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1 CDW FINANCIAL SERVICES WE VE GOT YOUR STRATEGY FOR \ % Big ata WE GET IT \00001 $348,271, \ $ $257,493, $92,23 Forward-thinking solutions for your capital market firm from CDW Financial Services

2 The 3Vs of Big Data velocity pertains not only to how quickly data is generated, but also to how quickly someone interprets and acts upon it. Social media is adding to the speed of data volume storage volumes have expanded because data volumes have grown, whether it s the space required to run a modern operating system or data sets used for deeper analysis. variety unstructured and structured data present a multitude of formats that can be challenging to identify and ingest.

3 TRADE UP TO BIG DATA TECHNOLOGIES AND BOOST YOUR BOTTOM LINE For today s capital market firms, customer and transactional data generated in standard structured formats like Excel spreadsheets and CRMs is being rapidly outpaced by massive volumes of structured and unstructured data from , audio, video, Twitter, RSS feeds and Bloomberg Chat. C-LEVEL FINANCIAL SERVICES EXECUTIVES SAID THEIR COMPANIES ARE UNABLE TO REALIZE (ON AVERAGE) Mining this prized information for business intelligence (BI) at the rapid-fire speed required for predictive modeling and real-time trend and customer insights analysis is challenging traditional ways of storing, processing and managing this data. Add the increasingly complex data analytics, industry governance and risk reporting requirements, and financial organizations are put to the test. It s time to take action. What s your big data strategy? 12% OF ADDITIONAL REVENUE PER YEAR FROM NOT BEING ABLE TO FULLY LEVERAGE THE INFORMATION THEY COLLECT. Source: Big Data, Big Challenges, Big Opportunities, 2012 IOUG Big Data Strategies Survey, produced by Unisphere Research and sponsored by Oracle

4 INVEST NOW AND EXPERIENCE BIG BUSINESS BENEFITS A robust IT strategy with the latest technological enhancements can power up your big data solution, and put a capital market firm like yours at the forefront of the industry, by helping you: ENHANCE RISK MANAGEMENT CAPABILITIES More quickly aggregate data enterprise-wide, from trading action to customer activity. Enable greater transparency, improved audit performance and more extensive risk exposure analysis. TIGHTEN REGULATORY COMPLIANCE Meet the demand for greater governance and risk reporting with more detailed and transparent data analysis. EASILY CONDUCT PREDICTIVE ANALYTICS Quickly and effortlessly run correlations, backtesting strategies, probability calculations and Monte Carlo simulations to improve your strategic development and risk management capabilities. GAIN DEEPER CUSTOMER INSIGHT AND COMPETITIVE ANALYSIS Initiate comprehensive sentiment analysis programs. Monitor trends on social media and quickly mine enterprise and customer data for cutting-edge trends, competitive analysis and superior customer service delivery. MASTER FRAUD DETECTION Correlate data from multiple unrelated sources to build extensive customer profiles. Identify patterns of fraudulent activity and trading abuse in their early stages, reducing potential loss and reputation damage.

5 51.4% The SEC recently issued a report making it clear that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with Regulation Fair Disclosure, so long as investors have been alerted about which social media will be used to disseminate such information. Source: SEC Release No of respondents from financial services organizations have or are considering a big data strategy. THE TOP 3 DRIVERS FOR USING BIG DATA INCLUDE 58.3% 54.2% 54.2% RISK AND OPERATIONAL MANAGEMENT CUSTOMER ANALYTICS REAL- OR NEAR-TIME DATA Source: International Quality and Productivity Center = Financial Services Big Data heat map infographics

6 CDW FINANCIAL SERVICES GETS IT Your dedicated CDW Financial Services account team knows a highperforming big data solution is built on the right technology mix. Our industryleading technology partnerships with IBM, EMC and many others allow us to bring you the brands you recognize and trust. CDW helps you navigate the rising complexity of data s volume, velocity and variety to achieve business intelligence for better decision making, with custom-designed BI solutions based on the unique requirements of your organization providing faster time to insight, greater productivity and lowered TCO. So much data, both in structured and unstructured formats, is pouring in from internal and external sources. Today s capital market firms are struggling with how best to process it all to find meaning and take action in a way that will positively impact their businesses. Many organizations rely on Hadoop, an opensource software, to enable the distributed processing of large data sets across clusters of community servers. Hadoop essentially translates all varieties of unstructured data into a logical, intelligible format that can be more readily digested before it enters an enterprise data warehouse and is held for future analysis. The use of BI software facilitates the gathering, analyzing and reporting of that information through dashboards, ad hoc queries and other formats so it can be assessed and acted upon to make better business decisions. Hardware components such as servers and storage provide the engines for disseminating and delivering information to devices such as notebooks, desktops, wireless phones and tablets. Accessing big data in the right format using the right tools at the right time enables business executives, departments and individual workers to act quickly, seize new opportunities and gain a competitive edge. No matter where you are in your BI maturity and adoption lifecycle, CDW Financial Services can build a holistic solution for your capital market firm from software, servers, storage and networking to reporting analytics, ETL tools and data warehouses.

7 INTERNAL SOURCES OF DATA EXTERNAL SOURCES OF DATA Structured Data Unstructured Data Unstructured Data Structured Data CRM ERP ERP Twitter Survey Monkey Online Dynamics CRM Custom Applications Call Logs Web Logs Facebook Salesforce.com Hadoop Cluster Enterprise Data Warehouse (EDW) Static Reports Dashboards Ad Hoc Queries Scorecards Notebook Desktop Wireless Phone Tablet Users Departments Executives Individual Contributors Sales, Marketing, HR, Operations, Manufacturing

8 CDW FINANCIAL SERVICES SECURITIES IT INFRASTRUCTURE WE GET CAPITAL MARKETS CDW supports more than 7500 U.S. capital market (securities and investments) firms with the industry s broadest and deepest technology solutions and services. Your dedicated CDW Financial Services account team can help assess and create a powerful IT infrastructure that supports strategies focused on low latency, global market integration and visibility, customer service, competition and risk management. SERVICES LOW LATENCY RISK MANAGEMENT TRUST CAPITAL MARKETS PERFORMANCE INTEGRATION & VISIBILITY COMPETITION EXPERTS PARTNERSHIPS IBM GETS BI IBM PUREDATA SYSTEMS FOR ANALYTICS POWERED BY NETEZZA TECHNOLOGY A simple data appliance for serious analytics, this simplifies and optimizes performance of data services for analytic applications, enabling very complex algorithms to run in minutes vs. hours. IBM INFOSPHERE BIGINSIGHTS Brings the power of Hadoop to the financial enterprise to reliably manage large volumes of structured and unstructured data, and provide a visualization component that is especially useful for risk management. IBM INFOSPHERE STREAMS An advanced computing platform that allows userdeveloped applications to quickly ingest, analyze and correlate information as it arrives from thousands of real-time sources. Integrates well with IBM Cognos and is ideal for monitoring high-volume stock transactions and making decisions on the trading floor as they happen.

9 Q&A WITH KEVIN McCONNELL Sales Solution Architect CDW IBM Software Team Q: What are some of the key trends you re seeing around big data in the financial services industry? A: Capital market firms are just beginning to realize the value of big data technology. Harnessing big data can help them optimize capital and funding efficiency, hone trading and pricing activity, and tighten regulatory compliance. Q: How does CDW support capital market firms with their big data strategies? A: We help our customers understand how technology can help them manage their big data and support their business goals in three key ways: 1. Identifying the skill sets required for success 2. Finding the right business opportunities to which technology can be applied 3. Creating a roadmap for successful implementation and results Q: What tips would you offer securities/investment/ trading firms regarding leveraging big data to benefit their businesses? For the most powerful results, the technology group must align the big data strategy with the objectives of the business. This is not a solo technology exercise. Identify the skill sets you currently don t have on the team, and then acquire them. Start small by beginning with a pilot project. You don t need to boil the ocean. Choose a business area in which you can reap a 1% improvement. If you can make something 1% more successful, that will pave the way for additional projects. THE CDW-IBM PARTNERSHIP As an IBM Premier Business Partner, CDW teams with IBM to offer a full suite of business intelligence solutions. Our dedicated team of IBM-certified experts can help design the right solution to meet the data analytics needs of your capital market firm. NYSE Euronext, a global trading and technology provider, knows all about big data. It analyzes two terabytes of data or more a day across trading markets. As the amount of data NYSE Euronext analyzes continues to grow, IBM PureData Systems for Analytics will be at the core of its business, helping manage data and identify insights more efficiently. Our data continues to grow and, with PureData Systems for Analytics, we are going to see a 20 times boost in performance. Emile Werr, Head of Enterprise Architecture, NYSE Euronext To learn more about how big data technology helped NYSE Euronext, scan this QR code.

10 ALWAYS AT YOUR SERVICE Not only will CDW Financial Services help you capitalize on the benefits of big data, we can help support your capital market firm with our comprehensive array of services. Assessment/planning/design. Up-front consulting and collaboration to plan your big data strategy. Configuration. Pre-assembly of hardware and software components to ensure your solution is ready to deploy upon arrival. Installation/deployment. Engineering and implementation support to help get your big data technology up and running. Product lifecycle support. Staffing and training, break/fix maintenance agreements and extended warranties to protect your IT investment. CONTACT CDW FINANCIAL SERVICES TODAY To learn more about the best ways to manage and leverage your big data, contact your CDW Financial Services account manager, call or visit CDW.com/financial-solutions today. CDW Financial Services is a proud sponsor of the Securities Industry and Financial Markets Association (SIFMA).

11 EXCEPTIONAL PRICE AND PERFORMANCE FOR MOST ENTERPRISE APPLICATIONS DISCOVER PATTERNS AND TRENDS IN YOUR STRUCTURED AND UNSTRUCTURED DATA Hard drives sold separately IBM EXPRESS MODEL IBM SYSTEM X3650 M4 RACK-MOUNT SERVER Quad-core Intel Xeon E Processor (2.4GHz) CDW CALL FOR PRICING More performance versus prior generation Supports 768GB DDR3 memory, 10Gb networking, and greater storage capacity and flexibility Simply and easily deployed and managed Memory: 4GB std., 768GB max. Hard drive: none ship std.; up to 16 hot-swap SAS/SATA 2.5" drive bays or 6 hot-swap SAS/SATA 3.5" drive bays; 18TB max storage 10MB Level 3 cache Integrated Quad Gigabit Ethernet IBM SPSS MODELER PRO CALL FOR PRICING Create more effective strategies by evaluating trends and likely outcomes Easily access, prepare and model structured data with this intuitive, visual data mining workbench Rapidly build and validate models using the most advanced statistical and machine-learning techniques available Efficiently deploy insight and predictive models Seamlessly deploy results directly into IBM Cognos Business Intelligence Present analytic results across regions visually with geographical mapping Perform in-database analytics with leading databases 1 IBM Express savings reflected in price shown. IBM Express savings based on a comparison of the IBM Express price versus the standard list price of an identically configured product if purchased separately; savings may vary based on channel and/or direct standard pricing. Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv,Intel vpro, Itanium, Itanium Inside, Pentium, Pentium Inside, Viiv Inside, vpro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. CDW, CDWG and The Right Technology. Right Away are registered trademarks of CDW LLC. PEOPLE WHO GET IT is a trademark of CDW LLC. All other trademarks and registered trademarks are the sole property of their respective owners.