2017 MEDIA BROCHURE ISTAT.ORG. Advertising in:

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1 MEDIA BROCHURE Advertising in: s Jetrader quarterly print and digital magazine s Membership Connections annual print and digital directory s ISTAT UPdate monthly enewsletter C O N T A C T : ISTAT.ORG

2 ABOUT ISTAT ISTAT IS THE PREMIER INDUSTRY ASSOCIATION PROVIDING FORUMS FOR INCREASED NETWORKING AND EDUCATIONAL OPPORTUNITIES WITHIN THE AVIATION COMMUNITY. For over 30 years, the International Society of Transport Aircraft Trading (ISTAT) has been dedicated to fostering and promoting interest and educational opportunities in commercial aviation while providing a forum for those involved in aviation and supporting industries. ISTAT currently represents more than 4,100 members worldwide who are involved in operating, manufacturing, maintaining, selling, purchasing, financing, leasing, appraising, insuring or other activities related to the commercial aviation sector. ISTAT was founded in 1983 to: s Foster and promote interest in the principles and development of aeronautics. s Promote and provide a forum for improved communication among those involved in aviation and supporting industries who operate, manufacture, maintain, sell, purchase, finance, lease, appraise, insure or otherwise engage in activities related to transport category aircraft. s Arrange for lectures and demonstrations. s Encourage and arrange for national and international conventions, forums, networking receptions and exhibitions. s Provide news and information of general interest to the commercial aviation trading industry, with members being given the opportunity to describe their activities of such general interest to other members. s Develop standards governing certain practices and procedures in the aircraft trading industry and to encourage the use of those standards.

3 HELPS YOU REACH KEY DECISION-MAKERS WITHIN THE TRANSPORT AIRCRAFT MARKETPLACE. MEMBERS REPRESENT: s 70% of the transport aircraft trading marketplace worldwide. s More than 4,100 professionals worldwide who are involved in operating, manufacturing, maintaining, selling, purchasing, financing, leasing, appraising, insuring or other activities related to the commercial aviation sector. JETRADER READERS INCLUDE: s CEOs s Principals s COOs s Presidents s CFOs s Marketing and Sales Directors s EVPs/VPs s Managing Directors s Chairmen s Partners s Many More! Member Profile by Category Member Profile by Region n FINANCE/LEASE 39% n AIRLINE/PERSONNEL/CARGO 21% n MANUFACTURERS 8% n BROKER/TRADER 7% n CONSULTANT 7% n MAINTENANCE/OVERHAUL 7% n OTHER 4% n LEGAL 4% n APPRAISAL 3% n NORTH AMERICA 49% n EUROPE 37% n ASIA/PACIFIC 11% n AFRICA, MIDDLE EAST, SOUTH/LATIN AMERICA 3% 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 1,534 1,717 1,855 1,992 2,187 2,661 3,031 3, ,800 4,100 ISTAT Membership by Date January

4 FUEL YOUR MARKETING EFFORTS WITH ISTAT MEDIA. After seeing an ad in ISTAT media, our members: 28% Visited an advertiser s website 23% Discussed ad with others 17% Saved an ad for reference 15% Contacted company for more information 11% Referred an ad to someone else in their company Jetrader quarterly print and digital magazine Jetrader, ISTAT s official magazine, is circulated to ISTAT members on a quarterly basis. Each issue of Jetrader highlights industry news and case studies and contains feature articles and member spotlights. More than half of members surveyed read Jetrader magazine for at least 30 minutes. Available in print and digital editions. If you would like to make editorial contributions for any issue, please contact Crystal Ligda, ISTAT Marketing Manager, at cligda@istat.org or Membership Connections, annual print and digital directory An annual directory that lists ISTAT members alphabetically and by category of membership. A real-time version of the directory is also available online and can be accessed only by active members. Members can use the online directory to browse the membership, search for a particular member or company, or make notes for reference. Nearly half of members surveyed indicated that they referred to Membership Connections on a monthly, weekly or daily basis. Available in print and digital editions. ISTAT UPdate monthly enewsletter A monthly enewsletter that allows members to stay informed about timely industry and ISTAT news on-the-go. Sections of this enewsletter include News from ISTAT, ISTAT Calendar, Member Updates, Industry News, Jetrader Magazine and Foundation Happenings. More than half of members surveyed spend 15 minutes or more reading each issue of ISTAT UPdate.

5 Published quarterly, Jetrader magazine informs and educates ISTAT members on industry trends, association initiatives and information on timely issues such as today s market challenges. Circulated to our membership of aviation executives, your message within an ISTAT publication will reach passenger and cargo airlines; airframe, engine and aviation equipment manufacturing executives; banking and leasing officials; appraisers; insurers; consultants; attorneys; and brokers throughout our industry. WE RECENTLY SURVEYED ISTAT MEMBERS. HERE ARE WHAT THE RESPONDENTS INDICATED: More than 1 in 3 rate the value of information in Jetrader as extremely informative and helpful. More than half read Jetrader for at least 30 minutes. 63% pass along their copy of Jetrader or save it for reference after reading. Nearly 7 in 10 perceive companies who advertise in Jetrader as more supportive of their industry than those who don t. Jetrader ranked the highest importance when compared with other industry publications.* * Other publications compared against: Airfax, Aircraft Value News, Airline Fleet Management, Airfinance Journal, Speed News, Cargo Facts 45% of respondents indicated they have taken action on an advertisement featured in Jetrader magazine, including: s Purchased an advertised product or service from an advertiser s website s Contacted company for more information s Discussed ad with others s Referred an ad to someone else in their company s Recommended the purchase of products/services listed s Visited an advertiser s website s Requested more information s Saved an ad for reference

6 If you would like to make editorial contributions for any issue, please contact Crystal Ligda, ISTAT Marketing Manager, at or EDITORIAL PLAN Issue SPRING ISSUE Q&A: ISTAT Award Winner Ships in February SUMMER ISSUE Q&A: Industry Leader Ships in May MEMBERSHIP CONNECTIONS Ships in August AUTUMN ISSUE Q&A: Industry Leader Ships in August WINTER ISSUE Q&A: Industry Leader Ships in November Themes ISTAT AMERICAS ISSUE Cover Story: The Global Economy in. Brexit. One of the most contentious U.S. presidential elections of all-time. Global markets adjusting and changing at a rapid rate. The global economy is a sum of its many parts, and will be another year full of change and evolution for the aviation industry as the global economy takes shape. This feature will examine the biggest factors affecting aviation after 2016 and consider the impact upon the industry moving forward. Asian Airline Analysis. A look at Asian airlines, ranging from the big players such as China Southern and Eastern and All Nippon Airways to the rising low cost carriers such as China United and Air Busan to learn about the market s successes, challenges and future prospects. Q&A: ISTAT Award Winner ISTAT Latin America 2016 Review. Photos and review of events and announcements at ISTAT Latin America in Panama City. Thank you to sponsors. ISTAT Holiday Receptions. Photos and recap of the ISTAT Holiday Receptions. STAT History Part I Appraisers Education Project Part II Cover Story: ISTAT Americas Review. Photos and recap of events and announcements at ISTAT Americas in San Diego, Calif. Thank you to sponsors. ISTAT Asia Review. Photos and recap of events and announcements at the ISTAT Asia Conference in Hong Kong. Thank you to sponsors. 3D Printing and the Aircraft Lifecycle. 3D printing of aircraft parts is on the rise, but how can it impact the aircraft lifecycle? Q&A: Industry Leader ISTAT History Part II Appraisers Education Project Part III An annual who s who guide that lists ISTAT member companies alphabetically and by product or service provided. Comprehensive listings give members the information they need to do business with your company. Cover Story: Paris Air Show Review. Photos and recap of the Paris Air Show. Airlines Answer. Airlines offer their perspectives and industry insight on the successes, challenges and changes affecting the airline industry. ISTAT Charity Day at Paris Air Show. Photos and recap of ISTAT Charity Day at the Paris Air Show. ISTAT at Paris Air Show Events Recap. Photos and recap of ISTAT at Paris Air Show events. Q&A: Industry Leader ISTAT History Part III Appraisers Education Project Part IV Cover Story: ISTAT EMEA Review. Photos and review of events and announcements at the ISTAT EMEA Conference. Thank you to sponsors. The Evolution of Technology in Aviation. A story covering the quickly evolving technology in the industry, and a look ahead at the top five to ten technological advances that will shape the industry for years to come. Q&A: Industry Leader Reno Air Races Review. Photos and recap of the Reno Air Races. ISTAT History Part IV Appraisers Education Project Part V Bonus Distribution ISTAT Americas 5-7 San Diego Hilton San Diego, CA, USA ISTAT Asia 9-11 May Grand Hyatt Hong Kong Hong Kong Paris International Airshow June Paris, France ISTAT EMEA September Edinburgh International Conference Center Edinburgh, Scotland Deadlines Ad Space: 29 December 2016 Materials: 3 January Ad Space: 5 April Materials: 7 April Ad Space: 8 June Materials: 12 June Ad Space: 17 July Materials: 19 July Ad Space: 2 October Materials: 4 October RECURRING IN EACH ISSUE: Appraisals A Message from the ISTAT President Aviation History From the ISTAT Foundation From the ISTAT Photo Archive ISTAT News & Event Calendar ISTAT Trivia ISTAT.org

7 SAVE 20% Ask about our integrated media buy packages. PRINT ADVERTISING RATES Magazine and Directory Full-color rate 1X 2-3X 4X Directory* Double Page Spread $5, $5, $5, $4, Outside Back Cover $4, $3, $3, $3, Inside Front/Inside Back Cover $3, $3, $3, $3, Tab Rate (for directory only) N/A N/A N/A $3, Full Page $3, $3, $2, $2, /2-Page Double Page Spread $3, $3, $2, $2, /3 Page $2, $2, $2, $2, /2-Page Island $2, $2, $1, N/A 1/2 Page $1, $1, $1, $1, /3 Page $1, $1, $1, $1, /4 Page $1, $1, $1, $ /6 Page $ $ $ $ /8 Page $ $ $ $ Black-and-white rate 1X 2-3X 4X Directory* Full Page $2, $2, $2, $1, /3 Page $2, $1, $1, $1, /2 Page $1, $1, $1, $1, /3 Page $1, $1, $1, $ /4 Page $ $ $ $ /6 Page $ $ $ $ /8 Page $ $ $ $ *A 15% discount applies to the directory rate for advertisers with ads in all four issues of Jetrader magazine. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 Jetrader magazine Membership Connections Directory BUNDLED PACKAGE OPTIONS ISTAT offers bundled packages to fit your marketing needs. Whether you need to connect with ISTAT members in print or online, our packages offer the solutions for you to receive repeat advertising opportunities throughout the year while saving on your marketing costs. Please select from the following options and return the completed billing form to your Naylor account executive. Member Rate: $15,940 Regular Rate: $22,141 Savings: $6,201 Full-page /full-color ad in both Jetrader & Membership Connections (5 issues including Membership Connections) with best available prime position (covers available for a $505 premium) Digital edition sponsorship ad in Jetrader 1 issue (best available) Leaderboard or rectangle on ISTAT UPdate (12 months, best available) Member Rate: $13,560 Regular Rate: $18,852 Savings: $5,293 Full page /full-color ad in Jetrader (4 issues) with best available prime position (covers available for a $505 premium) Digital edition sponsorship in Jetrader 1 issue (best available) Leaderboard or rectangle on ISTAT UPdate (12 months, best available) Member Rate: $7,190 Regular Rate: $11,707 Savings: $4,517 Full page /full-color ad in Jetrader (2 issues) Digital edition sponsorship ad in Jetrader 1 issue (best available) Rectangle on ISTAT UPdate (12 months, best available) Member Rate: $10,836 Regular Rate: $14,107 Savings: $3,271 1/2- page full-color ad in both Jetrader & Membership Connections (5 issues including Membership Connections) Digital edition sponsorship ad in Jetrader 1 issue (best available) Rectangle on ISTAT UPdate (12 months, best available) Member Rate: $6,470 Regular Rate: $7,968 Savings: $1,498 1/4 -page full-color ad in both Jetrader & Membership Connections (5 issues including Membership Connections) Rectangle on ISTAT UPdate (12 months, best available) Each bundled package rate represents an average savings of more than 20% off our best available frequency rates! Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). Please sign, scan and /fax to: Erik Henson Jetrader Media Director Direct: Toll-free: , ext ehenson@jetrader.orgsletter

9 MEMBERSHIP CONNECTIONS DIGITAL EDITION INFORMATION AND RATES Readers can: s Bookmark pages and insert notes. s Keyword search the entire magazine and directory. s Navigate and magnify pages with one click. s Share articles or sections on news and social networking sites. s View instantly from most smartphones and tablets. s View archives and find a list of articles or sections for one-click access. s Read online or download and print for later. Benefits of the digital edition: s Our display advertising rates include exposure in BOTH print and digital editions. s Interactive ads drive decision-makers directly from your ad to your website. s Premium positioning opportunities offer the ability to integrate sound, video and animation. s Link to the landing page of your choice and generate an immediate response from customers. Jetrader, on average, per issue receives: s More than 18,000 page views s Average of 7 minutes spent reading s 29 page views per open s 1,000 clicks on links Average calculated from most recent issues Membership Connections, on average receives: s 26,000 page views s Average of more than 9 minutes spent reading s 53 page views per open s 4,145 clicks on links Average calculated from previous year s directory 1 2 Ad Positions Digital Edition Sponsor Max $1,589 Digital Toolbar $1, Digital Skyscraper $1,589 Ad Link Included in display ad rates 3 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

10 Nearly 3 out of 5 members rate the value of information in Membership Connections as extremely informative and helpful! MEMBERSHIP CONNECTIONS Annual print and digital membership directory REINFORCE YOUR BRANDING AND MAXIMIZE YOUR COMPANY S PRESENCE! Each year, we produce our Membership Connections directory that serves as a who s who guide and lists ISTAT member companies alphabetically and by product or service provided. Comprehensive listings give members the information they need to do business with your company. Our members save and use the directory throughout the year for referencing, networking and purchasing. According to a recent survey, nearly half of members surveyed indicated that they referred to Membership Connections on a monthly, weekly or daily basis. As an official publication of ISTAT, members know they can confidently select the quality products and services featured within the pages of the directory. Membership Connections digital edition receives an average 26,000 page views each year. Readers view an average of 53 pages and spend more than 9 minutes reading the directory per visit! Average calculated from previous year s directory Membership Connections is also available in a fully interactive digital format. Your print advertisement includes an ad link in the digital edition of the directory. In addition, we have three premium digital positions available to ensure your message reaches the entire aviation community through multiple media channels. Ask your ISTAT media consultant how you can save! Discounts are available to advertisers who maintain a presence in ISTAT s print and digital components.

11 Now more than ever, professionals consume information on the go. ISTAT UPdate enewsletter allows members to stay informed about timely industry and association news whether they are in the office or on the road. If you have contributions you would like to share, please contact Crystal Ligda, ISTAT Marketing Manager, at or Enjoy the benefits of a targeted enewsletter: s Delivers your message directly to the inbox of more than 4,100 aviation professionals each month. s Frequently forwarded to others for additional exposure. s Cross-promoted in Jetrader magazine and other ISTAT communications pieces. s Directs visitors to the landing page of your choice to facilitate the purchasing process. s Archives are accessible for unlimited online viewing. s Limited available ad space makes each position exclusive. Leaderboards Two positions available. 12 Months 6 Months 3 Months $4,110 $2,260 $1,250 Company Spotlight Two positions with image, headline and 50-word description. 12 Months 6 Months 3 Months $3,275 $1,790 $990 Rectangles EXCLUSIVE POSITIONS Three positions available. 12 Months 6 Months 3 Months $2,920 $1,610 $900 For more information, visit: Sections include: s News from ISTAT s ISTAT Calendar s Member Updates s Industry News s Jetrader Magazine s Foundation Happenings More than half of members surveyed spend 15 minutes or more reading each issue of ISTAT UPdate. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

12 ADVERTISING SPECIFICATIONS Jetrader magazine Magazine Trim Size: 8.375" x " DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" DOUBLE PAGE SPREAD BLEED FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE 2/3 PAGE 1/2 PAGE 1/2 PAGE LONG VERT. 1/2-PAGE SPREAD NO BLEED 17" x " " x 4.583" 7" x 9.5" 8.625" x " 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5" 1/3 PAGE SQUARE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/6 PAGE 1/8 PAGE 1/8 PAGE 1/2 PAGE / ISLAND 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Membership Connections directory Roster Trim Size: 5.75" x 8.5" DPS Live Area: 10.75" x 7.5" Full Page Live Area: 5" x 7.5" Inside Front Cover, Inside Back Cover and Outside Back Cover: DOUBLE PAGE SPREAD BLEED FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE 1/2 PAGE 1/2 PAGE VERTI- CAL 11.75" x 8.75" 5" x 7.5" 6" x 8.75" 5" x 4.916" 5" x 3.666" 2.333" x 7.5" COVER FULL PAGE NO BLEED COVER FULL PAGE BLEED 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/8 PAGE 5.375" x 7.75" 6.375" x 8.87" 5" x 2.333" 2.333" x 4.916" 5" x 1.666" 2.333" x 3.666" 2.333" x 2.333" 2.333" x 1.666" Outsert/Inserts 1 Pg / 2 Surface 5.75" x 8.5" 3 Pg / 6 Surface 5.75 x 8.5 Postcards 6 x 4.25 Postal flysheets 5.75 x 8.5 Heavy Card Stock Insert 5.25 x 8.25 Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

13 ONLINE SPECIFICATIONS Jetrader Digital Edition Skyscraper s 200 x 783 pixels; minimum resolution is 300 dpi s JPG, SWF*, no movie types. Digital Edition Sponsorship MAX s 543 x 705 pixels; minimum resolution is 300 dpi s JPG, SWF*, FLV or MP4 (no videos accepted in Sponsorship Max) Digital Edition Toolbar s 250 x 50 pixels s Creative accepted: JPG s Max file size 100KB s words recommended for expandable text box Membership Connections Digital Edition Skyscraper s 200 x 783 pixels; minimum resolution is 300 dpi s JPG, SWF*, no movie types. Digital Edition Sponsorship MAX s 543 x 705 pixels; minimum resolution is 300 dpi s JPG, SWF*, FLV or MP4 (no videos accepted in Sponsorship Max) Digital Edition Toolbar s 250 x 50 pixels s Creative accepted: JPG s Max file size 100KB s words recommended for expandable text box ISTAT UPdate enewsletter Leaderboards s 728 x 90 pixels s JPG only (no animation) s Max file size 100 KB Rectangles s 180 x 150 pixels s JPG only (no animation) s Max file size 100 KB Company Spotlights s 120 x 60 pixels for rectangular or wider logos s 120 x 120 pixels for taller logos s JPG only (no animation) s Max file size 100 KB s Headline: 3-5 words s Summary: words *Digital Magazine Flash Guidelines s SWF file must be accompanied with the Adobe FLA working and supporting files. s Fonts need to be embedded within the animation. s Bitmaps should have smoothing enabled for best render quality. s Create a solid filled box on the bottom layer to avoid transparency issues. Do not use Flash default stage color. s Infinite loop is not allowed. A complete stop/stop action is mandatory after 25 seconds. s Do not add buttons, button actions, web links or URL actions. s Avoid any ActionScript that can affect the NxtBook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval. s Files should be compressed best as possible. s Set the frames per second (FPS) to 24. s Publish or export.swf file for Flash Player 9 and ActionScript 3.0. s We do not accept non-adobe product SWF files generated from third party flash animation generators (For example, Swish).