RapidSSL. The RapidSSL logo should only be used as is. No modifications should ever be made.

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1 THE RAPIDSSL BRAND The essence of the RapidSSL brand is simplicity. Literally. A quick and easy philosophy informs everything the SSL itself, the choice of font, the uber-simple icon system, everything. So we ll keep this simple with some quick and easy tips on how to keep the RapidSSL brand consistent and strong. 1 RapidSSL 1. RAPIDSSL LOGO The RapidSSL logo uses the Interstate typeface, which is based on the signage alphabets of the Federal Highway Administration, which required familiar and legible letterforms absorbed at a glance. Interstate was also chosen for its similarity to Arial, the html-friendly font of choice for RapidSSL. The RapidSSL logo should only be used as is. No modifications should ever be made. Interstate Regular

2 2 2. DOTTED LINE DIVIDERS Yellow dotted line dividers are provided to add graphic interest and variety, and to create visual separation between content. Please use dividers as provided and in the color yellow only RAPIDSSL COLOR PALETTE To help keep the brand consistent, distinct, and memorable, please use only the brand colors shown here. (3) is a color hierarchy to help you know how much of each color to use. BROWN (primary) R=120 G=75 B=45 Brown is the dominant color and should be used more than any other color in the palette. YELLOW (secondary) R=245 G=200 b=0 Yellow is the secondary color to brown. It should be used to complement and add variety to executions. ORANGE (accent) R=235 G=80 B=30 Orange is only used as an accent due to its punchy nature. It s a great way to call attention to important elements and should be used sparingly.

3 4. COLOR COMBINATION DOS & DON TS (SEE 3-8) 4 DON T Use yellow type on white background (yellow dots excluded) as it will be illegible. Use yellow type on orange background or vice versa as they are too close color-wise. DO Use white type on any of the three RapidSSL colors. Use brown type on yellow background and vice versa. Use brown type on orange background and vice versa. Use brown and orange type on white background. SSL certificates 256 bit encryption Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidu ut laoreet dolore magna. 5 SSL certificates 256 bit encryption Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod TINCI UT DOLORE MAGNA. 5. BOXES The boxes are based on the distinctive lines and shapes found in the logotype s Interstate typeface. Two rounded and two sharp corners complement the logo while keeping with the theme of simplicity. All type on boxes should use the Arial typeface. Like everything else, boxes should be simple. Note that there are no gradients or drop shadows. A simple two-tone shadow follows the outside edge of the box. The edge is created by adding 5% black on yellow, or 10% black on orange and brown. Please use the boxes as provided.

4 6. RAPIDSSL BUTTONS As with boxes, buttons should have no gradients or drop shadows. Unlike boxes, however, buttons use the Interstate typeface. Buttons can be any of the three RapidSSL colors. The two-tone effect is achieved by adding 13% white to brown or orange, and 20% white to yellow. Type on buttons should always be white. Please use the buttons as provided. Where appropriate, you may use button pairs (split down the middle). All button pairs should use a combination of two of the three RapidSSL colors with the same two-tone rules as outlined above. buy now renew upgrade try 6 buy renew 7. RAPIDSSL TYPOGRAPHY The RapidSSL logotype and all buttons use the Interstate typeface. All other type should use the Arial font. It s html-compatible and, most importantly, a quick and easy read. Arial bold should be used for headlines and calls-toaction, while Arial regular is used for body copy, legal, etc. Please remember to follow the color hierarchy guidelines (3) at all times. Please reference (4) for any other questions regarding color usage. THESE COLOR COMBINATION RULES (4) ARE TO BE FOLLOWED WITHOUT EXCEPTION. Arial Regular Arial Bold

5 8. RAPIDSSL ICON SYSTEM The RapidSSL icon system was devised to be a quick and easy read. RapidSSL uses no photography and thus relies heavily on easy-to-read, easy-to-understand icons. All icons follow the rules for boxes (5) as well as color (4), with the added rule that the icons should always be white on one of the three RapidSSL colors. Please use the icons as provided only. guides trial upgrade time live help 8 laptop desktop convert download growth RapidSSL