Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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1 Brochure More information from Retailing in Iran Description: Retailing was one of the most dynamic industries during the last five years in Iran. Modern grocery channels such as hypermarkets expanded rapidly at the expense of traditional independent outlets, internet retailing and direct selling registered strong growth, and there were rapid changes in shopper purchasing habits. There was also considerable investment in response to high demand from the young population for modernisation. The Retailing in Iran report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available. Product coverage: Non-Store Retailing, Store-based Retailing. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? - Get a detailed picture of the Retailing market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. Contents: RETAILING IN IRAN January 2017 LIST OF CONTENTS AND TABLES Executive Summary Traditional Structure of Retailing Is Changing With A Rapid Pace More Stable Political Situation Resulted in Better Growth in 2016 Modernisation Faster in Grocery Retailers Channel Than in Non-grocery Considerable Fragmentation Due To Huge Number of Independent Outlets Healthy Growth Expected for Modern Grocery Retailers Key and Developments Loosening of International Sanctions Benefits Economy Boom of Non-store Retailing Especially Internet Retailing and Direct Selling Is A Key Characteristic of the Iranian Market Chain Store Concept Gaining Popularity Operating Environment Informal Retailing Opening Hours Summary 1 Standard Opening Hours by Channel Type 2016 Physical Retail Landscape Cash and Carry Seasonality Payments and Delivery Emerging Business Models Market Data Table 1 Sales in Retailing by Store-based vs Non-Store: Value Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth Table 3 Sales in Store-Based Retailing by Channel: Value

2 Table 4 Store-Based Retailing Outlets by Channel: Units Table 5 Sales in Store-Based Retailing by Channel: % Value Growth Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth Table 7 Retailing GBO Company Shares: % Value Table 8 Retailing GBN Brand Shares: % Value Table 9 Store-based Retailing GBO Company Shares: % Value Table 10 Store-based Retailing GBN Brand Shares: % Value Table 11 Store-based Retailing LBN Brand Shares: Outlets Table 12 Forecast Sales in Retailing by Store-based vs Non-Store: Value Table 13 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth Table 14 Forecast Sales in Store-Based Retailing by Channel: Value Table 15 Forecast Store-Based Retailing Outlets by Channel: Units Table 16 Forecast Sales in Store-Based Retailing by Channel: % Value Growth Table 17 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth Definitions Sources Summary 2 Research Sources Shahrvand Goods & Servicing Co in Retailing (iran) Strategic Direction Company Background Digital Strategy Summary 3 Shahrvand Goods & Servicing Co: Share of Sales Generated by Internet Retailing Competitive Positioning Summary 4 Shahrvand Goods & Servicing Co: Competitive Position 2016 Headlines Traditional Vs Modern Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space Table 19 Sales in Grocery Retailers by Channel: Value Table 20 Grocery Retailers Outlets by Channel: Units Table 21 Sales in Grocery Retailers by Channel: % Value Growth Table 22 Grocery Retailers Outlets by Channel: % Unit Growth Table 23 Grocery Retailers GBO Company Shares: % Value Table 24 Grocery Retailers GBN Brand Shares: % Value Table 25 Grocery Retailers LBN Brand Shares: Outlets Table 26 Grocery Retailers LBN Brand Shares: Selling Space Table 27 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space Table 28 Forecast Sales in Grocery Retailers by Channel: Value Table 29 Forecast Grocery Retailers Outlets by Channel: Units Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth Headlines Table 32 Non-Grocery Specialists: Value Sales, Outlets and Selling Space Table 33 Sales in Non-Grocery Specialists by Channel: Value Table 34 Non-Grocery Specialists Outlets by Channel: Units Table 35 Sales in Non-Grocery Specialists by Channel: % Value Growth Table 36 Non-Grocery Specialists Outlets by Channel: % Unit Growth Table 37 Non-Grocery Specialists GBO Company Shares: % Value Table 38 Non-Grocery Specialists GBN Brand Shares: % Value Table 39 Non-Grocery Specialists LBN Brand Shares: Outlets Table 40 Non-Grocery Specialists LBN Brand Shares: Selling Space Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth

3 Headlines Table 46 Sales in Non-Store Retailing by Channel: Value Table 47 Sales in Non-Store Retailing by Channel: % Value Growth Table 48 Non-Store Retailing GBO Company Shares: % Value Table 49 Non-Store Retailing GBN Brand Shares: % Value Table 50 Forecast Sales in Non-Store Retailing by Channel: Value Table 51 Forecast Sales in Non-Store Retailing by Channel: % Value Growth Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,

4 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: Retailing in Iran SC Product Formats Please select the product formats and quantity you require: Single User: Site License: Enterprisewide: Quantity USD 2100 USD 4200 USD 6300 * The price quoted above is only valid for 30 days. Please submit your order within that time frame to avail of this price as all prices are subject to change. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

5 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World

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