FRANCHISE BUSINESS PLAN EVENT 2016

Transcription

1 FRANCHISE BUSINESS PLAN EVENT 2016 Sposored by ENTREPRENEURSHIP The purpose of the Frachise Busiess Pla Evet is desiged for participats to preset a comprehesive busiess pla proposal to buy ito a existig frachise. The participat seeks to become a frachisee. The Frachise Busiess Pla Evet icludes the developmet ad presetatio of various aspects of a pla to form a busiess. The evet provides a opportuity for a participat to develop ad demostrate mastery of essetial kowledge ad skills as they apply to the aalysis of a busiess opportuity, the developmet of a marketig/promotio pla ad the developmet of a fiacial pla. 1 PARTICIPANT PAGES ALLOWED PRESENTATION TIME EVENT OVERVIEW This evet cosists of the three-part busiess prospectus describig a busiess the participat wats to develop ad the oral presetatio. This evet is for idividual participats oly. The body of the writte etry must be limited to 30 umbered pages, ot icludig the title page ad the table of cotets. The Writte Evet Statemet of Assuraces ad Academic Itegrity must be siged ad submitted with the etry. Do ot iclude it i the page umberig. The participat may brig all visual aids to the evet briefig. Oly approved visual aids may be used durig the presetatio. The oral presetatio may be a maximum of 15 miutes i legth, icludig time for judge s questios.. The judge will evaluate the presetatio, focusig o the effectiveess of public speakig ad presetatio skills ad how well the participat respods to questios that the judge may ask durig the presetatio. KNOWLEDGE AND SKILLS DEVELOPED Participats will demostrate kowledge ad skills eeded to address the compoets of the project as described i the cotet outlie ad evaluatio forms. Participats will also develop may 21 st cetury skills, i the followig categories, desired by today s employers: ENTREPRENEURSHIP EVENTS Commuicatio ad Collaboratio Creativity ad Iovatio Critical Thikig ad Problem Solvig Flexibility ad Adaptability Iformatio Literacy Iitiative ad Self-directio Leadership ad Resposibility Media Literacy Productivity ad Accoutability Social ad Cross-cultural Skills A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. May Commo Core Stadards for Mathematics ad Eglish Laguage Arts & Literacy are supported by participatio i DECA s competitive evets. Crosswalks are available at that show which commo core stadards are supported by participatig i each competitive evet. FORMAT GUIDELINES FOR THE WRITTEN ENTRY A crosswalk is available at that shows which 21 st cetury skills are developed by participatig i each competitive evet. (Cotiued o ext page) 135

2 Title page. The first page of the writte etry is the title page. It must iclude i ay order, but is ot limited to, the followig: FRANCHISE BUSINESS PLAN EVENT Name of DECA chapter Name of high school School address City, State/Provice, ZIP/Postal Code Name of participat Date The title page will ot be umbered. Table of cotets. The table of cotets should follow the title page. The table of cotets may be sigle-spaced ad may be oe or more pages log. The table of cotets page(s) will ot be umbered. Body of the writte etry. The body of the writte etry begis with Sectio I, Executive Summary ad cotiues i the sequece outlied here. The first page of the body is umbered 1 ad all followig pages are umbered i sequece. Page umbers cotiue through the bibliography (required) ad appedix (optioal). Follow this outlie whe you write your proposal. Poits for each sectio are show o the Writte Etry Evaluatio Form. Each sectio must be titled, icludig the bibliography ad the appedix. I. EXECUTIVE SUMMARY Oe to three page summary of the busiess model II. BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES A. Describe the compay you wish to purchase frachise rights for B. List your short term (ext 12 moths) ad log term objectives C. Describe the compay s major successes ad achievemets to data D. Describe the compay s challeges ad obstacles E. Describe ay chages i structure, maagemet, owership, etc. that have take place i the past year III. BUSINESS ENVIRONMENT Describe how evirometal factors such as the local, atioal, or iteratioal ecoomy, chages i populatio, iterest rates, chages i levels of employmet, etc. may affect your busiess IV. PRODUCTS AND/OR SERVICES A. List ad describe the products ad/or services offered B. Describe ay plaed chages or additios to the preset lie of products/services withi the ext year V. PRESENT MARKET A. Describe the preset market (geographic locatio of your potetial customers, types of customers) B. What is the growth potetial i your market? C. Describe the curret pricig policy D. If the busiess is seasoal, explai how the compay adjusts to seasoal factors VI. COMPETITION A. List the compay s primary competitors i your market. Idetify their stregths ad weakesses B. What advatages does the compay have as compared with its primary competitors? C. What disadvatages does the compay have as compared with its primary competitors? VII. MARKETING PLAN A. Detailed descriptio of the customers ad geographic territory to be targeted for marketig efforts to geerate reveue B. Describe the compay s existig marketig techiques, strategies, ad tools C. Describe the marketig techiques, strategies, ad tools you will use i the future to promote the busiess VIII. MANAGEMENT AND ORGANIZATION A. Describe your maagemet team ad its stregths ad weakesses B. Describe your pla to further develop your maagemet team C. Describe your maagemet successio pla who will take over i the evet of the icapacity or cotiued absece of ay ower or key employee? D. Describe the eed for, ad how you will obtai, additioal maagemet persoel based o preset ad projected sales IX. BUSINESS RESOURCES A. List the major operatig equipmet that you will purchase or lease 136

3 B. List major suppliers, locatio, ad paymet terms C. Idetify other outside resources used/or eeded to fulfill customer requiremets D. Describe quality cotrol procedures E. Describe the availability of skilled labor to meet your compay eeds F. Describe the type ad extet of ecessary traiig that will be required to upgrade the skills of labor ad admiistrative employees ad the estimated cost G. Projected umber of full-time ad part-time employees H. Orgaizatioal chart X. FINANCIAL PLAN AND DATA A. Describe the compay s sales ad profit tred. B. Outlie your strategy ad timig for obtaiig capital C. Two year projected operatig statemet D. Oe year projected cash flow statemet XI. CONCLUSION Specific request for fiacig, summary of key poits supportig the fiacial request XII. BIBLIOGRAPHY XIII. APPENDIX A appedix is optioal. Iclude i the appedix ay exhibits appropriate to the writte etry but ot importat eough to iclude i the body; these might iclude sample questioaires used, letters set ad received, geeral backgroud data, miutes of meetigs, etc. CHECKLIST STANDARDS I additio to followig the outlie provided, whe preparig your writte etry you must observe all of the followig rules. The purpose of these rules is to make competitio as fair as possible amog the participat teams. Refer to the Writte Etry Checklist o page 72 for a complete list of stadards. PRESENTATION GUIDELINES The major emphasis of the proposal is o the cotet. Drawigs, illustratios ad graphic presetatios (where allowed) will be judged for clarity, ot artistic value. The participat will preset the proposal to the judge i a 15-miute presetatio worth 100 poits. (See Presetatio Judgig.) The presetatio begis immediately after the itroductio of the participat to the judge by the adult assistat. The participat may brig a copy of the proposal or ote cards pertaiig to the proposal ad use as referece durig the presetatio. If time remais, the judge may ask questios pertaiig to the proposal. The participat may use the followig items durig the oral presetatio: ot more tha three (3) stadard-sized posters ot to exceed 22 1 /2 iches by 30 1 /2 iches each. Participat may use both sides of the posters, but all attachmets must fit withi the poster dimesios. oe (1) stadard-sized presetatio display board ot to exceed 36 1 /2 iches by 48 1 /2 iches. oe (1) desktop flip chart presetatio easel 12 iches by 10 iches (dimesios of the page). oe (1) persoal laptop computer. cell phoes/smartphoes, ipods/mp3 players, ipads/tablets or ay type of a had-held, iformatio sharig device will be allowed i writte evets if applicable to the presetatio. soud, as log as the volume is kept at a coversatioal level. Oly visual aids that ca be easily carried to the presetatio by the actual participat will be permitted, ad the participat himself/herself must set up the visuals. No set-up time will be allowed. Participat must furish his/her ow materials ad equipmet. No electrical power or Iteret coectio will be supplied. Materials appropriate to the situatio may be haded to or left with judges i all competitive evets. Items of moetary value may be haded to but may ot be left with judges. Items such as flyers, brochures, pamphlets ad busiess cards may be haded to or left with the judge. No food or driks allowed. If ay of these rules are violated, the adult assistat must be otified by the judge. ENTREPRENEURSHIP EVENTS (Cotiued o ext page) 137

4 PRESENTATION JUDGING The participat, assumig the role of a etrepreeur, has prepared a pla to form a busiess. As the judge, you are to assume the role of a potetial source of capital for the busiess. At the begiig of the presetatio (after itroductios), the participat will set up ay visual aids ad preset the proposal. Set-up time ad presetatio time are icluded i the 15 miutes. Allow the participat to complete this portio without iterruptio, uless you are asked to respod. If time remais, you may ask questios that seem appropriate, based o your otes or o the writte etry itself (to which you may refer durig the presetatio). After the presetatio, please thak the participat. The complete the Presetatio Evaluatio Form, makig sure to record a score for all categories. The maximum score for the evaluatio is 100 poits. It may help to go through several etries before actually startig to score the etries. Take otes o a separate sheet of paper if you wish to ask the participat about specific areas of the proposal durig the presetatio. 138

5 FRANCHISING BUSINESS PLAN EVENT, 2016 WRITTEN ENTRY EVALUATION FORM Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score EXECUTIVE SUMMARY 1. Oe- to three-page summary of the busiess model BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES 2. Descriptio of the compay List of short term (ext 12 moths) ad log term objectives BUSINESS ENVIRONMENT 3. Descriptio of how evirometal factors may affect the busiess PRODUCTS AND/OR SERVICES 4. List of ad descriptios of the products ad/or services offered PRESENT MARKET 5. Descriptio of the preset market ad growth potetial COMPETITION 6. List of the compay s primary competitors i the market ad idetificatio of their stregths ad weakesses MARKETING PLAN 7. Detailed descriptio of the customers ad geographic territory to be targeted for marketig efforts to geerate reveue Descriptio of the compay s existig marketig techiques, strategies, ad tools Descriptio of the marketig techiques, strategies, ad tools to be used i the future to promote the busiess MANAGEMENT AND ORGANIZATION 8. Descriptio of the maagemet team ad its stregths ad weakesses. Descriptio of the pla to further develop the maagemet team. BUSINESS RESOURCES 9. List of the major operatig equipmet that is eeded List of major suppliers, locatio, ad paymet terms Outside resources used/or eeded to fulfill customer requiremets Descriptio of quality cotrol procedures Availability of skilled labor to meet the compay s eeds Traiig required to upgrade the skills of labor ad admiistrative employees ad the estimated cost Projected umber of full-time ad part-time employees Orgaizatioal chart FINANCIAL PLAN AND DATA 10. Descriptio of the compay s sales ad profit treds Outlie of strategy ad timig for obtaiig capital Two year projected operatig statemet Oe year projected cash flow statemet CONCLUSION 11. Specific request for fiacig, summary of key poits supportig the fiacial Total Possible Poits: 60 Writte Etry Total Poits: Judge: A B C D E F G H I J (circle oe) 139

6 FRANCHISING BUSINESS PLAN EVENT, 2016 ORAL PRESENTATION EVALUATION FORM Participat: I.D. Number: Little/No Value Below Expectatios Meets Expectatios Exceeds Expectatios Judged Score PRESENTATION 1. Opeig presetatio ad request: descriptio of the project; orgaizatio, clarity ad effectiveess of the presetatio TO WHAT EXTENT DID THE PARTICIPANTS: 2. Assess opportuities for veture creatio 3. Determie feasibility of veture ideas 4. Assess start-up requiremets 5. Evaluate risk-takig opportuities 6. Explai the complexity of busiess operatios 7. Determie relatioships amog total reveue, margial reveue, output, ad profit 8. Describe marketig fuctios ad related activities Presetatio Total Poits (maximum 40 poits): RECAP: WRITTEN ENTRY (60): PRESENTATION (40): SUBTOTAL (100): LESS PENALTY POINTS: TOTAL SCORE: Judge: A B C D E F G H I J (circle oe) 140