INNOVATIVE EXPERIENTIAL DESIGN
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2 INNOVATIVE EXPERIENTIAL DESIGN DIFFUSION redefines the world s expectations of hospitality studios. Combining the evocative, layered and ingenious style of AvroKO with the visionary talent and global reach of HBA, DIFFUSION distills the best traits of both houses. Supported by offices in Southeast Asia and the USA, we make concept-driven design accessible in traditional and emerging luxury markets.
3 GEOGRAPHY & EXECUTION OUR OFFICES Headquartered in Singapore, we also maintain site and coordination offices in 13 cities throughout the world through our partnerships. We have full capabilities in most Asian and European languages for documentation, presentation, and site meetings. OUR PROJECTS Currently, DIFFUSION has projects active in multiple markets from China (Zhuhai, Nanjing, and Shenyang) to Singapore and Taipei. There is also a soon-to-be-announced, self-propelled and owned restaurant/bar concept. RITZ-CARLTON Beijing, 2010 WINNER - INTERIOR DESIGN International Property Awards in association with Bloomberg Television RN74 Seattle, 2010 ZENGO Santa Monica, 2010 LA SANDIA Santa Monica, 2010 SOCIAL HOUSE Las Vegas WINNER, FINE DINING RESTAURANT WINNER, BEST IN SHOW Hospitality Design Award BOURBON STEAK Scottsdale FINALIST, FINE DINING RESTAURANT Hopitality Design Award AVROKO & HBA: AWARDS & OPENINGS ST REGIS Atlanta, 2010 PLEIN SUD NYC, 2010 ZENGO NYC, 2010 PUBLIC NYC ODEA NYC HURRICANE CLUB NYC, 2010 BEAUTY & ESSEX NYC, 2010 RUNNER-UP LUXURY PUBLIC SPACE DESIGN 2010 Hospitality Design Awards for Creative Achievement MICHELIN STAR BEST RESTAURANT DESIGN BEST RESTAURANT GRAPHICS James Beard Foundation WINNER, BEST NIGHTCLUB, BAR, OR LOUNGE Hospitality Design Award QASR AL SARAB UAE BEST OVERALL SPA DESIGN BEST LUXURY PUBLIC SPACE DESIGN Hospitality Design Awards for Creative Achievement FOUR SEASONS Seychelles RITZ-CARLTON Dubai, 2010 BEDROCK Singapore, 2010 MARINA BAY SANDS Singapore, 2010 BEST OF SHOW BEST OVERALL RESORT DESIGN BEST LUXURY GUESTROOM/ SUITE DESIGN Hospitality Design Awards for Creative Achievement SHANGRI-LA CHINA WORLD SUMMIT WING Beijing, 2010 BEST NEW RESTAURANT Singapore Tatler BEST STEAKHOUSE 2010 CNN WALDORF ASTORIA Shanghai, 2010 FAIRMONT PEACE HOTEL Shanghai, 2010 JW MARIOTT Shenzhen ENCORE AT WYNN Macau FOUR SEASONS Guangzhou, 2010 SHANGRI-LA SIGNATURE RESTAURANT & BAR Shanghai, 2010 LILY & BLOOM Hong Kong, 2010 WINNER - BEST NEW RESTAURANT 2010 TimeOut Hong Kong Dining Awards 2010 BEST BAR 2010 TimeOut Hong Kong Travel & Leisure Asia AVROKO HBA
4 INTERCONTINENTAL Beijing Hotel F&B GRAND HYATT Shenyang Hotel F&B PIPELINE A sampling of current DIFFUSION projects already immersed in the design, concept, and development process and marching towards a storied opening. Already, the studio is assembling a diverse pipeline that includes concepts such as industrial lofts; modernist grills; exclusive penthouses; Vegas- style bars; experiential F&B/check-in concepts; residential-style Asian dining and several re-inventions of typical conundrums such as all-day spaces and Chinese restaurants. INDIGO Bangkok Hotel F&B and Lobby INTERCONTINENTAL Foshan Hotel F&B SHERATON Zhuhai Hotel F&B SOLIS Nanjing Hotel F&B WESTIN Taipei Hotel F&B W QUAYSIDE Sentosa Island Pent House FAIRMONT Jakarta Hotel F&B
5 PUBLIC (NYC) DIFFERENTIATION THE REAL ESTATE PRINCIPLE We treat all hospitality and F&B spaces as one would a real estate project: we want every square foot to be maximized for both the guest s experience and the owner s benefits.
6 PUBLIC (NYC)
7 Lily & Bloom (Hong Kong)
8 Lily & Bloom (Hong Kong)
9 Lily & Bloom (Hong Kong)
10 Lily & Bloom (Hong Kong)
11 ODEA (NYC) DIFFERENTIATION TELLING STORIES We believe firmly that hotels, restaurants, and bars can be most powerful when they have a story to tell. It s our goal to provide a narrative for every project.
12 ODEA (NYC)
13 ODEA (NYC)
14 Social House (Las Vegas)
15 Social House (Las Vegas)
16 Social House (Las Vegas)
17 Social House (Las Vegas)
18 Sapa (NYC) DIFFERENTIATION RESEARCHING FOR SUCCESS We place a huge emphasis on the research process to build our concepts and develop our spaces. Our commitment to understanding markets, guests, diners, and the people who work within the spaces we create goes the extra mile to ensure this.
19 Sapa (NYC)
20 Sapa (NYC)
21 Sapa (NYC)
22 Sapa (NYC)
23 RN74 (San Francisco) DIFFERENTIATION IMPORTANCE OF F We are aware that the lasting effect of our work stems from our ability to integrate form, function, feelings, and (when it comes to restaurants) food within our concepts. As operators and owners of 7 restaurants and bars in Asia and the US, this is something we take just as seriously for our clients.
24 RN74 (San Francisco)
25 RN74 (San Francisco)
26 Park Avenue (NYC)
27 Omido (NYC)
28 MENU AND OFFERINGS Turn-key concept, design, and services for hospitality include: DESIGN AND ARCHITECTURE Idea Generation Space Planning Concept Design Schematic Design Design Development Construction Documentation Construction Administration Lighting Design Styling
29 MENU AND OFFERINGS Turn-key concept, design, and services for hospitality include: STORY/ BRAND DEVELOPMENT Hospitality Brand and Story Building Menu Concepts Logos Graphic Design Signage
30 MENU AND OFFERINGS Turn-key concept, design, and services for hospitality include: INTELLIGENCE AND STRATEGIES Market Studies Concept Feasibility Strategic Marketing Master Planning
31 MENU AND OFFERINGS Turn-key concept, design, and services for hospitality include: OPERATIONAL DESIGN Kitchen Planning Equipment and OSE Review Full Bar Design Services Tabletop Design
32 MENU AND OFFERINGS Turn-key concept, design, and services for hospitality include: STYLE, MOOD AND IMPLEMENTATION Music Concepts/Programs Cocktail Lists/Concepts Wine Lists/Concepts Full Beverage Programs
33 Passionate and focused on making restaurant design a holistic experience and dining a signature brand event, we offer a blend of skills and abilities without parallel. AvroKO is the only design firm in the world to own and operate a Michelin-starred restaurant, while HBA sets an uncompromising standard for elegance and sophistication in every functional category of hospitality design. TOGETHER AS DIFFUSION, WE DELIVER UNCOMMON INSIGHT INTO THE INTERPLAY OF FORM, FUNCTION AND FOOD. For development or corporate information on DIFFUSION, AvroKO, and HBA, please contact: DIFFUSION asia@dffsn.com HBA ian@hba.com AVROKO asia@avroko.com
Experience Shanghai with 360 degree city views at JW Marriott Hotel Shanghai and Marriott Executive Apartments Tomorrow Square
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