Research Report. Abstract: 2014 Public Cloud Computing Trends. March 2014

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1 Research Report Abstract: 2014 Public Cloud Computing Trends By Wayne Pauley, Senior Analyst and Bill Lundell, Senior Research Analyst With Jenn Gahm, Senior Project Manager March 2014

2 Introduction Research Objectives Research Report: 2014 Public Cloud Computing Trends In order to assess IT spending priorities over the next months, ESG recently surveyed 562 IT professionals representing midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America and Western Europe. All respondents were personally responsible for or familiar with their organizations 2013 IT spending as well as their 2014 IT budget and spending plans at either an entire-organization level or at a business-unit/division/branch level. A subset of ESG s questions in this survey focused on respondents usage of and plans for public cloud computing services. Specifically, the survey asked the following questions with respect to public cloud computing services: How widespread is cloud computing adoption? How will 2014 spending for cloud computing services change relative to 2013 levels? How does the usage of cloud computing services vary by organization size, IT budget, industry, and other variables? What effect does the age of an organization (i.e., how long it has been in operation) have on cloud computing usage trends? Approximately what percentage of total 2014 IT budgets is earmarked for cloud computing services? What are the usage trends for software-as-a-service (SaaS), and how do they vary by organization size and existing onsite production servers? What percentage of organizations current applications is delivered via a SaaS model? How does this compare with last year? What types of applications are being delivered via the SaaS model? How has this changed over the last 12 months? What is the five-year outlook for business application deployments? What are the usage trends for infrastructure-as-a-service (IaaS), and how do they vary by the scope of existing onsite IT infrastructure? What are the most common cloud infrastructure service use cases for current IaaS users? What are the usage trends for Amazon Web Services (AWS)? How do current users classify the relationships between AWS and their organizations? What impact will public cloud computing services have on organizations traditional on-premises IT infrastructure over the next five years? Survey participants represented a wide range of industries including manufacturing, financial services, communications and media, retail, government, and business services. For more details, please see the Research Methodology and Respondent Demographics sections of this report.

3 Respondent Demographics The data presented in this report is based on a survey of 562 qualified respondents. Figures Figure 1-Figure 13 detail the demographics of the respondent base, including individual respondents current job and budget responsibilities, as well as respondent organizations total number of employees, primary industry, annual revenue, 2014 IT budget, number of IT staff, number of data centers, number of production servers, length of existence, geographic region, and overall purchasing pattern for IT products and services and perspective on data. Respondents by Job Responsibility Respondents current job responsibilities are shown in Figure 1. Figure 1. Survey Respondents, by Job Responsibility Which of the following best describes your current responsibility within your organization? (Percent of respondents, N=562) IT staff, 3% IT management, 31% Senior IT management (e.g., CIO, VP of IT, Director of IT, etc.), 6 Respondents by Budget Responsibility Respondents responsibility/familiarity with their organizations IT budgets and spending is shown in Figure 2. Figure 2. Survey Respondents Budget Responsibility/Familiarity Which of the following best describes your personal responsibility with respect to your organization s 2014 IT budget and spending plans? (Percent of respondents, N=562) I am responsible for/familiar with IT budgets and spending plans for a specific business unit, division, branch office, etc., 29% I am responsible for/familiar with IT budgets and spending plans for my entire company/organization, 71%

4 Respondents by Number of Employees The number of employees in respondents organizations is shown in Figure 3. Figure 3. Survey Respondents, by Number of Employees How many total employees does your organization have worldwide? (Percent of respondents, N=562) 20,000 or more, to 249, 10,000 to 19,999, 9% 250 to 499, 11% 5,000 to 9,999, 11% 500 to 999, 17% 2,500 to 4,999, 1,000 to 2,499, 17% Respondents by Industry Respondents were asked to identify their organizations primary industries. In total, ESG received completed, qualified respondents from individuals in 19 distinct vertical industries, plus an Other category. Respondents were then grouped into the broader categories shown in Figure 4. Figure 4. Survey Respondents, by Industry What is your organization s primary industry? (Percent of respondents, N=562) Other, 21% Manufacturing, 22% Communications & Media, 6% Business Services (accounting, consulting, legal, etc.), 6% Retail/Wholesale, 8% Government (Federal/National, State/Province/Local), 8% Health Care, 11% Financial (banking, securities, insurance), 19%

5 Respondents by Annual Revenue Respondent organizations annual revenue is shown in Figure 5. Figure 5. Survey Respondents, by Annual Revenue What is your organization s total annual revenue ($US)? (Percent of respondents) Midmarket (100 to 999 employees, N=213) Enterprise (1,000 or more employees, N=349) 3 33% 30% 2 24% 23% 1 0% 18% 2% 3% Less than $50 million $50 million to $ million $100 million to $ million 18% 16% $500 million to $ million 3% $1 billion to $4.999 billion 14% 7% 1% 0% 0% $5 billion to $9.999 billion 18% $10 billion $20 billion to $ or more billion 4% 3% Not applicable Respondents by Total 2014 Overall IT Budget The total expected 2014 spending on IT products, staffing, and services is shown in Figure 6. Figure 6. Total 2014 Budget for All IT Products, Staffing, and Services To the best of your knowledge at this time, what is your organization s total 2014 budget for all IT products, staffing, and services ($US)? (Percent of respondents) Midmarket (100 to 999 employees, N=212) Enterprise (1,000 or more employees, N=343) 3 30% 2 1 0% 31% 30% Less than $1 million 1 19% 11% 13% 11% 8% 3% 11% 6% 7% 6% 3% 0% 0% 0% 0% 0% 0% $1 $5 $10 $25 $50 $75 $100 $250 $500 $750 million tomillion tomillion tomillion tomillion tomillion tomillion tomillion tomillion tomillion to $4.999 $9.999 $ $ $ $ $ $ $ $ million million million million million million million million million million $1 billion or more

6 Respondents by Number of IT Staff The number of IT staffers in respondents organizations is shown in Figure 7. Figure 7. Survey Respondents, by Number of IT Staff To the best of your knowledge, approximately how many IT staff does your organization employ worldwide? (Percent of respondents) 60% 50% 49% Midmarket (100 to 999 employees, N=213) Enterprise (1,000 or more employees, N=349) 40% 30% 0% 6% Fewer than 25 26% 13% 14% 9% 8% 11% 1% 2% 1% 0% 0% 25 to to to to to to to % 1,000 or more 3% 2% Don't know Respondents by Number of Data Centers The number of data centers operated worldwide by respondent organizations is shown in Figure 8. Figure 8. Survey Respondents, by Number of Data Centers How many data centers does your organization operate worldwide? (Percent of respondents) Midmarket (100 to 999 employees, N=213) Enterprise (1,000 or more employees, N=349) 40% 3 30% 2 1 0% 3 30% 2 16% 14% 16% 9% 8% 1% to 5 6 to to 20 More than 20

7 Respondents by Number of Production Servers The number of production servers operated worldwide by respondent IT organizations is shown in Figure 9. Figure 9. Survey Respondents, by Number of Production Servers Approximately how many production servers (whether physical or virtual) are supported worldwide by your IT organization? (Percent of respondents) Midmarket (100 to 999 employees, N=213) Enterprise (1,000 or more employees, N=349) 30% % 23% 1 6% 11% 14% 17% 9% 19% 6% 16% 11% 6% 9% 0% 3% Fewer than to to to to to 1,000 0% 0% 0% 0% 1% 1,001 to 2,500 2,501 to 5,000 More than 5,000 Don't know Respondents by Length of Organizations Existence The length of time respondents employers have been in existence is shown in Figure 10. Figure 10. Survey Respondents, by Length of Organizations Existence For approximately how long has your current employer been in existence? (Percent of respondents, N=562) 1 to 5 years, 3% More than 50 years, 34% 6 to 10 years, 12% 11 to 20 years, 23% 21 to 50 years, 27%

8 Respondents by Region Figure 11 shows the regional breakdown of the respondent base. Figure 11. Survey Respondents, by Region Survey respondents by region. (Percent of respondents, N=562) Western Europe, 27% North America, 73% Respondents by Psychographics ESG created a company psychographic profile by capturing respondents views on both their organizations purchasing patterns for IT products and services (see Figure 12) and the importance of data (see Figure 13). Figure 12. Survey Respondents, by Purchasing Pattern for IT Products and Services Generally speaking, how would you describe your organization s purchasing patterns for IT products and services? (Percent of respondents, N=562) Laggard consumers we don t really stay on top of technology trends and tend to make investments only after those technologies have been widely accepted in the market, 11% Average consumers we stay on top of technology trends but generally wait to purchase related products until they have proven acceptance in the market, 61% Don t know/no opinion, 2% Leading-edge consumers we stay on top of the most current technology trends and purchase related products as soon as they are available, 27%

9 Figure 13. Survey Respondents, by Perspective on Data Which of the following statements best describes your organization s perspective on data? (Percent of respondents, N=562) Data is our business (our core products and services are information-based), 28% Data helps to support our business (we offer physical products and services), 72%

10 Contents List of Figures... 3 List of Tables... 4 Executive Summary... 5 Report Conclusions... 5 Introduction... 7 Research Objectives... 7 Research Findings... 8 The State of the Public Cloud Computing Market... 8 Software-as-a-service (SaaS) Usage Trends Infrastructure-as-a-service (IaaS) Usage Trends What about Amazon Web Services? Conclusion Research Implications for Technology Vendors and Service Providers Research Implications for IT Professionals Appendix Leading-edge IT Organizations More Likely to Be SaaS, IaaS, and PaaS Users Younger Organizations More Likely to Be SaaS, IaaS, and PaaS Users Research Methodology Respondent Demographics Respondents by Job Responsibility Respondents by Budget Responsibility Respondents by Number of Employees Respondents by Industry Respondents by Annual Revenue Respondents by Total 2014 Overall IT Budget Respondents by Number of IT Staff Respondents by Number of Data Centers Respondents by Number of Production Servers Respondents by Length of Organizations Existence Respondents by Region Respondents by Psychographics... 35

11 List of Figures Figure 1. Usage Trends for Public Cloud Computing Services, by Company Size... 8 Figure 2. Usage Trends for Public Cloud Computing Services, 2013 versus Figure 3. Usage Trends for Public Cloud Computing Services, by IT Purchasing Pattern Figure 4. Usage Trends for Public Cloud Computing Services, by Age of Organization Figure 5. Usage Trends for Public Cloud Computing Services, by Industry Figure 6. Change in 2014 Cloud Computing Services Spending Relative to 2013, by Company Size Figure 7. Change in 2014 Cloud Computing Services Spending Relative to 2013, by IT Purchasing Pattern Figure 8. Change in 2014 Cloud Computing Services Spending Relative to 2013, by Age of Organization Figure IT Budget Allocations Figure 10. Usage Trends for Software-as-a-service (SaaS) Figure 11. Usage of Software-as-a-service (SaaS) Increases from 2011 to Figure 12. Extent of SaaS Usage, 2013 versus Figure 13. Applications Organizations Have Deployed via the SaaS Model, 2013 versus Figure 14. Five-year Application Deployment Outlook Figure 15. Usage Trends for Infrastructure-as-a-service (IaaS) Figure 16. Usage of Infrastructure-as-a-service (IaaS) Fluctuates Between 2011 and Figure 17. Cloud Infrastructure Service Use Cases Figure 18. Usage Trends for Amazon Web Services (AWS) Figure 19. Status of Relationship with AWS among Current Users Figure 20. Status of Relationship with AWS among Current Users, by Age of Organization Figure 21. Expected Impact of Public Cloud Computing on On-premises IT Infrastructure Figure 22. Usage Trends for Software-as-a-service (SaaS), by IT Purchasing Pattern Figure 23. Usage Trends for Infrastructure-as-a-service (IaaS), by IT Purchasing Pattern Figure 24. Usage Trends for Platform-as-a-service (PaaS), by IT Purchasing Pattern Figure 25. Usage Trends for Software-as-a-service (SaaS), by Age of Organization Figure 26. Usage Trends for Infrastructure-as-a-service (IaaS), by Age of Organization Figure 27. Usage Trends for Platform-as-a-service (PaaS), by Age of Organization Figure 28. Survey Respondents, by Job Responsibility Figure 29. Survey Respondents Budget Responsibility/Familiarity Figure 30. Survey Respondents, by Number of Employees Figure 31. Survey Respondents, by Industry Figure 32. Survey Respondents, by Annual Revenue Figure 33. Total 2014 Budget for All IT Products, Staffing, and Services Figure 34. Survey Respondents, by Number of IT Staff Figure 35. Survey Respondents, by Number of Data Centers Figure 36. Survey Respondents, by Number of Production Servers Figure 37. Survey Respondents, by Length of Organizations Existence Figure 38. Survey Respondents, by Region Figure 39. Survey Respondents, by Purchasing Pattern for IT Products and Services Figure 40. Survey Respondents, by Perspective on Data... 36

12 List of Tables Table 1. Usage Trends for Public Cloud Computing Services, by 2014 IT Budget... 8 Table 2. Change in 2014 Cloud Computing Services Spending Relative to 2013, by 2014 IT Budget Table 3. Percentage of Overall 2014 IT Budget Allocated to Cloud Computing Services, by Age of Organization and IT Purchase Pattern Table 4. Usage Trends for Software-as-a-service (SaaS), by Company Size and Production Servers Table 5. Usage Trends for Infrastructure-as-a-service (IaaS), by Storage Capacity and Production Servers Table 6. Cloud Infrastructure Service Use Cases, by Age of Organization All trademark names are property of their respective companies. Information contained in this publication has been obtained by sources The Enterprise Strategy Group (ESG) considers to be reliable but is not warranted by ESG. This publication may contain opinions of ESG, which are subject to change from time to time. This publication is copyrighted by The Enterprise Strategy Group, Inc. Any reproduction or redistribution of this publication, in whole or in part, whether in hard-copy format, electronically, or otherwise to persons not authorized to receive it, without the express consent of The Enterprise Strategy Group, Inc., is in violation of U.S. copyright law and will be subject to an action for civil damages and, if applicable, criminal prosecution. Should you have any questions, please contact ESG Client Relations at

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