CORPORATE & BRAND IDENTITY >CASE STORIES/

Transcription

1 CORPORATE & BRAND IDENTITY >CASE STORIES/

2 >IN PASSATO I BRAND APPARTENEVANO ALLE IMPRESE E VENIVANO TRASMESSI AI RELATIVI TARGET/ OGGI NON È PIÙ COSÌ/ OGGI APPARTENGONO ALLE PERSONE CHE CREANO UNA PROPRIA INTERPRETAZIONE DEL LORO SIGNIFICATO E DEL LORO VALORE/ IN QUESTO MODO SONO I VOSTRI STAKEHOLDER A CREARE IL VOSTRO BRAND/ PER AUMENTARE IL PROPRIO VALORE, UN BRAND DI SUCCESSO RICHIEDE MOLTA PIÙ ATTENZIONE DELLA SEMPLICE IMPOSIZIONE DI UNA IDENTITY, DEVE ESSERE COSTANTEMENTE NUTRITO DALLA QUALITÀ DI TUTTE LE INTERAZIONI TRA L IMPRESA E COLORO CHE NE VENGONO IN CONTATTO/ QUESTO È CIÒ CHE NOI PENSIAMO DEBBA FARE LA CORPORATE & BRAND IDENTITY/ >IN THE PAST, BRANDS BELONGED TO ORGANISATIONS AND WERE BROADCAST TO TARGETED AUDIENCES/ TODAY, BRANDS ARE DIFFERENT/ THEY BELONG TO PEOPLE WHO CREATE THEIR OWN INTERPRETATIONS OF THEIR MEANING AND VALUE/ IN THIS WAY YOUR STAKEHOLDERS CREATE YOUR BRAND/ TO GROW ITS VALUE, A SUCCESSFUL BRAND NEEDS FAR MORE ATTENTION THAN SIMPLY ENFORCING THE APPEARANCE OF AN IDENTITY, IT HAS TO BE CONSTANTLY NURTURED BY THE QUALITY OF ALL THE INTERACTIONS BETWEEN THE ORGANISATION AND EVERYONE WHO COMES INTO CONTACT WITH IT/ THIS IS WHAT WE THINK CORPORATE & BRAND IDENTITY SHOULD DO/

3 >CORPORATE & BRAND IDENTITY/ >CREATIVE & ART DIRECTION/ >NAMING & COPY/ >GRAPHIC DESIGN/ >CORPORATE LITERATURE/ >PROMOTIONAL DESIGN/ >EXHIBITION & EVENT DESIGN/ >INTERIOR & RETAIL DESIGN/ >SIGN DESIGN/ >PACKAGING/ >EDITORIAL DESIGN/ >WEB DESIGN/ >DESIGN GALLERY

4 1 1 >BABY FASHION LOOKBOOK/ 2 >CHILD CARE GUIDE/ 3 >WOMAN S FASHION LOOKBOOK/ 2 3 PRÉNATAL/ CHILD CARE AND FASHION ART DIRECTION & BRAND DEVELOPMENT/

5 1 BROCHURE 1 >COVER/ 2 >INTERNAL PAGE/ 2 ASSOLOMBARDA/ INDUSTRIALISTS ASSOCIATION BROCHURE DESIGN/

6 1 2 CASE STORIES BOOK 1 >FINANCE/ 2 >PUBLIC ADMINISTRATION AND HEALTHCARE/ SAS/ INFORMATION & COMMUNICATION TECHNOLOGY BROCHURE DESIGN/

7 BROCHURE 1 >SERVICES SHEETS/ 2 >EXTERNAL FOLDER/ 3 >INTERNAL FOLDER/ TESECO/ ENVIRONMENT BROCHURE DESIGN/

8 1 2 1 >LOGO/ 2 >COMPANY PROFILE/ 3 >BROCHURE/ 3 UNA/ SALES & MARKETING CORPORATE IDENTITY/

9 1 1 >COMPANY PROFILE/ 2 >LOGO/ 2 BL LEASING/ FINANCE CORPORATE IDENTITY/

10 1 >LOGO/ 2 >COMPANY PROFILE/ 1 2 STUDIO LEGALE POJAGHI/ LAW FIRM CORPORATE IDENTITY/

11 >COMPANY PROFILE/ INTERFIERE/ EXHIBITION SET UP BROCHURE DESIGN/

12 1 >LOGO/ 2 >COMPANY PROFILE/ 1 2 TC EXPRESS/ INFORMATION & COMMUNICATION TECHNOLOGY CORPORATE IDENTITY/

13 1 1 >WEB SITE/ 2 >LOGO/ 2 EGIDA/ INFORMATION & COMMUNICATION TECHNOLOGY CORPORATE IDENTITY & WEB DESIGN/

14 1 2 1 >LOGO/ 2 >IDENTITY SYSTEM MANUAL/ AUTOEXPERT/ CAR SALES NETWORK RETAIL & SIGN DESIGN/

15 FOLDER 1 >OUTSIDE 2 >INSIDE 1 2 BIG/ INTERNATIONAL EXHIBITION OF CONTEMPORARY ART PROMOTIONAL DESIGN/

16 >POSTERS MUNICIPALITY OF TURIN/ PROMOTIONAL DESIGN/

17 1 1 >LOGO/ 2 >BROCHURE/ 3 >ADVERTISING/ 2 3 MUNICIPALITY OF TURIN/ IDENTITY SYSTEM/

18 1 >INFORMACITTÀ/ 2 >LOGO/ 3 >PROMOTIONAL MAILING/ MUNICIPALITY OF TURIN/ IDENTITY & INTERIOR DESIGN/

19 1 >INFOPOINT EUROPA/ 2 >LOGO/ 1 2 PROVINCE OF TURIN/ IDENTITY & INTERIOR DESIGN/

20 >POSTER CINEMAMBIENTE/ INTERNATIONAL FILM FESTIVAL IDENTITY & EVENT DESIGN/

21 2 1 1 >CATALOGUE 2 >CD ROM 3 >LOGO 3 FONDAZIONE ITALIANA DI FOTOGRAFIA/ INTERNATIONAL BIENNIAL EXHIBITION OF PHOTOGRAPHY IDENTITY & EVENT DESIGN/

22 GENTLEMAN MAGAZINE 1 >INTERNAL PAGES/ 1 CLASS EDITORI/ PUBLISHING ART DIRECTION/

23 IN-EDITO MAGAZINE 1 >INTERNAL PAGES/ 2 >COVER/ 1 2 IN-EDITO/ PUBLISHING ART DIRECTION/

24 1 >WEB SITE/ 2 >NEWSLETTER/ 1 2 TOROC/ 2006 OLYMPIC WINTER GAMES EDITORIAL & WEB DESIGN/

25 1 1 >INTERNAL PAGES/ 2 >HOME PAGE/ 2 CASA DELLA CULTURA/ CULTURAL ASSOCIATION WEB DESIGN/

26 EVENT FOR THE NINETIETH ANNIVERSARY 1 >CATALOGUE 2 >BROCHURE 1 2 LANCIA/ AUTOMOTIVE EVENT DESIGN & COMMUNICATION/ A> IDENTITY/

27 3 EVENT FOR THE NINETIETH ANNIVERSARY 3 >EXHIBITION/ LANCIA/ AUTOMOTIVE EVENT DESIGN & COMMUNICATION/ B> EXHIBITION/

28 LANCIA LYBRA PRESS CONFERENCE >SET UP LANCIA/ AUTOMOTIVE EXHIBITION DESIGN/

29 LANCIA/ AUTOMOTIVE EXHIBITION DESIGN/ FRANKFURT AUTOMOTIVE EXHIBITION >SET UP

30 TURIN EXPOFERROVIARIA EXHIBITION >SET UP ALSTOM/ ENERGY AND TRANSPORT EXHIBITION DESIGN/

31 GENEVA TELECOM EXHIBITION >SET UP TELIT/ TELECOMMUNICATIONS EXHIBITION DESIGN/

32 PARIS AUTOMOTIVE EXHIBITION >SET UP HONDA/ AUTOMOTIVE EXHIBITION DESIGN/

33 GENEVA AUTOMOTIVE EXHIBITION >SET UP HYUNDAI/ AUTOMOTIVE EXHIBITION DESIGN/

34 FIAT AUTO/ AUTOMOTIVE EXHIBITION DESIGN/ FIAT SEICENTO PRESENTATION >SET UP

35 CENTENARY EVENT >SET UP JUVENTUS FC/ SPORT CLUB ART DIRECTION & EXHIBITION DESIGN/

36 Vertigo RIVA/ BOAT YARD CORPORATE IDENTITY/

37 LUCART/ PAPER BROCHURE DESIGN/

38 ALSTOM/ ENERGY AND TRANSPORT BROCHURE DESIGN/

39 TESECO/ ENVIRONMENT NEWSLETTER DESIGN/ TESECO S.p.A. Bonifica e riqualificazioneterritorialedell exraffineria Aquila a Trieste

40 ENPLUS/ ENERGY WEB DESIGN/

41 ATEL / ENERGY MULTIMEDIA DESIGN/

42 >ALLEADESIGN VIA LODOVICO SETTALA MILANO / ITALIA T. (+39) F. (+39) INFO@ALLEADESIGN.NET WWW. ALLEADESIGN.NET