TOGETHER WE BUILD VALUE EXPO 2015 VALUE

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1 TOGETHER WE BUILD VALUE EXPO 2015 VALUE

2 WHY WORK WITH EXPO 2015 VALUE / Will you be taking part in EXPO Milano 2015 and want to make the most of it? Do you want EXPO Milano 2015 to strengthen your reputation and give you the opportunity to leave a tangible lasting legacy? Are you a non-official participant in EXPO Milano 2015 but nonetheless want to take advantage of this event? We can help you build value. VALUE based on true expertise. Ketchum (Omnicom Group) and PGConsultants two leading consulting firms for public institutions and major private corporations in Italy and around the World offer a combination of unique know-how for EXPO Milano This is why they have created the EXPO 2015 VALUE project and team in Milan.

3 EXPO 2015 VALUE offers: A team of experts who designed, developed and supervised Milan s candidacy for EXPO 2015 as well as drafted São Paulo s theme for its EXPO 2020 candidacy A worldwide network of experts dedicated to conceiving, developing and supervising comprehensive communication plans and projects for governments, cities, municipalities, NGOs, multinationals, SMEs and consortiums E A strong relation with the BIE (Bureau International des Expositions) as well as with the Government offices in charge of EXPO Milano 2015 participating-country relations Consolidated organizational skills and program management know-how, both locally and globally A network of contacts and links throughout Italy and its territory with all EXPO Milano 2015 stakeholders including political organizations, universities, financial and social associations, municipal, provincial, regional and national governments Together with Fiera Milano EXPO 2015 VALUE and Gruppo Fiera Milano work side by side with the aim of combining their unique expertise and technical skills. This joint partnership offers exhibitors, suppliers and all participants, a complete range of integrated communication programs and services within the EXPO Milano 2015, from development and planning of events to their supervision and logistic organization. Together, EXPO 2015 VALUE and Fiera Milano provide full coordination of the complex relationship between participating countries and marketing and communication directors.

4 E Global events like EXPO Milano 2015 require an integrated vision of the different business, EXPO MILANO 2015 KEY POINTS / communication and relational opportunities, as well as a wide range of specific skills in the areas of food, sustainability, wellness, innovation, social capital and engagement. EXPO 2015 VALUE offers a team of high-ranking professionals with vast experience on EXPO Milano 2015 s main topic Feeding the Planet, Energy for Life and its subthemes: Science and technology for food safety, security and quality Science and technology for agriculture and biodiversity Innovation in the agro-food supply chain Dietary education Food for better lifestyles Food and culture Cooperation and development on food EXPO 2015 VALUE also covers additional areas within the event: Sustainable Smart City Cluster - Fruit and legumes, Spices, Bio-Mediterraneum, Arid zones, Islands, Rice, Cocoa, Coffee, Cereals and Tubers Thematic areas - Future Food District, Food in Art, Biodiversity, Children Park

5 OUR STRENGTHS / In order to build reputation, brand value, strategic and marketing positioning starting today, all the way through EXPO Milano 2015 and beyond: We guarantee communication projects and content creation that will enhance the relationship between your mission and EXPO Milano 2015 s theme Feeding the Planet, Energy for Life We provide specific expertise in territorial marketing, development plans for metropolitan areas, promotion of company brands, public advertising campaigns and major events that will give greater impact to your communication activities inside and outside the EXPO Milano 2015 site We plan a legacy, i.e. the tangible and/or intangible contribution that countries, institutions and companies want to leave behind in Milan We trigger the participation of opinion leaders, think tanks, cultural foundations, universities and research centres of high international standing in the sustainability and food innovation fields

6 OUR SERVICES / FEEDING THE PLANET ENERGY FOR LIFE SUBTHEMES EXHIBITION SITE CONCEPT Contents Events Influencer Networks Media Relations Corporate Social Responsibility Public Affairs Digital PR & Social Media Food safety, security and quality Agriculture and biodiversity Innovation in the agro-food supply chain Dietary education Food for better lifestyles Food and culture Cooperation and development on food Theme areas - Future Food District, Food in Art, Biodiversity, Children Park Cluster - Fruit and legumes, Spices, Bio-Mediterraneum, Arid Zones, Islands, Rice, Cocoa, Coffee, Cereals and Tubers Sustainable Smart City

7 E We use the EXPO Milano 2015 themes to strengthen your brand value CONTENTS / We make sure your story is told within that of EXPO Milano 2015, that your people stand in the spotlight and that your objectives become part of the event We build contents with you, turn them into schedules and into communication plans, through print, graphics, radio, TV, Internet and social-media We help you write the EXPO Milano 2015 Theme Statement required by the EXPO Milano 2015 Participation Contract We design edutainment projects for schools, families and non-profit organizations consistent with the EXPO Milano 2015 themes We conduct market studies and researches to write dossiers, white papers and position papers, reports and sustainability analyses EVENTS / We plan, organize and supervise your events inside the EXPO Milano 2015 exhibition area, throughout the city of Milan and all over Italy We plan and carry out your institutional and corporate public-relation activities We boost and enhance your existing actions by creating synergies with the EXPO Milano 2015 themes We facilitate and organize your participation in events, conferences and seminars in partnership with other institutional, cultural and scientific players We design, identify and organize exhibition areas and spaces within EXPO Milano 2015, in Lombardy and across Italy for activities in the months leading up to EXPO Milano 2015 and throughout the event

8 THE INFLUENCER NETWORK / The Ketchum Network s Influencer Relationship Management (IRM) will add further value to your business, allowing you to benefit from valuable relationships with top influencers in the food, nutrition and sustainability sectors Our IRM enables us to identify, engage and connect you to a global map of expert people and groups that have a direct impact on how people perceive and react to companies, countries and institutions We cover all spheres of influence: media, financial analysts, academics, trade associations, market analysts, gurus, industrial representatives, defamers, visionaries, people from the entertainment world and renowned life-style and socio-cultural trend experts MEDIA RELATIONS / With more than 30 years experience and as the current leading Italian and international agency, we offer a global team of more than 300 top experts, covering all aspects of media relations We guarantee strong and integrated management of traditional media, Internet and social media We define strategies alligned with your global objectives, adapting them locally and consistently with the EXPO Milano 2015 themes We offer swift action always in-tune with the evolving scenario of global, regional and local media We manage media communication plans and then we collect, analyze and strategically evaluate the results E

9 CORPORATE SOCIAL RESPONSIBILITY / We direct your positioning to strengthen and maximize your Corporate Social Responsibility policy by creating a visible connection with the EXPO Milano 2015 themes We use the influencer network consistently with your social responsibility issues We turn your CSR values into a permanent legacy PUBLIC AFFAIRS / We manage a network of high quality relationships to help you achieve your goals We know the EXPO Milano 2015 organization and its shareholders, as well as all the national and multilateral institutions, universities, professional associations, trade associations, research centres and diplomatic bodies involved We develop strategies, projects and actions that create consensus towards your business choices, your social actions, your policy and your diplomatic position within EXPO Milano 2015 We have strong expertise and consolidated relationships with national and local public institutions We build an institutional relations map for you, in Italy and worldwide, and identify an allied network of contacts and decision-makers for your business

10 E We build a community for exchanging opinions of interest to our client, in relation to the EXPO Milan 2015 themes DIGITAL PR & SOCIAL MEDIA / We create, develop and implement interactive strategies and activities such as: listening & reporting optimizing search & websites influencing social media building digital destinations creating rich media content monitoring & measurement We activate and promote webinars and content-sharing platforms

11 A GLOBAL NETWORK DRIVEN BY MILAN / 100+ offices in more than 50 different countries. NORTH AMERICA Atlanta Chicago Dallas Los Angeles Mexico City New York Pittsburgh San Francisco Toronto Washington, D.C. LATIN AMERICA Bogota Buenos Aires Caracas Guatemala City Lima Panama City Santiago São Paulo EUROPE Amsterdam Athens Barcelona Belgrade Berlin Bonn Bratislava Brussels Bucharest Budapest Copenhagen Dresden Dublin Düsseldorf Frankfurt Helsinki Istanbul Kiev London Madrid Milan Moscow Munich Oslo Paris Prague Reykjavik Rome Sofia Stockholm Stuttgart Vienna Warsaw MIDDLE EAST Abu Dhabi Amman Beirut Cairo Casablanca Doha Dubai Jeddah Kuwait Muscat Riyadh Tunis AFRICA Algiers Cape Town Johannesburg ASIA Bangalore Beijing Chennai Guangzhou Hong Kong Hyderabad Karachi Kolkatta Manila Mumbai New Delhi Pune Seoul Shanghai Singapore Sydney Taipei Tokyo

12 CONTACTS / EXPO 2015 VALUE Via Fatebenefratelli, Milan Italy tel Via Tibullo, Rome Italy tel info@expo2015value.com