Presented by. Irina Kobets, Director of ICEA, Gautham Kolluri, Director CIP STUDYABROAD.UA
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1 Presented by Irina Kobets, Director of ICEA, Gautham Kolluri, Director CIP STUDYABROAD.UA ICEF, Montreal 2015
2 Presentation schedule Gautham Kolluri, CIP STUDYABROAD.UA Ukraine & AIEEA Graduate Programs Challenges and Recruitment Strategy Iryna Kobets, ICEA Agency Current trends Popular programs High school ESL market
3 Ukraine in the heart of Europe
4 Canadian Ukrainians Over 1.25 million Ukrainians in Canada representing 4% of the population Ukrainian immigrants have made a significant contribution to the foundation and development of Canada The amount of Ukrainian students in Canadian education institutions is growing every year
5 Prominent Canadian Ukrainians Wayne Gretzky Chantal Kreviazuk Eugene Melnyk Roberta Bondar Ray Gnatyshyn Dariya Werbowy Randy Bachman Jessica-Trisko Darden
6 Association of Education and Exchange Agencies, (AIEEA) Ukraine Established in 2012 Legal Status-Non Profit 15 Founder Members from 9 Ukrainian cities Majority of the members with 7+ years in business Agencies offer International Education and International Youth Exchanges.
7 Destination countries for education chosen by Ukrainian students 1) Canada 2) Poland 3) USA 4) Great Britain 5) Germany 6) Italy 7) Australia 8) Austria 9) France 10) Spain - The most popular countries
8 5% 16% 2013 Language courses Canada USA 29% Great Britain 9% 4% Poland Germany 37% Other 2014 Canada USA 6% 8% 14% 28% 3% Great Britain Poland 39% Germany Other
9 22% % 2014 Language courses French English German 71% 19% 6% French English German 75%
10 Boarding School enrollment Most popular countries 2013 Canada 96% of Ukrainian students are enrolled to the boarding schools 12% 7% USA 23% 58% Great Britain Other Most popular countries 2014 Canada 14% 5% USA 18% 61% Great Britain Other
11 Undergraduate studies Type of Educational Establishment 29% College 71% University
12 Undergraduate studies 4% 2013 Poland USA 36% Canada 55% Great Britain 5% 36% 5% 2014 Poland USA Canada 51% Great Britain 8%
13 Popular professions among Ukrainian students 19% 10% 47% Business Marketing Finance Most popular specialties for today 24% IT Specialties that become popular 26% 17% Hotel & Hospitality management 57% Engineering PR
14 Graduate studies 5% 10% 10% 10% 50% Poland Germany Chech Czech Republic Baltic Countries Canada USA 15%
15 Graduate studies 50% 50% Post/Graduate Program Master Degree Program
16 Graduate studies - Majors: Hospitality, Business, Marketing, Engineering etc. - Average student age has increased: from 20+ to Internships and co-op placements are in demand - Budget destinations are the most popular - High interest for work options during and after studies
17 Total Visas Issued Visa approvals in 2013/2014 Total Visas Issued % increase in Year
18 Total Long Term Study Permits Total Long term student visas Total Long Term Study Permits % increase in 2014 Year
19 Total Short Term Student Visas Total short term study visas 600 Total Short Term Student Visas Year An increase of 26%
20 Long Term Study Permits vs short Term Student Visas Long Term Study Permits vs Short Term Student Visas 2013 Total Short Term Student Visas Total Long Term Study Permits 68% 32% Long Term Study Permits vs Short Term Student Visas % Total Short Term Student Visas Total Long Term Study Permits 64%
21 Challenges Misconceptions: Small market High visa denial rate due to political situation Financial situation of prospective applicants Interest in Canada as study abroad destination Ukraine is not safe country to visit
22 Recruitment strategy Prompt reply to partner agencies Timely payment of commissions Special prices and discounts for Ukraine Scholarships and bursaries Online and Social media marketing Participation in Education Abroad fairs Agent visits-connect face to Invest to support the top agents Webinars for agents and prospective students Articulation agreement and Dual degree programs
23 Thank you for the attention!
24 Graduate studies - Majors: Hospitality, Business, Marketing, Engineering etc. - Average student age has increased: from 20+ to Internships and co-op placements are in demand - Budget destinations are the most popular - High interest for work options during and after studies
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