Heart of Devon Tourism Partnership Membership April 2012 March 2013

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1 Heart of Devon Tourism Partnership Membership April 2012 March 2013 /membership

2 Branscombe About Heart of Devon The Heart of Devon Tourism Partnership is the official Area Tourism Partnership and local membership organisation for the areas of East Devon, Exeter, Mid Devon and parts of South Devon and Dartmoor and has been running for just over 6 years. The Heart of Devon Tourism Partnership exists to promote and unlock the full potential of the area as a year round sustainable visitor destination. Its aim is for the area to be recognised as one of the premier holiday destinations within the region through all aspects of tourism promotion, including marketing to the leisure, group and conference market. The Heart of Devon Tourism Partnership s role is to help businesses to thrive, offer marketing and advertising opportunities, business support initiatives and membership benefits. The Heart of Devon Tourism Partnership is the first point of contact for tourism businesses within East Devon, Exeter, Mid Devon and parts of South Devon and Dartmoor. It is a not for profit Company Limited by Guarantee and is led by a private/public sector partnership, ensuring that any profits made are put back into the marketing and development of successful tourism related businesses within the area covered by the Heart of Devon. By becoming a member of the Heart of Devon Tourism Partnership you will receive regional, national and international promotion through all of our promotional channels to reach your target audiences. Heart of Devon Membership Benefits In return for an annual fee, in summary, your business enjoys the following benefits: enhanced entry on opportunity to participate in bi-monthly e-newsletters, sent to over 40,000 consumers access to training for you and your staff the opportunity to host journalists and gain positive media coverage the opportunity to participate in marketing campaigns and exhibitions access to research and statistics We will ensure that you get the most from your membership. Reaping the benefits of marketing initiatives creating new visitors to the area and providing quality visitor servicing and fulfilment. How do I join? Signing up is easy. Just fill in the membership application form or call Heart of Devon and we will be able to help you with details of prices and membership options available to you. What is the cost to sign up to Heart of Devon? Prices start from just 65 + VAT. If you are a member of another Area Tourism Partnership in Devon you are entitled to 10% off membership fees. Donkey Sanctuary Exeter Chiefs Cycling from Darts Farm Quay Climbing Centre Otterton Mill Aerosaurus Balloons

3 What do I get for my money? Joining the Heart of Devon Tourism Partnership is a commercial decision; we are working to offer you a range of benefits which will see a financial return for your investment. For more information on the benefits of membership, please read on. As a member of the Heart of Devon Tourism Partnership, you have FREE access to help, advice and assistance from our Membership Services Manager. Website FREE individual page entry on (includes up to 6 images, website links, contact details, description, facilities listing and admission/rates information) opportunity to include events, news stories, special offers, late deals and accommodation availability on opportunity to sell your vacant rooms, event tickets or admission to your attraction through the Eviivo software at a discounted rate on opportunity to purchase discounted banner adverts on Marketing & Communications opportunity to put forward special offers, themed events, awards achieved or new developments to be included in our seasonally targeted bi-monthly e-newsletter to UK consumers. 120,000 postal addresses and 40,000+ contacts, both growing monthly opportunity to participate in Heart of Devon themed PR campaigns, to benefit from regional and national press coverage opportunity to participate in journalist visits, to benefit from positive regional and national press coverage use of the Heart of Devon Tourism Partnership logo for your business and promotional literature opportunity to stand share at regional and national exhibitions attended by the Heart of Devon Tourism Partnership opportunity to participate in sponsorship options which run alongside our local, regional and national marketing campaigns giving your business great exposure Marketing Material opportunity to advertise (discounted rates for members) within the annual Heart of Devon Visitor Guide, distributed to Tourist Information Centres throughout the UK and direct to selected towns on our database of 120,000 contacts FREE entry within the Heart of Devon Group Organisers Guide for group-related members, distributed direct to over 2,500 group travel organisers FREE access to the Heart of Devon image library for use in your own publicity material membership sticker to display within your establishment car/window sticker for your own promotional use and customers use to spread the word about Heart of Devon FREE HD video production when purchasing any digital signage advertising service worth at least 495, or 20% off advertising through the Tourist Network discounted rates through PageSuite on converting brochures into Digital Guides Business Assistance FREE legal advice through Foot Anstey solicitors 15% discount on AA Hotels Recognition Scheme monthly member e-newsletter with updates on activities undertaken by the Heart of Devon Tourism Partnership and other member venues discounted admission to fellow member venues Knightshayes Court

4 10% discount off membership rates for other Area Tourism Partnerships in Devon discounted rate to participate in the Heart of Devon Accommodation Inspection Scheme preferential rates for processing credit and debit cards through Elavon on-line access to local, regional and national research and statistics FREE access to help and advice from the Heart of Devon team opportunity to gain seat on the Heart of Devon board, meeting held every 2 months in partnership with other organisations, Heart of Devon Tourism Partnership is the local voice of the tourist industry across East Devon, Exeter, Mid Devon and parts of South Devon. We also represent your views locally and regionally through Visit Devon Training & Events access to a training and skills programme and business support initiatives on how to run a successful business FREE training on how to upload your events, special offers and availability onto opportunity to attend member seminars and networking events to update you on Heart of Devon s current and future activities Visit Devon The six Area Tourism Partnerships throughout Devon work collaboratively to promote Devon as a great place to visit, for an overnight stay or day visit under the banner of Visit Devon We work as the voice for the tourism/ visitor industry in Devon and our aim is simple to increase the number of visitors to Devon by promoting the county as a year-round destination for business or leisure. The main call to action for any marketing activity promoting Devon is Work undertaken includes: themed marketing campaigns a number of high impact themed campaigns to promote Devon at the highest level, including regionally, nationally and internationally PR a programme of weekly press releases distributed, in conjunction with a specialised PR agency, to influential regional, national and international travel journalists, to visit and feature Devon website promotion work is undertaken, in conjunction with a specialised search engine optimisation company, to increase the amount of website traffic to South West Coast Path Exeter Red Coat Guided Tour Walking in Mid Devon World of Country Life Exeter Princesshay Bread Making Workshop Killerton Devon County Show

5 For further information on joining the Heart of Devon Tourism Partnership please call us on: or visit: /membership The Heart of Devon Tourism Partnership is a public and private sector partnership of Exeter City Council, Exeter & the Heart of Devon Hotels & Restaurants Association, Blackdown Hills Business Association, East Devon Area of Outstanding Natural Beauty, Sidmouth & District Hospitality Association, Tiverton Canal Co., the University of Exeter, Woodbury Park Hotel and Tourist Information Centres. Ashclyst Forest Designed and produced by The Marketing Department Photographer credits: Devon County Council, Geoff Pagotto, Tony Cobley, Tony Howell, National Trust, Photography by Max and member venues. Printed on recycled paper. 500 / 3-12