MEDIA INFORMATION 2016

Transcription

1 MEDIA INFORMATION 2016

2 GLOBAL POWER BRAND ELLE is the world s biggest-selling fashion magazine brand. It is THE international authority on style with 46 print editions worldwide and 44 websites. Launched in Paris in 1945, ELLE has unparalleled access to world-renowned designers, celebrities, models, photographers and stylists. Sexy, stylish and spirited, ELLE was the first to inspire readers to celebrate their individuality and create their own style

3 E ELL UK ELLE 360 British ELLE is the only luxury magazine brand to have a fully integrated editorial team producing content across all brand platforms. Matching appropriate content on the appropriate platform; giving the reader, user, follower, fan what she needs, when she needs it, how she needs it. For women who love fashion by women who love fashion. Putting the reader at the centre. Inspiring customer connection and interaction.

4 52.5K FOLLOWERS Biggest UK glossy 5M LIKES 1.2M clicks on posts a week 35K daily likes/share/comments Adding 13K fans a day BRANDING ENGAGEMENT E-COMMERCE ADVERTISING SOCIAL Average engagement rate on rich media between 1 to 10% 1,963 average likes per post 636K FOLLOWERS 23 average comments per post 2.2M VIEWS BBC, The Guardian, The Telegraph, The Times, Creative Review, Huffington Post DIGITAL HOROSCOPE APPS On average, each ELLE tweet is retweeted 7 times 1.1M FOLLOWERS #ELLEUK had a Twitter reach of 235M in the last 30 days PRESS LICENSING 83.8M Twitter reach CAMPAIGNS #ELLEfeminism Brand repositioning a defining moment for the brand, a game changer SUPERDRY CEO JAMES HOLDER EVENT Promotions Paper tech DIRECT RESPONSE BRAND EDUCATION BRAND AWARENESS ADVERTISING Inserts Special partnerships Display MAGAZINE Print and digital POWER & INFLUENCE OF DIGITAL SPECIAL EDITIONS 714K READERS EVERY MONTH 164,727 COPIES SOLD DATA NEWSLETTER 188K RESEARCH PANEL 9K ELLE SHOP 25M READERS 6.6M COPIES SOLD 88 COUNTRIES 46 INTERNATIONAL EDITIONS 44 WEBSITES #1 SUPPLIER OF CONTENT TO THE ELLE NETWORK MORE FASHION THAN ANY OTHER MONTHLY EDITORIAL BEAUTY ECOMMERCE THE ELLE EDIT Proven sales uplift in ATV: River Island Gift card + 17 instore + 39 online ASOS Gift Card Market First 9.9% redemption rate See it love it shop it share it EVENTS GIFT CARDS ELLE LOVES ELLE EDITS READER EVENTS In-store RETAIL PARTNERSHIP World Exclusive Benefit cover mounts PRODUCT LAUNCHES MARKET FIRSTS EXCLUSIVES READER OFFERS #ELLEFASHIONCUPBOARD had a Twitter reach of 35M in the last 30 days #ELLEFASHIONCUPBOARD & #ELLEBEAUTYCUPBOARD 108% YOY MOBILE 45% OF TOTAL AUDIENCE 139% YOY TABLET 10% OF TOTAL AUDIENCE 850K UNIQUE USERS EVERY MONTH 30% YOY DESKTOP 45% OF TOTAL AUDIENCE 15M PAGE IMPRESSIONS EVERY MONTH ELLE IN IBIZA THIS IS LONDON ELLE STYLE AWARDS FEB 50M PR VALUE 63.3M Twitter reach LONDON FASHION WEEKEND FEB 30K FOOTFALL 1.1M Twitter reach ELLE UK and #LFWend CLOTHES SHOW DEC 130K FOOTFALL Sources: Digital; Google Analytics Oct 2014 Oct Print; ABC Jan-Dec 15 / NRS Jul 14 - Jun 15

5 Urban, educated and affluent #ELLEUK Knowledge is her social currency, she looks to ELLE to keep her a step ahead An opinion former; a word of mouth champion Loyal to her favourite magazine THE ELLE360 AUDIENCE Actively seeking out new style content The ELLE woman is style, fashion and beauty obsessed Social; participating and sharing like never before

6 #ELLE FASHION CUPBOARD LIVE 5FT & 8FT WINDOW BAYS NEW MOBILE WITH LIVE FEED SHOWROOM LIVE STREAM CAMERA INSTALLED BACKSTAGE New multi-platform space at the heart of ELLE office Prime window space for fashion + beauty brands Unique interaction with our fashion, style and beauty obsessed audience via digital and social New commercial opportunities for brands

7 ADVERTISING MAGAZINE RATES DOUBLE PAGE SPREAD IFC 142,380 1st 107,200 2nd 97,230 3rd 93,600 4th 90,980 5th 88,560 6th-10th 85,050 Pre Style 81,210 Within Style Section 72,760 First 3rd 70,350 Pre Well/Relevant 50,400 Standard DPS 36,380 SINGLE PAGE OBC 99,750 IBC 47,820 Facing Contents 47,820 Facing Editor s letter 46,510 Facing Contributors 44,730 Style opener 42,630 First 3rd RH 38,220 First 3rd LH 36,960 Pre-well/relevant RH 28,350 Pre-well/relevant LH 26,460 Standard SP/ROM 19,210 Promotions +40% and production

8 ADVERTISING RATES STANDARD FORMATS: PER 000 Leaderboard 45 MPU 55 HPU 65 HPU rollback 105 Expandable Formats 2 surchage TAKEOVERS Homepage takeover (per week) 45,000 Premium channel takeover (pre week) 40,000 SPONSORSHIP Sponsored weekly newsletter 10,000 Solus sponsorship 12,000 Advertorials and content hubs POA