Media Plan 2014 JOB ADVERTISING FOR THOSE WHO CREATE THE FUTURE FOR DEG SOM SKAPER FREMTIDEN FOR DEG SOM SKAPER FREMTIDEN

Transcription

1 Media Plan 2014 JOB ADVERTISING FOR DEG SOM SKAPER FREMTIDEN FOR DEG SOM SKAPER FREMTIDEN FOR THOSE WHO CREATE THE FUTURE

2 1 9 SIDE 40 SIDE 20 SIDE 20 LESERE SIDE 18 SIDE 37 SIDE 6 SIDE 18 SIDE 44 Facts on Teknisk Ukeblad Teknisk Ukeblad is Norway s leading technology and business magazine and is published with 22 issues each year. Teknisk Ukeblad has for years strengthened its position and is now counting 306,000 weekly readers, according to TNS Gallup, «Consumer & Media 2013». The same survey is now introducing a new «currency» for measuring readership: Gross Exposure Probability (GEP), based on three factors: Who are our readers? 79,000 managers 38,000 managers in the technical sector 17,491 students in technology fields 103,000 technologists/engineers Average Issue Readership (AIR): The total number of readers of an average issue of the magazine. Number of Reading Occasions (NRO): The number of readings of an average issue of the magazine. Average Readership Engagement Score (RES): Amount of reading of a magazine on an average reader case. Teknisk Ukeblads GEP is 569,000. ANLEGG FARLIG ISOLASJONSSKUM I NORSKE TUNNELER FOR DEG SOM SKAPER FREMTIDEN ISSN ENERGI BYGG OG ANLEGG BRANNKOMPETANSE ER MANGELVARE Dårlig strømkvalitet har FOR DEG SOM SKAPER FREMTIDEN kostet ham Slik vil det gå med Norge uten ny olje Utenlandsk byggemetode: Ny togtunnel hindrer signalfeil ÅRGANG NR. 28/5. SEP 2013 LØSSALG KR 69, BYGG Råte kan stoppes med strøm OLJE OG GASS Oljeressursene verdt 5000 milliarder KARRIERE Rekruttering av ferskinger koster flesk Own: 2,024 PF: 2,230 Tekna engineers: 55,168 NITO engineers: 68,466 Distribution and circulation 127,888 total circulation

3 Job market on print and Internet Job and career Teknisk Ukeblad has a dominant position in advertising job vacancies within the technical sector. Through our 22 issues per year and tu.no we keep Norway s technologists updated about the job market. The job advertisements are also available on our iphone App for a surcharge. Target technologists at Teknisk Ukeblad If you want to make sure to target skilled and motivated engineers with your job advertisment, then Teknisk Ukeblad combined with a local announcement is the best choice. Through a job advertisement in Teknisk Ukeblad and on tu.no you are sure to reach engineers, civil engineers and other technology enthusiasts in the country. Our nationwide distribution to all members of Tekna, NITO, PF and other subscribers, offers the advertiser a unique opportu nity to target the right candidate. On our website you can also find the latest news from Norway s key technology sectors, as well as useful Consumer and Career Information. Teknisk Ukeblad has a dynamic news team that follows developments hour by hour. This makes tu.no stronger than ever, and a real alternative for commercial advertising aimed at technology and business, also for those who want to target people educated or interest ed in technology as consumers. tu.no has increased in number of visitors the past year to 250,000 unique users per week. 250,000 unique users Teknisk Ukeblad is available as app for iphone, ipad and on Android platform, as well as a downloadable PDF on the Internet news stand (buyandread.com).

4 Release schedule 2014 No. Publication date Week Theme issues Trade Fairs / events Deadline January 3 Oil and gas Anleggsdagene, January 13 January Enova Conference, January January 5 Industry 27 January February 7 Construction and transport 10 February February 9 Energy PTK Conference, 3 5 March 24 February Special: Career and education March 11 Industry / IT Special: Career and education 10 March March 13 Oil and gas / Subsea Subsea Valley, 2 3 April 24 March April 15 Construction and transport 7 April 08 2 May 18 Oil and gas Focus ONS 28 April May 20 Industry 12 May May 22 Energy Eliaden, 2 5 June 26 May June 24 Oil and gas UTC Conference, June 6 June June 26 Construction and transport 23 June August 33 Industry 11 August August 34 Oil and gas ONS, August 18 August 15 4 September 36 Energy 1 September September 38 Construction and transport 15 September 17 2 October 40 Oil and gas OTD, October 29 September October 42 Industry / IT 13 October October 44 Energy Special: Career and education 27 October November 46 Oil and gas 10 November November 48 Construction and transport Special: Trade fairs, courses and education 24 November December 50 Oil and gas 8 December

5 ISSN ANNONSE TEMA OLJE OG GASS Statfjord-fatene kan stables 10 ganger til månen SIDE 41 Teknisk Ukeblad is focusing digital and rating 22 issues on paper in According to the latest figures from Mediebedriftenes Landsforening the magazine is now counting 306,000 weekly readers, while tu.no has passed 200,000 readers a week. Who reads Teknisk Ukeblad? Our readers are interested in technology and business and educated within engineering. FORBRUKER De beste 13-tommerne UNNI STEINSMO: SIDE 33 KARRIERE: SIDE 28 Her lærer 9-åringene koding SIDE 59 Fant dynamitt hos Statnett ÅRGANG NR. 40/28. NOV 2013 LØSSALG KR 69, LESERE ER DU EN SJÅFØR FOR FREMTIDEN? Finn ut og vinn en ny, 100% elektrisk nissan leaf. Se side 15 ISSN SIDE 18 Utslippsfritt i 2040: Det pågår en teknologirevolusjon! Transport- revolusjonen ÅRGANG NR. 41/5. DES 2013 LØSSALG KR 69, SIDE 18 LESERE PROFILEN Lanserer voldsalarm på mobilen SIDE 36 TEMA ENERGI Bygger nytt gigantkraftverk i Nordland KARRIERE Krever flere kvinner i lederjobber SIDE 61 SIDE 37 MILJØ Norske elbilbatterier gir lavere utslipp SIDE 16 KARRIERE SIDE 63 SIDE 20 SIDE 20 Selger seg inn som etisk datahacker To uker jobb og fire uker fri er for dyrt: Oljearbeidernes fritid under press SIDE 18 ISSN ÅRGANG NR. 39/21. NOV 2013 LØSSALG KR 69, LESERE

6 Ad formats and prices Formats Fixed column width 1 column 38 mm 2 column 80 mm 3 column 122 mm 4 column 164 mm 5 column 206 mm 1/1 whole page 206 x 270 mm 1/1 whole page bleed* 217 x 294 mm Guarantee response Order two placements at once and get a response guarante e! Get a 50% discount for placement number two. We ll place your ad a third time free of charge if you have not found a candidate by the application deadline. The job advertisement must the same, though the applicatio n deadline can be changed. Job ads has a fixed column width, but any height up to 270 mm. *) Note! Remember to add 5 mm on the top, bottom and both sides for bleed ads. Important information in the ad must be placed at least 10 mm within the print area mm mm 1 38 mm mm Try our price calculator Go to tu.no/kalkulator and drag the arrow to the correct column width and height, choose the number of placements and find the price for your advertisement. Fixed column width mm Retail prices: 75 NOK per column millimeters. 75,000 NOK per whole page.

7 Contacts and material Material specifications Programs: InDesign, Acrobat, Photoshop, Illustrator. Colors: CMYK (if the material is delivered in RGB, colors may vary). Resolution: Should be 300 dpi for optimal image quality. File format: PDF, EPS, PSD, TIFF, JPG, INDD, AI. Tore Franzén Job Phone Fredrik Bjerknes Job Phone André Wang Nossen Job Phone Material deadline Material supplied ready for printing can follow deadlines as stated in the release schedule for each issue. NOTE! If you want us make the ad for you, the material must be delivered one week prior to deadline date. File transfer You can send material up to 25 MB to For further information see annonsere.tu.no Einar Hagelund Job, Rogaland Lizzie Nilsen Advertising material Advertisement purpose: Job advertising If the purpose of the advertisement is to hire, recruit or staff, it is regarded as a job advertisement. einar.hagelund@tu.no Phone stilling@tu.no Phone

8 Subscribe to Teknisk Ukeblad You can easily subscribe in the following ways: Send SMS code TU to 2007 Go to tu.no/abonnere Send to Contact customer service by phone Prices: 1,240 NOK for 1-year subscription. 750 NOK for half-year subscription. All members of Tekna, Nito and Polyteknisk Forening receive subscriptions to Teknisk Ukeblad included in their member benefits. Rune Åse Subscription Phone Teknisk Ukeblad is also available in single-copy sales, find your nearest retailer on tu.no/forhandler

9 Polyteknisk Forening The Norwegian Polytechnic Society has around 3,000 members and is the nations leading civil forum for public debate. The association is open, neutral and professional, positioned at the intersection between public, private and other sectors of society. FOR DEG SOM SKAPER FREMTIDEN FOR DEG SOM SKAPER FREMTIDEN Cover photo: Colourbox NITO The Norwegian Society of Engineers and Technologists is the largest owner associations with 74,429 members. NITO trains engineers and technologists with both bachelor s and master s degree, and others who have acquired equivalent qualifications. Design: Teknisk Ukeblad Media AS Tekna The Norwegian Society of Graduate Technical and Scientific Professionals has over 64,405 members and is the union of professionals with a masters degreeor equivalent in science or technology. 72 percent of members are civil engineers, and nearly 80 percent work in the private sector. Teknisk Ukeblad Media AS Visiting Address: Akersgata 35, 0158 Oslo Postal Address: PB 380 Sentrum, NO-0102, Oslo, Norway Phone: Fax: kundeservice@tu.no tu.no