Contents. Terms & Conditions 3 Optoma logo 5 ProScene logo 7 NuForce Logo 9 Colours 10 Corporate Fonts 11
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1 Corporate identity guide 2015
2 Contents Terms & Conditions 3 Optoma logo 5 ProScene logo 7 NuForce Logo 9 Colours 10 Corporate Fonts 11 2
3 Terms & conditions The law provides for others to use the Optoma trademark, in referring to goods and services from Optoma Europe Ltd. Please use this trademark correctly and attribute ownership to Optoma Europe Ltd. When advertising Optoma products we must use the appropriate terms on all printed material, this covers us for copyright and errors or changes in product specification; Optoma Projectors Copyright 2015, Optoma and its logo is a registered trademark of Optoma Corporation. Optoma Europe Ltd is the licensee of the registered trademark. All other product names and company names used herein are for identification purposes only and may be trademarks or registered trademarks of their respective owners. Errors and omissions excepted, all specifications are subject to change without notice. DLP, BrilliantColor and the DLP logo are registered trademarks of Texas Instruments. All images are for representation purposes only and may be simulated. Optoma Products Copyright 2015, Optoma and its logo is a registered trademark of Optoma Corporation. Optoma Europe Ltd is the licensee of the registered trademark. All other product names and company names used herein are for identification purposes only and may be trademarks or registered trademarks of their respective owners. Errors and omissions excepted, all specifications are subject to change without notice. All images are for representation purposes only and may be simulated. Nuforce Products Copyright 2015, Optoma Europe Limited. Optoma, NuForce and Nu are registered trademarks of Optoma Corporation. Optoma Europe Limited is the licensee of the registered trademarks. 3
4 4
5 Optoma logo Where the original Optoma logo can not be clearly seen using standard colours, the logo may be used with the following colours: Black (Pantone or K) Grey (Pantone or CMYK) White on Black 5
6 The aspect ratio of the Optoma logo must not be changed at any time. The logo cannot be stretched or distorted in any way. The minimum clear space around the Optoma logo is equal to the height of the Optoma "O" logo. There should be no alteration or misuse of the Optoma logo in any way. Digital files are available for download from the Press area of the Optoma website. The minimum size that the Optoma logo can appear is 30mm wide for print and 85 pixels for onscreen. The minimum signature size should be used only when layout space is extremely limited. Use the logo at a larger size whenever possible. 30mm / 85px 6
7 Optoma logo colours Pantone 534U Solid uncoated Pantone Black Solid coated Pantone Cool Gray 9 C Solid coated C02 M100 Y82 K0 R232 G28 B57 #e81c39 C0 M0 Y0 K100 R35 G31 B32 #231f20 C0 M0 Y0 K60 R128 G130 B133 #
8 Do Not Do not place the logo too close to the edge of a page. Do not attempt to recreate any part of the logo. Do not rotate, skew, redraw, reproportion, or otherwise alter or distort the logo. Do not combine the logo with any other element, such as words, graphics, photos, slogans or symbols. Do not reproduce the logo in any other colours. Do not place the logo on a patterned background. 8
9 9
10 ProScene logo Where the original ProScene logo can not be clearly seen using standard colours, the logo may be used with the following colours: Black (Pantone or K) White on Black 10
11 The aspect ratio of the ProScene logo must not be changed at any time. The logo cannot be stretched or distorted in any way. The minimum clear space around the ProScene logo is equal to the height of the ProScene Crescent. There should be no alteration or misuse of the ProScene logo in any way. Digital files are available for download from the Press area of the Optoma website. The minimum size that the ProScene logo can appear is 30mm wide for print and 85 pixels for onscreen. The minimum signature size should be used only when layout space is extremely limited. Use the logo at a larger size whenever possible. 30mm / 85px 11
12 ProScene logo colours Pantone 534U Solid uncoated Pantone Black Solid coated C91 M72 Y27 K0 R50 G90 B139 #325a8b C0 M0 Y0 K100 R35 G31 B32 #231f20 12
13 Do Not Do not place the logo too close to the edge of a page. Do not attempt to recreate any part of the logo. Do not rotate, skew, redraw, reproportion, or otherwise alter or distort the logo. Do not combine the logo with any other element, such as words, graphics, photos, slogans or symbols. Do not reproduce the logo in any other colours. Do not place the logo on a patterned background. 13
14 14
15 NuForce logo Where the original NuForce logo can not be clearly seen using standard colours, the logos may be used with the following colours: Gold (Pantone or K) White on Black 15
16 The aspect ratio of the NuForce logo must not be changed at any time. The logo cannot be stretched or distorted in any way. The minimum clear space around the NuForce logo is equal to the width of the NuForce "N". There should be no alteration or misuse of the NuForce logo in any way. Digital files are available for download from the Press area of the Optoma website. The minimum size that the NuForce logo can appear is 30mm wide for print and 85 pixels for onscreen. The minimum signature size should be used only when layout space is extremely limited. Use the logo at a larger size whenever possible. 30mm / 85px 16
17 NuForce logo colours Pantone Black Solid coated Pantone 8020 Metallic coated C0 M0 Y0 K100 R35 G31 B32 #231f20 C40 M45 Y51 K7 R153 G131 B118 #
18 Do Not Do not place the logo too close to the edge of a page. Do not attempt to recreate any part of the logo. Do not rotate, skew, redraw, reproportion, or otherwise alter or distort the logo. Do not combine the logo with any other element, such as words, graphics, photos, slogans or symbols. Do not reproduce the logo in any other colours. Do not place the logo on a patterned background. 18
19 Corporate colours The Primary Colour Palette are the corporate colours that are used to represent Optoma, ProScene or NuForce. Primary Palette Optoma Pantone 185C Solid coated C02 M100 Y82 K0 R232 G28 B57 #e81c39 Pantone Black Solid coated C0 M0 Y0 K100 R35 G31 B32 #231f20 Pantone Cool Gray 9 C Solid coated C0 M0 Y0 K60 R128 G130 B133 # ProScene Pantone 534U Solid uncoated C91 M72 Y27 K0 R50 G90 B139 #325a8b Nuforce Pantone 8020 Metallic coated C40 M45 Y51 K7 R153 G131 B118 #
20 Corporate fonts Type can be a powerful brand tool when used consistently. To establish a consistent brand style, two families of typeface styles have been chosen to provide flexibility and unity. The Helvetica Neue family has been chosen for its universal acceptance, legibility and range of font weights. Arial has been chosen exclusively for online and electronic applications such as Microsoft Word and PowerPoint for example. Both fonts are sans serif. Aa Helvetica Neue Family (for print use) Helvetica Neue 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Helvetica Neue 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Helvetica Neue 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Helvetica Neue 75 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Aa Arial (for online and Electronic media) Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Minimum font size 6pt Helvetica Neue 47 Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Helvetica Neue 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!?$% Helvetica Neue 67 Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,;:&!? 20
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