1 Cover - Guide to Advancing Dev Sport:06 9/4/13 16:06 Page 1 COMMONWEALTH SECRETARIAT The Commonwealth Guide to Advancing Development through Sport Commonwealth Secretariat THE COMMONWEALTH GUIDE TO ADVANCING DEVELOPMENT THROUGH SPORT In the last two decades the use of sport within development and peace work has gained increased profile and credibility. Today sport is recognised at the local and international levels as a tool that, if well planned and effectively delivered, can contribute to beneficial social change. This Guide provides support for governments and other key stakeholders seeking to strengthen the contribution of sport to development and peace work. Section I provides an evidence-based analysis of the contribution of sport to development objectives, and examines six policy domains in which sport can contribute to development: youth, health, education, gender, diversity, and peace-building. Section II provides a framework for analysis, planning and monitoring of sport in development and peace work. The framework is a practical tool that offers detailed guidelines for policy options, strategic approaches and implementation mechanisms. The Guide is supported throughout by appropriate references to policy statements and research evidence. It also includes several examples of current initiatives worldwide that illustrate how sport can be applied in support of development and peace. ISBN Commonwealth Secretariat Commonwealth Secretariat
2 The Commonwealth Guide to Advancing Development through Sport Tess Kay and Oliver Dudfield
3 Commonwealth Secretariat Marlborough House Pall Mall London SW1Y 5HX United Kingdom Commonwealth Secretariat 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or otherwise without the permission of the publisher. Published by the Commonwealth Secretariat Edited by Joan Ross Frankson Typeset by Cenveo Publisher Services Printed by Charlesworth Press Views and opinions expressed in this publication are the responsibility of the authors and should in no way be attributed to the institutions to which they are affiliated or to the Commonwealth Secretariat. Wherever possible, the Commonwealth Secretariat uses paper sourced from sustainable forests or from sources that minimise a destructive impact on the environment. Copies of this publication may be obtained from Publications Section Commonwealth Secretariat Marlborough House Pall Mall London SW1Y 5HX United Kingdom Tel: +44 (0) Fax: +44 (0) Web: A catalogue record for this publication is available from the British Library. ISBN (paperback): ISBN (e-book):
4 iii Foreword Sport is the most visible face of the Commonwealth today, with international cricket, netball and rugby dominated by Commonwealth nations, giving world-wide media coverage to the strengths and narratives of Commonwealth cultural ties, while the Commonwealth Games and Commonwealth Youth Games showcase the youth of all 71 Commonwealth nations and territories. Yet well below the publicised championships, sport is becoming a signature achievement of the Commonwealth in other, perhaps even more vital ways, contributing to the Commonwealth goals of development, democracy and diversity through Commonwealth partnerships in development through sport. In fact, during the last twenty years, the Commonwealth has been a major site of development through sport, as governments, non-governmental organisations and sports bodies from all corners of the Commonwealth work to use grass roots sport-based approaches to contribute to the education, employment, health, gender equity and safety of children and youth, the overwhelming majority of the citizens of the Commonwealth. So effective has this work been that Commonwealth leaders, the Commonwealth Secretary- General, Commonwealth sports ministers and the Commonwealth Advisory Body on Sport have all agreed that development through sport should be strengthened. This Guide, prepared by the Commonwealth Secretariat, will enable member governments take development through sport to the next step. It is both an intelligent digest of the research and best practices of the interventions of the last two decades, and wise, succinct advice to governments about how they can frame inclusive, workable policies and plan, conduct, and monitor and evaluate accessible, effective programmes. It will prove of enormous benefit to governments and decision-makers. I commend this insightful contribution. Bruce Kidd, O.C., Ph.D. Chair Commonwealth Advisory Body on Sport
5 iv Acknowledgments The Sport for Development and Peace Unit within the Youth Affairs Division of the Commonwealth Secretariat is supported through the Commonwealth Youth Programme (CYP) fund. Additional support is also provided from the Ministry of Youth Affairs and Sport, Government of India and Department of Culture Media and Sport, United Kingdom Government. The Commonwealth Guide to Advancing Development through Sport is the output of a project funded by the Commonwealth Youth Programme in partnership with UK Sport.
6 v Contents Foreword Acknowledgments iii iv 1. Introduction 1 Section I. The Contribution of Sport to Development Objectives 2. Sport in Development Work and Peace-building The potential of sport to contribute Adopting sport as a tool in development and peace The growth of sport in development and peace work The positive use of sport Delivering effective sport interventions Using Sport to Advance Development Objectives Development and peace, the Commonwealth context Defining sport Principles for using sport to advance development and peace Principles to strengthen sport-based approaches and connect them to established policy domains within Commonwealth development work Principles to maximise positive outcomes and minimise negative consequences Advancing Youth Development through Sport Policy priorities How sport can contribute Case study examples Advancing Health through Sport Policy priorities How sport can contribute Case study examples Advancing Goals for Education through Sport Policy priorities How sport can contribute Case study examples 36
7 vi Contents 7. Advancing Gender Equality through Sport Policy priorities How sport can contribute Case study examples Advancing Equality and Inclusion through Sport Policy priorities How sport can contribute Case study examples Advancing Peace and Stability through Sport Policy priorities How sport can contribute Case study examples 58 Section II. A Framework for Advancing Development in the Commonwealth through Sport 10. Guidance for Analysing, Planning and Monitoring SDP Framework functions Using the framework Framework Part 1: Development Objectives and Stakeholders Primary development objectives Policy domains Stakeholders and actors Framework Part 2: Policy, Strategy and Support Mechanisms Overview of principles for strengthening the contribution of sport to development objectives Principle 1: Upholding the Commonwealth s shared values and commitment to promoting development, democracy and diversity Principle 2: Leveraging sustainable, quality and on-going sport activity to deliver intentionally planned development interventions Principle 3: Integration with the development sector in support of development priorities 81
8 Contents vii 12.5 Principle 4: Fully accessible programming ensuring leaders and participants are safeguarded at all times, in particular children and those vulnerable to gender-based violence Principle 5: Decentralised delivery with community ownership Principle 6: Evidence-based programming, monitoring and evaluation 98 Authors and contributors 102 Notes 104 References 105
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10 1 Chapter 1 Introduction The Commonwealth Guide to Advancing Development through Sport was produced by the Commonwealth Secretariat in collaboration with the Commonwealth Advisory Body on Sport (CABOS) and proactive member countries. Its purpose is to provide support for Commonwealth governments and other key stakeholders seeking to strengthen the contribution of sport to development and peace work. The guide recognises that the use of sport for development and peace-building has increased rapidly in the last two decades as the broad Sport for Development and Peace (SDP) movement has gained increased profile and credibility. Leading international bodies have formally recognised sport as a contributor, alongside other interventions, to the Millennium Development Goals (MDGs) and to address social, economic and development challenges and global public health. Today sport is being widely used from local to international level as a tool that can support beneficial social change. Many Commonwealth member countries are active in this work, and other members wish to develop it. Recognising this and following the Fifth Commonwealth Sports Ministers Meeting (5CSMM) in Delhi in 2010, sports ministers requested the production of an evidence-based resource to support members in their use of sport in these capacities. The guide has been produced in response to this request. The guide builds on, and is overarched by, the work of the UN Office for Sport for Development and Peace and UN International Working Group on Sport for Development and Peace (SDPIWG 2008 ). The content has been developed following an extensive consultation process and in collaboration with representatives of member governments, SDP experts and leading non-government agencies. The guide consists of two sections that are designed to inform Commonwealth members about the relevance of sport within their work (Section I), and to provide a practical tool to support their action (Section II).
11 2 The Commonwealth Guide to Advancing Development through Sport Section I provides an evidence-based analysis of the potential contribution of sport to development objectives in the Commonwealth. Chapter 2 explains how sport has emerged as a valuable tool for development and peace, and outlines its potential application within the Commonwealth. It identifies lessons learned about how to use sport to best effect and manage sports initiatives to guard against unintended negative consequences. Chapter 3 draws on the substantial policy and research literature on sport development and peace to establish a set of principles on which sport for development and peace work can be based. It recommends that the use of sport should be carefully planned, and integrated with established development strategies. Chapters 4 9 provide a detailed analysis of six policy domains within the Commonwealth in which sport can contribute to development. The six are youth, health, education, gender, diversity and peace-building. For each of these, the section identifies specific contributions sport can make based on case study examples of existing approaches that have proved effective. Section II of the guide provides a framework for analysis, planning and monitoring of sport for development and peace. The framework is a practical tool that supports analysis and action planning and proposes different strategies and approaches to strengthen policy environments and support mechanisms for SDP. It can also be used to monitor progress in incorporating sport in relevant development work within different policy domains. The framework offers Commonwealth members a three-step approach for identifying where sport can be used to strengthen their development work. The three steps involve identifying the Commonwealth development priorities to which sport can contribute; which Commonwealth policy domains address these priorities and can make use of sport within their work; and which stakeholders and actors within these domains will be involved in using sport as a development tool. A second component of the framework provides a detailed and flexible guide to strengthen the use of sport in development. The approach is based on the two sets of principles introduced in Section I on how sport-based approaches should be closely connected to established policy domains and on managing sport
12 Introduction 3 to maximise positive outcomes and minimise negative consequences of sport-based contributions. In support of these principles, the main body of the framework offers detailed guidelines for policy options, strategic approaches and implementation mechanisms. These support officials in undertaking the following functions: Analysis Officials can use this framework to conduct a baseline analysis of the national SDP policy environment, strategy and support mechanisms. The indicators within the framework can be used as the criteria for analysis. Planning The analysis process helps to identify good practice and areas to be strengthened. This provides information that can support a more systematic approach to planning how to develop and strengthen SDP, and utilised to guide prioritisation and investment. Monitoring Subsequently the framework can be utilised as a monitoring tool by undertaking periodic analysis of the SDP policy environment, strategy and support mechanisms and reviewing this against initial baseline analysis. The guide is supported throughout by appropriate references to policy statements and research evidence. It also includes several examples of current initiatives worldwide that illustrate how sport can be applied in support of development and peace. Details of how to obtain further information on these are also provided.
13 4 SECTION I. THE CONTRIBUTION OF SPORT TO DEVELOPMENT OBJECTIVES Chapter 2 Sport in Development Work and Peace-building The use of sport to support development and peace is not new; many development agencies have for years included sport in their work. There has, however, been a very noticeable upsurge in the use of sport since the millennium, and it has now become a substantial movement in its own right. Today sport is being widely used by many agencies to promote social change. But sport is not a panacea for global social and economic challenges. Grandiose assertions that the power of sport can change the world have been received with scepticism by experienced development practitioners, many of whom regard these claims as unrealistic and/or uninformed. The purpose of this guide is to provide a nuanced, measured and credible account of the specific contribution that sport can offer. The benefits of sport are not automatic or universal but they can be achieved through well-designed approaches with appropriate planning, monitoring and evaluation that respect the importance of on-going programming and guard against abuse and poor quality provision. This requires integrating sport within development activities and agendas, and ensuring its use is underpinned by a number of principles, as described in chapter The potential of sport to contribute The last two decades have seen a rapid increase in the use of sport for development and peace-building. Leading international bodies have formally recognised sport as a contributor, alongside other interventions, to the Millennium Development Goals (MDGs) and to address social, economic and development challenges and global public health. The sport for development and peace (SDP) movement has gained increased profile and credibility, and today sport is being widely used by many agencies to promote social change. It is seen as a form of social activity that offers opportunities to: Convey core principles that are important in a democracy, such as tolerance, solidarity, co-operation and respect;
14 Sport in Development Work and Peace-building 5 Foster inclusion for individuals and populations otherwise marginalised by social, ethnic, cultural or religious barriers; Allow individuals to experience equality, freedom and empowerment. The benefits of sport are considered especially relevant for the most vulnerable including the poor and excluded, girls and women, people with a disability, those living in conflict areas, and those recovering from trauma. This makes sport a relevant partner in a range of development work to support these groups. Thus, a growing number of established global development agencies have begun including specifically planned sport interventions in their broader strategy, 1 an approach that recognises sport can best serve development objectives by being integrated into the policy domains to which it can contribute. Sport is not a panacea for global social and economic challenges, but used appropriately it is a valuable cross-cutting tool 2.2 Adopting sport as a tool in development and peace Sport is not a panacea for global social and economic challenges, but used appropriately it is a valuable cross-cutting tool that can significantly strengthen established development approaches. At local level, sport is often used because community, school and health professionals, and volunteers find it is an effective way of working with their target groups, especially young people. The potential of sport to contribute to strategic goals for development has been increasingly recognised, and endorsed in formal declarations at the highest levels of international policy. Agencies such as the United Nations are not prepared to miss out on the contribution that this low-cost, high-impact tool can make to advancing development goals (United Nations 2003). The United Nations has been prominent in global efforts to promote the capacity of sport to support development and peacebuilding. Whilst realising that sport is not a magic bullet, the UN views well-designed sport-based initiatives as practical and costeffective tools that add to its strategies for achieving development and peace objectives. Beginning in 2003, UN member states have unanimously adopted a series of resolutions recognising sport as a means to promote education, health, development and peace, and the UN Office on Sport for Development and Peace has been set up to ensure a more systematic use of sport in these roles. The establishment of the UN Inter-Agency Task Force on Sport for Development and Peace ( 2003 ) reflected the growing status of sport in UN development by bringing together significant
15 6 The Commonwealth Guide to Advancing Development through Sport Commonwealth leaders have long endorsed the role sport can play in achieving the Commonwealth s goals of democracy and development international agencies already experienced in using sport in their work. These included the International Labour Organization (ILO), UNESCO, the World Health Organization (WHO), the United Nations Development Programme (UNDP), UNICEF and the Joint United Nations Programme on HIV/AIDS (UNAIDS), and indicates the wide policy relevance recognised in sport. Subsequent to this, the Sport for Development and Peace International Working Group (SDP IWG) was established to collate evidence and assess the potential contribution of sport to development. The SDP IWG 2008 landmark report Harnessing the Power of Sport for Development and Peace: Recommendations to Governments (SDP IWG 2008 ) provided unprecedented analysis of the potential contribution of sport to development and peace and was fully endorsed by the UN Office on Sport for Development and Peace. Commonwealth countries are also significant leaders in efforts to utilise sport as a tool to promote development and support peace-building efforts. Commonwealth leaders have long endorsed the role sport can play in achieving the Commonwealth s goals of democracy and development, in particular highlighting the potential of sport to engage and promote the development of youth. This recognition is reflected in declarations and resolutions made in key pan-commonwealth and global platforms. Commonwealth Heads of Government have identified the vital importance of sport in assisting young people to stay healthy, contribute to society and develop into leaders of their communities. 2 Commonwealth sports ministers have also consistently affirmed their conviction on the importance of sport for development and peace (Commonwealth Secretariat 2010b ). Regional bodies including CARICOM, the Secretariat of the Pacific Community and the African Union Commission have repeatedly highlighted the role of sport in development efforts. 2.3 The growth of sport in development and peace work The use of sport to support development and peace is not new; many international aid bodies have for years included sport in their work. Sport has long been an obvious activity for organisations such as UNICEF to use in work with young people, while others have employed it in more specific situations, for example the United Nations High Commission for Refugees (UNHCR), which has run sports activities in refugee camps in Africa, Asia and
16 Sport in Development Work and Peace-building 7 Eastern Europe since the late 1990s. There has, however, been a very noticeable upsurge in the use of sport for development and peace since the millennium, and it has now become a substantial movement in its own right. Contemporary sport within development takes diverse forms, from transnational programmes to small-scale, grass roots activity, making it difficult to plot the scope and spread of this work. Kidd ( 2008 ) identified 166 organisations engaged in sport for development and peace projects, while Lyras et al. (2009), using different terms of reference, found that the number of known sport for development providers and projects had risen from around 200 in 2005 to over 1,500 in Some of the best known instances of sport and development work include the United Nations designation of 2005 as the International Year of Education and Sport; the work of the international organisation, Right to Play, based in Toronto and operating in multiple countries; and programmes such as International Inspiration, the international legacy programme of the 2012 Olympic and Paralympic Games delivered by a partnership of UK Sport, UNICEF and the British Council. A number of in-country programmes have also gained significant exposure through their involvement in international platforms and their participation in research, including Magic Bus in India, the work of the Caribbean Sport and Development Agency and South Africa s Sports Coaches Outreach (SCORE). While the sport for development and peace movement has boosted the use of sport in development during the last decade, it also benefits from earlier and more local origins. Many in-country partners long pre-date the international programmes through which they have become known to the wider sport and development movement, for example the Mathare Youth Sports Association project in Kenya began in 1987 and Zambia s NGOs Sport in Action and Edusport were founded in 1998 and 1999 respectively. More significantly, there is a substantial level of locally initiated sport that remains relatively invisible within the international sphere (Lindsey and Grattan 2012 ). There are many cases where sport is being used by community, education and health groups who are not formally associated with organised sport programmes and not formally identified as sport providers. This work is significant as it indicates widespread local traditions of sport activity initiated by local populations. This strengthens the value Sport... [is]... a tool that can service immediate, localised, specific development needs
17 8 The Commonwealth Guide to Advancing Development through Sport Managed appropriately there is no doubt that sport and physical activity can make direct and indirect contributions to development of sport as a tool that can serve immediate, localised, specific development needs. 2.4 The positive use of sport As sport has become more recognised in formal policy, a strong advocacy movement has grown up around sport for development and peace. This has been useful in drawing attention to the potential contributions of sport to development and peace work, but has also sometimes been counter-productive. Grandiose assertions that the power of sport can change the world have been received with scepticism by experienced development practitioners outside the sport sector, many of whom regard these claims as unrealistic and/or uninformed. While this is an understandable response to a nascent sport sector that has relatively recently become active in development and peace environments, it is disproportionate to dismiss sport in this way. To do so risks rejecting out of hand a tool that can be an important mechanism for making specific, positive contributions to formal policy goals. The purpose of this guide is to provide a nuanced, measured and credible account of the specific contribution that sport can offer. While the evidence base is mixed, it includes considerable support for claims that positive development outcomes can often be attained through sport participation, coaching, peer leadership or administration, especially for young people who take on sport leadership roles (Bailey 2006 ). These benefits do not occur automatically, or in all situations, or for all types of people but managed appropriately there is no doubt that sport and physical activity can make direct and indirect contributions to development. The guide therefore builds on the approach adopted by the Sport for Development and Peace International Working Group in its ground-breaking report to governments (2008), which offers a realistic assessment of the empirical basis for applying sport within development work. More specifically, this guide considers how the best evidenced impacts of sport can be directly applied to specific, formal Commonwealth development goals to strengthen policy and delivery. Some potential impacts are listed in Box 2.1 below. It is important to balance the positive claims about sport with a clear acknowledgement that the beneficial effects of sport are not
18 Sport in Development Work and Peace-building 9 Box 2.1 The potential impacts of sport on development goals Direct and indirect contributions to physical and mental health and well-being: regular physical activity; health education and messaging; potential to empower and improve the health of the elderly. Direct and indirect contributions of sport as an engagement and mobilisation tool to: engage participants, particularly young people, in wider development programmes such as those related to developing life skills, education, health and gender empowerment; build social relations in contexts where these are important forms of social support, such as teacher-student and other adult-youth relationships for young people with limited parental/family networks, and connectivity across some socio-cultural divides (Long et al ; Crabbe 2009 ). Direct and indirect contributions of sport to personal and community development and inclusion, including: developing life skills that can transfer to non-sport contexts, for instance when decisionmaking and communication developed in team sports transfer to classroom behaviour (Kay et al ); delivering beneficial impacts that extend beyond the individuals who actively participate in sport programmes for example, young people discuss with their peers what they learn from HIV/AIDS education delivered through sport is discussed by young people with their peers, and girls relay to their parents and extended family the health, hygiene and fertility lessons delivered through girls gender empowerment programmes (Kay and Spaaij 2011 ); working with excluded and vulnerable groups who do not engage with other institutions e.g. those who do not attend school (Jeanes 2010 ) including addressing gender inequalities and improving the lives of girls and young women through physical empowerment, which increases their confidence, physical fitness, skill development, leadership capabilities, social networks, and education levels (Hayhurst et al ); providing a safe social space that can be used in conflict situations as a neutral platform for dialogue and interaction.
19 10 The Commonwealth Guide to Advancing Development through Sport It is important to balance the positive claims about sport with a clear acknowledgement that the beneficial effects of sport are not guaranteed, and that sport can deliver negative as well as positive experiences guaranteed, and that sport can deliver negative as well as positive experiences. This reinforces the need for well-designed approaches with appropriate planning, monitoring and evaluation that respect the importance of on-going programming and guard against abuse and poor quality provision. It is therefore of paramount importance for sport-based approaches to address how sport is incorporated in development and peace, and to especially ensure that attention is given to doing no harm. This has implications for policy development and programme implementation, and requires taking proactive steps to counter potential negative impacts on participants and other actors (Innocenti Research Centre 2010 ). 2.5 Delivering effective sport interventions The benefits of sport are not automatic or universal but they can be achieved. Sport and development practitioners and analysts consider that sport-based programmes are most likely to contribute to broader human and social development if they are delivered in intentionally planned and appropriate ways. This requires integrating sport within development activities and agendas, and ensuring its use is underpinned by a number of principles (Grove et al. 2004) derived from lessons from within SDP itself and from the wider development sector.
20 11 Chapter 3 Using Sport to Advance Development Objectives Sport is a broad phenomenon that encompasses diverse types of activity, organisation and participation. This broad range makes sport versatile and adaptable, and equally relevant to the development challenges in low-income nations as in affluent ones. The UN Inter-Agency Task Force on Sport for Development and Peace defines sport as all forms of physical activity that contribute to physical fitness, mental well-being and social interaction. These include play; recreation; organized, casual or competitive sport; and indigenous sports or games. There are many contexts in which sport can provide valuable support to help advance Commonwealth development goals, and where the omission of sport would be a missed opportunity. The principles that should underpin the use of sport to advance development and peace are: Principles to strengthen sport-based approaches and connect them to established policy domains within Commonwealth development work 1. Sport for Development and Peace must be explicitly linked to the Commonwealth s shared values and commitment to promoting development, democracy and diversity. 2. Sport for Development and Peace should leverage sustainable, quality and on-going sport activity and be intentionally planned to realise specific developmental goals. 3. Sport for Development and Peace is most effective when integrated with the development sector in support of regional, national and local development priorities. Principles to maximise positive outcomes and minimise negative consequences of sportbased contributions to development 4. Fully accessible programmes ensuring leaders and participants are safeguarded at all times. 5. Decentralised programmes that involve intended beneficiaries and their communities in the planning process and take local needs and assets into consideration. 6. Programmes designed on the basis of evidence-based models, and conducted with systematic measurement of progress and appropriate monitoring and evaluation. Chapters 4 9 give specific guidelines on utilising sport in the development focus areas of: youth, health, education, gender, equality and inclusion, and peace-building and conflict situations.
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