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1 2016 Media Kit 2016Media Kit

2 PUBLISHERS COSPONSORS FREQUENCY ONLINE AVAILABILITY READERSHIP AVERAGE LENGTH CONTENT The North Carolina Institute of Medicine The Duke Endowment North Carolina Dental Society North Carolina Medical Society Bimonthly Current and past issues are available at. Visitors can either read articles online or print articles for later reference. Physicians, nurses, dentists, and pharmacists Hospitals, nursing homes, free clinics, and specialty health centers Business and health system executives Universities and research facilities Legislators and state administrators Social service, public health, and mental health agencies National health policy institutions 76 pages A focused policy forum that examines and debates a single health issue with articles written by persons with special perspectives and expertise. Original, peer-reviewed scientific articles on a diverse range of health topics. Continuing features on safety net organizations, philanthropic programs, and current topics in health statistics. CONTACT INFORMATION ADVERTISING SALES AND ACCOUNT MANAGEMENT Phone 919/ North Carolina Institute of Medicine 630 Davis Dr Ste 100 Morrisville NC ncmedj@nciom.org

3 2016 EDITORIAL CALENDAR January/February Order closing December 1 Material closing December 14 Research in North Carolina Spotlighting the public health and policy research being conducted in North Carolina. March/April Order closing February 1 Material closing February 15 Workforce issues Exploring health care staffing needs, changing roles, and new models of team-based care. May/June Order closing April 1 Material closing April 15 Gastroenterology Focusing on epidemiology, prevention, and treatment of gastrointestinal illnesses. July/August Order closing June 1 Material closing June 15 Value-based care Detailing new payment models that promote payment for value rather than volume. September/October Order closing August 1 Material closing August 15 November/December Order closing October 3 Material closing October 14 Infectious diseases Reviewing diagnosis and treatment of various infectious diseases, as well as emergency preparedness. Women s health Covering pregnancy and prenatal care, women s health issues, and sex differences in response to treatments.

4 DISPLAY ADVERTISING RATES Number of insertions Size and 4-color placement black & white Back cover 4-color $2,695 $2,555 $2,433 $2,293 Inside front 4-color $2,503 $2,380 $2,258 $2,135 Page 1, 2, 3, 4 4-color $2,380 $2,275 $2,153 $2,030 Inside back 4-color $2,310 $2,205 $2,083 $1,960 Full Page 4-color $2,048 $1,943 $1,838 $1,733 black & white $1,680 $1,575 $1,470 $1,365 1/2 page 4-color $1,540 $1,453 $1,383 $1,295 black & white $1,173 $1,085 $1,015 $928 1/3 page 4-color $1,383 $1,313 $1,243 $1,173 black & white $1,015 $945 $875 $805 1/4 page 4-color $1,155 $1,085 $1,033 $980 black & white $788 $718 $665 $613 SEND INSERTION ORDERS AND AD MATERIALS TO: NCMJ 630 Davis Dr Ste 100 Morrisville NC ONLINE ADVERTISING RATES Leaderboard ad (top) $500 Skyscraper ad (right side) $280 Table of Contents $480 Advertising rates effective January 1, The above are net rates and priced per insertion. CLASSIFIED ADVERTISING RATES The NCMJ welcomes classified advertisements, but reserves the right to refuse inappropriate subject matter. Cost per placement is $60 for the first 25 words and $1/word thereafter. For a border add $75 to the total cost. SUBMISSION OF MATERIALS 1. Insertion orders are included in this media kit and may be submitted via , postal mail, or site delivery. 2. Display ads may be submitted via , postal mail, or site delivery. 3. Electronically submitted display ads do not require a hard copy proof. 4. Include the name and phone number of the person who prepared the display ad. 5. Classified ads may be submitted via , postal mail, or site delivery.

5 NCMJ PRINT ADVERTISING CONTENT AND FORMAT SPECIFICATIONS AD SPECIFICATIONS: Available Ad Sizes: Quarter; Third; Half; Two-thirds (back cover), with or without bleed; Full-page, with or without with bleed 1/4 page vertical: 3 1 /4" x 4 1 /2" 1/4 page horizontal: 6 3 /4" x 2 1 /4" 1/3 page horizontal: 6 3 /4" x 3" 1/2 page horizontal: 6 3 /4" x 4 1 /2" 2/3 (no bleed): 6 3 /4" x 8 1 /4" 2/3 (w/bleed): 8 3 /8" x 9" (bleed) 8 1 /4" x 8 7 /8" (trim) 6 3 /4" x 8 1 /4" (live area) Full page (no bleed): 6 3 /4" x 9 1 /4" Full page (w/bleed): 8 3 /8" x 11 1 /8" (bleed) 8 1 /4" x 10 7 /8" (trim) 6 3 /4" x 9 1 /4" (live area) Trim Size: No larger than 8 1 /4" x 10 7 /8" Bleed Size: Add an additional 1 /8" to horizontal and vertical dimensions (trim size) for full bleeds. 1/4 page vertical 3 1 /4" x4 1 /2" 1/4 page horizontal 6 3 /4" x2 1 /4" 1/2 page horizontal 6 3 /4" x4 1 /2" full page 1/3 page horizontal 6 3 /4" x3" (no bleed) 6 3 /4" x 9 1 /4" (with bleed) 8 3 /8" x 11 1 /8" 2/3 page back cover (no bleed) 6 3 /4" x 8 1 /4" (with bleed) 8 3 /8" x 9" Printing: Sheet-fed Offset, Saddle-stitch binding Paper stock - cover: 80 lb. Text / gloss inside: 50 lb. Text / gloss #2 or #3 grade Screen: 133 line screen Platform: Macintosh Acceptable Media: CD or DVD accepted. Digital media preferred. Preferred format for ads: PDF. Tiff, eps, or jpg accepted; % specified image size for ad in tiff or jpeg file format Page Layout Software: InDesign CC (or earlier) - single page documents; Color: CMYK values set for process separation Note: Pantone colors may not match exactly to CMYK colors and will be converted to CMYK Fonts: Macintosh Type 1 Postscript, OpenType Fonts Illustration Software: Adobe Illustrator CC (or earlier); Color: CMYK mode; Black & White: Grayscale mode Image Editing Software: Adobe Photoshop CC (or earlier); Color: CMYK (PMS spot color or RGB will be converted to CMYK) NO GIF, PUBLISHER, POWER POINT FILES ACCEPTED FOR ANY PRINT ADVERTISING. PDF SUBMITTAL PDF Settings: When creating your PDF, please include trim marks and any bleeds (if applicable). If you are using Acrobat Distiller 4.0 or above, choose the press optimized settings from job options.

6 NCMJ ELECTRONIC ADVERTISING CONTENT AND FORMAT SPECIFICATIONS Dimensions (W x H in pixels) Table of Contents Leaderboard: 728 x 90 This Leaderboard ad appears with the Table of Contents on alerts sent to 180,000 readers. Electronic NCMJ Skyscraper: 160 x 600 (top horizontal banner) Leaderboard: 728 x 90 (right vertical banner) These ads appear on all pages of the electronic issue. Max Initial File Load Size: 200 KB Initial file load includes all assets and files necessary for completing first visual display of the ad. Hotspot: Defining ad space: Not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 second. Must NOT initiate audio. Ad unit content must be clearly distinguishable from normal webpage content (ad unit must have clearly defined borders and not be confused with normal page content). NCMJ GENERAL TERMS AND CONDITIONS The following are general terms and conditions governing advertising published in the NCMJ. 1. Announcement of any change in rates will be made at least four weeks in advance of the issue date of the first issue to which such rates will be applicable. 2. Advertisers may not cancel orders for advertising after the closing date. 3. The NCMJ is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates. 4. The NCMJ reserves the right to reject or cancel any advertising for any reason at any time. Advertisements that simulate NCMJ editorial matter in appearance or style or that are not immediately identifiable as advertisements are not acceptable. 5. No conditions, printed or otherwise, appearing on contracts, orders, or instructions which conflict with the provisions of this (NCMJ) media kit will be binding on the NCMJ. Except as otherwise specifically agreed, the publisher has the right to insert the advertising anywhere in the NCMJ at its discretion, and all advertising positioning/placement clauses or conditions (including page location, competitive separation, or placement facing editorial copy) will be treated as requests only and cannot be guaranteed. The NCMJ s inability or failure to comply with any such condition shall not relieve the agency and advertiser of the obligation to pay for the advertising. 6. Payments are due within 30 days from the date of invoice. Invoices are rendered on or about the date on which the advertising is scheduled to appear.

7 NCMJ INSERTION ORDER FOR DISPLAY ADVERTISING Date: Advertiser: Contact: Address: Agency: Contact: Agency Address: INSERTIONS (check all applicable) YEAR JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC UNIT RATE (per insertion) $ Unit rates are net and priced per insertion. Payment must be remitted within 30 days of receipt of invoice. SPECIFICATIONS 4/color r B&W r Bleeds r Ad size: Format supplied: Preferred Page Position: Material closing date: Advertiser agrees to purchase advertising space in the NCMJ in the size, frequency, and rate shown above. The rate is based on the number of insertions indicated and will be adjusted if the Advertiser cancels before fulfilling that number. Cancellations, postponements, or changes must be received in writing the first day of the month preceding the month of publication. The NCMJ reserves the right to repeat previous insertion if changes, cancellations, or postponements are not received by that date. Advertiser agrees to remit within 30 days of receipt of the invoice all charges for each insertion. The invoice will be mailed at the time of publication, along with a copy of the issue in which the advertisement appears. REMARKS Please return to: NCMJ 630 Davis Drive, Suite 100 Morrisville, NC Phone 919/ Signature of Advertiser,

8 NCMJ INSERTION ORDER FOR ELECTRONIC ADVERTISING Date: Advertiser: Contact: Address: Agency: Contact: Agency Address: INDICATE NUMBER OF SELECTED AD(S): Table of Contents Leaderboard ad $480 This Leaderboard ad appears with the Table of Contents on alerts sent to 180,000 readers. Electronic NCMJ Leaderboard ad $500 (top horizontal banner) Skyscraper ad $280 (right vertical banner) These ads appear on all pages of the electronic issue. Material closing date: INSERTIONS (check all that apply) YEAR JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC The above are net rates and priced per insertion. Payment must be remitted for all charges within 30 days of receipt of invoice. Notes Please return to: NCMJ 630 Davis Dr Ste 100 Morrisville NC Phone 919/ Signature of Advertiser,

9 NCMJ INSERTION ORDER FOR CLASSIFIED ADVERTISING Date: Advertiser: Contact: Address: INSERTIONS (check all applicable) YEAR JAN/FEB MAR/APR MAY/JUN JUL/AUG SEP/OCT NOV/DEC Cost per placement is $60 for the first 25 words and $1 per word thereafter. For border add $75 to total cost. Material closing date: Payments are due within 30 days from date of invoice. copy to ; or mail to NCMJ, 630 Davis Drive, Suite 100, Morrisville, NC NOTES: AD COPY: Please return to: NCMJ 630 Davis Drive, Suite 100 Morrisville, NC Phone 919/ Signature of Advertiser,

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