TV MARKET SNAPSHOT 2013 Q1 NIELSEN AUDIENCE MEASUREMENT

Transcription

1 TV MARKET SNAPSHOT 2013 Q1 NIELSEN AUDIENCE MEASUREMENT

2 ATV (mins) AVERAGE DAILY VIEWING TIME PER PERSON 2012 Q1 and 2013 Q Q Q TOTAL 4+ AGE 4-17 AGE AGE 50+ 2

3 SHARE OF CHANNEL NETWORKS 2012 Q1 and 2013 Q1, Total General entertainment channels Lifestyle channels Public channels National commercial channels Movie channels Channels for children News channels Documentary channels Sport channels Music channels Other channels DVD/video/video game 3

4 EMISSION AND RECEPTION SHARE OF TYPOLOGY 2013 Q1; Total 4+ (compared to 2012 Q1, percentage points) 100% 90% 80% 70% 60% 50% 8.7% 0.3% (-0.1%) 0.2% (0.1%) (-0.5%) 16.8% 13.3% (0.0%) 3.5% 3.2% 3.3% (-0.9%) (0.1%) 6.5% 7.2% (-1.3%) 10.8% 3.7% (-0.1%) 1.4% 1.9% 7.1% (0.5%) 9.1% (0.5%) (-0.4%) (-1.3%) (-0.2%) (-0.2%) (-0.3%) (-0.8%) Religion Movies Arts, science, culture Information News (political, economic) Sport 40% 30% 31.2% (0.8%) 32.6% (2.0%) Music Non musical entertainment 20% 10% 22.0% (1.5%) 17.2% (0.6%) Non musical fiction (series, TV-film, etc.) Other (advertising, promo, etc.) 0% EST% RST% 4

5 FMCG TOP ADVERTISERS BY RATE CARD COST 2012 Q1 and 2013 Q1, Total Q Q1 Advertiser Cost (Ft) GRP Cost (Ft) GRP 1 RECKITT BENCKISER PROCTER&GAMBLE HUNGARY MAGYAR DANONE ALDI UNILEVER MAGYARORSZAG HENKEL MAGYARORSZAG FERRERO L'OREAL NESTLE HUNGARIA KFT LIDL MAGYARORSZAG BT KRAFT FOODS SPAR MAGYARORSZAG BEIERSDORF HUNGARY TESCO GLOBAL ARUHAZAK ZRT WS TELESHOP THE COCA-COLA COMPANY SCHIBSTED CLASSIFIED MEDIA HUNGARY KFT ALLEGROUP KFT FRIESLAND HUNGARIA DR. OETKER MAGYARORSZAG

6 FMCG TOP ADVERTISERS BY GRP 2012 Q1 and 2013 Q1, Total Q Q1 Advertiser Cost (Ft) GRP Cost (Ft) GRP 1 PROCTER&GAMBLE HUNGARY FERRERO HENKEL MAGYARORSZAG UNILEVER MAGYARORSZAG MAGYAR DANONE ALDI NESTLE HUNGARIA KFT L'OREAL RECKITT BENCKISER KRAFT FOODS SPAR MAGYARORSZAG LIDL MAGYARORSZAG BT BEIERSDORF HUNGARY ALLEGROUP KFT TESCO GLOBAL ARUHAZAK ZRT FRIESLAND HUNGARIA DR. OETKER MAGYARORSZAG SCHIBSTED CLASSIFIED MEDIA HUNGARY KFT THE COCA-COLA COMPANY GLAXOSMITHKLINE

7 NOTES: AVERAGE DAILY VIEWING TIME PER PERSON Period: 2012 Q1 and 2013 Q1 Daypart: whole day (02-26h) Target: 2012: Total Individuals (Universe: Cases: 2 421), 4-17 (Universe: Cases: 359), (Universe: Cases: 1 144), 50+ (Universe: Cases: 917); 2013: Total Individuals (Universe: Cases: 2 379), 4-17 (Universe: Cases: 355), (Universe: Cases: 1 122), 50+ (Universe: Cases: 902) Channel: Total TV SHARE OF CHANNEL NETWORKS Period: 2012 Q1 and 2013 Q1 Daypart: whole day (02-26h) Target: 2012: Total Individuals (Universe: Cases: 2 421), 2013: Total Individuals (Universe: Cases: 2 379) Channel networks: (March 2013) Public: m1, m2, Duna TV, Duna World; Lifestyle: CBS Reality Fishing&Hunting, LifeNetwork, PV TV, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; Gen. entertainment: BBC Entertainment, Comedy Central, Cool, Fem3, PAX TV, Prizma TV, Sorozat+, Story4, PRO4, Story5, Reflektor TV, Viasat6, Viasat3, RTL II, Super TV2; Movies: AXN, AXN Crime, AXN Sci-Fi, DIGI Film, Cinemax, F+, Film+2, Film Cafe, Film Mania, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Universal Channel; Children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: EchoTV, HírTV, ATV, Parlament TV; Documentary: Animal Planet, Da Vinci Learning, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature, DIGI Life, DIGI World; Sports: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage EMISSION AND RECEPTION SHARE OF TYPOLOGY Period : 2013 Q1 with comparison to 2012 Q1 Daypart: whole day (02-26h) Target: 2012: Total Individuals (Universe: Cases: 2 421), 2013: Total Individuals (Universe: Cases: 2 379) Channels: ATV, AXN, Cartoon Network, CBS Reality, Comedy Central, Cool, DIGI Sport 1, DIGI Sport 2, Discovery Channel, Disney Channel, Duna TV, Fem3, Film+, Life Network, M1, M2, OzoneNetwork, Pro 4, RTL Klub, Story4, Story5, TV2, UNIVERSAL Channel, Viasat3, Viasat6, VIVA (For data comparability, only those channels are included that are part of the programme data base for both periods.) FMCG TOP ADVERTISERS Period: 2012 Q1 and 2013 Q1 Daypart: whole day (02-26h) Target: 2012: Total Individuals (Universe: Cases: 2 421), 2013: Total Individuals (Universe: Cases: 2 379) Channel: all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade Variable: rate card cost (based on the official, discount-free tariffs published by the channels) and GRP 7

8 About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information please visit our websites : Contact: Nielsen Közönségmérés Kft. H Budapest, Hermina út Phone: , Fax: services@nielsenkozonsegmeres.hu internet: