Media brand s power ranking. Perceived value (0-100)

Transcription

1 PRESS RELEASE TVN S.A. 166 Wiertnicza St Warsaw, Poland tel fax TVN MOST POWERFUL AND VALUABLE MEDIA BRAND IN POLAND Warsaw December 15 th, 2011 TVN for the seventh time was acknowledged to be Poland s most powerful and most valuable media brand and ranked 6 th among all most valuable Polish brands according to the Rzeczpospolita ranking. In Poland s most powerful brands ranking published by Rzeczpospolita daily, TVN was acknowledged to be the most powerful brand in the media category. TVN was recognized as Poland s most powerful media brand for the seventh time in a 8-year-long history of the ranking. TVN was acknowledged for its brand s strength, perceived value, prestige, quality and customers loyalty. Four other TVN Group s brands were recognized in the ranking TVN24 ranked 8 th, TVN 7 ranked 10 th, Onet.pl ranked 13 th and n platform was the 22 nd most valuable brand in Poland. power Media brand s power ranking strength Perceived value Prestige Perceived quality awareness name TVN RMF FM Polsat Radio Zet TVP Radio Eska TVP TVN TVP Info TVN Source: Rzeczpospolita 1 / 5

2 TVN was also acknowledged to be the most valuable media brand in Poland, reaching high 6 th rank among all Polish brands present on the market. TVN s brand was priced at PLN mln. Media brand s value ranking name Rank value (PLN mln) TVN ,6 Polsat ,9 Cyfrowy Polsat ,0 Cyfra ,1 Neostrada ,2 TVP ,8 TVP ,1 RMF FM ,7 Multimedia ,7 Vectra ,5 TVN ,5 Platforma n ,2 Gazeta Wyborcza ,1 TV Puls ,7 Source: Rzeczpospolita The power of our brand is undoubtfully due to TVN s outstanding audience share results, consequential to its excellent programming offer, including locally produced high quality programs and series as well as foreign movies. In September 2011 TVN was for the first time in its history the most popular television station in Poland within crucial target groups, both in peak time and on an all day basis, and its flagship programs such as Fakty, Mam talent!, Taniec z gwiazdami, Top Model. Zostań modelką, Kuchenne rewolucje or Przepis na życie recorded outstanding results. The ranking of Poland s most powerful 2011 brands was based on a consumer study, conducted by MillwardBrown SMG/KRC for Rzeczpospolita daily. This years research, analyzing 330 brands of a total value of PLN 57 billion, has been conducted for the eight time. 2 / 5

3 *** TVN Group is the leading media group in Poland. TVN Group owns and operates ten television channels. TVN, our principal free-to-air channel, is recognized in the Polish market as a leading television broadcaster of high quality entertainment and comprehensive independent news. TVN reaches 90% of households in Poland. TVN7 is an entertainment channel that complements TVN s offer by broadcasting feature films and television series. The channel reaches 62% of households in Poland. TVN24 channel is the first 24-hour news and current affairs television channel in Poland, reaching 57% of households in Poland. TVN CNBC is our business news channel launched in cooperation with CNBC Europe. The channel reaches 32% of households in Poland. TVN Meteo is Poland s first dedicated weather channel reaching 54% of households in Poland. TVN Turbo is Poland s first thematic channel aimed at man and at the same time dedicated mainly to motorization. The channel reaches 56% of households in Poland. TVN Style is a thematic channel focused on life styles, health and beauty aimed at women. The channel reaches 56% of households in Poland. ITVN is a television channel that targets viewers of Polish origin living abroad. It is available in Europe, Northern America and Australia. Telezakupy Mango is the only, all day, teleshopping channel in Poland, reaching 57% of households. NTL is a local television channel addressed to residents of Radomsko and surroundings. TVN Group also owns TVN News & Services Agency, broadest media services agency operating in Central and Eastern Europe and the only one in the region to offer full complexity services. 3 / 5

4 TVN Group owns Onet, which is the largest and the most popular internet medium in Poland. Onet is the internet leader in Poland in core content: business, finance, law; news, socio-political journalism; media; sport; touristic. Onet s services are also leaders in their categories: OnetBlog the biggest blog service in Polish internet. Sympatia.pl the most popular dating service in Poland. Zumi is a new tool, not existing before on the Polish market, bringing together the features of map services, online directory and yellow pages. Vod.onet.pl - joint effort of Onet, TVN and Warner Bros. This "video on demand" service allows web users to watch Polish and oversees series, TV shows and feature films. Cutting edge technologies ensure the highest quality of audio and video. plejada.pl - an interactive multimedia site dedicated to show business. It is the first project on the Polish market available immediately on launch via three platforms Internet, mobile phones and n platform. TVN Group also owns: tvn24.pl - the first news portal in Poland, which combines text, voice and video. The web site contains extensive video content related to the most important events in Poland and all over the world. The portal features paid access to the on-line broadcast of the TVN24 channel as well as information and materials that haven t been broadcast on television. tvnwarszawa.pl - a media project dedicated to Warsaw and its residents. TVN Warszawa focuses on life in Poland's capital, providing high quality news and entertainment programming. Available on: and 4 / 5

5 TVN Group also owns digital pay-tv platform n Pay-tv platform n launched on October 12, It is the first satellite platform in Poland and central-eastern Europe to offer HD channels, Personal Video Recorder (PVR) and Video on Demand (VOD) in one. As the first platform in Poland, has launched a 3D service - nshow3d to guarantee the "third dimension of entertainment." Pay-tv platform n offer gives the largest selection of programs among all digital platforms in Poland. It includes 34 HD channels: npremium HD, npremium2 HD, npremium3 HD, npremium4 HD, TVN HD,TVN HD+1, TVN TURBO HD, TVN STYLE HD, TVN 7 HD, TVP HD, TVP1 HD, Polsat HD, HBO HD, HBO2 HD, HBO ComedyHD, FOX HD, AXN HD, MGM HD, FILMBOX HD, DISCOVERY HD, nsport HD, EUROSPORT HD, EUROSPORT2 HD, MTV HD, ANIMAL PLANETHD oraz NAT GEO WILD HD, National Geographic Channel HD, BBC HD, FOX life HD, BBC Knowledge HD, Cinemax HD, Cinemax 2 HD, Romance TV Polska HD. Pay-tv platform n is an unchallenged leader in the most up-to-date TV technologies available in the Polish market. Along with riche program offer, pay-tv platform n is also about some innovative services, including: set-top-box equipped with 1 TB disc and the most advanced EPG offering some unique and easy to operate features. Pay-tv platform n is available in nationwide points of sale, an online shop and through a call center. TVN S.A. s shares have been traded on the Warsaw Stock Exchange since December 7, 2004 and are included in the Warsaw Stock Exchange indices, including the WIG 20 and WIG Media. *** For further information please contact: Karol Smoląg Director of the External Relations Unit, Spokesman mobile: k.smolag@tvn.pl 5 / 5