Marketing Success for Staffing So just what is MARKETING?
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1 Marketing Success for Staffing So just what is MARKETING?
2 So what is MARKETING? blasts Newsletters Personal s Social messaging Service notifications Auto responders Has marketing lost its IMPACT? Did you know 247 billion s are sent each day. Avg. person receives 62 s per day. Avg. inbox contains 2,769 messages. In the time it takes to read this sentence, 20 million s were sent! Has marketing lost its IMPACT? Yet despite all this 77% of people check within 5 minutes of turning on their computer. 53% of people check 6 or more times each day. Marketing s generated an ROI of $583 billion last year.
3 The HIGHEST ROI marketing tool Marketers are investing MORE this year Marketing in STAFFING Prospecting Client retention Recruiting Service
4 Prospecting Examples
5
6 Recruiting Examples
7 Four Keys to Successful Marketing Content Subject Line Design Deliverability Content Is King! Sample Content Topics HR Survival Guide Hiring Toolkit Free ebook Employment law updates Salary Information Surveys
8 How to get your opened Subject Lines How to get your opened Old Version Want to get hired, improve your listening skills Conducting reference checks Why are exit interviews important? Employee retention tips New Version Shut up and listen? Have you ever lied on a reference check? Before you go You re fired How to get your read Design for the reader Preview pane Header Body Footer Mobile
9 How to get your delivered Design for deliverability SPF DKIM Using an ESP Maximize your Results! Build a Killer List Ask on every sales call Add opt-in to your website Ask for address on job application Encourage subscribers to refer friends Collect opt-ins at job fairs Ask for opt-ins on landing pages Call all your old sales leads Reconnect with people you placed Ask clients who else in their firm would also enjoy your s Add a voice mailbox so that people who call after hours can request info by Maximize your Results! Build a Questionable List Scraping data Purchasing opt-in lists Data appending Jigsaw & other data services Trading lists Facebook
10 Maximize your Results! Testing Subject Line Graphics vs. Text Day & Time Offer Format Maximize your Results! Offers Freebies Event Invitation Consultation Promotion Discount Limited Time Package Deals Maximize your Results! Integration with sales Call Drop off Training
11 Maximize your Results! Integration with social media Maximize your Results! Integration with social media Maximize your Results! Segmentation By industry, job discipline, or relationship Response lists/non-response lists
12 Take Home Take home If you are not already doing marketing, get started NOW. Create a PLAN. Goals, Content, Calendar How you will measure results Choose a PARTNER. Take home DesignTEMPLATES. Produce CONTENT. Keep it relevant, useful, entertaining Determine your offers Test. Test. TEST.
13 What s trending in 2013 Mobile Designs Integration with Social Media/Blogs Enhanced Content New Designs??? Coming Next: Staffing World 2012 Recap Thursday, October 25, 2012 at 2 p.m. EDT Reserve your seat today! The only educational marketing system created for the staffing industry
14 What you get: Client newsletter Candidate newsletter InstantMail ecards Top candidates Hot jobs Staffing education Print articles Staffing Resource Center Candidate Resource Center Real-time results A Marketing Advisor dedicated to your success HaleyMail will help you PROVE your value! SAMPLES
15 Standard and Branded Client Newsletters Standard Candidate Newsletter InstantMail Promotions Staffing education ecards
16 Staffing & Candidate Resource Centers All new for 2013 Call today and mention Lunch with Haley and receive FREE set-up on HaleyMail! This offer expires 10/31/2012
Email Marketing Success for Staffing - Taking Email Beyond the Inbox
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