2. Entrants are not eligible to participate in the Contest if they are:

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1 ELIGIBILITY COCA-COLA OTTAWA SENATORS + STUDENT CHALLENGE CONTEST CONTEST RULES 1. The Coca-Cola Ottawa Senators Student Challenge contest (the Contest ) is conducted by Capital Sports & Entertainment Inc. ( CSEI ), and Coca-Cola Refreshments Canada ( CCR ) (CSEI and CCR to be collectively referred to herein as the Sponsors ) and is open to all legal residents of Canada who: (i) have reached the age of majority in the province in which they reside; and (ii) are enrolled on a full time or part-time basis at one of the following post-secondary institutions The University of Ottawa, Carleton University, and Algonquin College (the Institutions ) during the Contest Period. 2. Entrants are not eligible to participate in the Contest if they are: a) employees, agents or representatives of the Sponsors, Coca-Cola Ltd., or any of their respective agents, affiliates, subsidiaries, related companies, sponsors, advertising or promotional agencies, or assignees; or b) a member of the household and/or immediate family of any of the above parties. For the purpose of the Contest Rules, immediate family means husband, wife, spouse, mother, father, brother, sister, son and/or daughter, whether or not they reside in the same household. 3. The Sponsors shall have the right at any time to require proof of identity and/or eligibility to participate in the Contest. Failure to provide such proof within a reasonable period of time may result in disqualification. All personal and other information requested by and supplied to the Sponsors for the purpose of this Contest must be truthful, complete, accurate and in no way misleading. The Sponsors reserve the right to disqualify any entry or entrant in their sole discretion, should any entry or entrant at any stage contain and/or supply untruthful, incomplete, inaccurate or misleading personal details and/or information. HOW TO ENTER 4. The Contest begins at 12:00 a.m. Eastern Daylight Time ( EDT ) on Monday, September 14, 2015 and ends at 12:00 p.m Eastern Standard Time ( EST ) on Sunday, November 15, 2015 (the Contest Period ). 5. NO PURCHASE NECESSARY TO ENTER. (a) Purchase Entry: Purchase any Coca-Cola 500mL bottled beverage from participating retailers on campus at any of the Institutions during the Contest Period in order to receive a ballot which includes a unique PIN code (the Code ) (ballots available while supplies last). Visit (the Contest Website ) and complete and submit the online entry form, making sure to include the Code and the name of the Institution you are currently enrolled in, in the spaces provided. (b) Non-Purchase Entry: Write a minimum 50-word essay describing your favourite moment from an Ottawa Senators game you attended. Essays must be original works of the entrants and must be submitted along with a hand-drawn ballot indicating COCA-COLA OTTAWA SENATORS STUDENT CHALLENGE CONTEST as well as the following information: full name address home telephone number valid address name of the Institution you are currently enrolled in. Entries may be hand delivered or mailed to the attention of the COCA-COLA OTTAWA SENATORS STUDENT CHALLENGE CONTEST c/o Capital Sports & Entertainment Inc., 1000 Palladium Drive, Ottawa, Ontario, K2V 1A5. Hand delivered entries may be dropped off at CSEI s reception desk at Gate #2, 1000 Palladium Drive, Ottawa Ontario, K2V 1A5. 6. Entries are limited to one (1) entry per person per day. In the case of multiple entries, only the first entry will be considered. All entries become the sole property of the Sponsors and none will be returned for any reason. Entries will be declared invalid if they are late, illegible, incomplete, damaged, irregular, mutilated, forged, falsified, altered, garbled, mechanically or electronically reproduced, or tampered with in any way. Entries received online shall be deemed to be submitted by the authorized account

2 2 PRIZES holder of the address associated with the entry. For the purpose of the Contest Rules, authorized account holder of an address means the natural person who is assigned to an address by an Internet access provider, on-line service provider, or other organization responsible for assigning addresses for the domain associated with the submitted address. Potential winner may be required to provide Sponsors with proof that the potential winner is the authorized account holder of the address associated with the winning entry. 7. (a) Draw Prizes: There are three (3) prizes in total available to be awarded through a random draw (each, a Draw Prize ) as described in section 11 below. Each Draw Prize consists of: (i) four 300 Level tickets in the Coke Zero Zone (exact seat location to be determined by the Sponsors) and one (1) parking pass valid for the Tuesday, December 1, 2015 Ottawa Senators versus Philadelphia game to be played at Canadian Tire Centre (the Game ); (ii) three (3) Coca-Cola t-shirts and one (1) Ottawa Senators replica jersey (size and colour to be determined by the Sponsors); and (iii) four (4) $10.00 food and beverage vouchers redeemable at concession stands within Canadian Tire Centre (vouchers cannot be redeemed at cash-only locations such as free standing kiosks and food and beverage hawkers). The approximate retail value of each Draw Prize is CDN $ (including applicable taxes and fees). Each entrant will be eligible to win only one (1) Draw Prize. The winners of the Draw Prizes as determined in accordance with section 11 below (each a Draw Prize Winner ) will also be eligible for a chance to win the Bonus Prize (described below) provided they are present at the Game, comply with these Contest Rules, have signed and returned any applicable Contest Release and On-Ice Activity Release (both described below), and participate in the Shoot To Win Event (defined below) on the ice surface. (b) Bonus Prize: There is one (1) prize (the Bonus Prize ) available to be awarded to the bonus prize winner (the Bonus Prize Winner ) through participation in the Shoot To Win Event. The Bonus Prize consists of one (1) Coca-Cola gift bag. The approximate retail value of the Bonus Prize is CDN $ (including applicable taxes and fees). The odds of winning the Bonus Prize depend upon the skill of the Draw Prize Winners during the Shoot To Win Event. 8. The Draw Prizes and the Bonus Prize shall be collectively referred to herein as the Prizes and may also be generally referred to herein as a Prize. The Bonus Prize Winner and the Draw Prize Winners shall be collectively referred to herein as the Winners and may also be generally referred to herein as a Winner. 9. Prizes must be accepted as awarded (including but not limited to compliance with any and all scheduling requirements) and cannot be transferred, assigned, sold, substituted or redeemed for cash, except that the Sponsors, in their sole discretion, reserve the right to substitute a prize of equal or greater value if a Prize cannot be awarded as described due to unavailability for any reason. In the event that a Prize consists of or includes attendance at an event that is cancelled, delayed or rescheduled for any reason whatsoever, a substitute prize or cash equivalent will not be provided. Winners and their respective guests are responsible for transportation, parking, accommodation, food and beverage and all taxes, gratuities and other incidental costs pertaining to the Prizes. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Contest Rules to be available and/or claimed, the right is reserved to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims. 10. A Winner may claim his/her respective Prize at Canadian Tire Centre located at 1000 Palladium Dr., Ottawa, Ontario two (2) business days after he/she has been successfully contacted and notified of his/her Prize, has complied with the Contest Rules and has signed and returned any applicable Contest Release (described below) and any and all other documentation required by the Sponsors in their sole discretion. ALLOCATION OF PRIZES 11. Random Draw: The Sponsors shall separate all eligible entries received during the Contest Period into three (3) separate pools based on the Institution each entrant is enrolled in (e.g. an entry from an Algonquin College student will be placed in the Algonquin College Pool of entries). On Wednesday, November 18, 2015 at 11:00 am EST at Canadian Tire Centre in Ottawa, Ontario, one (1) eligible entrant will be selected by random draw from each Institution s Pool of eligible entries (three (3) eligible entrants will be selected in total one (1) from The University of Ottawa, one (1) from Carleton University, and one (1) from Algonquin College). The Sponsors will begin notifying selected eligible entrants by telephone on Wednesday, November 18, 2015 at 12:00 p.m. EST. If a selected eligible entrant cannot be contacted by telephone within two (2)

3 3 business days of the draw, he/she will be disqualified, the respective Draw Prize forfeited, and another eligible entrant from the respective Institution s Pool will be selected and contacted. The Sponsors are not responsible for a selected eligible entrant s failure to receive notification for any reason whatsoever. Each selected eligible entrant who is successfully contacted and who fulfils all of the requirements set out in these Contest Rules shall win his/her respective Draw Prize and shall be eligible to participate in the Shoot To Win Event on centre ice at the Game. The odds of winning a Draw Prize depend upon the number of eligible entries received in each Institution s Pool. 12. Shoot To Win Event: Draw Prize Winners will participate in an on-ice activity (the Shoot To Win Event ) during an intermission at the Game. Each of the three (3) Draw Prize Winners will be called to go to centre ice where each Draw Prize Winner will have one (1) chance to shoot a puck at a Coca-Cola target (or another target as made available in the sole discretion of CCR) from the near blue line using a hockey stick as provided by the Sponsors. A representative of the Sponsors will be positioned beside the goal to determine whether any of the Draw Prize Winners have scored (i.e. hit the target without touching any object/person first). The decision of such representative as to whether a puck hits the target or not is final and binding on each Draw Prize Winner. Each of the Draw Prize Winners who scores, as determined by the Sponsors representative in his/her sole discretion, shall have their name entered into a random draw for a chance to win the Bonus Prize. In the event that no Draw Prize Winners score, as determined by the Sponsors representative in his/her sole discretion, all three (3) Draw Prize Winners will have their names entered in the draw. A representative of the Sponsors shall conduct such draw on-ice and the Draw Prize Winner selected shall win the Shoot To Win Event and upon fulfilment of the requirements set out in these Contest Rules shall be awarded the Bonus Prize. If an individual Draw Prize Winner is physically unable to participate in the Shoot To Win Event, he/she may designate an individual to participate in the Shoot To Win Event on his/her behalf (a Substitute ). A Substitute must: (i) be a legal resident of Canada; (ii) have reached the age of majority in the province/territory in which he/she resides; and (iii) be present at the Game. The Draw Prize Winners or Substitutes will be required to execute and submit a Release and Indemnity form (an On-Ice Activity Release ) prior to the Shoot To Win Event in order to participate in the event. The Draw Prize Winners or Substitutes will also be required to wear a helmet and any other safety equipment specified by the Sponsors during the Shoot To Win Event (equipment will be provided by the Sponsors). Failure to comply with either of these requirements will lead to disqualification from the Shoot To Win Event. SKILL TESTING QUESTION 13. In order to be eligible to win a Prize, selected eligible entrants shall be required to correctly answer a time-limited, mathematical skill-testing question, without assistance of any kind, whether mechanical, electronic or otherwise. Selected eligible entrants may be required to swear an affidavit indicating compliance with this section. The skill-testing question will be administered by telephone. CONDITIONS OF PARTICIPATION 14. By participating in this Contest, entrant agrees: a) to be bound by the Contest Rules; b) to be bound by the decisions of the Sponsors, which shall be final and binding in all respects; c) to sign and return one or more publicity releases and releases of liability (each a Contest Release ) which confirm, among other things, that the entrant: (i) releases Capital Sports Properties Inc. (Canadian Tire Centre), CSEI (the Ottawa Senators), Coca-Cola Ltd., CCR, authorized bottlers and distributors of Coca-Cola products, Capital Tickets Inc., Aramark Entertainment Services (Canada), Inc., the National Hockey League ( NHL ), the NHL Member Clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., the NHLPA and current and former players, and each of their respective licensors, affiliates, parents, and related entities, as well as the owners, governors, officers, directors, partners, partnerships, principals, employees, agents, representatives, volunteers, sponsors, promoters, and advertisers of all the foregoing from any and all liability arising out of or in any way connected to his or her participation in the Contest, participation in any Contest-related activity (including the Shoot To Win Event), the acceptance, use or misuse of a Prize, the use of personal information described herein and the use of merchandise purchased as a result of winning a Prize, including but not limited to costs, injuries, losses or damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising therefrom; and (ii) grants to the Sponsors and/or their agents the unrestricted right to produce, reproduce, publish, broadcast, communicate, exhibit, distribute, adapt and otherwise use or re-use the

4 4 entrant s city/province of residence, statements, endorsements, biography, name, voice, photograph and likeness for advertising and/or publicity purposes without compensation, other than the value of the Prize offered, in any and all media, now known or hereafter devised; and d) to sign and return, or cause a Substitute to sign and return, an On-Ice Activity Release prior to participation in the Shoot To Win Event. PUBLICITY RELEASE AND RELEASE OF LIABILITY 15. An executed Contest Release must be returned within two (2) business days of the date of receipt by the selected eligible entrant or Bonus Prize Winner, as applicable, or such individual shall be disqualified and his/her respective Prize forfeited. LIMITATION OF LIABILITY 16. The Sponsors are not responsible or liable for late, lost, incomplete, illegible, misdirected, stolen, delayed, damaged or destroyed entries, notifications, replies or any Contest Release; for lost, interrupted, inaccessible or unavailable networks, servers, Internet Service Providers, websites or other connection, related to the Contest and/or the Contest Website; for errors of any kind, including but not limited to human, electronic, mechanical and/or technical in nature; for failure or technical malfunction of any telephone network or lines, computer and online systems, servers, computer equipment, software, , players, or browsers on account of technical problems or traffic congestion on the Internet, the Contest Website, any related website, or any combination thereof or otherwise; for any injury or damage to entrant, entrant s computer, or any other person s computer related to or resulting from participating in or downloading material in connection with the Contest; for incorrect or inaccurate information; and/or for weather conditions, event cancellations, delay or rescheduling or other factors beyond the Sponsors control. DISQUALIFICATION 17. The Sponsors reserve the right, in their sole discretion, to disqualify any entrant who is found to be tampering with the entry process or with the operation and administration of the Contest; acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Contest; or in violation of the Contest Rules. The Sponsors reserve the right to seek damages and other remedies from any such entrant to the fullest extent permitted by law, including but not limited to criminal prosecution. USE OF PERSONAL INFORMATION 18. By participating in the Contest, the entrant consents to the collection, use and disclosure of his/her personal information by the Sponsors for the purpose of administering the Contest, awarding the Prizes and announcing the Winners and any subsequent advertising or promotion related thereto. Personal information collected in connection with the Contest will be used by the Sponsors in accordance with CSEI s privacy policy available at INTELLECTUAL PROPERTY 19. All intellectual property, including but not limited to trade-marks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, logos, slogans and representations are owned or used under license by the Sponsors and/or their affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited. GOVERNING LAW 20. The Contest is subject to applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. All issues and questions concerning the construction, validity, interpretation and enforceability of the Contest Rules or the rights and obligations as between the entrant and the Sponsors in connection with the Contest shall be governed by and construed in accordance with the laws of the province of Ontario including procedural provisions without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction s laws. 21. Subject to the jurisdiction of the Régie des alcools, des courses et des jeux in Quebec, the Sponsors reserve the right, in their sole discretion, to terminate the Contest, in whole or in part, or modify, amend or suspend the Contest and/or the Contest Rules in any way at any time for any reason without prior notice or compensation.

5 5 QUEBEC RESIDENTS 22. Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux (the Régie ) for a ruling. Any litigation respecting the awarding of a prize may be submitted to the board only for the purpose of helping the parties reach a settlement. In the event that there is a discrepancy or inconsistency between the English language version and the French language version of the Contest Rules, the English version shall prevail, govern and control. DISCREPANCIES 23. In the event of any discrepancy or inconsistency between the terms and conditions of the Contest Rules and disclosures or other statements contained in any Contest-related materials, or advertising, the terms and conditions of the Contest Rules shall prevail, govern and control. OFFICIAL RULES 24. These Contest Rules will be available at the Ottawa Senators Reception Desk (Gate #2) located at Canadian Tire Centre, 1000 Palladium Drive, Kanata, Ontario, K2V 1A5 and online at the Contest Website. /TM Coca-Cola Ltd., used under license.. * Registered trade-mark of Capital Sports & Entertainment Inc.