipline of identifying, sizing, and tracking
zanox Mobile Performance Barometer 2015:
zanox Mobile Performance Barometer 2015: Mobile transactions reached a new peak in Q4 2014 (smartphone and tablets) with growth rates of 128% from September 2014 to October 2014 Tablets are responsible
Leading Edge: Mobile Advertising
Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,
A Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform
THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property
LinkedIn Marketing Solutions Platform Overview 1
LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the
Paid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail
www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail
DIGITAL MARKETING DIGITAL MARKETING. Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps MESSAGE TO THE MASS!!
DIGITAL MARKETING MESSAGE TO THE MASS!! By: Don Phravorachith Date: February 21, 2013 DIGITAL MARKETING Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps 1 PROS &
FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
WEBSITE AND MOBILE OPTIMIZATION FOR FINANCIAL SERVICES COMPANIES: Enhancing the Online Customer Experience
WEBSITE AND MOBILE OPTIMIZATION FOR FINANCIAL SERVICES COMPANIES: Enhancing the Online Customer Experience IN THIS ISSUE: 3 4 THE OPTIMIZATION LIFECYCLE SPECIFIC OPTIMIZATION EXAMPLES FOR FINANCIAL SERVICES
Mobile Advertising Insights Q3 2013
Mobile Advertising Insights Q3 2013 Market Color Highlights Pricing in Q3 has held near all-time highs, defying traditional summer slowdown with Competitive Factor up 30% ecpm increased 9% Q/Q, maintaining
CAPITALIZING ON THE MOBILE OPPORTUNITY IN AFFILIATE MARKETING
CAPITALIZING ON THE MOBILE OPPORTUNITY IN AFFILIATE MARKETING June 2015 Contents Understanding the Biggest Opportunities in Mobile 4 Mobile Commerce (mcommerce) 4 Location-Based Mobile Tracking 5 Cross-Device
Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT
Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer
Measurement A Marketer s New Toolkit
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
Mobile Devices and API. Alex Solonenko, Director of SD Pascal Laumet, Director of Product Development
Mobile Devices and API Alex Solonenko, Director of SD Pascal Laumet, Director of Product Development Agenda AgileAssets Mobile Strategy Mobile devices and applications in 7.0 and beyond Web API Install
Platform Overview! 8 November 2013
Platform Overview! 8 November 2013 About Xtify Allows retailers to employ marketer-focused tools and services when engaging customers! Exclusive focus on the enterprise and their mobile CRM needs! Brands
Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12
Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 1! The future is increasingly mobile Yesterday 6 billion mobile devices globally and 1.2 billion mobile web users in 2011
Lars Boilesen Chief Executive Officer
Lars Boilesen Chief Executive Officer The road to $1 billion in revenue in 2017 A quick overview Founded in Oslo, Norway, in 1995 About More than 1,400 people work for Opera Opera 56 nationalities make
Multiscreen-Nutzung in Deutschland
Multiscreen-Nutzung in Deutschland Neue Wege der Messung zur Erschließung der Potenziale für Media und Marketing GfK Crossmedia Link (MEP) Florian Renz, Senior Product Manager Tracks Summit, Hamburg, 13.
BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
Using re-engagement to keep your users coming back for more...and more and more
Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important
Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC
Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.
How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!
How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA
Smaato s Global Trends in Mobile Programmatic 1H 2015
Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the
MONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by
MONETIZING THE MOBILE APP A Light Reading Webinar Sponsored by TODAY S PRESENTERS ANDY GRAY Moderator Heavy Reading CASSIDY SHIELD Head of Global Marketing Content, Cloud, Communications 2 AGENDA 1. Service
The State of Mobile Advertising Q2 2012
Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery
A digital Creative Company
Table of Contents 3 Responsive Websites 9 Responsive Web & Mobile Apps 10 Branding 12 Online Marketing 2 We Build Responsive Websites A responsive website has a flexible layout that adapts to fit various
STATE OF B2B MOBILE MARKETING 2015
STATE OF B2B MOBILE MARKETING 2015 Research Report - May 2015 WHO WE SPOKE TO Number of mobile phone users globally overtook the number of desktop users sometime last year. More and more business executives
MOBILE RESEARCH. Tiny Screen. Huge Results. Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this
MOBILE RESEARCH Tiny Screen Huge Results Maximizing Mobile Advertising Performance 1.15 0.07 % retweet this TINY SCREEN HUGE RESULTS MAX IMIZ I NG MOBILE ADVER T I SIN G PERFOR M A NCE 1.15% 1.4% CTR 0.8%
The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting
The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands
IAB Europe Advertiser Mobile Audit Report. September 2015
IAB Europe Advertiser Mobile Audit Report September 2015 Content Introduction Methodology Participating IABs Automotive brands Retail brands Appendix - data tables Introduction There is an increasing opportunity
Ad Tech for Privacy Counsel November 5, 2014. Marc M. Groman, President & CEO Network Advertising Initiative
Ad Tech for Privacy Counsel November 5, 2014 Marc M. Groman, President & CEO Network Advertising Initiative Why? What We ll Cover This Morning: Basic Client Server Transactions Maintaining State What this
How value attribution will shape the future of affiliate marketing
How value attribution will shape the future of affiliate marketing November 2013 By Matt Swan, Client Strategist, Affiliate Window The latest white paper from Affiliate Window s Strategy and Business Intelligence
Facebook Dynamic Product Ads
Facebook Dynamic Product Ads eguide The most sophisticated retargeting solution available for Facebook. Contents Introduction... 3 How They Work... 4 Benefits... 5 Examples... 6 Retargeting with Dynamic
MULTIMEDIA. Sploosh Media
MULTIMEDIA Sploosh Media who where what? Sploosh Media is a vibrant Manchester based design, development and digital multimedia consultancy, known best for delivering brand, ecommerce and multi-channel
The Mobile Retargeting Strategy Guide
The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,
Using WhatRunsWhere & GeoEdge to Launch an International Ad Campaign
Using WhatRunsWhere & GeoEdge to Launch an International Ad Campaign Brought to you by: & Table of Contents Getting The Right Tools in Your Toolbox 3 Look Into Where Competing Campaigns Are Running Their
Online Advertising Agency. www.m-m-g.com
Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003
Master List of Products and Services
Master List of Products and Services DISPLAY ADVERTISING CAMPAIGNS Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop websites. (NorthJersey.com,
Leeds City College: Web App Project. By Keith Tellum and Francisco Massanet-Nicolau
Leeds City College: Web App Project By Keith Tellum and Francisco Massanet-Nicolau 1 Outline & goals...3 Measure & project team...4 App screen shot: Moodle...5 App screen shot : staff directory 6 App screen
Best Practices for Growing your Mobile App Business. Proven ways to increase your ROI and get your app in the hands of loyal users
Best Practices for Growing your Mobile App Business Proven ways to increase your ROI and get your app in the hands of loyal users Competing For Users With more than a million mobile apps competing for
WEB, HYBRID, NATIVE EXPLAINED CRAIG ISAKSON. June 2013 MOBILE ENGINEERING LEAD / SOFTWARE ENGINEER
WEB, HYBRID, NATIVE EXPLAINED June 2013 CRAIG ISAKSON MOBILE ENGINEERING LEAD / SOFTWARE ENGINEER 701.235.5525 888.sundog fax: 701.235.8941 2000 44th St. S Floor 6 Fargo, ND 58103 www.sundoginteractive.com
Mobile Analytics Report November 2013
Mobile Analytics Report November 2013 The Citrix Mobile Analytics Report for the fourth quarter of 2013 provides insight into subscriber behavior and related factors that affect subscribers quality of
The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating
Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,
Responsive design and its role in your ecommerce website plan
WHITE PAPER Responsive design and its role in your ecommerce website plan Practical advice and technical tips to speed your move to multi-channel commerce INTRODUCTION Today, mobility is the way to go.
separate the content technology display or delivery technology
Good Morning. In the mobile development space, discussions are often focused on whose winning the mobile technology wars how Android has the greater share of the mobile market or how Apple is has the greatest
How To Track Your Mobile Marketing On A Mobile Device
emma Mobile Business Intelligence The big problem in ecommerce is the recurrency Best customers comes from Mobile emma is Mobile Business Intelligence. The ultimate mobile marketing technology in the market
THE OPPORTUNITIES & CHALLENGES OF MOBILE LEARNING
THE OPPORTUNITIES & CHALLENGES OF MOBILE LEARNING Smartphones and tablets play an increasingly large role in people s personal and professional communication. Is mobile learning right for your organization?
A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved.
A Beginners Guide To Responsive, Mobile & Native Websites 2013 Enhance.ie.All Rights Reserved. 1 The Mobile Web refers to access to the world wide web, i.e. the use of browser-based Internet services,
The Mobile Chorus: Engaging Audiences on the Go
The Mobile Chorus: Engaging Audiences on the Go Chorus America 2014 Conference David Dombrosky Chief Marketing Officer InstantEncore.com Presentation available at http://goo.gl/k82kg9 Mobile technology
We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India!
We represent news media industry in! 120 countries! Based in Paris, France, and! Frankfurt, Germany, with! subsidiaries in Singapore and India! We represent more than! 18,000 "publications! 15,000 "online
U.S. Digital Video Benchmark Adobe Digital Index Q2 2014
U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start
Digital Marketing Solutions Guide
Digital Marketing Solutions Guide NOLA Media Group 2013 For More Information: Visit our media kit here, call (866) 802-8108 Table of Contents 3 4 5 6 7 8 9 Audience Targeting Solutions Online Display Advertising
FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network
9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting
Alex Corzo Manager of Digital Communications & CRM Marriott Vacations Worldwide. Pamela Markey Director of Marketing & Brand Strategy MECLABS
Optimizing the Evolving Landscape of Mobile Email Marketing How The Ritz-Carlton Destination Club enhanced the effectiveness of mobile email marketing campaigns Alex Corzo Manager of Digital Communications
Pick and Mix Services
Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...
MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.
www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting
Fashion Flash Report. Fickle yet fashionable: How apparel consumers are leading the multidevice
Fashion Flash Report. Fickle yet fashionable: How apparel consumers are leading the multidevice revolution. SEPTEMBER 2015 FLASH REPORT 2015 Executive Summary The long and the short of it: Fashion is
Best Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
Round-up of new Google AdWords Tools
1 Round-up of new Google AdWords Tools Steffen Ehrhardt, Product Specialist EMEA Google Germany GmbH 14h30 15h15 My sessions is interesting for you if...? 1...you ever wondered how you can identify and
Social Intelligence Report Adobe Digital Index Q2 2015
Social Intelligence Report Adobe Digital Index Q2 2015 Key Insights Paid Social Cost per click (CPC) rates for Facebook are flat YoY while impressions fell by half and click through rates doubled 51% of
Demandware Shopping Index
Demandware Shopping Index 2015 Q2 Analyzing the activity of over 200 million shoppers, this report measures Digital Commerce growth, and the trends and sources that are driving that growth. As shoppers
Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014
Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark
Advance Diploma in Digital. Marketing. Full Time Part Time Online.
Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE
Conferences Going Mobile: 2012 Trends
Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought
What s New in Analytics: Fall 2015
Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest
G-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
Build Your Business with Mobile
Build Your Business with Mobile The 4 Essential Steps to Building Your Business with Mobile 2103 MoFuse Inc. 1-800-MOFUSE-8 www.mofuse.com We are addicted to our smartphones. Your customers are more likely
The Marketer s Dilemma
The Marketer s Dilemma For Love or Money Jocelyn Brown Senior Director, Market Readiness Oracle Marketing Cloud January 19 th, 2016 Copyright 2015, Oracle and/or its its affiliates. All All rights reserved.
WHO WHAT WHY CLIENTS CONTACTS
PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.
Here s your full marketing OS. Reimagined.
Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity
Best practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
1 Which of the following questions can be answered using the goal flow report?
1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my