Disruptive Innovation & Enabling Technology

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1 Disruptive Innovation & Enabling Technology Authors: John Keagy (CEO & Co-Founder of GoGrid/ServePath) Michael Sheehan (Technology Evangelist of GoGrid/ServePath) August 2008 August

2 The Cloud = 10X Improvements Ease of Use Scalability Risk Reliability Cost Security August

3 Ease of Use Deploy infrastructure with a mouse or API No cabling, screwdrivers, racking, unboxing, buying Middle of the night Do it yourself remotely from anywhere anytime Software now controls Infrastructure Programmers take the role of SysAdmins now August

4 Scalability See Ease of Use Control your infrastructure via software Nothing to purchase and take delivery on Instant August

5 Risk Nothing to buy Cancel immediately Change instantly, even operating systems Throw it out Rebuild it instantly after testing RISK August

6 Reliability Based on enterprise grade hardware Employment of best practices in IT Design for failures: Automatically spin up replacements Use multiple clouds August

7 Cost Turn off the lights = turn off servers you aren t using Ex: Turn off development and test environments Pay for only what you use No need to buy in advance Zero CapEx No contracts August

8 Security Built upon tried-and-true security measures Simple extension of tested security practices Enterprise driving requirements Providers building the standards Better to use a bank than a mattress! August

9 Breaking the Dam(n!) Colo Managed Colocation 1 st step to outsourcing Managed Hosting dedicated servers managed by 3 rd party take some pain away Cloud Hosting Lower cost, easier, lower risk, more reliable August

10 What is GoGrid? Windows & Linux Servers in the Cloud Web-based Portal API Free f5 Load Balancing Free Dedicated Public IP s Free Public and Private Networks Free Support FULL root or Administrator access Connect via SSH or RDC (Remote Desktop Connection) Control in the Cloud August

11 GoGrid Web-based Control Panel August

12 Create & Deploy Cloud in Minutes Configure the Server Access the server via SSH or RDC Create a Cloud Server in GoGrid August

13 Clouds are now Searched More Frequently 1/5/2008 1/5/2009 1/5/2010 1/5/2011 1/5/2012 cloud computing dedicated hosting colocation managed hosting Source: Google Insight for Search August

14 Understanding how others view Cloud Computing MULTIPLE DEFINITIONS August

15 Forrester Research A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption 1 1- Is Cloud Computing Ready for The Enterprise? Forrester Research, Inc. August

16 Forrester Research (cont d) Different than SaaS Prescripted & Abstracted Infrastructure Fully Virtualized Dynamic Infrastructure Software Pay by Consumption Free of Long-Term Contracts Application and OS Independent Free of Software or Hardware Installation Cloud computing has all the earmarks of being a potential disruptive innovation that all infrastructure and operations professionals should heed. August

17 Other Definitions Cloud computing is an emerging approach to shared infrastructure in which large pools of systems are linked together to provide IT services. IBM press release on Blue Cloud a hosted infrastructure model that delivers abstracted IT resources over the Internet Thomas Weisel Partners LLC from Into the Clouds: Leveraging Data Centers and the Road to Cloud Computing Cloud computing describes a systems architecture. Period. This particular architecture assumes nothing about the physical location, internal composition or ownership of its component parts. James Urquhart blog post August

18 Multiple Graphic Descriptions of the Cloud August

19 Our view of Cloud Computing REDEFINING THE DEFINITION August

20 Being an aas SaaS Software as a Service PaaS Platform as a Service IaaS Infrastructure as a Service August

21 Colo vs. Managed vs. Cloud Hosting Colocation Managed Cloud Time Weeks to Months Days to Weeks Minutes Scalability Slowest, Rigid & Costly Slower, somewhat flexible, Costly Instant, Flexible, Pay-per-usage Cost High CapEx Costly, sometimes month/year contracts, no CapEx No contracts, usage based, no upfront costs Green Low Low High - virtualized Pricing model Buy Servers & Colo costs whether used or not Rent Servers & Hosting costs whether used or not Rent based on usage only August

22 The Cloud s Snowball Effect Maturation of Virtualization Technology Virtualization enables Compute Clouds Compute Clouds create demand for Storage Clouds Storage + Compute Clouds create Cloud Infrastructure Cloud Infrastructure enables Cloud Platforms&Applications Multiple Cloud types lead to Cloud Aggregators Niche requirements enable Cloud Extenders Affects ALL aspects of Computing August

23 The Cloud Pyramid Build upon a foundation Layers equate structure Building blocks: Infrastructure, Platforms, Applications Breadth vs. Niche August

24 The Cloud Pyramid Inverted 1000 s of Cloud Applications currently Handful of Cloud Platforms Elite group of Cloud Infrastructure providers # of Marketplace providers August

25 Cloud Computing is an Internet infrastructure service where virtualized IT resources are billed for on a variable usage basis and can be provisioned and consumed on-demand using standard web-based or programmatic interfaces. August

26 The NEW Cloud Pyramid August

27 Cloud Applications SaaS resides here Most common Cloud / Many providers of different services Examples: SalesForce, Gmail, Yahoo! Mail, Quicken Online Advantages: Free, Easy, Consumer Adoption Disadvantages: Limited functionality, no control or access to underlying technology August

28 Cloud Platforms Containers Locked in to Development Environment Closed environments Examples: Google App Engine, Heroku, Mosso, Engine Yard, Joyent or Force.com (SalesForce Dev Platform) Advantages: Good for developers, more control than Application Clouds, tightly configured Disadvantages: Restricted to what is available, other dependencies August

29 Cloud Infrastructure Provide Compute and Storage clouds Virtualization layers (hardware/ software) Examples: Amazon EC2, GoGrid, Amazon S3, Nirvanix, Linode Advantages: Full control of environments and infrastructure Disadvantages: premium price point, limited competition August

30 Cloud Extenders (Wild Card) Provides extension to Cloud Infrastructure and Platforms with basic functionality Examples: Amazon SimpleDB, Amazon SQS, Google BigTable Advantages: Extends functionality of Compute & Storage Clouds to integrate with legacy system or other clouds Disadvantages: Sometimes requires use of specific Platforms or Infrastructure August

31 Cloud Aggregators (Wild Card) Sits on top of various Cloud Infrastructures for management Examples: RightScale, Appistry Advantages: Provides more options for Cloud environments Disadvantages: Dependent on Cloud Providers August

32 Cloud Fills Every Corner of IT Not confined to Small Discipline of IT All aspects of Computing & IT Server Load Balancer Firewalls Networks Storage Software Cloud Computing Cloud Computing = Completely Outsourced IT Infrastructure August

33 Contact Information John Keagy CEO/Co-Founder of GoGrid & ServePath Michael Sheehan Technology Evangelist for GoGrid & ServePath Site: Blog: GoGrid is HIRING!!! August

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