PBL National Officer Team Program of Work

Transcription

1 PBL Program of Work Goal #1: Customer Service: To be responsive to the needs of our students, advisers, and business customers! Objective Tactic Officers Due Date Status To increase and retain Power of One Program membership to reach Flagship program of the the following milestones: Emphasizes the concept that membership growth starts with 100 % retention + 1 new member Increase 4 % or to 11,235 Members Increase Chapters by promotion of this program through 3 % or to 525 social media and blasts Chapters Chapters who achieve a growth of 1 % will Retain 87 % or 444 Chapters be recognized at the National Fall Leadership Conference (by the October 20th Membership Deadline) Chapters who achieve a growth of 1 % will be recognized at the National Leadership Conference (by the April 15th

2 Membership Deadline) Chapters with the largest increase in membership by percentage will be displayed on a Big 10 Board on the PBL homepage of fbla-pbl.org Provide additional Bylaws Assistance Program Parliamentarian resources to enable chapter success Provides support to Local and State Chapters who are chartering or revising their governing documents / programs promotion of program through social media Promotion of program to Advisers through the Adviser Hotline The National Parliamentarian will provide sample bylaws on request and available on Facebook Page Hotline Provides 24 / 7 access to the. (805) 2GO - PBL1 or (805)

3 Promotion of the program through social media, FBLA-PBL Website, COP Form, and membership cards. Track use of the Hotline to evaluate if additional resources should be created Launch The Boardroom Resource replaces the current State Officers Boardroom on the National Website This resource will include a venue for discussion, landing page for resources, and up-to-date information on the status of the NOT Program of Work Create and launch The Boardroom with President September 1, support from the National Center 2013 Upload tool-kits and resources Promotion of The Boardroom through social media

4 Oversee and manage the discussion forums Virtual Chapter Support MPVP and ERVP Create resources for the virtual chapter to enable more stable and sustainable integration in the organization Send welcome to newly registered members with resources on how to ensure engagement Provide State Officer and State Key Contact a list of their Virtual Chapter Connect Virtual Chapter members enrolled in the same institution

5 Goal #2: Relationships: To have the most effective partnerships of any career student organization! Objective Tactics Officers Due Date Status To support the mission of Family Spotlight NCVP the March of Dimes and reach the following milestone: Highlight FBLA-PBL members affected by the March of Dimes. Increase contributions Organize collected stories in a database by 11 % or $ 550,000 Publish stories in a spotlight feature division wide across social media periodically *This milestone is congruent Purple in Action Packet with the goal by the FBLA Tool-kit will provide a detailed description of the September 15, * March of Dimes initiatives planned by the 2014 This resource will provide detailed how-to guides for chapter implementation of MoD programs Create and compile resources promotion and distribution of the Purple in Action Packet through social NCVP, Secretary,

6 media, blasts, and the National and Treasurer Website Increase interaction with Update Our Officials government both at the This program is designed to continue the federal and state level to dialogue with officials met during the Capital encourage support of our Visit Day of Training organization Send follow-up / thank you s to Legislators or Legislative Assistants Send follow up at the end of November and highlight American Enterprise Day and Prematurity Awareness Month Send follow up at the end of January and highlight FBLA-PBL Week and CTE Month Perkins Funding Education Module Treasurer, ERVP, This module will educate State Officers / Local Officers on how to effectively advocate for support of Perkins Funding The interactive module will be adapted for SRVP

7 implementation for State Officer Trainings Compile resources and develop education module Advertise the module to State Officer s and State Key Contacts Integrate into The Boardroom Enhance leadership State Officer Track November 1, development while The State Officer Track available at all three 2013 promoting the association NFLC locations will enable a more tailored as a lifetime association experience for State Officers. Collaborate with FBLA to develop State Officer Track Develop Monopoly-theme to integrate within the State Officer Track WRVP Develop and maintain CTE Month Collaboration relationships with other In the months preceding CTE Month, the CTE organizations will maintain communication with other CTE organizations will work to ensure joint and widespread

8 advertisement of CTE Month promotion of CTE Month through social media, , and National Website Goal #3: Resources: To focus on obtaining business and corporate sponsorships for our competitive events, membership, and scholarship programs. Objective Tactic Officers Due Date Status To secure and retain Securing Sponsorships sponsorships to reach The will work to secure the following milestone: competitive event sponsors and additional funding to support National programs Continued 100 % sponsorship of competitive events Coordinate the contact of potential Treasurer sponsors and track results Treasurer s Action Council Treasurer

9 The National Treasurer will chair a team of excited members to assist in securing sponsors Release application for Treasurer s Action Council Treasurer s Action Council members selected and notified August 1, 2013 October 1, 2013 Goal #4: Image and Awareness: To be the best known career student organization in the country! Objective Tactic Officers Due Date Status Increase the reach of Facebook Campaign the FBLA-PBL National Partnered with the other divisions of FBLA-PBL, social media effort to the national officer team will increase the reach of reach the following the FBLA-PBL National Center Page milestone: The Officer will maintain their individual facebook pages Increase total # of Facebook likes by 85 % or 6000 total likes Development of unique features and

10 Increase total # of views on YouTube spotlights for the FBLA-PBL National Center page by 54 % or 140,000 Oversee and monitor use of the PBL Secretary views. Facebook Group Increase total # of Develop unique features for individual followers on Twitter Facebook page by 82 % or 8,000 followers. YouTube Campaign Increase total # of Promote the use of the National FBLAPBLINC LinkedIn Group YouTube Video Page to increase the total views Members by 15 % or The team will stream live, record, 843 total Members and upload videos regularly to the YouTube page Upload introductory and promotional officer WRVP August 1st, videos to the YouTube page 2013 promotion of PBL videos on social media Twitter Campaign Promote the use of the FBLA_National and PBL_National twitter account to increase the total number of follows

11 The Officer will maintain their individual twitter accounts ERVP and NCVP Development of unique hashtags and spotlights for PBL_National feed Develop unique hashtags and features for individual twitter pages Linked In Promote the use of the PBL LinkedIn group to connect members of the PBL community with alumni Promote LinkedIn on other social media outlets Oversee and monitor use of the PBL LinkedIn Group President and Parliamentarian Blasts Promote the use of the PBL Blasts to keep members informed of national officer programs

12 and initiatives Blasts will be distributed to national blast list - on even months Blasts will be distributed to regional blast list - on odd months President, Secretary, Treasurer, & Parliamentarian Regional VPs