FAIRFAX MEDIA. An overview June 2015

Transcription

1 FAIRFAX MEDIA An overview June 2015

2 Talk to Fairfax Talk to New Zealand FAIRFAX MEDIA CONNECTS WITH 77.6% OF ALL NEW ZEALANDERS AGED 15+ ACROSS ITS MULTIMEDIA PLATFORMS Source: Nielsen CMI Q2 14 Q

3 Metropolitan Newspapers Maximise your reach with Metropolitan New Zealand Connect with 53.4%of New Zealanders in their regions across a typical week* WAIKATO TIMES The Waikato Times is the most popular and well read newspaper in the Waikato region. For 68,000 Waikato people the Waikato Times is an essential part of their day delivering timely and important news, information and advertising. From the front page featuring the day's most important local, national and international news -to entertainment classifieds, the Waikato Times provides its readers with an indispensable source of information and entertainment six days a week. WAIKATO TIMES Readership 15yrs+: 68,000 Circulation: 25,887 THE DOMINION POST Wellington is a vibrant and dynamic economic, cultural and social community -a concentration of energy which is reflected in Wellington s morning newspaper, The Dominion Post. The Dominion Post provides thorough coverage of local and international news, as well as special features that inform, educate and entertain its readers. Employment, Motoring, Real Estate, Entertainment and Special Retail/Living sections provide a sound platform for advertisers to communicate with their target audience. DOMINION POST Readership 15yrs+: 178,000 Circulation: 66,925 THE PRESS The Press is the South Islands main daily newspaper, published out of Christchurch and distributed across the South Island. Covering local, national and international news, as well as entertaining readers through weekly lift-outs such as Escape, The Box and Zest, The Press has a strong and loyal audience. As a trusted voice of the community for over 150 years, businesses advertising in The Press benefit from an audience highly engaged with both editorial and advertising content. THE PRESS Readership 15yrs+: 179,000 Circulation: 62,826 Source: Nielsen CMI Q2 14 Q1 15 (A/P 15yrs+) *filtered by the respective circulation areas Chch Press Retail Catchment Area, Waikato Times primary Circ Area, Wellington/Kapiti Area. Audit Bureau of Circulation March 2015

4 Regional Newspapers Connect with Heartland NZ TALK TO REGIONAL NEW ZEALAND THROUGH FAIRFAX MEDIA S STABLE OF SIX REGIONAL NEWSPAPERS: Over a typical week combined these papers reach 61.4% (280,000) of Kiwis 15yrs+ within their respective regions Readership 15yrs+: 33,000 Circulation: 11,507 Readership 15yrs+: 42,000 Circulation: 18,575 Readership 15yrs+: 26,000 Circulation: 11,945 Readership 15yrs+: 17,000 Circulation: 6,611 Readership 15yrs+: 51,000 Circulation: 22,725 Readership 15yrs+: 26,000 Circulation: 10,652 Source: Nielsen CMI Regional 2Y/E Regional Currency for Timaru Herald and Marlborough Express, 1Y/E for others, Audit Bureau of Circulation March 2015

5 Community Newspapers Connect with Local NZ FAIRFAX MEDIA OWNS 60+ COMMUNITY NEWSPAPERS. FROM URBAN SUBURBS TO RURAL COMMUNITIES, THESE TITLES CONNECT WITH LOCAL PEOPLE, PRESENT THEIR STORIES, THEIR CONCERNS, AND THEIR SUCCESS. On a typical day 1.8 million Kiwis (49%) read a Fairfax community newspaper SUBURBAN NEWSPAPERS AUCKLAND (12 titles) Readership 15+: 594,000 Circulation: 523,176 WAIKATO REGIONAL COMMUNITY NEWSPAPERS (11 titles) Readership 15+: 258,000 Circulation: 249,019 CENTRAL COMMUNITY NEWSPAPERS (9 titles) Readership 15+: 330,000 Circulation: 295,550 CHRISTCHURCH MAIL Readership 15+: 127,000 Circulation: 85,103 Source: Nielsen CMI Q2 14 Q Audit Bureau of Circulation December 2014

6 Ownership of the Weekend Market Saturday print: Complimenting Your Weekend and the Sunday market 626,000 people aged 15yrs+ read a Fairfax Saturday Newspaper FAIRFAX MET PAPERS Fairfax Met Papers provide a strong in depth analysis of local and national news, sports and entertainment from the previous week. On a typical Saturday, 449,000 New Zealanders wake up to a Fairfax Metropolitan newspaper. Each title features its own special Saturday sections devoted to their local areas and interests. Waikato Times Show, Waikato Focus Dominion Post Insight The Press Mainlander FAIRFAX REGIONAL PAPERS Fairfax Regional papers weekend editions give readers the opportunity to see in depth analysis of what is important in their communities. The weekend editions feature strong sections on major localised news stories that wouldn t be covered by larger metropolitan papers giving readers valuable insight into their region. Sections include: Taranaki Daily News Magazine Manawatu Standard Weekend Extra Magazine Nelson Mail Weekend Timaru Herald Features Southland Times Inform WEEKEND MAGAZINES Reaching 351,000 Your Weekend will take its readers on a journey that is informative, entertaining and thoughtprovoking, a signal to start the weekend for many New Zealanders Sunday magazine is an intelligent, cheeky and uplifting glossy weekly magazine. It entertains, it educates and it inspires. Sunday captivates the readers while in a relaxed state of mind on any given Sunday. READ (AIR): 449,000 ABC: 155,638 READ (AIR): 203,000 ABC: 82,015 READ (AIR)*: 553,000 ABC: 268,081 Source: Nielsen CMI Q2 14 Q1 15 Audit Bureau of Circulation March 2015 *NIM readership is A/P10+ all other readership A/P15+

7 Ownership of the Weekend Market Sunday papers: Capture readers in the relaxed Sunday mood 446,000 people aged 15yrs+ relax & unwind with a Fairfax Sunday SUNDAY STAR TIMES Showing off our Sunday Best Sunday Star-Times is New Zealand s national broadsheet newspaper that aims to tap into the Sunday mood of the country and deliver a newspaper that involves, excites, informs and ultimately entertains. On a typical weekend, 349,000 New Zealanders relax with the Sunday Star-Times. With a particular skew in the mid-upper income and socio levels, key environments include: News, Sport, Focus, Business, Escape and SUNDAY Magazine. SUNDAY NEWS Take another look Sunday News portrays our world in a credible, easy to read, and relevant style. It aims to be fresh and meaningful providing readers a thoroughly enjoyable Sunday read. New Zealand s largest sports section - delivering all the on and off field action from NZ and around the world in a 32 page lift-out. SUNDAY MAGAZINE Read by 303,000 New Zealanders 10yrs+, Sunday Magazine is the intelligent, cheeky, and uplifting glossy newspaper inserted magazine. READ (AIR): 349,000 ABC: 112,443 READ (AIR): 142,000 ABC: 27,780 READ (AIR)*: 303,000 ABC: 112,443 Source: Nielsen CMI Q2 14 Q1 15 Audit Bureau of Circulation March 2015 *Sunday mag readership is A/P10+ all other readership A/P15+

8 Fairfax Magazines Lifestyle magazines Fairfax Magazines enjoy a strong loyal reader base with subscriber levels much higher than other publishers NZ Gardener NZ House & Garden Life & Leisure Cuisine TV Guide Edited by gardening personality Jo McCarroll, New Zealand Gardener appeals to gardeners of all ages and expertise. As leader of the Home magazine category, NZ House & Garden offers the opportunity to step into the lifestyles of New Zealanders at home or abroad. New Zealand s leading lifestyle magazine, brimming with vibrant people who share their interesting lives. Cuisine continues to lead the food magazine market under the direction of editor Sarah Nicholson. Each issue of Cuisine provides accessible, delicious recipes; information on the latest trends. New Zealand s highest selling weekly magazine*, the TV GUIDE has been providing comprehensive television information to Kiwi families for 25 years. READ (AIR): 322,000 ABC: 39,721 READ (AIR): 522,000 ABC: 48,098 READ (AIR): 143,000 ABC: 33,210 FREQ: BI-MONTHLY READ (AIR): 348,000 ABC: 34,527 FREQ: BI-MONTHLY READ (AIR): 419,000 ABC: 111,851 FREQ: WEEKLY Source: Nielsen CMI Q2 14 Q1 15 A/P10yrs+ Audit Bureau of Circulation March 2015 *Source: Synovate Aztec TKA Scan Data to MAT 07/06/15

9 Fairfax Magazines Specialist titles Reaching 676,000 New Zealanders 10yrs+ READ: 178,000 ABC: 6,906 READ: 121,000 ABC: 8,129 READ: 230,000 ABC: 14,661 READ: 75,000 ABC: 9,773 READ: 54,000 ABC: 9,123 READ: 103,000 ABC: 7,204 READ: 265,000 ABC: 18,097 FREQ: QUARTERLY ABC: 5,305 FREQ: BI-MONTHLY FREQ: QUARTERLY Source: Nielsen CMI Q4214 Q1 15 A/P10yrs+ Audit Bureau of Circulation March 2015

10 New Zealand s #1 News & Entertainment Site Stuff.co.nz STUFF.CO.NZ Stuff.co.nz is New Zealand s largest News and Entertainment website, reaching 1.8 million New Zealanders each month. Stuff is the market leader in General News, Sports, Lifestyle, Entertainment and Technology. Stuff has experienced significant growth in the last few years, securing its place as New Zealand s most popular news and entertainment site by total unique visitors. Stuff covers breaking national and international news stories through to in-depth features, sports, entertainment, business, lifestyle, technology, travel, a range of regular bloggers, live video content and lots more, providing an engaging, credible rich environment for advertisers. Stuff.co.nz draws on the vast news resources of Fairfax Media s national and international newspaper stable to produce a site that is unrivalled in the breadth and depth of online news and information coverage. The site attracts an educated, affluent, predominantly at-work audience. Source: Nielsen Online Ratings Domestic Traffic May 2015

11 Diverse Content Attracting A Broad Audience Stuff.co.nz NEW ZEALAND S LARGEST GENERAL NEWS AND ENTERTAINMENT SITE Stuff.co.nz reaches a unique audience of 1.8 million each month, with 145 million Page views (PVs) Stuff News provides local and national news taken from Fairfax Mastheads and international news agencies. NEWS - NATIONAL Audience: 973,000 PVs: 13,326,000 NEWS - WORLD Audience: 670,000 PVs: 7,539,000 Audience: 515,000 PVs: 8,829,000 Stuff Sport is New Zealand's one stop sport site featuring news from New Zealand and around the world, including New Zealand Audience: 837,000 PVs: 6,901,000 Stuff Entertainment is New Zealand's #1 Entertainment news site featuring the latest entertainment stories. Audience: 825,000 PVs: 11,163,000 Life & Style is New Zealand s most popular lifestyle site, featuring Fashion, Beauty, Food and Wine. Audience: 492,000 PVs: 2,487,000 Stuff Travel features leading New Zealand and international travel content from across the Fairfax stable. Audience: 694,000 PVs: 5,596,000 Business Day, provides users with in-depth commentary on the New Zealand and international business environment from Fairfax s specialist business unit. Audience: 344,000 PVs: 1,438,000 Stuff Technology is New Zealand's number 1 tech site, featuring information on games, gadgets and digital living Audience: 287,000 PVs: 1,380,000 Motoring provides a fantastic environment to target New Zealand car enthusiasts. Source: Nielsen Online Ratings Domestic Traffic May 2015 (A/P 2yrs+)

12 Available On All Platforms Stuff.co.nz STUFF MOBILE ANDROID APP IPHONE APP IPAD APP Unique Visitors Weekly: 1,593,004 Daily: 357,220 Page Views Weekly: 9,691,111 Daily: 1,384,444 Unique Visitors Weekly: 140,267 Daily: 83,753 Article Views Weekly: 5,265,474 Daily: 752,211 Unique Visitors Weekly: 162,533 Daily: 101,183 Article Views Weekly: 5,529,288 Daily: 789,898 Unique Visitors Weekly: 74,053 Daily: 42,063 Article Views Weekly: 2,470,035 Daily: 352,862 Source: Omniture Site Catalyst 4 week average for weekly; 28 day average for daily: ending 14/6/15

13 Introducing Allure Media ALLURE MEDIA Allure Media brings five world-leading websites read by more than 60 million UBs worldwide. Allure are Australia s fastest-growing top 20 publisher with an influential monthly audience of 3 million Australian readers. With Allure s expansion continuing in Australia, their New Zealand audience is also growing rapidly, providing NZ advertisers the ability to target these high value audiences via Fairfax NZ. ALLURE PUBLISHES FIVE WEBSITES ACROSS THREE VERTICALS: IN TECHNOLOGY GIZMODO Consumer electronics KOTAKU Computer games LIFEHACKER Live and work smarter IN WOMEN S LIFESTYLE POPSUGAR Celebrity, fashion, Beauty & Health IN BUSINESS BUSINESS INSIDER Breaking business news around the clock