JOB DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT

Transcription

1 JO DESCRIPTION AMNESTY INTERNATIONAL INTERNATIONAL SECRETARIAT JO TITLE AV Producer / Co-ordinator PROGRAMME Global Content LOCATION London JO PURPOSE: To coordinate and produce broadcast standard audiovisual materials to advance the organization s human rights agenda through the development, production and planned distribution of a wide range of targeted filmic and social media tailored pieces which raise awareness of AI s work to promote and protect human rights, support AI s global campaigns, to help mobilise a growing number of supporters to the movement and to aid fund raising activities. This post is responsible for self-shooting, commissioning and/or producing and directing and editing original videos as well as cultivating relationships with independent production companies and image-led news media. This post will take on some crisis response work and on occasion take on the role of Communications Lead on selected campaigns. This post reports to the Head of the AV Studio in the IS, London. TEAM PURPOSE: The AV studio produces, commissions, procures and distributes timely and relevant AV content that creates impact for human rights change. It provides core AV services for the International Secretariat and the wider Amnesty Movement, including: commissioning high-impact AV materials to support AI s campaigning, activism, brand awareness, fundraising and human rights education goals; producing original factual content for use on news outlets and social media sites; co-ordinating AV work across the global Movement, commissioning and managing content produced in hubs, national offices and Sections, providing advice on rights management, commissioning and co-production; technical issues, formats, equipment; and on processes for working with third parties (filmmakers, photographers, talent, artists, performers etc) undertaking picture research, sourcing, commissioning and negotiating rights to acquire and use still images for AI s outputs and campaigns; managing and developing Amnesty Digital Asset Management (ADAM) as the organization s single authoritative source and archive of AV materials Providing AV guidelines and developing AV training programmes. PROGRAMME PURPOSE: The Global Content Programme is the home of the International Secretariat s Design Studio, Editorial Studio and Audio Visual Studio. Its primary purpose is to be a global

2 resource for the movement, providing and promoting engaging human rights content across all media and all platforms. It brings three specific areas of communications expertise together to: ring about human rights change by creating cross-platform, nimble, communication solutions for the organization s strategic campaign, communication and business goals; Support the Movement s growth and impact by spear-heading a user-centred approach to content generation in the IS, as opposed to output-centred. This means integrating all content types - stills, audio, video, text into one programme and ensure the intended audience is constantly positioned as the focal point of the Programme s output. Lead all communication strategies and multimedia content developed through the Creative Lab. Work collaboratively with colleagues in Regional Hubs, Sections, Research, Campaigns, Law and Policy, Fundraising, Language Resources, Global Production Services and the rand Unit, to build and maintain a truly global, multimedia, Story Server for the organization. Develop and lead effective Content and Editorial strategies for Amnesty International, that embed Global Identity and Tone of Voice in all we produce. Develop user personae and supporter journeys for fundraising, activism, and all forms of audience engagement. DIRECTORATE PURPOSE: Lead on global and regional campaigns; Deliver integrated and effective campaign and communications strategies and services to the Amnesty movement; Communicate effectively to external audiences; Have top level professional expertise across all communications channels; Help to grow the Amnesty movement; and Contribute directly to the improvement of human rights around the world. AIIS PURPOSE: The International Secretariat, which operates from a number of sites around the world, gathers and communicates accurate and action-oriented human rights information globally. We campaign for meaningful human rights change; enable effective human rights activism and work to persuade governments and other actors to uphold universal human rights standards. We provide strategic leadership, support and advice to the Amnesty International movement globally, fostering Amnesty International s contribution, presence and public accountability throughout the world. WORKING RELATIONSHIPS Reporting to Head, AV Studio Posts this job manages Temporary contracts, volunteers Other key relationships News colleagues and other staff in Media, digital communications colleagues, colleagues in Regional Hubs, including Global and Regional Campaign Managers and Content Managers (Regional), Digital Managers (Regional) and

3 colleagues in the research directorate. MAIN RESPONSIILITIES To coordinate and produce and edit creative, targeted, broadcast-quality audiovisual products for internal and external outlets and others which reflect Amnesty s organizational and campaigning priorities and which are consistent with Amnesty s image and reputation. To develop concepts, briefs, project proposals and scripts for audiovisual work in collaboration internal and external stakeholders as required. To liaise with and service broadcast media and independent producers with AI AV output, including pitching AI AV content and concepts and facilitating requests for AV material, coordinating interview and/or filming schedules in the IS, and distributing audiovisual material to the media and on social media. To work with broadcasters and independent production companies to develop packages and documentaries relating to AI s work and core campaigns. To work with the Crisis Response team to provide AV support for AI s response work around human rights crisis situations. To develop and where appropriate implement project budgets for audiovisual productions. To schedule the production of IS audiovisual products, including research, translation, copyright, duplication and distribution to the movement of audiovisual products. To source original AV material to support AI s work, commissioning filming with researchers on mission or directly under-taking filming assignments. To coordinate or direct production work through commissioning external partners, utilizing section expertise or participating in AI field missions, as agreed. To manage the duplication and distribution of audiovisual products to all AI digital platforms, the broadcast media and appropriate external organizations, as well as to AI sections and structures, using both conventional industry tape standards and appropriate digital encoding and transcoding applications. To ensure all original Amnesty International material filmed in the field is logged specifically supporting the development of Amnesty s digital asset management system - ADAM. To support the organization s best use of audiovisual material by providing specialist advice within the program, the IS and the movement as appropriate, and by identifying and participating in audiovisual training as appropriate in conjunction with the Human Resources Program. To manage the AV team s specialist broadcast and recording equipment and supplies, ensuring that items are logged and maintained in good working order. To feed into and helping deliver a Global Content Strategy for the organization ensuring the needs of the news media are reflected. To carry out own administrative tasks related to the post in accordance with the guidelines on self-servicing and to monitor progress and adherence to agreed standards, including establishing systems to ensure accountability and reporting. WHAT DOES SUCCESS LOOK LIKE IN THIS JO? Timely and strategic placement of AI audiovisual products in targeted outlets and mediums promote the organization as a credible source of human rights information.

4 News and current affairs media increasingly use AI audiovisual materials enabling AI human rights concerns to be placed on the news agenda. Packages and documentaries are produced by broadcasters and independent production companies about AI s core campaigns and human rights work. AI s social media profile and engagement is enhanced through a regular supply of AV products. Planning and implementation of audiovisual work is undertaken to agreed deadlines and budgets. AI AV materials reflect the organization s Global Identity and regional needs, as well as forming an integral and effective part of the Global Content Strategy. AI Sections increasingly use and request audiovisual products that promote Amnesty s global identity and messaging. SKILLS AND EXPERIENCE A high level track record in AV production and video editing. Demonstrated ability to identify strong stories and distribution outlets. Experience in the production of audiovisual materials for international news media. Knowledge of current and emerging technological developments relating to audiovisual production and impact on organization s ability to communicate its messages. Advanced liaison skills including relationship management of external producers, coordination of filming schedules and ensuring compliance with agreed budgets and briefs. Excellent communication skills particularly with colleagues and in areas that may need negotiation or diplomacy, and experience of collaborative working. Experience in preparation of operational and project budgets, as well as processing and tracking invoice payments, as well as preparing and monitoring detailed work schedules in a production environment with internal and external partners. Experience of project and financial management. Experience in developing and maintaining administrative systems, word processing and database programs. Deep understanding of human rights and human rights law. Understanding of current and emerging copyright issues, ethical considerations regarding video or audio recording of individuals and licensing agreements. Experience of liaising with an archive service, including submitting requests for work and processing and monitoring invoices from archive services. Ability to coordinate the booking, storage, maintenance and purchase of audiovisual equipment and knowledge of technical aspects of audiovisual equipment. Willingness to participate in developing and implementing audiovisual training programmes. Ability to deal sensitively and ethically on human rights issues and with victims of human rights violations, in the context of audiovisual production work. Strong interpersonal, negotiation and written communications skills Ability to maintain flexible approach to changing priorities in high pressure environment Language: Fluent in written and spoken English. Working knowledge of other

5 languages including Arabic, French or Spanish is highly desirable. HOW YOU WORK COMPETENCIES: Competency: Level: (A, or C) Delivering Results: Working with others: C Developing oneself and others: Contributing to a Dynamic and Effective International Secretariat: C Making decisions: Taking the initiative: Communicating and influencing: EQUALITY STATEMENT Equality and diversity is at the core of our values and staff are expected to work collectively and individually to promote a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected. CONFLICT OF INTEREST Public or other activity, affiliation to or support for any group or organization, personal association or other factor which may generate a real or perceived conflict of interest with Amnesty International s principles (specifically independence and impartiality), or raise a security concern, or otherwise prevent the candidate from carrying out key functions of the specific post and would therefore disqualify the candidate from being appointed.