In-Store Digital Out of Home T.V. It s Television Way Beyond The Living Room!

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1 In-Store Digital Out of Home T.V. It s Television Way Beyond The Living Room!

2 OTGMN Deck Legend DOOH Industry Growth Our Network Iconic brand name venue partners Unique store environment Upscale Customer demographics Quality On Screen Programming Primary purpose is to Entertain waiting customers Quality content Viewer research highlights Exclusive Advertising Environment Lack of clutter + high frequency + exclusivity = Ad Recall Our Ad Recall = Online traffic = results

3 Digital Out-of-Home (DOOH) Video & TV DOOH growth rate exceeds other major media The Future is Now!

4 What is fueling DOOH industry rapid growth? Rapidly changing in home TV/Digital Display consumer viewing habits: Netflix, VOD and DVR s In 2013, 68% of Households $100k + income had DVRs Over $100K Smart Phone carrying consumer s seeing Ads on DOOH screens is creating Direct Navigation online traffic.

5 Traffic Study Shows 61% of online Traffic is Direct Navigation of Specific Business Names Direct Navigation FAR EXCEEDS all other sources combined (SEO, Ad words, Banner Ads, etc ) DIGITAL DISPLAY is a big factor in stimulating Direct Navigation

6 The Nation s Largest Coffee, Bagel and Premium Car Wash In-Store DOOH Network Now showing in these Iconic Brand Name Venues:

7 Venues deliver high market share of Upscale Consumers A majority of high end consumers drink premium coffee out of home and use full service car washes + Yet, in the US, there are 30x fewer full service Coffee Houses and 70x fewer Full Service Car Washes than there are Restaurants. = High Market share of Upscale Consumers

8 Venues DOMINATE their neighborhoods! Very few nice Upscale Premium Coffee Shops and Upscale Car Washes Makes Our Network a very effective way to cherry pick the High Income Adults in a given market.

9 Favorable Venue Environments Captive Customers In-Store traffic pattern where most Consumers wait post purchase in store 7 to 21 minutes Alert & Alone Customers in Superior Frame of Mind for Message delivery Most in store traffic occurs before 3:00 PM and over 70% are alone. They are not drinking with friends, working out, pumping gas or mall shopping. Favorable Store Design Just one or two small Customer waiting areas Location Domination The On the Go Screen is typically the only screen in the venue.

10 Customer Demographics Highlights On the Go Media Network delivers some of the hardest to reach On the Go Spenders Active lifestyle On the Go consumers who screen out ads in traditional media Average Household Income $150,000+ Evenly split at 52% female and 48% male 53% more likely than the general population to be college graduates!

11 Our Program works for Advertisers because it entertains those waiting! Exciting and Informative Digital and Video content designed to be watched in a 7 ½ minute wait. Content mix provides something of interest to everybody weather, top news, sports and entertainment stories of the day, localized community events such as movies, concerts, sports and live theatre. Using proprietary technologies, essential information is displayed on the same screen simultaneously such as the Wi-Fi code Customers need to get online while in store. Because Content is King!

12 Quality Entertainment Content Geo-targeted, live, entertainment feeds are specifically designed to: Inform: Top news, weather and sports highlights Connect: Local event listings Entertain: Celebrity news & horoscopes Premium Content Partners: Provide well known brand association for your business and keep customers engaged with only the best programming.

13 Store Customer Survey Highlights At 60 locations chosen at random, customers were asked to rate the new programming content on a scale from 1 to 5. 90% rated the new program a 5 10% rated the new program a 4 0% rated 3 or lower

14 Store Customer Survey Highlights When I go in to get coffee and bagels, I am usually alone so I look at the screen. The information keeps me entertained. Mary, age 42 I like to watch it while waiting, I like the constant updates, news information, horoscopes and the live events feed. Steve, age 46

15 What our Store owners are saying Our customers enjoy watching a quality program while they wait for their order -Phil Patent, President & COO, Las Vegas Coffee Investors

16 What our Store Owners are saying The customers in our waiting area now have a more entertaining program to watch, with content that appeals to everybody that TV just didn t deliver Debbie Dafron Owner, Lakeview Car Wash

17 Exclusive Advertising Environment Uncluttered Ad Environment Majority of content is Infotainment Only 2 ½ minutes of Ad space per venue Ad units available :15 and :30 second video/digital animated. Other upon request High Ad Sponsor Frequency Advertising Sponsors receive a minimum showing of every 7 and ½ minutes Customer Dwell Time exceeding loop length Average duration of stay: Coffee 11 minutes, Bagel 19 minutes, Car Wash 21 minutes Category Exclusivity Advertising sponsors can lock out their direct competitors

18 On the Go Media Network creates lasting memories for Advertisers Quality Programming & Captive, Attentive Audience = Viewership 62% viewership - Nielsen Media Research Exclusive Advertising = Ad Recall 53% Ad recall Nielsen Media Research

19 Total Recall A couple of months ago, I saw an ad for Agave Azul restaurant thought it looked like a cool place remembered the name found their website and have become a regular customer Dee Anne Williford Advertising with On the Go has accelerated our word of mouth business Cami Hamilton Rolling Hills Preparatory School

20 Ad Recall Produces On Line Results On the Go Media Network Advertising Campaigns generate Direct Navigation online traffic The campaign was a tremendous success as on-line traffic was up + 68% year over year Robin Gray, Marketing Director, Orange County Register Communications Using on-screen digital media in just one location closest to my store, I increased my on-line digital web site traffic 30-50%. Justin Morrow, Owner, Cookies in Bloom

21 Why Digital Out Of Home Media Today? Everyone is saying this is the next frontier. George Wishart, Global Managing Director, Nielsen (Out-of-Home Media) Americans spend twice as much time outside their homes and workplaces today than they did a decade ago PQ Media Alternative Out of Home Media

22 Why Digital Out Of Home Media Today? I believe that today s marketing model is broken. Brands that rely too heavily on mainstream media will lose touch. Jim Stengel, Global Marketing Officer, Procter & Gamble If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. Anywhere people might be waiting equals an opportunity to air short-form content and advertising. Tune in to the forefront of advertainment. In an article by Linda Childers entitled Can t Escape TV, Fast Company

23 ONTHEGO