Product form, user experience and design practice:

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1 Product form, user experience and design practice: using models of communication to represent the relationship between intention and interpretation Illustrations are provided for use in teaching and research with appropriate citation. Nathan Crilly

2 CONTEXT OF DESIGN VISUAL REFERENCES Similar products Dissimilar products Historic products Non-products Information Consumer Context Response Stereotypes CONTEXT OF CONSUMPTION VISUAL REFERENCES Similar products Metaphors Characters Conventions Clichés Emotion Identification INTENTION Consumer response Attribution Attention Action Recognition Attraction Comprehension DESIGN TEAM Motivations and constraints Function & usage Brand values & heritage Rules & regulations Technology & components Production methods & costs Distribution & retail RESOLUTION Representations Exploratory Rhetorical Deterministic Anticipation Consumer Context Response PRODUCT FORM PRODUCTION AND PRESENTATION Design changes Damage Display SENSES Visual (Tactile) (Gustatory) (Olfactory) (Auditory) Aesthetic Impression CONSUMER Cognition Symbolic Association Semantic Interpretation RESPONSE Affect Instrumental Aesthetic Social Surprise Interest Behaviour Approach Avoid INDIVIDUAL AND TEAM CHARACTERISTICS Experience Preferences Authorship SENSORY CAPABILITIES Visual acuity Range-of-vision Colour vision PERSONAL CHARACTERISTICS Age, Gender Experience Personality CLIENT AND/OR OTHER STAKEHOLDERS Perception of consumer Design literacy Personal preferences PROBLEMATIC CONSUMER INVOLVEMENT Misleading data Confusion Reduced creativity LIMITED PROJECT RESOURCES Time Budget People ENVIRONMENTAL DISTRACTIONS Illumination Background Viewing time CULTURAL INFLUENCES Tastes Trends Fashions Styles SITUATIONAL FACTORS Motivation Opportunity Marketing Social setting Nathan Crilly, James Moultrie and P John Clarkson, Shaping things: intended consumer response and the determinants of product form, Design Studies (2009) 30(3). [Interview study with designers] Nathan Crilly, James Moultrie and P John Clarkson, Seeing things: consumer response to the visual domain in product design, Design Studies 25: 6 (2004): [Cross-discipline literature review] Nathan Crilly, David Good, Derek Matravers and P John Clarkson, Design as communication: exploring the validity and utility of relating intention to interpretation. Design Studies (2008) 29(5), [Conceptual underpinnings]

3 designer s context personal, situational, cultural, organisational designer experiences, capabilities, motivations, expectations anticipation consumer s context personal, situational, cultural, environmental consumer experiences, capabilities, motivations, expectations construction intention representation artefact perception interpretation reflection manipulation information from consumer research Nathan Crilly and P John Clarkson, What the communication-based models of design reveal and conceal. In Vihma, S. and Karjalainen, T.-M., eds. Design semiotics in use Ilmari: Helsinki, Finland, pp (2007). [Critique of existing models - early draft figure]

4 direct engagement client designers ARTEFACTS manufacturers PRODUCERS data provision data collection CONSUMERS RESEARCHERS Nathan Crilly, Anja Maier and P John Clarkson, Representing artefacts as media: modelling the relationship between designer intent and consumer experience, International Journal of Design, 2008, 2(3), [Integration of existing models]

5 consumer interpretation as intended! REPRESENTATION ENVIRONMENT actual interpretation? designer intention as inferred? experiences beliefs motivations expectations capabilities culture expression artefact as planned artefact as realised artefact as experienced action experiences beliefs motivations expectations capabilities culture DESIGNER CONSUMER Nathan Crilly, Anja Maier and P John Clarkson, Representing artefacts as media: modelling the relationship between designer intent and consumer experience, International Journal of Design, 2008, 2(3), [Integration of existing models]

6 designer s image of user interaction user s image of system designer s image of system action DESIGNER SYSTEM USER Nathan Crilly, The design stance in user-system interaction Design Issues, 2011, 27(4), [Simplified summary of typical models]

7 user s image of designer action DESIGNER SYSTEM USER Nathan Crilly, The design stance in user-system interaction Design Issues, 2011, 27(4), [Focus on the user s image of the designer]

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