Ipsos Mori Methodology
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- Ada Bradley
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2 Ipsos Mori Methodology Ipsos MORI interviewed 5,555 employees of SMBs (Small to Medium-sized Businesses) in the following countries: Great Britain, Poland, Spain, the Netherlands, the Czech Republic, Denmark, Italy, Belgium, Sweden, Switzerland, Hungary, Romania, Ukraine, Greece, Norway and Finland. 250 All participants fulfilled three key criteria: they worked for companies which were headquartered in these countries, they used some form of mobile computing and/or a computer at their place of work and they worked for companies that employ 250 people or fewer. Interviews were conducted online via the Ipsos Interactive panel between 9th January and 9th February Data are unweighted.
3 Snapshot of SMB Workers
4 84% say they are contactable by work outside working hours 9% Work 51+ hrs per week 4% spend over 60 minutes commuting to and from work each day
5 SMB Workers receive an average of & an average of 16work s per day 16 personal s per day
6 Information overload 12% agree always overloaded with s and information 62% disagree that this is the case
7 Greece Italy Romania Hungary Netherlands Belgium Spain Poland Great Britain Europe Norway Czech Republic Denmark Sweden Ukraine Finland Switzerland 12% 20% 19% 17% 17% 35% 34% 31% 31% 29% 28% 28% 28% 27% 26% 47%
8 Mobility
9 The Mobile Revolution 25% of SMBs that use mobile services more intensively see their revenues growing up to 2x faster and add jobs up to 8x faster than their peers Greater mobile adoption by SMEs can create jobs. If more SMEs expand their businesses at the rate of the mobile leaders, 7 million more jobs could be added in the six countries evaluated. Boston Consulting Group ons_technology_business_transformation_mobile_revolution/
10 Mobility not yet the new normal 31% say they don't need to be present to get their work done 69% say yes they need to be present to get their jobs done
11 Romania Poland Czech Republic Switzerland Hungary Belgium Spain Netherlands Italy Europe Greece Finland Great Britain Sweden Denmark Norway Ukraine 81% 76% 74% 69% 66% 66% 65% 63% 63% 61% 57% 57% 55% 53% 53% 51% 50%
12 It is not possible to work remotely 38% My work is attendance based 55%
13 100% 46% 42% 40% I can choose where I get my work done I can choose when I get my work done I regularly do additional work outside of normal work hours
14 The devices they use for work use desktop computer laptop smartphone tablet
15 59% 63% 63% 65% 70% 74% 74% 75% 76% 77% 78% 78% 79% 81% 82% 82% 85% Finland Denmark Norway Sweden Great Europe Netherla Poland Belgium Hungary Switzerla Ukraine Italy Romania Czech Spain Greece Desktop Computer 62% 59% 62% 58% 56% 59% 51% 61% 56% 53% 59% 65% 63% 67% 56% 54% 66% Laptop Smartphone 59% 47% 50% 58% 39% 44% 41% 40% 42% 38% 43% 42% 50% 38% 30% 55% 51% ipad / Tablet 20% 27% 21% 23% 22% 22% 15% 22% 9% 28% 19% 34% 19% 12% 27% 31%
16 Start Start 29% use a desktop PC only 9% use a smartphone & laptop only 12% Use desktop, laptop, & smartphone 10% Use all 4 devices desktop, laptop, tablet & smartphone
17 Start Who owns the devices 53% 23% 32% 30% 14% 9% 13% 25%
18 Sweden Denmark Norway Finland Spain Italy Europe Poland Nether lands Hungary Belgium Greece Great Britain Czech Republic Switzer land Romania Ukraine 4% 10% 16% 16% 19% 19% 20% 19% 18% 18% 16% 16% 15% 15% 14% 13% 23% 22% 30% 27% 36% 32% 31% 31% 34% 22% 25% 26% 28% 30% 38% 43% 45% Personal Smartphone Employer owned Smartphone
19 Impact of mobile technology 47% 17% 46% 22% 38% 31% 42% agree disagree agree disagree agree disagree agree disagree Helps me save time & boosts productivity so that I can better balance work & family or personal life Makes me more productive when out of the office Takes quality time away from my personal life as it makes it harder to escape work Makes work more demanding as there's an overload of too much information and
20 Getting things done at work
21 Communicating 68% say is most important to get the job done 59% say phonecalls 57% Face to face meetings
22 55% 60% 60% 61% 63% 63% 64% 67% 68% 68% 68% 70% 71% 71% 71% 71% 83% Poland Denmark Norway Spain Czech Republic Romania Sweden Europe Hungary Nether lands Switzer land Greece Belgium Great Britain Italy Ukraine Finland 60% 42% 43% 49% 57% 57% 51% 53% 62% 56% 59% 51% 55% 49% 53% 62% 56% 66% 56% 66% 33% 50% 61% 57% 49% 54% 57% 55% 39% 48% 33% 54% 29%
23 Responsiveness 17% 18% 29% 21% 52% 38% 2% 4%
24 Spain Greece Ukraine Poland Czech Romania Hungary Europe Italy Great Britain Switzer land Sweden Nether Norway Belgium Denmark Finland 17% 21% 12% 21% 17% 17% 17% 15% 14% 12% 12% 36% 31% 40% 28% 32% 23% 19% 27% 17% 18% 15% 15% 15% 14% 15% 14% 18% 20% 11% 27% 18% Within 1 hour Within 4 hours
25 A productive day at work means ticking off everything on 'to-do' list zero in inbox feel like they have an impact helping out co-workers attending all meetings generate new business leaving work on time
26 38% 47% 57% 38% 31% 50% 45% 30% 31% 42% 48% 57% 35% 58% 44% 70% 47% 77% 77% 77% 77% 79% 81% 82% 82% 83% 83% 83% 83% 84% 84% 85% 86% 89% Czech Republic Nether lands Spain Sweden Finland Switzer land Europe Norway Denmark Great Britain Greece Ukraine Belgium Hungary Italy Poland Romania
27 What would help 23% 30% 13% 11%
28 Keeping up with it all 28% eat lunch away from their desk 35% drink coffee 37% take regular breaks 10% get some exercise
29 Lunch habits Great Britain Romania Greece Switzer land Sweden Hungary Europe Norway Finland Italy Ukraine Belgium Czech Republic Nether lands Denmark Poland Spain 11% 11% 10% 8% 8% 8% 8% 8% 7% 7% 7% 7% 6% 5% 5% 3% 3% 25% 19% 9% 37% 36% 33% 29% 17% 23% 50% 33% 25% 23% 35% 27% 21% 36% 31% 13% 19% 19% 18% 19% 18% 18% 18% 18% 4% 4% 6% 28% 4% 6% 6% 20% 11% 7% 4% 6% 18% 6% 4% 5% 18% 4% 14% 7% 11% 4% Skip lunch Eat lunch at my desk Eat lunch away from my desk Eat lunch out at a café or restaurant
30 Well-being Ukraine Great Britain Greece Finland Hungary Belgium Poland Czech Republic Romania Nether lands Europe Norway Denmark Switzer land Italy Sweden Spain 27% 27% 25% 25% 23% 22% 22% 19% 13% 11% 10% 7% 7% 40% 32% 18% 10% 17% 26% 21% 20% 17% 4% 3% 12% 4% 6% 22% 14% 11% 7% 7% 14% 5% 3% 12% 5% 2% 9% 14% 3% 21% 6% 9% 14% 3% 2% 17% 7% 4% 30% 1% 4% 04% 16% 7% 12% 10% 15% 4% 11% 5% 5% 2% 2% Take regular breaks to recharge Get some exercise Take naps Meditate
31 Social at work Hungary Poland Greece Romania Finland Sweden Norway Europe Nether lands Czech Republic Ukraine Belgium Switzer land Denmark Great Britain Italy Spain 57% 51% 51% 48% 45% 40% 40% 39% 38% 37% 36% 36% 35% 35% 32% 29% 21% 15% 30% 35% 27% 35% 31% 26% 31% 41% 36% 43% 41% 29% 38% 39% 48% Socialize with colleagues Drink coffee or other caffeinated beverages
32 Business Success
33 Use of IT by SMBs Almost paperless, very connected online and a lot of our processes are automated 23% 25% 22% 40% 18% We're updating our processes and putting them online High volumes of paper in our day to day work and most of our processes are offline 44%
34 Poland Hungary Ukraine Romania Switzerland Spain Italy Czech Republic Belgium Greece Finland Europe Great Britain Netherlands Norway Sweden Denmark 31% 31% 27% 27% 25% 23% 22% 22% 19% 18% 17% 16% 13% 36% 41% 42% 45% 44% 37% 33% 50% 44% 50% 29% 40% 36% 42% 34% 36% 47% 20% 17% 26% 18% 18% 28% 33% 15% 18% 21% 33% 23% 25% 17% 28% 21% We're almost paperless, very connected online and a lot of our processes are automated and online We're updating our processes and putting them online, but we still use paper for some processes We use high volumes of paper in our day to day work and most of our processes are offline
35 Benefits of IT 29% Better service for customers 22% 29% Greater internal communication & collaboration 32% 25% improved productivity 27% 32% Faster access to critical info 17% 23% Closer to customers 13% 20% Anytime, anywhere work 19% 16% improved security Have Resulted Would Achieve
36 Priority for the Business 36% 30% 15%
37 Netherlands Finland Denmark Switzerland Norway Sweden Belgium Great Britain Spain Europe Czech Republic Poland Hungary Italy Ukraine Romania Greece 18% 20% 21% 25% 27% 30% 31% 33% 34% 39% 43% 45% 46% 46% Think it s a priority to use technology to reduce costs
38 and for the employees Make their job easier Make them more productive
39 Work anytime, anywhere
40 34% 8% 28% Regularly Sometimes Flexible work week Too much work to do 34% 49% 30% Clients Only Occasionally 25% Never expect it Fits my life better 23%
41 14% 16% 16% 16% 16% 17% 17% 20% 22% 23% 26% 26% 27% 27% 28% 33% 40% Finland Czech Republic Poland Spain Ukraine Italy Romania Sweden Hungary Europe Great Britain Nether lands Denmark Norway Switzer land Greece Belgium 14% 6% 9% 12% 4% 7% 7% 14% 6% 9% 11% 12% 9% 7% 8% 5% 9%
42 45% 40% 34% 19% Remote Desktop Cloud service Personal Transfer Cloud File Transfer Yes my company is aware that I access files by using my personal mail or cloud file transfer
43 Cloud Service Transfer through personal Transfer through cloud service Italy Greece Spain Sweden Finland Hungary Norway Denmark Switzer land Europe Nether lands Great Britain Romania Ukraine Poland Belgium Czech Republic 52% 50% 49% 47% 47% 46% 45% 40% 40% 40% 39% 35% 34% 34% 33% 29% 29% 21% 31% 32% 16% 29% 27% 16% 14% 34% 29% 20% 39% 47% 50% 47% 60% 20% 19% 19% 18% 13% 19% 21% 19% 22% 23% 22% 18% 18% 14% 31% 28% 33%
44 Getting work done: anytime, anywhere first thing in the morning 22% right after the evening meal 17% while on holiday 4% during the commute (public transport)
45 9% 9% 9% 13% 14% 14% 15% 16% 17% 17% 19% 19% 19% 21% 22% Hungary Finland Norway Sweden Czech Republic Poland Spain Romania Europe Denmark Greece Italy Great Britain Nether lands Switzer land Ukraine Belgium 17% 17% 15% 23% 16% 21% 32% 21% 15% 21% 22% 13% 23% 3% 5% 1% 3% 4% 6% 7% 14% 6% 2% 19% 7% 3% 5% 6% 6% 5%
46 Inspiration comes best unplugged Car Home Office Commute Meeting Shower Asleep
47 It s not just work
48 Work devices but for personal use 62% No 38% Yes Once a Month or less 73% Every Day Once a month or more 10% Every other Day 14% 1 x week Those who use an employer-owned device for work say they use it for social networking, gaming, online shopping or personal . 3% 97%
49 Have their data backed-up No Hard Drive In the Cloud
50 Homing from Work 17% 29% 34% 30% 20%
51 with their manager s consent 8% 12% 63% Have manager s approval Outside of regular working hours Not allowed but do it anyway Italy Poland Greece Switzer land Spain Romania Czech Republic Ukraine Hungary Europe Great Britain Belgium Sweden Nether lands Finland Denmark Norway 5% 5% 3% 4% 4% 4% 3% 2% 3% 3% 2% 1% 1% 10% 7% 7% 8% 6% 4% 3% 1% 2% 5% 4% 4% 3% 4% Not allowed & have to keep it secret 6% 6% 4% 6% 6% 5% 8% Not allowed and social media, gaming, shopping sites are blocked
52 What s most important for employees 69% 67% 62% 61%
53 Work/life balance Job Security Salary Promotion Prospects Romania Greece Hungary Poland Spain Belgium Italy Finland Europe Czech Republic Great Britain Nether lands Switzer land Ukraine Sweden Denmark Norway 87% 82% 82% 79% 76% 76% 74% 74% 73% 72% 71% 70% 67% 66% 66% 65% 64% 85% 79% 83% 87% 73% 73% 75% 69% 72% 85% 64% 62% 69% 66% 67% 63% 70% 88% 86% 86% 88% 75% 70% 79% 63% 71% 83% 58% 60% 62% 89% 59% 52% 63% 73% 59% 50% 58% 40% 36% 52% 29% 37% 28% 23% 30% 56% 26% 11% 18%
54 An extra hour in the day Work Family Health Relax Social Sleep Pets
55
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