STUFF MEDIA KIT. March 2014
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1 STUFF MEDIA KIT March 2014
2 Stuff.co.nz In such a dynamic and fast-evolving digital landscape Fairfax is committed to delivering to advertisers needs. Stuff.co.nz is designed for usability and provides an excellent commercial environment. Stuff.co.nz hosts content from a wide range of credible and vast resources of Fairfax New Zealand Ltd s several hundred journalists and photographers around the country. Stuff.co.nz covers every aspect of news and information, from breaking national and international news, through to in-depth features, sports, business, entertainment and technology articles, weather reports, travel services, movie reviews, rural news...and lots more. Updated regularly throughout the day and night as the news unfolds, stuff.co.nz creates an engaging and dynamic environment for readers. The homepage offers a high profile placement for broad reach campaigns. Stuff.co.nz provides premium inventory, simple buying solutions and innovative creative offerings. Source: 1. Nielsen Online Ratings January 2014 DOMESTIC 1,433,000 Domestic Unique Audience per Month 111,077,000 Domestic Page Views per Month 41.5% Domestic reach of active internet users per Month 1
3 CURRENT EVENTS & GLOBAL NEWS UNIQUE AUDIENCE 1 Stuff.co.nz New Zealand s number one news site STUFF 1,433,000 NZ HERALD 987,000 YAHOO! NEWS 529,000 MAIL ONLINE 425,000 3 NEWS 321,000 MSN NEWS 271,000 STUFF MOBILE 2 STUFF MULTIMEDIA 2 STUFF MOBILE STUFF ANDROID STUFF IPHONE STUFF IPAD 159,433 DAILY UNIQUE VISITORS 708,073 DAILY PAGE VIEWS 50,568 DAILY UNIQUE VISITORS 486,790 DAILY ARTICLE VIEWS 62,045 DAILY UNIQUE VISITORS 526,606 DAILY ARTICLE VIEWS 24,475 DAILY UNIQUE VISITORS 195,030 DAILY ARTICLE VIEWS STUFF VIDEO 137,135 DAILY VIDEO VIEWS Sources: 1. Nielsen Online Ratings, News & Information Sites, January Source: Adobe Reports & Analytics January 2014
4 Stuff.co.nz New Zealand s Biggest News Site Reaching 1.43M New Zealanders a Month TRAVEL WORLD ENTERTAINMENT SPORT 412, , , ,000 #1 TRAVEL NEWS SITE 2 #1 WORLD NEWS SITE 3 #1 ENTERTAINMENT NEWS SITE 4 #1 SPORTS NEWS SITE 5 National 879,000 #1 NATIONAL NEWS SITE 1 BUSINESS DAY 622,000 #1 FINANCIAL NEWS SITE 6 Source: Nielsen Online Ratings Unique Audience January 2014 see notes for detailed source LIFESTYLE 581,000 #1 LIFESTYLE NEWS SITE 7 TECHNOLOGY #1 TECHNOLOGY NEWS SITE 8 MOTORING 268, ,000 #1 MOTORING NEWS SITE 9
5 DEMOGRAPHIC PROFILE Stuff.co.nz Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Readers are evenly spread across the entire country and are likely to access the website from work. Gender 51% Male 49% Female 5.5% Annual Household Income 14.9% 14.2% 14.1% 11.2% 30.2% Up to $20k $20k to $40k $40k to $60k $60k to $80k $80k to $100k Over $100k Age of Readers Region of Readers 19.4% 18.9% Auckland 29.8% 15.6% 16.7% Canterbury 17.3% 12.7% Wellington 15.0% 6.8% Over 65 Waikato Manawatu-Wanganui Hawke's Bay 4.0% 7.6% 7.5% Source: Nielsen Online Ratings Audience Profile January 2014
6 Stuff.co.nz BUSINESS DAY New Zealand s #1 Business Destination Stuff.co.nz sbusiness channel is a key content category, which covers Industry news, Farming news, Market Data, Money, Small Business and gives you access to some great Business tools. Stuff.co.nz Business Day is the leading Financial News & Information sites in New Zealand with a monthly audience of 622,000 BUSINESS Source: Nielsen Online Ratings January 2014 Top Financial News & Information sites, audience 2+
7 Stuff.co.nz ENTERTAINMENT New Zealand s #1 Entertainment Site Stuff.co.nz sentertainment channel covers Celebrities, Music news, TV, Books, Arts and Film news. Stuff.co.nz Entertainment is the leading Entertainment site in New Zealand with a monthly audience of 616,000 ENTERTAINMENT Source: Nielsen Online Ratings January 2014 Top Multi Category Entertainment sites, audience 2+
8 Stuff.co.nz TRAVEL New Zealand s #1 Travel Destination The Travel channel is made up of Travel news from New Zealand, Australia, Pacific Islands and around the world. Stuff.co.nz Travel is the leading Travel site in New Zealand with a monthly audience of 412,000 TRAVEL Source: Nielsen Online Ratings January 2014 Top Multi Category Travel sites, audience 2+
9 Stuff.co.nz LIFE & STYLE New Zealand s #1 Life & Style Site Stuff.co.nz slife & Style channel is a key content category, which covers Food & Wine, Fashion, Beauty, Wellbeing &Weddings. Stuff.co.nz Life & Style is the leading Life & Style site in New Zealand with a monthly audience of 581,000 LIFE & STYLE Source: Nielsen Online Ratings January 2014 Top Multi Category Family & Lifestyles sites, audience 2+
10 Stuff.co.nz TECHNOLOGY New Zealand s #1 Technology Destination Stuff.co.nz stechnology channel has content from a wide range of topics from Social Media to Gadgets; Games and Digital Living. Stuff.co.nz Technology is the leading Technology site in New Zealand with a monthly audience of 268,000 TECHNOLOGY Source: Nielsen Online Ratings January 2014 Top Computer & Consumer Electronic News sites, audience 2+
11 Stuff.co.nz MOTORING New Zealand s #1 Motoring Destination Stuff.co.nz Motoring is the home for the car enthusiast, perspective buyers and everything driving related. The latest in rich automotive content and reviews inspire, inform and capture the imaginations of Stuff s readers. Stuff.co.nz Motoring is the leading Motoring site in New Zealand with a monthly audience of 267,000 MOTORING Source: Nielsen Online Ratings January 2014 Top Automotive sites, audience 2+
12 Stuff.co.nz SPORT New Zealand s #1 Sport Destination Stuff.co.nz ssport channel is a key content category, which covers an array of sports news including Cricket, Football, Golf, Basketball, Motorsport, Netball, Tennis, Racing and lots more. Stuff.co.nz Sport is the leading Sports site in New Zealand with a monthly audience of 481,000 SPORT Source: Nielsen Online Ratings January 2014 Top Sports sites, audience 2+
13 ESSENTIAL MUMS Essential Mums is a stand alone site targeting Mothers launched in October Offering advice on the parenting journey from conception through to teenage years. Essential Mums has a monthly audience of 176,000. ESSENTIAL MUMS Source: Nielsen Online Ratings January 2014 Top Family Resources sites, audience 2+
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