West Virginia Travel Impacts p

Transcription

1 West Virginia Travel Impacts p Photo credit: West Virginia Division of Tourism October 2015 Prepared for the West Virginia Division of Tourism South Charleston, West Virginia

2 West Virginia Travel Impacts p October 2015 prepared for the West Virginia Division of Tourism South Charleston, West Virginia Dean Runyan Associates 833 SW Eleventh Avenue, Suite 920 Portland, OR /

3 Preface The purpose of this study is to document the economic significance of the travel industry in West Virginia from 2000 to These findings show the level of travel spending by visitors traveling to and within the state and the impact this spending had on the economy in terms of earnings, employment, and tax revenue. Dean Runyan Associates prepared this study for then West Virginia Division of Tourism. Dean Runyan Associates has specialized in research and planning services for the travel, tourism and recreation industry since With respect to economic impact analysis, the firm developed and currently maintains the Regional Travel Impact Model (RTIM), a proprietary computer model for analyzing travel economic impacts at the state, regional and local level. Dean Runyan Associates also has extensive experience in project feasibility analysis, market evaluation, survey research, and travel and tourism planning. Many individuals and agencies provided information and advice for this report. Among the organizations involved in this effort were the West Virginia Department of Tax and Revenue, the West Virginia Racing Commission, the West Virginia Lottery, and the West Virginia State Parks and Forests. Federal agencies that provided assistance included the USDA Forest Service, the Department of Labor and the Bureau of Economic Analysis. Finally, special thanks are due to Joe Black, Director of Research, West Virginia Division of Tourism. Without his support and assistance, this report would not have been possible. Dean Runyan Associates 833 SW 11th Ave., Suite 920 Portland, OR (503)

4 TABLE OF CONTENTS page I. Introduction 1 II. West Virginia Travel Impacts 5 Direct Impacts of Travel in West Viginia: A Summary Gross State Product III. Regional Travel Impacts 13 IV. County Overnight Visitor Impacts 27 Appendices A. Regional Travel Impact Model (RTIM) Methodology 41 B. Definition of Terms 43 C. Travel Industry Business Classifications 45 PAGE i

5 State Travel Impacts LIST OF TABLES AND FIGURES page West Virginia Direct Travel Impacts, p 7 West Virginia Visitor Spending Adjusted for Inflation, p 8 West Virginia Visitor Spending by Type of Traveler Accommodation, 2014p 8 West Virginia Visitor Spending by Commodity Purchased, 2014p 9 West Virginia Direct Employment Generated by Travel Spending, 2014p 9 State and Local Travel-Generated Government Revenue, 2014p 10 West Virginia Visitor Impacts, p 11 West Virginia Travel Industry Gross Domestic Product, West Virginia Gross Domestic Product, 2012 & 2013: Selected Export-Orientated Industries 13 Regional Travel Impacts Northern Panhandle Travel Impacts, p 17 Mid-Ohio Valley Travel Impacts, p 18 Metro Valley Travel Impacts, p 19 Mountain Lakes Travel Impacts, p 20 New River/Greenbrier Valley Travel Impacts, p 21 Potomac Highlands Travel Impacts, p 22 Eastern Panhandle Travel Impacts, p 23 Mountaineer Country Travel Impacts, p 24 Hatfield-McCoy Mountains Travel Impacts, p 25 Summary: Regional Travel Impacts, 2014p County Travel Impacts Barbour through Clay, p 31 Doddridge through Hardy, p 32 Harrison through McDowell, p 33 Marion through Monroe, p 34 Morgan through Putnam, p 35 Raleigh through Tyler, p 36 Upshur through Wyoming, p 37 Total & Travel-Generated Employment and Earnings by County, 2014p PAGE ii

6 I. Introduction Visitors traveling to and throughout West Virginia represent an important component of the state's economy. Travel originating in domestic and international markets generates business sales, payroll, employment and tax receipts for the state as well as for local jurisdictions. Further, many locations within West Virginia serve as travel destinations in their own right. These areas accordingly consider travel and tourism a primary industry. Objectives This report describes the economic impacts of travel to and through the state of West Virginia and each of its 55 counties from 2000 to Previous estimates may be slightly adjusted when original data sources are revised. Detailed breakouts of travel impacts are provided for 2004 through 2014 at the state level, the nine tourism regions, and the 55 counties. A primary objective of this research is to provide reliable, detailed figures that allow comparisons from year-to year for the state and county levels. Direct Impacts The estimates of the direct impacts associated with traveler spending in West Virginia were produced using the Regional Travel Impact Model (RTIM) developed by Dean Runyan Associates. The input data used to detail the economic impacts of the West Virginia travel industry were gathered from various local, state and federal sources. Travel impacts consist of estimates of travel spending and the employment, earnings, and state and local taxes generated by this spending. These estimates are also broken out by type of traveler accommodation and by the type of business in which the expenditures occur. A description of RTIM methodology is included in Appendix A. Gross State Product An estimate of the Gross State Product of the travel industry is also included in this report. Gross State Product is a measure of industry output that excludes the value of intermediate inputs purchased from businesses in other industries. As a single measure, it provides a more meaningful gauge of industry output than spending, earnings, or tax receipts. It also permits comparisons with other industries. Types of Travel Impacts Included Most of the travel that occurs in West Virginia is included in the scope of this analysis. The purpose of such travel can be for business, pleasure, shopping, to attend meetings, or for personal, medical, or educational purposes. All trips to West Virginia by U.S. residents and foreign visitors are included. The travel of West Virginia residents to other destinations in West Virginia is included, provided that it is neither commuting nor other routine travel. Travel to non-west Virginia destinations by West Virginia residents is not included as a component of visitor spending. PAGE 1

7 The impacts associated with travel are included if the travelers remain at the destination overnight and day travel for both in-state and out-of-state residents whose trip does not include an overnight stay at a destination in West Virginia. In general, the terms traveler and visitor are used interchangeably in this report. Both represent a person who is traveling in the state of West Virginia, away from his or her home, on a trip as defined above. State and Local Government Revenue Approximately two-thirds of all travel-generated government revenue accrues to state government in West Virginia. State taxes include the 6 percent state sales tax, the motor fuel tax, income taxes on travel-generated earnings and travel-related business income, and state revenue generated through racetrack video lottery and wagering (distributed by the West Virginia Lottery and the West Virginia Racing Commission). Local taxes consist of the Hotel/Motel Occupancy Tax and the Business & Occupation Tax, levied by municipal governments in West Virginia. The West Virginia Lottery makes distributions to racetrack and non-racetrack counties and municipalities throughout the state. Transportation Impacts The focus of this analysis is on the destination-specific impacts of visitors. This is straightforward with respect to the spending on commodities such as accommodations, food services, recreation, and retail purchases. It is less obvious with respect to ground and air transportation services, in that transportation provides a link between an origin and destination. In this report, the impacts related to spending on transportation are allocated to the location (i.e., region or county) in which those spending impacts occur, regardless of whether that location is the ultimate destination of the visitor. For this reason, counties with urban centers will tend to have relatively greater transportation impacts even though some of that spending on transportation will be related to visits at other destinations. PAGE 2

8 Impact Categories Impact Category Expenditures Total Earnings Employment Local Tax Receipts State Tax Receipts Description Purchases by travelers during their trip, including hotel/motel occupancy taxes and other applicable local and state taxes, paid by the traveler at the point of sale. The earnings (wage and salary disbursements, earned benefits, and proprietor income) of employees and owners of businesses that receive travel expenditures. Only the earnings attributable to travel expenditures are included; this typically is only a port. Employment associated with the above earnings; this includes both full- and part-time positions of wage and salary workers and proprietors. Hotel/motel occupancy tax levied by cities and counties. Property taxes are not included. State exise taxes including sales and motor fuel taxes, income taxes attributable to travel-generated personal earnings and business receipts, and payments made from gaming revenue (levied by the West Virginia Lottery and the West Virginia Racing Commission). Visitor Categories Type of Visitor Hotel/Motel/ B&B Guest Private Camper Public Camper Private Home Visitor Vacation Home Visitor Day Visitor Description Travelers staying in hotels, motels, resorts, bed & breakfast establishments, and other commercial accommodations, excluding campgrounds, where a hotel/motel occupancy tax is collected. Travelers staying in a privately owned (i.e., commercial) campground.. Travelers staying in a publicly managed campground such as those managed by West Virginia State Parks and Forests, the U.S. Forest Service, or the National Park Service. Travelers staying as guests with friends or relatives. Travelers using their own vacation home or timeshare and those borrowing or renting a vacation home where hotel/motel occupancy tax is not collected. Both in-state and out-of-state residents whose trip does not include an overnight stay at a destination in West Virginia. PAGE 3

9 Report Contents Section II provides an overview of Travel Impacts in the state, detailed estimates for 2004 through 2014, an estimate of gross state product, and the relative impacts for counties measured in terms of the proportion of total earnings and employment that is travel-generated. Section III details estimates for the nine tourism regions. Section IV contains summary estimates for all of West Virginia s 55 counties. The first part of this section focuses on the direct impacts of travel spending. This section provides an overview of travel-generated impacts since 2000, including state and local tax revenues directly generated by travel spending. More detailed travel impacts for the state are reported on the following pages. A description of the RTIM methodology is included in Appendix A. Definitions of the travel terms used in this report can be found in Appendix B. Appendix C provides a description of travel industries in terms of NAICS. PAGE 4

10 II. WEST VIRGINIA TRAVEL IMPACTS p PAGE 5

11 West Virginia s $4.5 billion in travel-generated spending is a vital part of the state and local economies. In some areas of the state, it is one of the primary sources of earnings and employment. The types of business that serve travelers are represented primarily by service and retail firms, including lodging establishments, restaurants, gaming establishments, recreation-orientated businesses, retail stores, gasoline service stations, transportation, and other travel-related services. The money that is spent on these goods and services in West Virginia produces business receipts at these firms, which in turn employ West Virginia residents. State and local government units benefit from the travel industry as well through the collection of taxes on the sale of goods and services and on the income generated by these sales. Direct Impacts of Travel in West Virginia: A Summary Travel spending by all overnight and day visitors in West Virginia was $4.5 billion in the 2014 calendar year. This is equivalent to approximately $12.3 million dollars per day. Travel spending in West Virginia has increased by 4.4 percent per year since In constant dollars (adjusted for inflation), travel spending has increased by about 2 percent per year over the same period. Visitors who stayed overnight in commercial lodging facilities spent $1.5 billion in or about one-third of all visitor spending in the state. Day travelers who spent substantially on gaming and entertainment spent almost $2 billion, or nearly one-half (45%) the state total. During 2014, visitor spending in West Virginia directly supported about 46,000 jobs with earnings of $1.1 billion. Travel spending generated the greatest number of jobs in accommodations & food services, and arts, entertainment, recreation. Local and state government revenues generated by travel spending were $527 million in 2014 (does not include property taxes). Without these government revenues generated travel spending, each household in West Virginia would have had to pay an additional $692 in state and local taxes to maintain current service levels. The following tables and graphs document these travel impacts. Detailed travel impact estimates for the state from 2004 to 2014 are found on page 11. PAGE 6

12 West Virginia Direct Travel Impacts, p Spending ($Million) Earnings ($Million) Government Revenue ($Million) Employment (Thousand) Local State Federal , , , , , , , , , , , ,709 1, ,832 1, ,616 1, p 4,489 1, Annual Percent Change 13-14p 00-14p -2.8% 4.4% 0.7% 4.1% -0.7% 1.8% -7.4% 8.9% -3.0% 3.9% -0.1% 3.3% Note: Estimates for 2014p are preliminary. One-way visitor airfares are included. Total Earnings includes wage and salary disbursements, other earned income and proprietor income. Employment includes full- and part-time employees and self-employed. Government revenue includes the state share of racetrack video lottery and wagering, local hotel/motel taxes, state sales and income taxes, and the gasoline tax. Property taxes are not included. Annual Change refers to the average annual change. Details may not add to totals due to rounding. West Virginia Visitor Spending Adjusted for Inflation, p $5.2 $4.8 $4.4 Billions $4.0 $3.6 $3.2 $2.8 $2.4 Constant Dollars Current Dollars $ Source: Dean Runyan Associates PAGE 7

13 West Virginia Visitor Spending by Type of Traveler Accommodation, 2014p ($Millions) Day Travel $1,965 Hotel, Motel $1,478 Private Home $782 Vacation Home $98 Campground $ ,200 1,600 2,000 $Millions West Virginia Visitor Spending by Commodity Purchased, 2014p ($Millions) Local Tran. & Gas $1,194 Food Service $932 Gaming $697 Retail Sales Accommodations $521 $507 Arts, Ent. & Rec. Food Stores $218 $ ,000 1,200 $Millions PAGE 8

14 West Virginia Direct Employment Generated by Travel Spending, 2014p (Thousands of Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail 5.3 Other Travel 0.7 Ground Tran Thousands of Jobs State and Local Travel-Generated Government Revenue, 2014p ($Millions) State Gaming State Sales State Gas 74.3 State Income 50.8 Local Hotel/Motel Local Gaming Other Local $Millions PAGE 9

15 Total Direct Travel Spending ($Million) West Virginia Travel Impacts, p p Destination Spending 3,480 3,958 4,364 4,190 4,576 4,696 4,482 4,355 Other Travel* Total Direct Spending 3,594 4,088 4,495 4,315 4,709 4,832 4,616 4,489 Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel 1,102 1,232 1,406 1,339 1,491 1,578 1,513 1,478 Campground Private Home Vacation Home Day Travel 1,720 1,955 2,062 1,996 2,156 2,189 2,049 1,965 Destination Spending 3,480 3,958 4,364 4,190 4,576 4,696 4,482 4,355 Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas ,277 1,105 1,321 1,296 1,237 1,194 Arts, Ent. & Rec Gaming Retail Sales Destination Spending 3,480 3,958 4,364 4,190 4,576 4,696 4,482 4,355 Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings ,025 1,065 1,058 1,066 Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Federal Tax Receipts Total Direct Gov't Revenue Note: Estimates for 2014p are preliminary. Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 10

16 GROSS STATE PRODUCT In concept, the Gross State Product (GDP) of a particular industry is equal to gross output (sales or receipts) minus intermediate inputs (the goods and services purchased from other industries). GDP is always smaller than output or sales because GDP measures only the value-added of an industry and does not include the cost of inputs that are also necessary to produce a good or service. Estimates of travel spending and travel industry GDP are shown in the chart below. For West Virginia, travel industry GDP represents about 2.5 percent of total state GDP. By way of comparison, the U.S. travel industry also comprises about 2.5 percent of national GDP. About 64 percent of all travel spending in West Virginia is attributed to intermediate inputs and goods resold at retail. Intermediate inputs cover a range of goods and services that are purchased by travel industry businesses for the purpose of creating a product or service for the traveler. For example, many lodging establishments purchase cable television services. Restaurants purchase food and beverages from vendors. In both cases, these inputs are classified as the GDP of other industries. In addition, travel spending occurs at many retail establishments where the goods purchased from the retailer are purchased as finished goods from suppliers. These resold goods are also counted as the products of other industries. This would include motor fuel, groceries, and most the commodities sold at retail establishments. West Virginia Travel Industry Gross Domestic Product, 2014 Billions $4.5 $4.0 $3.5 $3.0 $2.5 $2.0 $2.8 Intermediate Inputs Earnings Other Surplus Gov't Revenue $1.5 $1.1 $1.1 $1.0 $0.5 $0.0 $0.2 $0.2 $0.3 $0.3 Spending GSP Source: Dean Runyan Associates and Bureau of Economic Analysis. PAGE 11

17 Gross Domestic Product of West Virginia Export-Orientated Industries Export-orientated industries are those industries that primarily market their products and services to other regions, states, or nations. Mining, manufacturing, and chemicals are the best examples of export-orientated industries. Clearly, there are cases in each of these three sectors where the products are sold within the local or regional market. Nonetheless, in general most businesses within these industries depend on export markets. The travel industry is also an export-orientated industry because goods and services are sold to visitors, rather than residents. The travel industry injects money into the local economy, as do exports of other industries. A comparison of the GDP s of the leading export-orientated industries in West Virginia is shown below. The comparison years are for 2011 and data for 2014 is not yet available for the comparison industries. West Virginia Gross Domestic Product, 2011 & 2013 Selected Export-Orientated Industries Mining Durable goods Chemical manufacturing All Other Manf Travel $0 $2 $4 $6 $8 $10 Gross Domestic Product (Billions) Source: Dean Runyan Associates and Bureau of Economic Analysis. PAGE 12

18 III. REGIONAL VISITOR IMPACTS p PAGE 13

19 The tables in this section provide detailed estimates for the regions of West Virginia for p. The geographic definitions of the regions are shown below. West Virginia's Tourism Regions Northern Panhandle Brooke Hancock Marshall Ohio Tyler Wetzel Mid-Ohio Valley Calhoun Jackson Pleasants Ritchie Roane Wirt Wood Metro Valley Cabell Kanawha Mason Putnam Mountain Lakes Braxton Clay Gilmer Lewis Nicholas Upshur Webster New River/Greenbrier Valley Fayette Greenbrier McDowell Mercer Monroe Raleigh Summers Wyoming Potomac Highlands Grant Hampshire Hardy Mineral Pendleton Pocahontas Randolph Tucker Eastern Panhandle Berkeley Jefferson Morgan Mountaineer Country Barbour Doddridge Harrison Marion Monongalia Preston Taylor Hatfield-McCoy Mountains Boone Lincoln Logan Mingo Wayne PAGE 14

20 Northern Panhandle Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 15

21 Mid-Ohio Valley Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 16

22 Metro Valley Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 17

23 Mountain Lakes Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 18

24 New River/Greenbrier Valley Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 19

25 Potomac Highlands Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 20

26 Eastern Panhandle Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 21

27 Mountaineer Country Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 22

28 Hatfield-McCoy Mountains Travel Impacts, p p Total Direct Travel Spending ($Million) Destination Spending Other Travel* Total Direct Spending Visitor Spending by Type of Traveler Accommodation ($Million) Hotel, Motel Campground Private Home Vacation Home Day Travel Destination Spending Visitor Spending by Commodity Purchased ($Million) Accommodations Food Service Food Stores Local Tran. & Gas Arts, Ent. & Rec Gaming Retail Sales Destination Spending Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Earnings Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Retail** Ground Tran Other Travel* Total Direct Employment Government Revenue Generated by Travel Spending ($Million) Local Tax Receipts State Tax Receipts Total Direct Gov't Revenue Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 23

29 West Virginia Regional Travel Impacts, 2014p Northern Panhandle Mid-Ohio Valley Metro Valley Mountain Lakes Total Direct Travel Spending ($Million) Destination Spending Other Travel* Visitor Spending by Type of Traveler Accommodation ($Million) Campground Day Travel Hotel, Motel Private Home Vacation Home Visitor Spending by Commodity Purchased ($Million) Accommodations Arts, Ent. & Rec Food Service Food Stores Gaming Local Tran. & Gas Retail Sales Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Ground Tran Other Travel* Retail** Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Ground Tran Other Travel* Retail** Government Revenue Generated by Travel Spending ($Million) Federal Tax Receipts Local Tax Receipts State Tax Receipts Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 24

30 West Virginia Regional Travel Impacts, 2014p New River/ Greenbrier Potomac Highlands Eastern Panhandle Mountaineer Country Hatfield- McCoy Mts. Total Direct Travel Spending ($Million) Destination Spending Other Travel* Visitor Spending by Type of Traveler Accommodation ($Million) Campground Day Travel Hotel, Motel Private Home Vacation Home Visitor Spending by Commodity Purchased ($Million) Accommodations Arts, Ent. & Rec Food Service Food Stores Gaming Local Tran. & Gas Retail Sales Industry Earnings Generated by Travel Spending ($Million) Accom. & Food Serv Arts, Ent. & Rec Ground Tran Other Travel* Retail** Industry Employment Generated by Travel Spending (Thousand Jobs) Accom. & Food Serv Arts, Ent. & Rec Ground Tran Other Travel* Retail** Government Revenue Generated by Travel Spending ($Million) Federal Tax Receipts Local Tax Receipts State Tax Receipts Details may not add to totals due to rounding. *Other Travel includes resident air travel and travel agencies. **Retail includes gasoline. PAGE 25

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32 IV. COUNTY TRAVEL IMPACTS p PAGE 27

33 The analysis of travel impacts at the county level provides a valuable overview of how the economic benefits of travel and tourism are distributed throughout the state. Travel impacts, in absolute terms, are highest in the state s most urban area (Charleston metropolitan area in Kanawha County), which offers visitors a variety of commercial lodging accommodations and entertainment facilities. However, the size of the travel industry in relation to the total economy of a locale is more significant in some smaller communities and rural areas of the state, which tend to be more orientated to scenic and outdoor recreational opportunities. For example, in the counties of Greenbrier, Tucker, and Pocahontas the travel industry is an extremely significant component of the total local economy. Day travelers are particularly notable for some areas. Day visitors are most significant in the counties of Hancock, Ohio, and Jefferson where the racetracks lie within close proximity to major population centers in Pennsylvania, Maryland, and Washington D.C. Shopping destination areas also receive a higher proportion of day visitation, and visitors tend to spend a higher proportion of their total spending on retail expenditures. Travel Generated Earnings The significance of the visitor impact to local economies can be very substantial in some of the state s destination areas. A useful measure of the relative significance of the visitor impact in each area is travel-generated earnings in relation to total earnings (See the table on page 36-37). A high percentage of travel-generated earnings indicate a relatively high reliance on income generated from visitor spending. PAGE 28

34 West Viginia County Travel Impacts, p p Barbour Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) ,029 1,040 1, ,006 Berkeley Direct Spending ($Million) Earnings ($Million) Employment (jobs) 1,120 1,080 1,340 1,230 1,190 1,170 1,130 1,200 Local Govt. Revenue ($000) State Govt. Revenue ($000) 6,544 7,085 8,820 8,266 8,258 7,987 7,569 7,733 Boone Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 1,684 1,820 2,123 2,099 2,088 2,053 2,017 2,049 Braxton Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 1,903 2,012 2,291 2,475 2,492 2,403 2,349 2,311 Brooke Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 976 1,039 1,152 1,088 1,087 1,074 1,061 1,073 Cabell Direct Spending ($Million) Earnings ($Million) Employment (jobs) 1,380 1,390 1,290 1,540 1,430 1,470 1,400 1,490 Local Govt. Revenue ($000) ,052 1,354 1,351 1,819 1,609 1,736 State Govt. Revenue ($000) 7,033 7,533 8,030 9,064 8,796 8,890 8,290 8,669 Calhoun Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) PAGE 29

35 West Viginia County Travel Impacts, p p Clay Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) Doddridge Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) Fayette Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 3,432 3,852 4,471 4,583 4,892 4,933 4,884 4,804 Gilmer Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) Grant Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) ,059 1,070 1,068 1,040 1,017 1,026 Greenbrier Direct Spending ($Million) Earnings ($Million) Employment (jobs) 2,700 2,640 2,480 2,010 2,150 2,450 2,370 2,320 Local Govt. Revenue ($000) 1,584 1,676 1,671 1,621 2,032 2,392 2,299 2,262 State Govt. Revenue ($000) 14,868 14,880 14,291 13,946 16,119 18,148 17,353 16,889 Hampshire Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 1,678 1,731 2,179 2,321 2,287 2,157 2,070 2,082 PAGE 30

36 West Viginia County Travel Impacts, p p Hancock Direct Spending ($Million) Earnings ($Million) Employment (jobs) 4,480 4,710 4,620 4,510 4,480 4,390 4,430 4,330 Local Govt. Revenue ($000) 4,753 4,736 6,122 5,185 5,141 5,100 4,630 4,401 State Govt. Revenue ($000) 102,477 99,200 93,208 75,687 72,086 74,556 67,348 66,529 Hardy Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 1,193 1,184 1,285 1,504 1,367 1,288 1,346 1,365 Harrison Direct Spending ($Million) Earnings ($Million) Employment (jobs) ,110 1,380 1,450 1,550 1,610 1,720 Local Govt. Revenue ($000) ,002 1,388 1,669 1,964 1,988 2,157 State Govt. Revenue ($000) 4,666 5,065 6,398 7,596 8,079 8,755 8,793 9,299 Jackson Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 2,161 2,308 2,790 2,791 2,857 2,834 2,651 2,843 Jefferson Direct Spending ($Million) Earnings ($Million) Employment (jobs) 5,410 6,630 6,970 7,180 7,170 7,010 7,290 7,430 Local Govt. Revenue ($000) 7,244 7,884 8,626 10,838 14,711 15,953 13,259 11,047 State Govt. Revenue ($000) 171, , , , , , , ,732 Kanawha Direct Spending ($Million) Earnings ($Million) Employment (jobs) 5,080 5,210 5,100 5,280 5,030 5,210 4,780 4,440 Local Govt. Revenue ($000) 2,680 4,197 4,669 5,194 5,482 5,947 5,482 5,012 State Govt. Revenue ($000) 39,839 41,585 43,990 43,864 44,214 45,756 41,610 39,583 Lewis Direct Spending ($Million) Earnings ($Million) Employment (jobs) Local Govt. Revenue ($000) State Govt. Revenue ($000) 2,084 2,291 2,699 2,843 3,026 2,956 2,946 3,178 PAGE 31