Travel and Tourism in Sri Lanka: Key Trends and Opportunities to 2016

Transcription

1 Travel and Tourism in Sri Lanka: Key Trends and Opportunities to 2016 Reference code: TT0032MR_SP Published: July Timetric John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0) Fax: +44 (0)

2 TABLE OF CONTENTS Table of Contents 1 Introduction What is this Report About? Definitions Methodology Executive Summary Tourism Demand Factors Typical Annual Employee Holiday Entitlement by Type Total Population by Age Male Population by Age Female Population by Age Number of Households Mean Household Income Number of Trips by Season Number of Trips by Residents Average Length of Tourism Trips Tourism Flows Analysis of Tourism Flows Total Domestic Trips Domestic Trips by Region Domestic Trips by Purpose of Visit Number of business trips by domestic tourists Number of leisure trips by domestic tourists Number of other personal trips by domestic tourists Number of overnight stays on domestic trips Total International Arrivals Number of International Arrivals by Region of Origin International arrivals by country of origin Africa International arrivals by country of origin Asia-Pacific International arrivals by country of origin Europe International arrivals by country of origin North America International arrivals by purpose of visit Inbound business tourist volume trend Inbound leisure tourist volume trend Inbound other tourist volume trend Total International Departures Number of international departures by destination International departures to Europe International departures to North America This report is a licensed product and is not to be photocopied Page 2

3 TABLE OF CONTENTS International departures by purpose of visit Outbound business tourist volume trend Outbound leisure tourist volume trend Outbound other tourist volume trend Number of overnight stays on international trips Appendix Methodology Contact Us About Timetric Disclaimer This report is a licensed product and is not to be photocopied Page 3

4 TABLE OF CONTENTS List of Figures Figure 1: Sri Lanka Typical Holiday Entitlement of Employees per Annum, Figure 2: Sri Lanka Total Population by Age (%), Figure 3: Sri Lanka Total Population by Age (%), Figure 4: Sri Lanka Male Population by Age (%), Figure 5: Sri Lanka Male Population by Age (%), Figure 6: Sri Lanka Female Population by Age (%), Figure 7: Sri Lanka Female Population by Age (%), Figure 8: Sri Lanka Number of Households (Million), Figure 9: Sri Lanka Number of Households (Million), Figure 10: Sri Lanka Mean Household Income (US$), Figure 11: Sri Lanka Mean Household Income (US$), Figure 12: Sri Lanka Number of Trips by Season (%), Figure 13: Sri Lanka Number of Trips by Season (%), Figure 14: Sri Lanka Number of Trips by Residents (Million), Figure 15: Sri Lanka Number of Trips by Residents (Million), Figure 16: Sri Lanka Average Length of Tourism Trip, Figure 17: Sri Lanka Average Length of Tourism Trip, Figure 18: Sri Lanka Total Domestic Trips (Million), Figure 19: Sri Lanka Total Domestic Trips (Million), Figure 20: Sri Lanka Number of Domestic Trips by Region (%), Figure 21: Sri Lanka Domestic Trips by Purpose of Visit (%), Figure 22: Sri Lanka Domestic Trips by Purpose of Visit (%), Figure 23: Sri Lanka Domestic Business Trips (Million), Figure 24: Sri Lanka Domestic Business Trips (Million), Figure 25: Sri Lanka Domestic Leisure Trips (Million), Figure 26: Sri Lanka Domestic Leisure Trips (Million), Figure 27: Sri Lanka Other Personal Domestic Tourist Trips (Million), Figure 28: Sri Lanka Other Personal Domestic Tourist Trips (Million), Figure 29: Sri Lanka Number of Overnight Stays on Domestic Trips (Million), Figure 30: Sri Lanka Number of Overnight Stays on Domestic Trips (Million), Figure 31: Sri Lanka Total International Arrivals (Million), Figure 32: Sri Lanka Total International Arrivals (Million), Figure 33: Sri Lanka Number of International Arrivals by Region of Origin (%), 2011 and Figure 34: Sri Lanka International Arrivals by Leading Five Countries of Origin Africa (%), Figure 35: Sri Lanka International Arrivals by Leading Five Countries of Origin Asia-Pacific (%), Figure 36: Sri Lanka International Arrivals by Leading Five Countries of Origin Europe (%), Figure 37: Sri Lanka International Arrivals by Country of Origin North America (%), Figure 38: Sri Lanka International Arrivals by Purpose of Visit (%), Figure 39: Sri Lanka International Arrivals by Purpose of Visit (%), Figure 40: Sri Lanka Inbound Business Tourist Volume (Thousand), Figure 41: Sri Lanka Inbound Business Tourist Volume (Thousand), Figure 42: Sri Lanka Inbound Leisure Tourist Volume (Million), Figure 43: Sri Lanka Inbound Leisure Tourist Volume (Million), Figure 44: Sri Lanka Inbound Other Tourist Volume (Thousand), Figure 45: Sri Lanka Inbound Other Tourist Volume (Thousand), Figure 46: Sri Lanka Total International Departures (Million), Figure 47: Sri Lanka Total International Departures (Million), Figure 48: Sri Lanka Number of International Departures by Destination (%), Figure 49: Sri Lanka International Departures to Leading Five European Countries (%), Figure 50: Sri Lanka International Departures North America (%), Figure 51: Sri Lanka International Departures by Purpose of Visit (%), Figure 52: Sri Lanka International Departures by Purpose of Visit (%), Figure 53: Sri Lanka Outbound Business Tourist Volume (Thousand), Figure 54: Sri Lanka Outbound Business Tourist Volume (Thousand), Figure 55: Sri Lanka Outbound Leisure Tourist Volume (Million), Figure 56: Sri Lanka Outbound Leisure Tourist Volume (Million), Figure 57: Sri Lanka Outbound Other Tourist Volume (Thousand), Figure 58: Sri Lanka Outbound Other Tourist Volume (Thousand), Figure 59: Sri Lanka Number of Overnight Stays (Million), Figure 60: Sri Lanka Number of Overnight Stays (Million), This report is a licensed product and is not to be photocopied Page 4

5 TABLE OF CONTENTS List of Tables Table 1: Travel and Tourism Industry Definitions... 6 Table 2: Sri Lanka Typical Holiday Entitlement of Employees per Annum, Table 3: Sri Lanka Total Population by Age (Million), Table 4: Sri Lanka Total Population by Age (Million), Table 5: Sri Lanka Male Population by Age (Million), Table 6: Sri Lanka Male Population by Age (Million), Table 7: Sri Lanka Female Population by Age (Million), Table 8: Sri Lanka Female Population by Age (Million), Table 9: Sri Lanka Number of Households (Million), Table 10: Sri Lanka Number of Households (Million), Table 11: Sri Lanka Mean Household Income (US$), Table 12: Sri Lanka Mean Household Income (US$), Table 13: Sri Lanka Number of Trips by Season (Million), Table 14: Sri Lanka Number of Trips by Season (Million), Table 15: Sri Lanka Number of Trips by Residents (Million), Table 16: Sri Lanka Number of Trips by Residents (Million), Table 17: Sri Lanka Average Length of Tourism Trip, Table 18: Sri Lanka Average Length of Tourism Trip, Table 19: Sri Lanka Total Domestic Trips (Million), Table 20: Sri Lanka Total Domestic Trips (Million), Table 21: Sri Lanka Number of Domestic Trips by Region (Thousand), Table 22: Sri Lanka Number of Domestic Trips by Region (Thousand), Table 23: Sri Lanka Domestic Trips by Purpose of Visit (Million), Table 24: Sri Lanka Domestic Trips by Purpose of Visit (Million), Table 25: Sri Lanka Domestic Business Trips (Million), Table 26: Sri Lanka Domestic Business Trips (Million), Table 27: Sri Lanka Domestic Leisure Trips (Million), Table 28: Sri Lanka Domestic Leisure Trips (Million), Table 29: Sri Lanka Other Personal Domestic Tourist Trips (Million), Table 30: Sri Lanka Other Personal Domestic Tourist Trips (Million), Table 31: Sri Lanka Number of Overnight Stays on Domestic Trips (Million), Table 32: Sri Lanka Number of Overnight Stays on Domestic Trips (Million), Table 33: Sri Lanka Total International Arrivals (Million), Table 34: Sri Lanka Total International Arrivals (Million), Table 35: Sri Lanka Number of International Arrivals by Region of Origin (Thousand), Table 36: Sri Lanka Number of International Arrivals by Region of Origin (Thousand), Table 37: Sri Lanka International Arrivals by Country of Origin Africa (Thousand), Table 38: Sri Lanka International Arrivals by Country of Origin Asia-Pacific (Thousand), Table 39: Sri Lanka International Arrivals by Country of Origin Europe (Thousand), Table 40: Sri Lanka International Arrivals by Country of Origin North America (Thousand), Table 41: Sri Lanka International Arrivals by Purpose of Visit (Thousand), Table 42: Sri Lanka International Arrivals by Purpose of Visit (Thousand), Table 43: Sri Lanka Inbound Business Tourist Volume (Thousand), Table 44: Sri Lanka Inbound Business Tourist Volume (Thousand), Table 45: Sri Lanka Inbound Leisure Tourist Volume (Million), Table 46: Sri Lanka Inbound Leisure Tourist Volume (Million), Table 47: Sri Lanka Inbound Other Tourist Volume (Thousand), Table 48: Sri Lanka Inbound Other Tourist Volume (Thousand), Table 49: Sri Lanka Total International Departures (Million), Table 50: Sri Lanka Total International Departures (Million), Table 51: Sri Lanka Number of International Departures by Destination (Thousand), Table 52: Sri Lanka Number of International Departures by Destination (Thousand), Table 53: Sri Lanka International Departures Europe (Thousand), Table 54: Sri Lanka International Departures North America (Thousand), Table 55: Sri Lanka International Departures by Purpose of Visit (Million), Table 56: Sri Lanka International Departures by Purpose of Visit (Million), Table 57: Sri Lanka Outbound Business Tourist Volume (Thousand), Table 58: Sri Lanka Outbound Business Tourist Volume (Thousand), Table 59: Sri Lanka Outbound Leisure Tourist Volume (Million), Table 60: Sri Lanka Outbound Leisure Tourist Volume (Million), Table 61: Sri Lanka Outbound Other Tourist Volume (Thousand), Table 62: Sri Lanka Outbound Other Tourist Volume (Thousand), Table 63: Sri Lanka Number of Overnight Stays (Million), Table 64: Sri Lanka Number of Overnight Stays (Million), This report is a licensed product and is not to be photocopied Page 5

6 INTRODUCTION 1 Introduction 1.1 What is this Report About? This report is the result of extensive research on travel and tourism in Sri Lanka, covering the demand factors that influence tourism as well as analysis of the tourism flows with the country. It provides insights on the market size and forecast for travel and tourism in Sri Lanka. 1.2 Definitions For the purposes of this report, the following timeframes apply: Review period: Forecast period: Base Year: 2011 Note: the CAGRs calculated for the forecast period include the base year of All values in tables, with the exception of compound annual growth rates (CAGRs), are displayed to one decimal place, although smaller numbers may be displayed to two decimal places for clarity. Growth rates may, as a result, appear inconsistent with absolute values due to this rounding method. The key market categories featured in the report are defined below: Table 1: Travel and Tourism Industry Definitions Term Tourism demand factors Annual employee holiday entitlement Domestic trip International trip Trips taken by season Number of trips by residents Average length of trip Tourism flow factors Number of overnight stays International arrivals Leisure trips Definition Factors which influence the time and money spent on tourism. Typical tourism demand factors include the amount of holiday leave available to the average employee in the country, and mean household income. The number of days the average resident of a country will accrue annually through entitled holidays, including annual leave and public holidays. Public holidays are statutory holidays to which a country s residents are entitled. A trip taken to a destination within the traveler s country of residence. A trip taken to a destination outside the traveler s country of residence. The number of trips undertaken by the residents of a country (both domestic and international), segmented by four quarters: January March, April June, July September and October December. The number of trips undertaken by the residents of a country, segmented by domestic and international trips. The average number of nights spent by the residents of a country, segmented by domestic and international trips. Factors which influence the flow of tourists from one location to another. The total number of nights spent by the residents of a country on all tourism trips during a given year. The number of foreign nationals entering a country. For example, a person from Canada who visits France would be an international arrival to France. Trips for holidaying, recreation, or visits to friends and relatives This report is a licensed product and is not to be photocopied Page 6

7 INTRODUCTION Table 1: Travel and Tourism Industry Definitions Term Business trips Other trips International departures Definition Trips involving business as the primary purpose. It includes trips for meetings, incentives, conventions and exhibitions (MICE) purposes, events and conferences. Trips for purposes other than leisure or business, such as education, sports or pilgrimage. The total number of citizens leaving their home country and arriving in other countries. This will be higher than the total number of citizens leaving their home country, as a traveler might travel in more than one country after leaving their home country. This report is a licensed product and is not to be photocopied Page 7

8 INTRODUCTION 1.3 Methodology All travel and tourism reports are created by following a comprehensive, four-stage methodology. This includes market study, research, analysis and quality control. 1) Market Study A. Standardization Definitions are specified using recognized industry classifications. The same definition is used for every country. Annual average currency exchange rates are used for the latest completed year. These are then applied across both the historical and forecast data to remove exchange rate fluctuations. B. Internal audit Review of in-house databases to gather existing data: Historic market databases and reports Company database C. Trend monitoring Review of the latest travel and tourism companies and industry trends 2) Research A. Sources Collection of the latest market-specific data from a wide variety of industry sources: Government statistics Industry associations Company filings International organizations Travel and tourism agencies B. Expert opinion Collation of opinion taken from leading travel and tourism industry experts Analysis of third-party opinion and forecasts: Broker reports Media Official government sources C. Data consolidation and verification Consolidation of data and opinion to create historical datasets Creation of models to benchmark data across sectors and geographies This report is a licensed product and is not to be photocopied Page 8

9 INTRODUCTION 3) Analysis A. Market forecasts Feeding forecast data into market models: Macroeconomic indicators Industry-specific drivers Analysis of travel and tourism industry database to identify trends: Latest travel and tourism trends Key drivers of the travel and tourism industry B. Report Writing 4) Quality Control A. Templates Analysis of market data Discussion of company and industry trends and issues Review of financial deals and travel and tourism trends Detailed process manuals Standardized report templates and accompanying style guides Complex forecasting tool used to ensure forecast methodologies are consistently applied Quality control checklists B. Quality Control process Peer review Senior-level QC Random spot checks on data integrity Benchmark checks across databases Market data cross-checked for consistency with accumulated data from: Company filings Government sources This report is a licensed product and is not to be photocopied Page 9

10 EXECUTIVE SUMMARY 2 Executive Summary Tourism is one of the important industries for the Sri Lankan economy, contributing over 8% to the country s GDP every year. Strategically positioned at the crossroads of both western and eastern sea routes, the island nation continues to be a favorite destination when visiting South Asia. The country attracts tourists from across the globe; inbound tourist arrivals in the country reached over 856,000 in Inbound spending in the country increased from US$750 million in 2007 to US$1.3 billion in 2011, registering a CAGR of 140.6%. Foreign exchange receipts per tourist per day registered an annual growth of 8.4% to reach US$88 in Asia-Pacific and Europe remain the major source regions for inbound tourists in Sri Lanka, together accounting for over 85% of the total inbound visits in the review period. India continues to be the primary source market, accounting for around 20% of the inbound traffic, followed by the UK and Germany with over 15% and 5% respectively. Leisure remained the main purpose of travel for inbound tourists in the review period, and accounted for 84.6% of the total visits in This report is a licensed product and is not to be photocopied Page 10

11 SRI LANKA TOURISM DEMAND FACTORS 3 Tourism Demand Factors Sri Lanka remains an attractive destination, with tourist inflow from across the globe; more than XX people visited the country in Total trips by Sri Lankans, which include both domestic and outbound trips, peaked during July September; a total of over X.X million tourists visits were recorded during the third quarter of However December remains the preferred month for inbound tourists, recording highest number of arrivals every year. Tourist traffic is also higher during the July August period during Kandy Esala Perahera, a ten-day festival celebrated to honor the sacred tooth relic of Gautam Buddha. This report is a licensed product and is not to be photocopied Page 11

12 3.1 Typical Annual Employee Holiday Entitlement by Type During the review period, Sri Lanka employees were entitled to a total of XX holidays per annum, of which XX days were paid and eight were public holidays. Table 2: Sri Lanka Typical Holiday Entitlement of Employees per Annum, Holiday Entitlement of Employees Paid holidays Public holidays Figure 1: Sri Lanka Typical Holiday Entitlement of Employees per Annum, This report is a licensed product and is not to be photocopied Page 12

13 3.2 Total Population by Age During the review period, Sri Lanka s total population increased from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%. The 0 14 years age group accounted for the largest share of XX.X% of the total population in 2011, followed by the years age group with a share of XX.X%, and the years age group with a share of XX.X%. Table 3: Sri Lanka Total Population by Age (Million), Age CAGR Total Source: US Census Bureau and Timetric analysis Figure 2: Sri Lanka Total Population by Age (%), Source: US Census Bureau and Timetric analysis This report is a licensed product and is not to be photocopied Page 13

14 Over the forecast period, Sri Lanka s total population is expected to increase from XX.X million in 2011 to XX.X million in 2016, with a projected CAGR of X.XX%. In 2016, the 0 14 years age group is expected to continue to account for the largest share of the total population with XX.X%; followed by the and years age groups, each with a share of XX.X%. Table 4: Sri Lanka Total Population by Age (Million), Age Group CAGR Total Source: US Census Bureau and Timetric analysis Figure 3: Sri Lanka Total Population by Age (%), Source: US Census Bureau and Timetric analysis This report is a licensed product and is not to be photocopied Page 14

15 3.3 Male Population by Age During the review period, Sri Lanka s male population increased marginally from XX.XX million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%. The 0 14 years age group accounted for the largest share of XX.X% of the total in 2011, followed by the years age group with XX.X%. Table 5: Sri Lanka Male Population by Age (Million), Age Group CAGR Total Source: US Census Bureau and Timetric analysis Figure 4: Sri Lanka Male Population by Age (%), Source: US Census Bureau and Timetric analysis This report is a licensed product and is not to be photocopied Page 15

16 The total Sri Lankan male population is expected to increase from XX.X million in 2011 to XX.X million in 2016, recording a projected CAGR of X.XX% over the forecast period. In 2016, the 0 14 years age group is expected to continue to account for the largest share of XX.X%, followed by the years age group with a projected male population share of XX.X%, and the years age group with XX.X%. Table 6: Sri Lanka Male Population by Age (Million), Age Group CAGR Total Source: US Census Bureau and Timetric analysis Figure 5: Sri Lanka Male Population by Age (%), Source: US Census Bureau and Timetric analysis This report is a licensed product and is not to be photocopied Page 16

17 3.4 Female Population by Age During the review period, Sri Lanka s total female population increased from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.X%. The 0 14 years age group accounted for the highest proportion of this total in 2011, with a share of XX.X%, followed by the years age group with a share of XX.X%. Table 7: Sri Lanka Female Population by Age (Million), Age Group CAGR Total Source: US Census Bureau and Timetric analysis Figure 6: Sri Lanka Female Population by Age (%), Source: US Census Bureau and Timetric analysis This report is a licensed product and is not to be photocopied Page 17

18 Sri Lanka s total female population is expected to increase from XX.X million in 2011 to XX.X million in 2016, with a projected forecast-period CAGR of X.XX%. The 0 14 years age group is expected to account for the highest share of this group with a share of XX.X%, followed by the years age group with XX.X%. Table 8: Sri Lanka Female Population by Age (Million), Age Group CAGR Total Source: US Census Bureau and Timetric analysis Figure 7: Sri Lanka Female Population by Age (%), Source: US Census Bureau and Timetric analysis This report is a licensed product and is not to be photocopied Page 18

19 3.5 Number of Households During the review period, the number of Sri Lanka households rose in line with the country s population growth. Overall, the number of Sri Lanka households increased from X.X million in 2007 to X.X million in 2011, recording a CAGR of X.XX%. Table 9: Sri Lanka Number of Households (Million), CAGR Number of households Source: UN-Habitat and Timetric analysis Figure 8: Sri Lanka Number of Households (Million), Source: UN-Habitat and Timetric analysis This report is a licensed product and is not to be photocopied Page 19

20 The total number of Sri Lanka households is expected to record a CAGR of X.XX% over the forecast period, to reach a projected value of X.X million households in Table 10: Sri Lanka Number of Households (Million), CAGR Number of households Source: UN-Habitat and Timetric analysis Figure 9: Sri Lanka Number of Households (Million), Source: UN-Habitat and Timetric analysis This report is a licensed product and is not to be photocopied Page 20

21 3.6 Mean Household Income Sri Lanka s mean household income increased from US$XX in 2007 to US$XX in 2011, recording a CAGR of XX.X% during the review period. Table 11: Sri Lanka Mean Household Income (US$), CAGR Mean household income Figure 10: Sri Lanka Mean Household Income (US$), This report is a licensed product and is not to be photocopied Page 21

22 Over the forecast period, Sri Lanka s mean household income is expected to increase from US$ XX in 2011 to US$ XX in 2016, and record a projected CAGR of X.XX%. Table 12: Sri Lanka Mean Household Income (US$), Metric CAGR Number of households Figure 11: Sri Lanka Mean Household Income (US$), This report is a licensed product and is not to be photocopied Page 22

23 3.7 Number of Trips by Season During the review period, the total number of domestic and international trips by Sri Lanka residents was at its highest level during the July September season, which accounted for XX.X% of Sri Lanka s overall domestic and international trips in It was followed by the October December season, which accounted for a XX.X% share after recording a CAGR of X.XX%. The July September season registered the highest CAGR for domestic and outbound trips with X.XX% during the review period. Table 13: Sri Lanka Number of Trips by Season (Million), Season CAGR January March April June July September October December Total Source: Department of Census and Statistics Sri Lanka and Timetric analysis Figure 12: Sri Lanka Number of Trips by Season (%), Source: Department of Census and Statistics Sri Lanka and Timetric analysis This report is a licensed product and is not to be photocopied Page 23

24 The July September and October December seasons are expected to record the highest CAGRs for domestic and outbound trips of X.XX% each over the forecast period. The July September season will account for the highest share of XX.X% in 2016, followed by the October December season which is expected to account for XX.X%. The April June season is expected to account for XX.X%. Table 14: Sri Lanka Number of Trips by Season (Million), Season CAGR January March April June July September October December Total Figure 13: Sri Lanka Number of Trips by Season (%), This report is a licensed product and is not to be photocopied Page 24

25 3.8 Number of Trips by Residents During the review period, the number of domestic trips by Sri Lankan residents increased from XX.X million in 2007 to XX.X million in 2011, recording a CAGR of X.XX%. The total number of international trips by Sri Lanka residents increased from XX in 2007 to X.X million in 2011, recording a CAGR of X.XX% during the review period. Table 15: Sri Lanka Number of Trips by Residents (Million), Type of Trip CAGR Domestic trips International trips Total Figure 14: Sri Lanka Number of Trips by Residents (Million), This report is a licensed product and is not to be photocopied Page 25

26 The number of domestic trips by Sri Lankan residents is expected to increase from XX.X million in 2011 to XX.X million in 2016, recording a projected forecast-period CAGR of X.XX%. This growth is expected to be primarily driven by robust economic performance, the increasing popularity of leisure travel among the Sri Lanka population, and government initiatives to promote domestic tourism. The number of international departures by Sri Lanka residents is expected to increase from X.X million in 2011 to X.X million in 2016, with a projected forecast-period CAGR of X.XX%. This growth is expected to be primarily driven by Sri Lanka s stable economic performance, increasing employment and consumer confidence levels, and improving access to travel services. Table 16: Sri Lanka Number of Trips by Residents (Million), Type of Trip CAGR Domestic trips International trips Total Figure 15: Sri Lanka Number of Trips by Residents (Million), This report is a licensed product and is not to be photocopied Page 26

27 3.9 Average Length of Tourism Trips Average length of trip is defined as the average number of nights spent on a particular visit by a tourist. For domestic Sri Lankan travelers, this number increased marginally from X.X nights in 2007 to X.X nights in 2011, recording a CAGR of X.XX% during the review period. The average length of trip for outbound travel increased from X.X nights in 2007 to X.X nights in 2011, representing a review-period CAGR of X.X%. Table 17: Sri Lanka Average Length of Tourism Trip, Type of Trip CAGR Domestic trips International trips Figure 16: Sri Lanka Average Length of Tourism Trip, This report is a licensed product and is not to be photocopied Page 27

28 Over the forecast period, the average length of trip for domestic Sri Lankan tourists is expected to increase from X.X nights in 2011 to X.X nights in 2016, with a projected CAGR of X.XX%. The figure is anticipated to reach X.X nights in 2013, X.X nights in 2014, and X.X nights in The average length of outbound trips is expected to increase from X.X nights in 2011 to X.X nights in 2016, recording a projected forecast-period CAGR of X.XX%. Table 18: Sri Lanka Average Length of Tourism Trip, Type of Trip CAGR Domestic trips International trips Figure 17: Sri Lanka Average Length of Tourism Trip, This report is a licensed product and is not to be photocopied Page 28