Empower the Business while Effectively Managing Risk in the Age of Consumerization, Cloud and Cyber Threats. Eva Chen, Co-founder, CEO Trend Micro

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1 Empower the Business while Effectively Managing Risk in the Age of Consumerization, Cloud and Cyber Threats Eva Chen, Co-founder, CEO Trend Micro

2 Continual Innovation 1 st LAN Server Security 1 st Gateway Security 1 st Threat Management Solution 1 st in Netbooks Security 1 st integrated Virtualization Security 1 st Cloud Computing Security 1 st Comprehensive Mobile App. Reputation Technology 億 8,100 万円 963 億 9,200 万円

3 Immediate Protection with Correlated Threat Visibility reputation File reputation Web reputation Whitelisting Network traffic rules Mobile app reputation Vulnerabilities/Exploits Threat Actor Research Enhanced File Reputation Enhanced Web Reputation BIG DATA ANALYTICS-DRIVEN GLOBAL THREAT INTELLIGENCE 2012 CLOUD BASED GLOBAL THREAT INTELLIGENCE 2008 SIGNATURE BASED ANTI-MALWARE

4

5 GLOBAL SENSORNET BIG DATA ANALYTICS GLOBAL THREAT INTELLIGENCE Collects Identifies Protects DAILY STATS: 1.5B threat samples collected 7.2 TB data correlated 200M threats blocked

6 3 Cs Business Strategy Information

7 also a target for cyber theft One new threat created every second 1 A cyber intrusion happens every 5 minutes 2 Over 90% of enterprises have malware 1 Almost 75% have one or more bots 1 Sources: 1: Trend Micro, 2012, 2: US-Cert 2012

8 Cyber Threats Consumerization Cloud & Virtualization

9 Cyber Threats Consumerization Cloud & Virtualization

10 Consumerization SOCIAL MOBILE COLLABORATIVE

11 New Field in Consumer Business Providing solution which resolves digital life s anxiety & inconvenience Device Solution protecting various devices Data Solution securing various data on devices, cloud, web service Digital Life Support Service Privacy Solution enabling customers to exchange information with appropriate people Family Solution enabling kids to seniors to enjoy their digital life Copyright 2012 Trend Micro Inc. 12

12 Consumerization Data Applications Devices Network access

13 Mobile File/Folder & Removable Media Collaboration (SharePoint, Cloud/Sync) Facebook & Messaging Web Solution: Complete End User Protection Anti-Malware Data Loss Prevention Encryption Mobile Security Centralized Policy Single Administration

14 Cyber Threats Consumerization COMPLETE END USER PROTECTION Cloud & Virtualization

15 Cyber Threats Consumerization Cloud & Virtualization

16 Physical Virtual Cloud Dedicated Server Desktop & Server Virtualization Private, Hybrid & Public Cloud Server and VM integrity Performance with security Visibility in the cloud Data confidentiality

17 Physical Virtual Cloud Dedicated Server Desktop & Server Virtualization Private, Hybrid & Public Cloud Solution: Data Center & Cloud Security Antimalware Intrusion Prevention Integrity Monitoring Firewall Log Inspection Encryption Open, Automated, Scalable Platform

18 Virtualization Security Leader Top ratings for Virtualization Security

19 Cyber Threats Consumerization COMPLETE END USER PROTECTION Cloud & Virtualization DATA CENTER & CLOUD SECURITY

20 Cyber Threats Consumerization Cloud & Virtualization

21 Social Sophisticated Stealthy

22 Solution: Specialized Threat Detection Malicious content Suspect communication Attack behavior Network Detection Virtual Analyzer Watch List Threat Connect SIEM Connect Open, Scalable Network Inspection Platform

23 Cyber Threats SPECIALIZED THREAT DETECTION Consumerization COMPLETE END USER PROTECTION Cloud & Virtualization DATA CENTER & CLOUD SECURITY

24 48 of top 50 global corporations 10 of top 10 automotive companies 10 of top 10 telecom companies 8 of top 10 banks 9 of top 10 oil companies COMPLETE END USER PROTECTION SPECIALIZED THREAT DETECTION DATA CENTER & CLOUD SECURITY

25 Challenge Digital Life Environment for Protect Product Portfolio Market Size Selling Scheme Eco-System Today PC, Smartphone PC, Smartphone -Security- VB, VBMA Big Retail, Online Store -Many Resources- Know-How, Partner, Brand Tomorrow Multi Device, Tablet, Home Device and more Application, Data, ID (Life Infrastructure) -Protect Life- JB, PM, MBR, VB, VBMA and so on -Mixed- Many Small to Mid(S) AppStore, Online Channel, Retail, Online Store, -Need to Develop- Setting-Up for More Efficient and Semi-Auto Selling Communication Change Product Focus Brand Focus 8/9/2012 Confidential Copyright 2012 Trend Micro Inc. 26

26 JPY'M Opportunity Revenue Deep Security / Hosted / CPVM / IDF 2,000 1,800 1,600 1,400 1,200 1, Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q2 CATEGORY BY CAGR Anti-malware $403M -11.4% Security Suites $2,760M 12.7% Server Security $1,018M 10.5% 8/9/2012 Confidential Copyright 2012 Trend Micro Inc. 27

27 Trend Micro #1: Securing Your Journey to the Cloud Trend Micro 13 17% Trend Micro 13% Source: 2012 Technavio Global Cloud Security Software Market Trend Micro 27% Worldwide Endpoint Security Revenue Share by Vendor, 2011 Source: IDC, 2012 Source: 2011 Technavio Global Virtualization Security Management Solutions 8/9/2012 Copyright 2012 Trend Micro Inc. 28

28 JPY'M 2,000 1,800 1,600 Revenue Deep Security / Hosted / CPVM / IDF YoY 22% 1,400 1,200 1, Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q1 Q2 Performance in JPY'M 1H'11 Q1'12 Q2'12 1H'12 Source: Asymco.com, June 2012 Adj-RD cap Adj 1H'12 Pre-GAAP Revenue 49,127 24,667 24,712 49,378 49,378 Total Costs 35,136 17,003 18,134 35, ,613 Pre-GAAP Margin 13,991 7,663 6,578 14,241 14,765 YoY 10% -7% 1.79% 5.54%

29 Smart Real-time protection powered by innovative solutions, big data analytics and 1200 threat researchers Simple Specialized solutions that are easy to deploy and manage Security That Fits Seamless integration with your ecosystem maximizing existing investments, not replacing them COMPLETE END USER PROTECTION SPECIALIZED THREAT DETECTION DATA CENTER & CLOUD SECURITY

Driving Success in 2013: Enabling a Smart Protection Strategy in the age of Consumerization, Cloud and new Cyber Threats. Eva Chen CEO and Co-Founder

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