NOW HIRING. Development and Marketing Manager

Transcription

1 NOW HIRING Development and Marketing Manager

2 POSITION DETAILS Title Development and Marketing Manager Status Full Time (37.5 hours/week and evening/weekend hours/year) Start Date Immediately Reports to Managing Director and Artistic Director Supervises Interns, Volunteers, and Freelance/Temporary Employees Position Summary and Goals The Actors Gang seeks an innovative, highly organized, and tenacious Development and Marketing Manager to reimagine the company s approach to audience/patron development and support the sustainability and growth of contributed and earned income sources. This new position will enhance existing fundraising, marketing, sales, and public relations strategies and systems and develop new ones in order to maximize the company s potential and achieve income and engagement goals. PRIMARY RESPONSIBILITIES PART I: DEVELOPMENT 1) Individual Giving Enhance the Gang s individual giving programs by improving administrative systems and procedures, managing relationships, and providing excellent concierge services to contributors. Support the Managing Director in achieving fundraising goals through the annual fund, major and board gifts, campaigns and special initiatives, matching gifts, online giving, and special events (current fiscal year s goal: $280,000). 2) Grants Support the Managing Director with grant preparation, submission, and reporting activities in order to meet/exceed income goals (current fiscal year s goal: $684,250).

3 PART II: MARKETING, SALES, and PUBLIC RELATIONS 1) The Actors Gang Brand and General Marketing In collaboration with Big Imagination Group (advertising/marketing agency) and ID-PR (public relations agency), design and implement a strategy that will increase the Gang s profile (locally, nationally, and internationally) as a bold theatre ensemble, articulating the company s history, artistic accomplishments, touring productions roster, talented artists, unique theatre-creation process, and groundbreaking community outreach programs. 2) Productions Develop and execute a marketing and public relations plan that will meet or exceed ticket sales and engagement goals (current fiscal year s goal: $121,600). 3) Tours Support and enrich the tour marketing plan in order to book additional national and international tours and improve the Gang s presence in the performing arts touring/presenting industry. 4) Classes Develop and execute a marketing plan that will meet or exceed class enrollment and income goals (current fiscal year s goal: $90,000). 5) Community Outreach Activate the Gang s community presence, increase outreach efforts, and continuously support local activities that align with the company s mission. 6) Rentals, Royalties, Merchandise, and Miscellaneous Income Sources Increase income through these sources and develop new income stream opportunities. PART III: ADMINISTRATION 1) Department Management and Office Support Manage all department activities, deadlines, budgets, and reports. Provide general office support.

4 2) Information Management Manage all database, information management/analysis, and archiving activities. QUALIFICATIONS, ADDITIONAL DETAILS, and APPLICATION PROCEDURE Qualifications The Actors Gang seeks a Development and Marketing Manager with two (2) years minimum experience in administration, fundraising, business development, marketing, sales, or a related field. The ideal candidate will posses: Exceptional communication skills Familiarity with Microsoft Office Suite, Sales Force / Patron Manager (or another database), Google Drive, and social media applications Excellent attention to detail Ability to prioritize and multi-task time-sensitive projects simultaneously in a fast-paced environment Commitment to collaboration, ability to take direction, and instinct to lead and take initiative Passion for theatre and the mission of The Actors' Gang Impeccable customer service approach and capability of projecting a positive image of the Gang to the public Schedule Monday Friday 9:30am to 6:00pm (option 1) or 9:00am to 5:30pm (option 2); One (1) hour lunch break; Approximately 200 to 250 additional evening and weekend hours will be required during production runs, campaigns, and special events. Compensation and Benefits Starting salary is in the $31,000 to $35,000 range; Reviews will be conducted every three months during the first year and annually thereafter (a raise will be considered at each review); Benefits offered after the first three-month review will include: Paid Time Off (Vacation Weeks, Personal Days, etc.) Health and Dental Insurance 401(k) Plan Education and Professional Development Reimbursements

5 To Apply Please a brief cover letter, resume, and 3 references to jobs@theactorsgang.com with "Development and Marketing Manager" in the subject line. No phone calls. In the cover letter, briefly cover the following topics: Your knowledge of and interest in The Actors Gang How does this opportunity align with your professional goals About The Actors' Gang Since 1981, The Actors Gang has received international acclaim for presenting over 150 new, unconventional and uncompromising plays and dynamic reinterpretations of the classics in Los Angeles, throughout the United States, and on five continents. The company was founded by a group of artists looking to create theater relevant to the society we live in and restore the ancient sense of the stage as a shared sacred space. The company's Education and Outreach Program provides free theatre workshops to elementary, middle, and high school youth; and the company's Prison Project uses theatre as a rehabilitative tool to prepare inmates for life beyond bars. JOB DESCRIPTION PART I: DEVELOPMENT (30% of Hours) Individual Giving Enhance the Gang s individual giving programs by improving administrative systems and procedures, managing relationships, and providing excellent concierge services to contributors. Support the Managing Director in achieving fundraising goals through the annual fund, major and board gifts, campaigns and special initiatives, matching gifts, online giving, and special events (current fiscal year s goal: $280,000). Manage all database and gift processing/acknowledgement processes Track communications and interactions between contributors and senior staff/board members; prepare weekly reports analyzing contributed income, progress towards goals, status of active and prospect supporters, and proposed activities to further relationships and progress towards goals; and schedule lunches, meetings, and phone call between senior staff and supporters Manage contributor services by updating the donor wall and other recognition listings, sending and tracking gifts and benefits, sending

6 invitations to special events and booking tickets to productions, and providing other concierge services Manage year-end, monthly giving, and other campaign activities and deadlines including the design, copy-writing, editing, and printing/publishing processes for all print and virtual appeals; mailings and distribution; follow-up procedures; and daily reports analyzing progress towards goals Conduct research on prospect supporters, giving circles/groups, crowdfunding and online/social media fundraising trends, and other fundraising opportunities Plan Opening Nights and other special events, develop relationships with sponsors and partners, and manage follow-up activities Update development information on the Gang s website and social media accounts as needed; develop an online fundraising presence through giving apps and websites, collaborations and partnerships, online auctions, etc. Grants Support the Managing Director with grant activities in order to meet/exceed income and application goals (current fiscal year s goal: $684,250). Track grant deadlines and project manage application preparation/submission Manage active grant reporting and invoicing processes Manage communications and engagement activities with foundation officers and board members Conduct research on new funding opportunities PART II: MARKETING, SALES, and PUBLIC RELATIONS (60% of Hours) The Actors Gang Brand and General Marketing In collaboration with Big Imagination Group (advertising/marketing agency) and ID-PR (public relations agency), design and implement a strategy that will increase the Gang s profile (locally, nationally, and internationally) as a bold theatre ensemble, articulating the company s history, artistic accomplishments, touring productions roster, talented artists, unique theatre-creation process, and groundbreaking community outreach programs. Manage and frequently update the Gang s website and online presence (including Wikipedia page; YouTube, Vimeo, and Vine channels; GuideStar account; Facebook, Twitter, Instagram, and other social media

7 accounts); enhancing the Gang s mobile site; improving search engine optimization; improving online ticketing and donation systems and online store; and constantly increasing online activity in relation to new apps, trends, and best practices Promote the Ivy Substation as a historic, cutting-edge cultural venue through improved building signage, vibrant online activity (including Yelp, Google Plus, Airbnb neighborhood profile, and other accounts), and initiate marketing partnerships with local restaurants, hotels, public transportation agencies, tourism companies, social groups, and related businesses/organizations Work with Culver City businesses and organizations to market Culver City as a destination to tourists and locals (marketing dinner/theatre outings and other activities) Propose The Actors Gang as a subject in lifestyle guides, tourism publications, BEST OF features, and similar press and marketing opportunities Productions Develop and execute a marketing and public relations plan that will meet or exceed ticket sales and engagement goals (current fiscal year s goal: $121,600). Prepare and distribute press releases; coordinate reviews, interviews, and features; and develop relationships with reviewers and other press contacts Manage graphic design/photography development and printing/publishing processes (posters, postcards, advertisements, building signage, and other promotional materials) Manage online and social media activity (website updates, trailers, e-blasts, social media posts, etc.) Supervise ticketing systems; provide training to staff and volunteers on how to take/process a ticket order; manage the box office phone line, voic , and account; manage online ticketing platforms (including Salesforce and GoldStar); and supervise box office/will call services in the lobby Reach out to targeted audience segments through mail, , phone, and direct interaction (ie: audience members who saw the 2 most recent plays, LA County residents who saw 3 of the past 5 plays, etc.); to targeted populations that are identified as prospect audience members (ie: residents of zip code, UCLA students, Trader Joe s customers, etc.); and to schools, businesses, social groups, and other group sales prospects Build cross-marketing partnerships with local theatre companies and arts

8 organizations (e-blast exchanges, promotional offers, etc.) Build relationships and partnerships with hotel concierges, restaurant employees, travel agents, tourism agencies, social websites and apps (including ride-share and dating apps), and other professionals and businesses/organizations that can act as ambassadors to the Gang and our productions Set up promotions and contests with media sponsors (including KCRW and LA Weekly) and other partners List productions on event websites Set up a booth at farmers markets, festivals, and other events that attract local and visiting arts/culture audiences Utilize company volunteer hours to execute grassroots projects and other marketing/sales tasks Build an audience community and enhance the audience experience by: i. Developing an e-blast communications strategy in order to reach out to our audience base on a regular basis with company updates (projects we are developing, upcoming performances, program accomplishments, collaborations, other events at the Ivy Substation, etc.) ii. Creating an alternative to season subscriptions (ie: flex pass) iii. Capturing audience information during ticket ordering processes, will call check-in, and through surveys at the theater and after their visit (contact information, communication preference, optional demographics questions, how did you hear about the show? etc.) iv. Sending personalized invitations to key patrons (to Opening Night events, dress rehearsals, etc.) v. Transforming the lobby/front of house into a welcoming and vibrant atmosphere where patrons are greeted, appreciated, invited to enjoy refreshments, and invited to learn more about the company (possible partnerships with local restaurants, food artisans, mixologists, and other food/beverage partners who can help renovate the concessions bar) vi. Providing directions, parking information, and restaurant suggestions to patrons at least two days prior to their trip to the theater vii. Encouraging the audience to share their theatre experience on social media applications

9 Tours Support and enrich the tour marketing plan in order to book additional national and international tours and improve the Gang s presence in the performing arts touring/presenting industry. Manage the Gang s memberships in the Association of Performing Arts Presenters and Western Arts Alliance Produce promotional materials that highlight the Gang and its touring productions roster (including a print and virtual brochures, trailers and fulllength production videos, and web-site and social media content) Plan the Gang s presence at 2 4 touring conferences annually (manage travel arrangements, set-up booths, produce showcase performances, and scheduling meetings) Develop the tour contacts database and manage relationships with presenters (send invitations to performances, videos and production packets, details on new projects, and updates on the company s confirmed and pending tour schedule) Classes Develop and execute a marketing plan that will meet or exceed class enrollment and income goals (current fiscal year s goal: $90,000). Produce promotional materials (including trailers, website and social media content, search engine ads, print and virtual ads, and postcards) Work with agencies, casting offices, colleges, and other businesses/organizations to strategically distribute audition/registration announcements to prospect students Invite Actors Gang audiences/patrons to open classes as a form of advertising and general audience community development Create a class database and managing a communications strategy that provides updates to current and prospect students (including audition announcements, invitations to open classes, and special offers) Collaborate with local theatre companies, improv groups, and acting schools on cross marketing opportunities Reach out to non-actors who wish to develop life, academic, and professional skills through ensemble theatre workshops; reach out to HR departments who will propose classes as a professional development opportunity

10 Community Outreach Activate the Gang s community presence, increase outreach efforts, and continuously support local activities that align with the company s mission. Replicate the production marketing and public relations process for the annual Shakespeare-in-the-Park Production (every August) Design and implement a marketing and public relations strategy to promote the Gang s Education and Outreach Program, Prison Project, Pay-What-You-Can nights, and Community Use Days; link these programs/activities with the Gang s production and tour activities whenever possible (ie: a press release about A Midsummer Night s Dream tour engagement in Nashville and the Prison Project residency that took place days before the performances) In collaboration with the Director of Education, develop and execute a marketing plan that will meet or exceed summer camp enrollment and income goals (current fiscal year s goal: $24,000) Coordinate fundraising campaigns/events that support the Gang s community programs (including a Summer Camp Scholarship Fund, Prison Project crowd-source funding campaign, LA Promise Neighborhood grant match campaign, and Shakespeare-in-the-Park fundraising opportunities during and after performances) Plan Open House events and other opportunities to bring the local community into the space Manage the Gang s memberships in the Culver City Downtown Businesses Association, Chamber of Commerce, and other community/service organizations Contribute tickets and other in-kind contributions to local non-profits and schools Rentals, Royalties, Merchandise, and Miscellaneous Income Sources Increase income through these sources and develop new income stream opportunities. Develop a webpage and marketing materials to promote Ivy Substation Rentals (include technical details, rates, and a calendar with available dates); reach out to location managers, party planners, conference/meeting management firms, artists and arts companies, and other prospect renters Support the development of on-going rental relationships with key partners including the Center for the Art of Performance at UCLA, Zocalo Public Square, Sundance Institute, and IndieCade

11 Increase royalties income potential through Dead Man Walking rights and explore publishing and licensing possibilities for Actors Gang productions Develop the Gang s online store and develop new merchandise Analyze new potential income sources including program advertisements and lobby gift shop PART III: ADMINISTRATION (10% of Hours) Department Management and Office Support Manage all department activities and deadlines; report weekly to the Managing Director with project plans and progress Manage marketing and development budgets, prepare weekly and monthly reports on income and engagement progress towards goals Prepare quarterly reports for board and staff meetings, reporting on ticket sales, development income (grants and individual gifts), and other income/engagement goals Support general office operations (answering phones, filing, purchasing supplies, etc.) Information Management Lead all database entry and information management/analysis processes Archive press coverage, advertisements, postcards, programs, e-blasts, and other print and online marketing and public relations materials; manage organizational, production, and community program archives (physical files and online archives) Archive photos and videos; manage all photo and video libraries (physical and online) Tim Robbins Artistic Director Cynthia Ettinger Co-Artistic Director Simon Hanna Managing Director 9070 Venice Boulevard Culver City, CA