Rom Valley Way: The vision

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1 Rom Valley Way: The vision Morrisons is bringing forward plans for redeveloping the current ice rink site off Rom Valley Way into a new Morrisons foodstore with new homes and a petrol station. Indicative draft design Morrisons Fresh Format a new type of foodstore Morrisons is known for fresh food, good value and choice. We are one of the UK s top five food producers and focus on providing our customers with quality products at a great price. Site boundary The draft plans will deliver: >> A major new modern and bespoke Morrisons foodstore (81,500 sq ft gross) with Customer Café, pharmacy, dry cleaners and customer toilets / baby change >> Approximately 300 new jobs with training >> A new petrol station and car wash >> New homes current plans are for 65 flats and houses, including a mix of 1, 2 and 3 bed properties >> Approximately 500 car parking spaces across the site >> Financial investment to enable the Council to build the new ice rink, swimming pool and leisure centre on the Mercury Gardens site in Romford town centre Together, the Rom Valley Way and Western Road projects will provide major new investment in Romford town centre. The projects will deliver the long-awaited, new leisure centre in Romford, create hundreds of new jobs and increase footfall, trade and business in Romford. Every day Morrisons makes and sells more fresh food in store than any other supermarket. >> We own and manage our own distribution network >> Morrisons has more people preparing food in store than any other retailer >> We have 477 stores across the UK we understand how to work with communities to bring new stores to new locations in ways that support the community >> We are the UK s biggest provider of apprenticeships in 2011, Morrisons provided approximately 37,000 apprenticeship places for year olds. Unlike other foodstores, Morrisons stores sell mostly food items, focusing on offering the weekly food shop rather than selling non-food items like clothes or electronics. Morrisons Fresh Format model means state-of-the-art store design and extra lines of fresh produce, such as exotic fruits and vegetables, and premium seasonal vegetables. Ice beds and misting technology can be installed to help optimise the freshness of vegetables.

2 Rom Valley Way: The scheme Artist s impression of the draft plan Draft masterplan The new Morrisons foodstore The foodstore will be constructed across two storeys, comprising the foodstore on the first floor with a travelator providing access to and from an undercroft car park. There is also the potential for a mezzanine level. Morrisons would create around 300 new full and part-time jobs and bring its fresh food offer to Romford for the first time, increasing food shopping choice in the area. The new jobs within the foodstore will provide a mix of full and parttime opportunities for local people. Potential roles include butchers, bakers and fishmongers, as well as positions in customer service, in the café and on the shop floor. New homes The plans for the new homes will be finalised before the planning application is submitted. The current plans are for approximately 65 new homes (mix of 1, 2 and 3 bedroom flats and houses) with dedicated car parking spaces. The residential element of the scheme will feature a play area and trees and planting throughout the site, while ground floor properties will also benefit from gardens.

3 Rom Valley Way: Transport and access Plan showing proposed car park layout and access Highways improvements As part of the plans, Morrisons is proposing a number of highways improvements, including: >> A revised layout of the signalised Rom Valley Way junction to improve access into the site >> A new link to improve pedestrian access between the hospital bus stop and the new Morrisons foodstore Site accessibility The site is highly sustainable, adjacent to Rom Valley Way, Rom Valley Way Retail Park and Queen s Hospital. Bus stops are adjacent to the site at Queen s Hospital and there are eight additional bus stops in the local area located within walking distance. Romford railway station is located approximately 750m north of the site and there are good pedestrian links to to the town centre. Highways Deliveries The service yard for the Morrisons foodstore will be on the first floor, adjacent to the store. Delivery vehicles will have their own dedicated access off Rom Valley Way and will use a ramp to reach the first-floor service yard. It is estimated that up to seven deliveries would be required each day, of which only two would be large HGVs. Car parking and vehicle access Approximately 450 new car parking spaces, including disabled and family spaces, will be provided for the foodstore in an undercroft car park below the store. A travelator will connect the car park to the store. Customer vehicle access to the petrol station and Morrisons foodstore will be provided from Rom Valley Way. Customers will be able to exit the store via this exit on to Rom Valley Way and also by using additional left-out-only exits on to Rom Valley Way. A dedicated access to the residential element will be provided from Oldchurch Rise, off Oldchurch Road. The new foodstore will mean shorter trips for food shopping for many people and the location could minimise journey lengths and encourage local residents to shop without using their cars, thereby helping to reduce carbon emissions. A comprehensive transport assessment will be produced and submitted with the forthcoming planning application. Traffic surveys and assessments of key local junctions will form part of this document and the impact of the proposals on the town s road system is also being tested under Havering Council s Town Centre Traffic Model. Have your say As part of the consultation on these plans, Morrisons is liasing with key stakeholders and site neighbours such as Queen s Hospital. Morrisons would like to hear you comments on the draft plans. Please fill in a feedback form or give us your feedback online at

4 Morrisons in the community Local heritage We recognise local heritage in our stores through various artistic initiatives including stained glass panels, murals and photography. We are also well known for commissioning critically acclaimed public artworks, which are typically relevant to their locations. Charity of the Year In 2011 Save the Children was chosen as Morrisons Raise a Smile charity partner. We are aiming to raise 4 million to support Save the Children s Families and Schools Together (FAST) programme. The FAST programme gives children in communities across the UK a better chance in life by supporting their early learning, both at home and at school. FAST gives the most disadvantaged children in the UK a better chance in life by supporting parents to improve their children s learning and development at home, so they can reach their full potential at school. The programme forges links throughout the community so parents can work with their schools, and each other, to give their children a brighter future. Morrisons are proud to support Save the Children and help to give UK children a better chance in life. Since the launch of Let s Grow in 2008, over 5 million school children across the UK have been given access to gardening equipment and seeds. This has allowed them to experience the food story firsthand, helping them to lead a healthier lifestyle through the experiences of growing fruit and vegetables within the school grounds. The programme ties into the national curriculum and supports the government s Growing Schools initiative. So far the project has funded over 12 million worth of equipment and seeds including: >> 255,000 garden tools >> 485,000 packets of seeds >> 136,000 pieces of cooking equipment >> Over 27,000 live plants and trees. We aim to make a positive contribution to the communities we serve.

5 Working for Morrisons A typical Morrisons store provides up to 300 full- and part-time jobs in a variety of different roles Morrisons is one of the country s leading providers of apprenticeships employing approximately 37,000 apprentices in its stores across the country in These apprentices learn their trade including preparing and presenting fresh food from professionals such as trained butchers, bakers, and fishmongers. This scheme gives apprentices the opportunity to learn valuable skills in a specific trade from the best people in the field. Morrisons is planning to open a further 25 stores around the UK in 2012, which will provide jobs for more than 7,000 people. The majority of these will be full- and part-time opportunities in the stores themselves. Half of the jobs at Morrisons new stores are set to go to unemployed people with threequarters living in the local area within which the store is located. In 2012, Morrisons signed up to the Deputy Prime Minister, Nick Clegg s Social Mobility Business Compact scheme, designed to ensure equality in the jobs market. As part of the scheme, Morrisons has made a commitment to fair entry into its employment structure. Morrisons supports the Government s Youth Contract designed to find career pathways for more year olds.

6 In-store Innovation Welcome to Morrisons new model for selling fresh food! Value, affordability and freshness remain Morrisons key differentiators coupled with a range of high quality culinary produce. Innovative new approaches including ice beds and misting technology helps to keep our fresh produce as crisp as possible. Morrisons has its own farm and buys directly from farmers, meaning it cuts out the middleman to give customers the freshest, best quality food at great prices. A new type of supermarket Of all the major foodstore operators, Morrisons is the only one that focuses primarily on food. Most other supermarkets sell more non-food products than Morrisons, meaning town centre shops and independent retailers face greater competition. The majority of space in a Morrisons foodstore is dedicated to food.