FdA Media Creatives course content

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1 FdA Media Creatives course content Year One Year One modules Induction studies and Technical Workshops (20 credits) The aim of this module is to acquaint you with the necessary skills to collect, manage and present information at Higher Education study level. Recent technologies in your individual field will be explored and you will pursue your own research or specialism. You will be guided through the process for accessing information from a wide range of sources and then be encouraged to express and present research and practical outcomes in an appropriate way. This module will support you in subsequent modules. The Module examines: Study methods, including the accessing of texts, journals, publications and the internet for research purposes. Use of referencing and bibliographies using the Harvard method. The organisation and presentation of written documentation. The development of appropriate critical thinking skills. Exploration of current and new technologies. During this module you will carry out research using a variety of methods and the information you select will be used to complete an academic essay and produce a creative portfolio, to be used for self-promotion. You will initially present your research findings, plan for study and project management in a short presentation. Using feedback given in this presentation you will then write a short academic essay. Once you have written the essay you will have a good idea of how a creative practitioner uses tools to promote themselves and you will use this knowledge to plan and implement the design of your own portfolio, complete with CV and covering letter. During this module you should post entries on the online journal that show your work in progress. This blog should contain your own reflections about what you are doing. Lectures Seminars Presentations Group work Discussions Tutorials Preparation for assessment.

2 Assessment for this module is 100% coursework which will include research into recent industry developments and an 800 word report explaining the critical issues. You ll also create a finished project using a wide range of creative, digital tools. Industry Context (20 credits) This module introduces you to the common practices and standards expected in the video and broadcast workplace. You will be able to contextualise your learning through direct exposure to industry with opportunities to engage in work based learning opportunities. With expert industry tuition both in the production environment and on location, you will gain a real world experience of what life in the broadcast industry involves. In this module you will experience the key themes and topics outlined beneath: Health and safety in the workplace. Production management. Production and post-production. Workplace contexts. Roles and contracts. Work with a range of digital content formats. Broadcast technologies. The aim of this module is to provide you with the knowledge, skills and understanding to develop an idea for a short client-led promotional video product, take it into preproduction where the project will be scheduled and planned prior to undertaking the production in teams. Whilst in production you will gain the experience of working in designated roles on a video shoot and will direct one scene. To complete the project you will ensure that all footage is made available to the production team in order for each individual to complete a final edit that you will present to the client You will initially be provided with one of 3 client briefs that will require to plan produce and edit a promotional video product that promotes the Nottingham Creative Quarter. The titles of these are: A day in the life of the Creative Quarter Christmas in the Quarter Our Creative People ( all about creative people who work here) Working as part of a production team you will plan and develop the project around the brief that you have been given and will prepare a short pitch that you will present to your tutor and the client, using appropriate audio visual technology to illustrate your creative vision, your proposed production schedule and the feasibility of the design and production. Upon completion of your shoot you will log all video and audio content which you will need to make available to all team members in order for each person to complete an individual edit of the video. To reflect on the experience of planning pre-production working on the shoot and throughout post you will produce written reflections of your progress in your production

3 blog making reference to and commenting on your original planning documentation and proposed production ideas Upon completion of your edit all team members will present their individual edits to the client in a formal screening. tutorials; workshops; and employer engagement. Assessment for this module is 100% through coursework which will take the form of a practical portfolio and critical analysis. Skills Development 1 (40 credits) The module provides an introduction to practice. It does so through requiring you to explore formal compositional issues through experimentation and revision located at your employer. The module enables you to experiment with a range of media and communication and structural devices. It requires that you develop solutions for design problems through negotiating technical, aesthetic and conceptual concerns and attaining professional skills levels. Key themes/topics include: Introduction to visual grammar; Experimentation with image manipulation; Introduction to sequence and editing; Introduction to screen composition. During the Skills Development 1 module you will complete a range of briefs within the placement businesses area of practice that will require you to develop an increasingly professional level of skill and engagement. In addition, during the first three weeks of Term 2 you will take part in a competition arranged to be a collaboration between years one and two. You will be briefed about this in week one of term two so it is vital that you do not miss any of this week. The development of media pieces within this module should help your understanding of and inform decisions you make about your developing role as a practicing media creative. During your ten week work experience you will be expected to design and write an illustrated report of between 1500 and 2500 words. The report should contain an overview of the business/institution where you are placed covering a brief history, an outline client list, a description of the nature of their business and a diary of your role or roles within it. Your report should also contain reflection of your involvement, development and future as a creative practitioner in relation to the business/institution where you are placed.

4 Each student should also keep an online journal/diary that documents their placements activities and experiences. tutorials. seminars; and in work learning. Assessment for this module is 100% through coursework in the form of the presentation of your project and work placement report. Negotiated Project 1 (20 credits) This module requires you to demonstrate your design professionalism and expertise. You do so through engaging in multimedia practice directed towards solving defined client problems. The module is completed in association with the commissioning client(s). The project provides an opportunity for you to rehearse and develop your knowledge and skills in the context of dynamic, real world settings. The module requires you to critically evaluate and reflect on your enquiry and practice at key developmental stages. The module provides you with an opportunity to demonstrate your professional expertise through the production of design work, written proposals and group presentations. The module requires you to discuss your experiments, prototypes and management planning with your tutor. You do so through rehearsing your practice of design and technology played-out in the context of the media project work at the employer. For this module you will work for a commissioning client in researching, designing and producing a media product. You will experiment, research, plan and implement the design and production of a digital product. During the module you will document, reflect, discuss and evaluate your process and progress. At the end of this module you will produce a written report. During your ten week work experience you will be expected to design and write an illustrated 1,500 word plus images report. The report should contain an overview of the research and planning you undertake and document the development of the media product that you make for your client/employer and a diary of the presentation discussions and negotiations you under take to deliver the final product. Your report should also contain reflection of your involvement, development and future as a creative practitioner in relation to the business/institution where you are placed. You should submit with your report examples of work that you have done and been involved with during your placement. You should keep a reflective diary during your placement and for the duration of the module. tutorials;

5 seminars; and in work learning. Assessment for this module is 100% through coursework in the form of a presentation of your project. Reflective Blog (20 credits) This module exposes you to fundamental teaching and learning strategies. The module scaffolds your learning in preparation for progression. The aim is for you to use your industry work based learning as a means to explore the themes and topics set out beneath with tutor guidance. The process enables you to review the context in which you are working and to analyse the work you undertake. The blog forms a social mechanism for sharing and reflective practice. Reflective practice is an approach to learning that encourages thought about what has been experienced and seen, which can then drive new theories and investigations to test those theories, leading to new experiences that may, or may not, validate the original ideas. This leads those ideas to being modified, extended, and refined, and the cycle continues. Key themes/topics include: research skills; design methods; professional contexts; production processes; authorship, ownership and legal considerations. Set up and maintain a reflective blog. Through the maintenance and updating of your blog you are to post entries that discuss and demonstrate your developing role as a Creative Media Practitioner. This should be done through showcasing your work and the work of others. Each entry should seek to provide specific context of the work and its relevance to you and your role. A range of media should be showcased, from still photography, screen grabs, video, audio, sketches and web urls. You should also seek to demonstrate personal development. This might be best done through the frequent posting of work in progress projects from idea, to planning, implementation, execution and delivery. Your blog will be assessed and you must submit an archived version of the site. Please refer to the separate assignment brief for additional information. You should also submit a 300-word evaluation document that outline how your site demonstrates how you have responded to the module learning outcomes. It is important that you consider how to archive your work. Should the blogging technology fail at any point during the ten-week duration of this module you need to be a position where you can recover your work. tutorials; seminars; and In work learning.

6 Assessment for this module is 100% through coursework. This will take the form of a written critical reflection as a blog. Year Two Year Two modules Critical Thinking and Research Skills (20 credits) In maintaining a sense of the broad range of practices embodied by multimedia this module serves to contextualise and frame key technical, aesthetic and professional issues which inform your areas of specialist study. You will be further enabled to differentiate between skills across technical and creative arenas identifying focused routes for future practice. These are typically presented in the form of lectures, seminars and independent study tasks. In addition to further developing your professional sensibilities the module aims to provide a framework for the evaluation of your emergent ambitions and to allow you to understand the relationship of your own area of practice to the wider world of professional opportunity. The module will therefore include further development in areas of study skills and critical reflection through for example formally evaluating all work undertaken in the year and plan forward for your next level of study. Key themes/topics include: Personal Development Profiling; communication skills written and oral; research skills; professional contexts; production processes. Develop research skills and employ critical thinking to create a rich media artefact that explores a given career path within the creative sector. This should be done through an examination of your subject area and through analysis of your own aims, personal skills and attributes. You will be expected to contact professionals within the industry, citing their advice and guidance, in addition to using material from selective Professional, Statutory and Regulatory Bodies, Person/ Job Specific Roles and any other reputable sources you may find. You must record all of your formative research via a weblog (cited appropriately), to develop a production plan. To complete this assignment to a satisfactory standard you will need to show appropriate selection and editing of rich media content, demonstrate a working knowledge of copyright and access issues, and deliver suitable final material in an online/ time-based format. You should expect to make use of copy, images, video, and even spoken narratives to create a series of vignettes.

7 seminars; and workshops. Assessment for this module is 100% coursework which will take the form of a review essay. Industry Futures (20 credits) The aim of the module is to look at the ways in which the industry is developing. It aims to consider new working practices, roles and responsibilities, entrepreneurial practice, and media creative practice. It enables you to undertake an academic research project and develops skills in this area. It acquaints you with relevant history and theory for the subject. The module will include: Digital workflow Impact of HD Changes in government policy pertaining to grants and grant making New technologies Creative industries: nature of labour inputs and creative individuals. Advertising, design, interactive software, film, and TV, music, publishing, performing arts Copyright industries: defined by nature of asset and industry output Commercial art, creative arts, film and video, music, publishing, recorded media, data processing, software Content industries: defined by focus of industry production Cultural industries: defined by public policy function and funding Museums and galleries, visual arts and crafts, arts education, broadcasting and film, music, performing arts, literature, libraries Digital content: defined by combination of technology and focus of industry production Commercial art, film and video, photography, electronic games, recorded media, sound recording, information storage and retrieval. In this module you will take on different roles in order to research, plan and produce a report that illustrates your understanding of advertising, the role of the creative practitioner and your own skills base and development needs. The development and creation of this report should help your understanding of the sector and inform decisions you make about your developing future role as a practicing media creative. During your 10 week module you will be expected to participate in the weekly taught sessions, maintain your online blog and to create a substantial report. This report can be in the form of a visual essay or multimedia essay using photographs, video, animation, suitable graphics, audio and the written word. There are three key sections to this report that will be informed by the taught sessions.

8 1. You will be required to identify a product or service that has successfully used a variety of media platforms to deliver a marketing campaign; 2. Identify a practitioner whose work you admire in a preferred media field and illustrate that individual s achievements in that sector; 3. Identify your own interests and key skills and development needs. Your ongoing work should also contain reflection in your online blog of your involvement, development and future as a creative practitioner in relation to the module. online and seminars. Assessment for this module is 100% coursework which will take the form of an essay. Skills Development 2 (40 credits) This module builds on Skills Development 1. It provides a deeper investigation of practice from Year One through requiring you to explore the business and employer issues of your skills development through experimentation and research of the current employment landscape. The module enables you to further your experimentation and range of media and communication specialism, within agreed and defined parameters with the employer. It requires that you develop design solutions through negotiating technical, aesthetic and conceptual concerns and attaining professional skills levels. Key themes/topics include: Visual composition and design Virtual environments and information spaces Convergence and audience fragmentation Lower cost technology and user-led innovation and content Technical and design skills Design process and problem solving During the Skills Development 2 module you will complete a range of briefs within the placement business that will require you to develop an increasingly professional level of skill and engagement. You will research, plan and make or participate in making a range works dependent on your placement. The development of media pieces within this module should help your understanding and inform decisions you make about your developing role as a practicing media creative. This module builds on Skills Development 1. It provides a deeper investigation of practice from Year One through requiring you to explore the business and employer issues of your skills development through experimentation and research of the current employment landscape. The module enables you to further explore areas within your media-specialism, within agreed and defined parameters with the employer. It requires that you develop design

9 solutions through negotiating technical, aesthetic and conceptual concerns and attaining professional skills levels. During your ten week work experience you will be expected to design and write an illustrated 2,500 3,000 word plus images report. You are encouraged to use video, photographs and to reference relevant web sites as part of this report. The report should be a reflection of the work undertaken by you as part of the work placement and be relevant to the type of work delivered by the company itself. This module is delivered through Seminars; and In work learning. Assessment for this module is 100% coursework which will take the form of a reflective journal and work-based presentation. Negotiated Project (20 credits) This module requires you to demonstrate your design professionalism and expertise. You do so through engaging in multimedia practice directed towards solving defined client problems. The module builds on practice and theory covered in level one and is completed in association with commissioning client(s). The project provides an opportunity for you to consolidate your knowledge and skills in the context of dynamic, real world settings. The module requires you to critically evaluate and reflect on your enquiry and practice at key developmental stages. The module provides you with an opportunity to demonstrate your professional expertise through the production of design work, written proposals and group presentations. The module requires you to discuss your experiments, prototypes and management planning. You do so through rehearsing your practice of design and technology played-out in the context of the media project work. During this module you will work in your placement and at the same time will choose, with the agreement of your tutor, a project or series of projects to document. In your placement you will experiment, research, plan and implement the design and production of digital products. For the module you will document your work as well as reflect, discuss and evaluate your process and progress. At the end of this module you will produce a written report. of between 1,500 and 2,000 words. In the document you will be expected to make significant use of images. The report should contain an overview of the research and planning you undertake and document the development of the media product(s) that you make as well as a diary of the process you under take to arrive at the final product. Your report should also contain reflection of your involvement, development and future as a creative practitioner in relation to the business/institution where you are placed.

10 seminars; and in work learning. Assessment for this module is 100% coursework which will include the presentation of your project and a reflective journal. Research Report (20 credits) The research report is developed by you through negotiation with tutors. It provides you with the opportunity to develop an in-depth understanding of a specific aspect of your nominated specialisation. The module is designed to complement the learning outcomes of the Negotiated Project 2 module. It does so through requiring you to define a research proposition that you investigate through the production of a series of relevant artefacts and analysis. The module provides you with an opportunity to explore more speculative, imaginative opportunities through a process of research via practice. The aims of the module are : To conduct independent, appropriate and imaginative research, paying particular attention to primary sources, e.g. production of artefacts, interviews, conferences, visits to relevant locations, etc. To exercise discrimination in the selection and use of material; To investigate the wider significance of the area and its relationship to other disciplines as appropriate; To organise and present research outcomes in an appropriate format; To take responsibility for independent learning; To instigate, management and associated project management processes. Key themes/topics include: Professional contextual understanding; Formal written and oral presentation techniques & communication skills; Media specific research practices; Industry specific techniques, processes and work flows. As an individual through research you will produce two pieces of creative practice and a final A2 research poster presentation that examines practitioners and their work and its relevance to your creative discipline and its relationship to your practice. It is expected that you will produce a journal. The journal should seek to help contextualise the work that you have produced this year. This journal will be presented and discussed during selected personal tutorials sessions. It is recommended that this journal take the form of an online journal or weblog. tutorials; and seminars. Assessment for this module is 100% coursework which will take the form of a research report.