Professional Online Marketing Solutions. -Marketing B2C & B2B International

Transcription

1 Professional Online Marketing Solutions -Marketing B2C & B2B International 1

2 Expand your reach and gain new customers Welcome on board! Sit back and relax as we help you to make a precision landing in the world of marketing. Interactive One is your experienced partner for campaigns across Europe that are right on the money. We are one of the largest providers of high-quality B2C and B2B contacts. Use our expertise to target your customers successfully! 2 Our flight path: Germany Austria Switzerland Netherlands Belgium France Spain Scandinavia Italy United Kingdom Land safely with Interactive One As a signatory of the DDV (German Direct Marketing Association) Code of Honour, we practise only permission-based marketing. We guarantee our customers compliance with all data protection regulations. 3

3 Germany is one of the largest e-commerce markets in Europe. Every year, German consumers spend nearly 40bn online! Forecasts indicate that online retail will increase by another 7 per cent by Mobile commerce, in particular, has been gaining in importance as almost half of all smartphone owners use their devices for online shopping. The most popular products are clothing, electronics and books. Germany Herzlich willkommen! Population: about 80.2 million Internet users: about 62.3 million Smartphone users: about 31.1 million Our potential in Germany: B2C: 10,000,000 contacts B2B: 130,000 decision-makers 4 5

4 The e-commerce market in Austria is growing incredibly fast at a rate of some 28 per cent per year, and it is estimated to generate sales in excess of 3.3bn a year. This means that every Austrian spends around 400 per year to make online purchases! Online shopping has become especially popular with Austrians in the 30 to 40 year and 50 to 60 year age group. Austria Servus in Österreich! Population: about 8.4 million Internet users: about 6.7 million Smartphone users: about 3.3 million Our potential in Austria: B2C: 750,000 contacts B2B: 50,000 decision-makers 6 7

5 Switzerland is also regularly posting record profits in online sales. Studies estimate that sales exceeded 8bn last year. This makes Switzerland one of the most promising markets for marketing campaigns. Mobile commerce is also one of the strongest growth sectors in Switzerland. Online orders via smartphones and tablets already account for about 15 per cent of total sales. Switzerland Hopp Schwiiz! Population: about 8.0 million Internet users: about 6.8 million Smartphone users: about 3.9 million Our potential in Switzerland: B2C: 500,000 contacts B2B: 50,000 decision-makers 8 9

6 In no other European country is internet penetration as high as in the Netherlands. Accordingly, online shopping is particularly popular here. Estimates put total online sales in the Netherlands at over 14bn a year. Over 50 per cent of the population are passionate online shoppers. Most popular are services and products related to holidays, fashion, cosmetics, sporting goods and books. Netherlands Hartelijk welkom in Nederland! Population: about 16.7 million Internet users: about 14.8 million Smartphone users: about 9.1 million Our potential in Netherlands: B2C: 1,000,000 contacts B2B: 25,000 decision-makers 10 11

7 Belgium is considered to be a major growth market. Every second Belgian already shops online and spends 1,500 per year on average on online purchases. This makes Belgians the top online shoppers in Europe! It is estimated that e-commerce generates sales in the amount of 4 5bn. Belgium Right in the heart of Europe! Population: about 11.0 million Internet users: about 8.8 million Smartphone users: about 4.2 million Our potential in Belgium: B2C: 500,000 contacts 12 13

8 More than 45bn in online sales was generated in France last year, which placed it among the top 3 markets in Europe. On a per capita basis, the French spend around 1,600 per year online. Electronics and clothes are the most popular items placed in the shopping carts. Services are also in high demand, as a large proportion of French population book holidays and hotels exclusively online. France Bienvenue en France! Population: about 65.4 million Internet users: about 48.5 million Smartphone users: about 22.4 million Our potential in France: B2C: 1,000,000 contacts B2B: 25,000 decision-makers 14 15

9 Spain is not only a popular tourist destination, but has also become a European leader in e-commerce sales in recent years. The largest growth factor by far is mobile commerce: 63.2 per cent of Spain s population uses a smartphone, representing the highest market penetration in Europe. Most popular items purchased online are computers and electronic goods. Spain Qué viva España! Population: about 47.2 million Internet users: about 32.8 million Smartphone users: about 29.8 million Our potential in Spain: B2C: 1,000,000 contacts B2B: 25,000 decision-makers 16 17

10 Scandinavia, Italy and the UK Other destinations The journey continues come and join us! Our B2C potential: Denmark: 500,000 contacts Sweden: 500,000 contacts Norway: contacts Italy: contacts UK: contacts With 1,900 per person, Denmark has the highest annual e-commerce sales per capita in Europe. In Sweden, online purchases generate more than 5.5bn per year. There is no other country where online shopping is as popular as it is in Norway, where 75 per cent of the population regularly make online purchases. With more than 80bn in annual sales, UK has long been the leading e-commerce market. Italy still remains one of the smaller online markets, but it is considered to have potential for future growth

11 Individual assistance and support for your campaigns We provide all-inclusive, first-class service, including planning, creating, sending and evaluating the success of your campaigns: reaching your target audience without wastage - selecting recipients by gender, age, interests, place of residence, etc. Campaign management full-service newsletter creation - concept, layout, drafting, responsive design, etc. improved performance through newsletter optimisation, spam checks, CSA whitelisting, etc. measuring success by reporting using open rates, click-throughs, etc. We will implement a strategy that is optimal for your campaign. Many customers rely on the experience of our crew, and we will get you safely to your destination

12 Help your business take off with the Interactive One crew We are your experienced partners for direct marketing with over 10 years of experience. From the beginning, we have focused on providing international service and are now one of the largest providers in all the major European markets. Customers from all sectors appreciate our high-quality standards and long-term success of our work. Short lines of communication and personal attention set us apart from our competitors. As a member of various professional organisations, we place great importance on professional marketing within the limits imposed by law. Do you want to find out more about our services? Come aboard we are looking forward to hearing from you! 22 Deutscher Dialogmarketing Verband e.v. Bundesverband Digitale Wirtschaft (BVDW) e.v. Verband der deutschen Internetwirtschaft e.v. 23

13 Professional Online Marketing Solutions Interactive One GmbH Sieglitzhofer Strasse 9 D Erlangen Phone: +49 (0) Fax: +49 (0) service@interactive-one.de Web: 24