Preferred Frame Rate (FPS) Max Expanded Dimensions / Direction. Audio. User-Initiated (click only) N/A N/A 40K. User-Initiated (click only)

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1 Name Please forward all materials or questions to: Katie Thornberg & Julee Evans Direct s to: & Dimensions Max Backup Image File Size (GIF/JPG) Accepted File Types Max Flash File Size Accepted Flash Versions Length (sec) Max Loops Preferred Frame Rate (FPS) Audio Max Expanded Dimensions / Direction User Controls Max Initial Size Max Total Size Third Party Tags Accepted Deliver Assets # Days Before Launch Additional Notes Standard / In-Page Leaderboard Standard 728x90 20K GIF/JPG,Flash Medium Rectangle Standard 300x250 20K GIF/JPG,Flash Half Page Ad Standard 300x600 20K GIF/JPG,Flash Expandable Units Leaderboard User Initiated Expandable 728x90 20K GIF/JPG,Flash Medium Rectangle User Initiated Expandable 300x250 20K GIF/JPG,Flash Half Page Ad User Initiated Expandable 300x600 20K GIF/JPG,Flash x180, Down 500x300, Left 500x600, Left Leaderboard User Initiated Expandable 728x90 20K GIF/JPG,Flash x180, Down In-Banner Video Units Medium Rectangle User Initiated Expandable 300x250 20K GIF/JPG,Flash x300, Left Half Page Ad User Initiated Expandable 300x600 20K GIF/JPG,Flash x600, Left Mobile Mobile Unit - Interstitial GIF, JPG Static, PNG GIF, JPG Static, No 30K No 10 Accepts third party click and impression tracking. We don t support click-to-calendar, Social Rich Media, or Store Locator. Accepts third party click and impression Mobile Unit - Hover Bottom Banner 320x50 PNG, third party No 15K tracking. We don t support click-to-calendar, tags Social Rich Media, or Store Locator. Persistent, visible close button (14x14 or larger) Pushdown 970x66 40k GIF/JPG,Flash 50k x418, Down Feature: Expands Upon Page-Load or User- Interaction, Retracts After 5 Seconds Max or Close Button Click; Pushes Down Page Content Expansion- two versions of creative required 1) Auto-Expand frequency capped at 1/user/48 hrs, resolves back to 970x66 after 5 seconds or upon close button click 2) Subsequent impressions must be user-initiated (click) Other Initiate Upon Pre-Roll - Meredith Agrimedia 640x360 MOV 15 Max 18 Video Play See Clickable Wallpaper Wallpaper 65k PSD No 65k No 5 tab - Preferred codecs: P-JPEG,, h.264, Lossless. Submitted files will be recompressed with the Flash video codec, so high quality is essential - Codec: On2 VP6 - Data rate: 400 kbps maximum, 325 kbps preferred - Audio data rate: 64 kbps (mono) - 3rd Party click command & 1x1 tracking pixel accepted These specs are for standard wallpaper if the client is creating the file themselves. Our creative department will need the layered PSD file in order to implement the client designed wallpaper. Here are some additional Guidelines for designing wallpaper: - Design must be approved by Meredith Agrimedia. - Wallpaper cannot push down content from the top of the page - In order to keep the file under the size limit it's helpful to have the design live in the upper portion of the wallpaper and graduate down to flat HTML color in the bottom. 3rd Party 1x1 Impressions Tracking Pixel and 3rd Party Click command Interstitial Up to 1000px wide Must be third party served 10; 30 with user interaction 18 User Initiation: Audio play Upon User Click 80k 2.2mb Persistent, visible close button (14x14 or larger) Sponsor News 120x60 No No -Headline: 20 characters (including spaces) -Copy: 40 characters (including spaces) -Linking URL (click commands accepted) -Image: 120x60px Hover (Floating) Banner 728x90 20K SWF with Back up JPG User Initiation: Audio play Upon User Click Persistent, visible close button (14x14 or larger)

2 WALLPAPER SPECIFICATIONS File Type Name Max File Size PSD Max Total Size Max Accepted Audio Expanded Size Flash Versions Initiation Length Comments Jpeg or Third Party Tag Wallpaper 65K n/a n/a n/a No None These specs are for standard wallpaper if the client is creating the file themselves. Here are some additional Guidelines for designing wallpaper: - Design must be approved by Meredith Agrimedia. - Wallpaper cannot push down content from the top of the page - In order to keep the file under the size limit it's helpful to have the design live in the upper portion of the wallpaper and graduate down to flat HTML color in the bottom. - The optimal wallpaper for our site is 1746 pixels wide with a variable height no more than 750 pixels. - Most users will only see a width of 1258, so it s important to keep important elements within that area. - The content of our site is 1000 pixels wide. - Optimized image can be no larger than 65k - The wallpaper does not scroll with the content - Meredith Agrimedia reserves the right to refuse art that overpowers our content, promotes a competing site. Jpeg or Third Party Tag Clickable Wallpaper 65K n/a n/a n/a No None These specs are for standard wallpaper if the client is creating the file themselves. Here are some additional Guidelines for designing wallpaper: - Design must be approved by Meredith Agrimedia. - Wallpaper cannot push down content from the top of the page - In order to keep the file under the size limit it's helpful to have the design live in the upper portion of the wallpaper and graduate down to flat HTML color in the bottom. - The optimal wallpaper for our site is 1746 pixels wide with a variable height no more than 750 pixels. - Most users will only see a width of 1258, so it s important to keep important elements within that area. - The content of our site is 1000 pixels wide. - Optimized image can be no larger than 65k - The wallpaper does not scroll with the content - Meredith Agrimedia reserves the right to refuse art that overpowers our content, promotes a competing site.

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4 High Performance Text Ad SPECIFICATIONS Sponsor News Text Headline: 20 characters (including spaces) Body Copy: 40 characters (including spaces) Recipe Image: 120x60 pixels Click Through URL Click Command (optional) Meredith Agrimedia farming. growing. living. Headline: Max 20 characters including spaces Image: 120x60 pixels Body Copy : Max 40 characters including spaces Sponsor News Text Length Headline Enter text here 15 characters out of maximum 20 (including spaces) Copy farming. growing. living. 25 characters out of maximum 40 (including spaces)

5 Meredith Agri-Media Pre-Roll Specs Player dimensions: 640x360 Aspect ratio: 16:9 Length: 15 seconds maximum Assets to be provided as:.flv (Flash),.mov (Quicktime) Assets should be provided at as large a size as practical in 16:9 aspect ratio (since video can be displayed in full screen). 640x360 should be the minimum. Framerate: fps Codec: H.264/MPEG-4 AVC Video Compression: H.264 Key Frame Interval: 50 Bit Rate: Any Recommended file size: Any Note: pre-roll ads are displayed on Meredith Agrimedia in.flv format. As they are not flash, they will not render on ios devices and will be exceluded from ios devices. 3rd Party Tracking: Can accept 1x1 tracking pixel for plays (pre-roll impressions), and click commands for clicks