MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

Transcription

1 MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

2 ACADEMIC CALENDAR SEMESTER 1 SUMMER SEMESTER Orientation February Semester 1 commences 3 March Summer Semester begins 1 December Census date 31 March QUEENSLAND PUBLIC HOLIDAYS Mid-semester break April New Year s Day 1 January Semester 1 resumes 28 April Australia Day 27 January Last date to withdraw* 30 April Good Friday 18 April Revision period 9-13 June Easter Monday 21 April Examination period June Anzac Day 25 April Semester 1 ends 28 June Queen s Birthday 9 June Graduation week July Exhibition Day 13 August Labour Day 6 October G20 Summit (Brisbane) 14 November Mid-year Orientation July Christmas Day 25 December Semester 2 commences 28 July Boxing Day 26 December Census date 31 August Mid-semester break 29 September - 3 October Last date to withdraw* 30 September Semester 2 resumes 7 October Revision period 3-7 November Examination period 8-22 November Semester 2 ends 22 November Graduation weeks 8-23 December SEMESTER 2 * Last date to drop courses or cancel enrolment without academic penalty 2 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

3 WELCOME It is with much pleasure that I welcome you to UQ Tourism in We are lucky enough to have a team of award winning teaching staff who have expertise in industry and research to ensure your study is relevant and gives you a competitive edge in the workplace. We have developed a comprehensive program that combines business principles, technology and the latest tourism research to ensure you have a solid grounding and an educational experience that prepares you well for your career. Our program has also received international recognition in the form of partnerships and accreditation. You will have access to industry leaders and gain experience with guest lectures and field visits. These various industry experiences combine to ensure that your learning is current and relevant for your future and you leave us with excellent career prospects. Our graduates are now leaders in the sector working in peak tourism organisations, major international hotels and resorts, and the conference and exhibition industry. You are now part of this community and have access to an excellent network of contacts and friends to help you achieve your future ambitions. I want to thank you for choosing to study with us and I know we can help you reach your goals in the tourism, hospitality and events industries. Associate Professor Brent Ritchie Tourism Cluster Leader As Director of Postgraduate Programs at UQ Tourism, it is my pleasure to welcome you to the Master of Tourism, Hotel & Event Management (MTHEM) program. The MTHEM is designed for graduate students from related disciplines who aspire to management and professional level positions in the tourism, hotel and event industries. The MTHEM is designed so that students have the opportunity to specialise in one of these fields of study as well as gain a broader appreciation and understanding of the characteristics and interrelationships of these industries. The program offers practical experiences, theoretical and research based learning and professional skill development opportunities, all in an innovative program with one of the leading tourism schools in the world. We hope that you make the most of the coursework learning experiences, take advantage of practical and industry based opportunities when they arise and enjoy the extra curricular and collegial aspects of University life. We have a dedicated team of advisors to support you in your studies; please take the time to meet with them early in your journey to plan your study pathways. On behalf of everyone at UQ Tourism I wish you every success in your studies. Dr Lisa Ruhanen Postgraduate Program Director MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 3

4 CONTENTS Welcome 3 Where to Go for Assistance 4 Introduction 5 Student Information 6 Frequently Asked Questions 8 Program Description 10 Course List 11 Course Descriptions 12 Program Plans 15 Study Plan: Graduate Certificate 16 Study Plan: Master 17 Study Plan: Master (Advanced) 18 WHERE TO GO FOR ASSISTANCE FOR HELP WITH... Enrolment; program progress and changes; majors/plans changes; course selection; graduation checks; cross institutional study; credit; exchange programs and Study Abroad. Specific course content information and feedback, questions about the course. IT; internet; ; username and password enquiries. Careers workshops; learning assistance workshops; personal counselling; international student support; financial assistance; disability program. Visa requirements and restrictions. Program handbooks and guidelines. Information about programs and courses. myadvisor; important dates; course information and academic staff updates; changes to administrative processes; library notices; fee invoice notification; HECS/FEE-HELP statement. Course catalogue; adding/dropping courses; changing programs/plans; updating personal details; viewing timetables; exam results; fee invoices; HECS/FEE-HELP. Designing your program; program & course changes; forms online; assessment advice; financial matters; rights & responsibilities; graduation. GO TO... Postgraduate Student Liaison Officer Visit student administration for a drop in session or tourism@uq.edu.au Course Coordinators IT Help Desk Level 2, Duhig Building (Bldg 2) Phone: (07) help@its.uq.edu.au Web: Student Services Student Union Building (Bldg 21D) International Office JD Story Building (Bldg 61) studyabroad@uq.edu.au Courses and Programs my.uq my.uq.edu.au mysi-net myadvisor 4 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

5 INTRODUCTION UQ Tourism is positioned within The University of Queensland Business School. We aim to deliver meaningful learning opportunities for students and practitioners by offering a suite of academically rigorous, professionally oriented programs at the St Lucia campus. Currently we have over 25 academic and research staff with solid industry experience and outstanding academic credentials, and a notable assembly of Adjunct Professors who are senior industry and government leaders. QUALITY PROGRAMS The University of Queensland (UQ) has the longest running Tourism program in Australia and offers a suite of world-class undergraduate, postgraduate coursework and research higher degree programs that prepare students for a successful career in tourism related industries. EXCELLENCE IN TEACHING Students have access to a full complement of experienced and wellqualified academic staff. Our staff have current industry knowledge across a range of disciplines and a strong research track record. They regularly receive excellent student evaluation results and have received awards for teaching excellence from UQ and external bodies. As a result, our students enjoy a quality learning experience. ACCREDITATION The University of Queensland is currently the only university in Australia who has been accredited by the United Nations World Tourism Organization under the UNWTO TedQual Certification System, a quality assurance system for tourism education and training. TOURISM STUDENT ASSOCIATION (TSA) The Tourism Student Association (TSA) provides a forum for the student community to benefit from social, academic and professional development opportunities. The TSA is open to all undergraduate, postgraduate and research higher degree students studying with us. To join the TSA, download a membership form from our website and follow the instructions at the bottom of the form. To contact the TSA, tsa.beluq@gmail.com. The TSA is also on Facebook under UQTSA. OUTSTANDING CAREER PROSPECTS Based on areas of specialisation, graduates can expect to find employment in a wide range of areas in the tourism sector including: travel and tourism enterprises; arts and music festivals; sports events; meetings and conventions; transport industry; accommodation industry; tourism consultancy; travel retail; tour operators; cruise shipping and airlines; travel wholesalers; management consultancies; state and local government; and various sections of the hospitality industry; destination management. ALUMNI UQ graduates enjoy more than just great career prospects and fond memories. Alumni receive access to UQ Library services, including some online databases, continued access to UQ Employment Services and access to discounts at UQconnect and UQ Sport. MEMBERSHIPS United Nations World Tourism Organization (UNWTO) Restaurant and Catering Queensland International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE) Australian and New Zealand Association for Leisure Studies (ANZALS) Queensland Tourism Industry Council (QTIC) Tourism and Transport Forum Australia (TTF) The Council for Australian University Tourism and Hospitality Education (CAUTHE) Australian Tourism Industry Council (ATIC) The Association for Tourism and Leisure Education (ATLAS). MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 5

6 COURSE DESCRIPTIONS STUDENT INFORMATION PROGRAM ADVICE Postgraduate academic advising For assistance with your program, you can contact or make an appointment with a Postgraduate Student Liaison Officer. tourism@uq.edu.au or phone mysi-net Students must ensure they have completed all enrolment requirements as set out in The University of Queensland Enrolment Guide (accessed via mysi-net). Students must enrol on-line and maintain personal details using mysi-net at All students are provided with an account. It is important that students check their regularly as all correspondence to students will be sent via this . CREDIT If you have completed comparable postgraduate study, you may be eligible for credit. Credit is granted on the basis of previous study that is deemed to be at least 70% equivalent to UQ Tourism postgraduate courses. When granted credit, you are required to complete fewer units towards the award of the degree. Credit is not granted towards postgraduate study for work experience or undergraduate study. You can be awarded a maximum of up to 50% of your program in credit. EXEMPTION If you have completed previous study deemed to be at least 70% equivalent to UQ Tourism postgraduate courses you may be granted exemptions towards the program. Students granted exemptions are required to replace the exempted course with another course of the same unit value from the program electives list. NOTE: exemptions do not reduce the number of units required for the program. HOW TO APPLY FOR CREDIT AND/OR EXEMPTION You are required to apply for credit and/or exemptions by completing the credit/exemption application form which is available for download on the my.uq website or from the Student Centre. Please lodge your application with the School, Level 2, Colin Clark Building (39). STUDENT SUPPORT POLICY The University of Queensland is committed to providing you with a high level of support. Student Services provides Learning Advisors and counsellors who can assist you with your studies. Any student with a disability, who may require alternative academic arrangements in this program, is encouraged to seek advice at the commencement of the semester from a Disability Adviser at Student Services. Assessment variation is possible for students with a disability. For further information visit COMPUTER FACILITIES The BEL Faculty computer laboratories consist of a general use main lab plus five teaching labs located on level 2 of the Chamberlain Building and two teaching labs located in the GPN3 Building. The Chamberlain main lab is open for general access from Monday Friday between 7:45am 10:00pm. Access outside of these hours is available with an after hours swipe card. LIBRARY The library has many online and physical resources to help you study. The Tourism collection is housed in the Social Sciences & Humanities (SS&H) Library in the Duhig Building (Bldg 2). Subject guides have resources developed especially for your courses click on the course resources tab. There are databases that you can access online if you select Tourism from the subject menu. There is a dedicated librarian to Tourism who can help you- Cassie Doyle at c.doyle@library.uq.edu.au. The library also runs courses on using databases and SI-net. STUDY INFORMATION Electronic Course Profiles (ECPs) Electronic Course Profiles detail all the relevant assessment and course information for each course. Please read it thoroughly and discuss with the course coordinator if necessary. ECPs are available online approximately two weeks before the start of classes via the Programs and Courses website. Course profiles aim to assist students with course selection/program planning. Once enrolled in a course, students can access the course profiles via mysi-net. The course profiles include aggregated reports summarising the semester s learning activities, assessment items, required and recommended resources, and allow students to see how successful course completion contributes to graduate attribute development. Blackboard To facilitate communication and provide information and core content, all courses are supported by Blackboard. This provides students with centralised access to all Blackboard-supported courses on the server and includes the following features: a learning guide, including objectives of courses, learning resources, study chart and assessment requirements discussion boards students are encouraged to use the discussion board throughout the semester to interact with peers and the lecturer gradebook a running tally of your marks may be available on Blackboard students only have access to their own marks and cannot view other students marks visit Please note - only students enrolled in courses are able to access to the Blackboard site for those courses. POLICY IN THE EVENT OF TIMETABLE CHANGES If a class is cancelled because of staff illness or other unforeseen events, you will be notified and advised of any arrangements to reschedule or learning materials as soon as possible. 6 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

7 REFERENCING STYLES Referencing styles are stated on Electronic Course Profiles (ECPs). Information on referencing styles can be found on the library web site All Course Outlines direct students to the website, and/or alternative publications that give appropriate examples. PLAGIARISM The submission of work or ideas which are not your own and for which you claim credit is called plagiarism. When knowingly applied this is considered a form of cheating. Under University Policy, cheating constitutes misconduct, and is viewed very seriously by the University community. Students who are suspected of cheating may undergo misconduct proceedings, and, if found guilty, receive a penalty under the Statute. Any material taken from texts and other references, including electronic resources, and the Internet, must be acknowledged using the accepted referencing style which is outlined on the UQ library website. A clear statement on plagiarism (definition, unacceptability, penalties) is included in all our course materials. For more information see the policy on Academic Integrity and Plagiarism at SUBMITTING ASSIGNMENTS Unless otherwise specified, all assignments are now to be submitted online through Blackboard. Please refer to your ECP for instructions and to the online submission guide for more information at If you are directed to submit in hard copy, you need to complete a cover sheet and lodge it at the BEL Faculty Collaborative Learning Centre (FCLC) located on level 1 of the Colin Clark Building (39), St Lucia. Assignments must not be ed to Course Coordinators directly. RETURN OF MARKED ASSIGNMENTS Marked assignments will be returned one of two ways. Hardcopies will be available for collection from the BEL FCLC (you will be notified by when these are ready) and you will need to produce your student card. Electronic versions can be retrieved via My Grades in Blackboard. For instructions, see the guide for viewing your results at TERMINOLOGY Program The sequence of study involving enrolment, study and graduation which is normally awarded with a qualification such as a degree or certificate. A Program, for example, is Master of Tourism, Hotel & Event Management. Course A course is a subject within a program, for example TOUR7000. Foundation and core courses: All students must complete the foundation and core courses of the program (Part A in the Course List). Fields of study course: Students can choose a plan of study and follow the single pathway for only their plan (Part D in the Course List). [Students undertaking the Dual Plans ONLY within the Masters (Advanced) should follow the pathways as noted under the MTHEM (Adv) pathways]. Units # The value of each course is denoted by a unit value; most courses are #2. However, there are exceptions - for example, TOUR7007 Tourism Research project is #4. Field of study The area of specialised study within the Program. For example: Event Management, Hotel Management or Travel & Tourism Management. Semester The University teaching year is divided into three semesters: Semester 1 - generally February to June; Semester 2 - generally July to November; and Summer Semester - generally December to February. Most programs only require you to be enrolled in semesters 1 and 2. Summer semester can be optional. Note: semester ends after the exam period. GPA (Grade Point Average) The average of the results of your completed study at the end of each semester is denoted as GPA on your studies report. Cumulative GPA is the overall GPA for all courses you have successfully completed within your program. See MyAdvisor ( for more information. Suggested pathways The School Advised Academic pathway, is the list of courses you should undertake, in each semester of offer to allow you to complete your program in the shortest possible time. Please note: These pathways are recommendations to help with enrolment decisions to ensure courses are completed in the designed order. Students are very strongly urged to follow the pathway as advised. If students choose to vary their enrolment from these advised plans, the changes will need to be checked by a Postgraduate Student Liaison Officer to ensure that the variation will meet the program requirements within the correct program time frame. MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 7

8 COURSE DESCRIPTIONS FREQUENTLY ASKED QUESTIONS ENROLLING WHEN WILL I RECEIVE A UQ USER NAME AND PASSWORD? You will receive advice about your UQ user name and password via the address supplied on your application to the University. If you have not supplied an address, a UQ user name and password can be arranged at a Student Centre on arrival. More information: HOW DO I ENROL? You need to add your own courses in mysi-net. Please consult your program plan for guidance (pages 16-19). The Social Sciences & Humanities Library runs introductory courses in the use of mysi-net. WHERE CAN I BUY TEXTBOOKS? The Co-Op Bookshop stocks a current supply of required texts. The Library also keeps a copy of these in the high-use section. Secondhand textbooks may be purchased at the Second-hand Bookshop located in the Student Union Complex, Building 21, St Lucia campus. HOW DO I MAKE SURE I AM DOING THE RIGHT COURSES? Check your program plan carefully (pages 16-19). Consult a Postgraduate Student Liaison Officer if you are unsure or your situation changes. HOW DO I CHANGE COURSES? Until the end of the second week of each semester, you can add, drop or change courses via mysi-net without incurring any charges. However, there may be other implications (e.g. student visa implications, financial liability) which you should take into consideration. Timelines for Summer Semester courses are more stringent. WHAT ARE ELECTIVES? Electives are postgraduate courses you can choose, compared to compulsory courses that you must complete. You can choose from a wide range of courses offered across the University. Elective courses, when added to the compulsory (required) courses, enable you to meet your degree requirements. As a postgraduate student you may only undertake POSTGRADUATE LEVEL courses (7000 level). HOW DO I CHOOSE MY ELECTIVES? The course you choose must meet the following criteria: 1. Must be a postgraduate-level course. 2. You must meet any required prerequisites, for example the course must not be part 2 of a course if part 1 is not completed. 3. Must be open for enrolment and not restricted. A restricted course may only be available to students enrolled in a particular program. Course status, details and availability can be checked at WHAT ARE PREREQUISITES? Prerequisites are minimum entry requirements for admission to a certain course. Course prerequisites are specific courses students need to have studied and passed before enrolling in the nominated course. This is to ensure that students have the required knowledge in the course area and are deemed able to undertake the course successfully. HOW LATE CAN I ADD COURSES? You can add courses yourself in mysi-net up until the end of week two of semester. After this, you will need permission from the Course Coordinator and the Faculty. You cannot add courses after census date. For Summer Semester please contact us. WHAT IS THE IMPORTANCE OF CENSUS DATE? The census date is the date by which all your enrolment, fees, HECS and FEE-HELP arrangements need to be finalised for a semester. Your fee liability is your liability for all fees and charges, and is finalised based on your enrolment details recorded at the census date. (You should enrol in both semesters at once if you intend to study for a full academic year.) WHAT IS THE DIFFERENCE BETWEEN THE CENSUS DATE AND THE ACADEMIC WITHDRAWAL DATE? The census date refers to the date by which you must finalise your enrolment; after this date you will incur fees and not be able to add new courses. If you are a Domestic Student, the census date refers to the date by which you must finalise your enrolment; after this date you will incur fees. If you are an International Student, your fees for the semester are based on your unit enrolment on the first day of semester. If you subsequently enrol in more units you will be billed accordingly, and if you officially withdraw from units any fees paid will be held in credit towards your next semester s fees. The academic withdrawal date is the date by which you must withdraw from a unit of study to avoid a fail grade (academic penalty). See the UQ academic calendar for 2014 dates. HOW DO I CHANGE MY PROGRAM? To change programs, you need to submit a Program Change Request form on mysi-net. You must contact your Postgraduate Student Liaison Officer in the first instance. WHAT IS MEANT BY INTERRUPTION TO STUDIES? Interruption to studies refers to ceasing study for a period of time after starting a program. For more information, visit HOW DO I GRADUATE? You need to ensure your estimated graduation term is correct in mysinet (under Program > Graduation semester on the left hand menu). In your last semester of study your record will be checked and you should receive a graduate notice in mysi-net. If this does not happen please contact a Postgraduate Student Liaison Officer. For information on ceremony times and other graduation information please visit 8 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

9 WHAT IS SUMMER SEMESTER? Summer semester is a condensed version of semester 1 or 2 (9 weeks). We routinely offer 6 or 7 courses to run intensively over summer. Please see the Course and Timetable Info link in mysi-net for more information on offerings and enrolment information. ASSESSMENT I AM NOT SURE HOW TO DO MY ASSIGN- MENT OR HOW TO PREPARE FOR MY EXAM. WHAT DO I DO? If you are unsure about your assessment it is usually a good idea to first clarify what you have to do with your tutor or Course Coordinator. If you need help with writing, presenting or studying, Student Services run workshops and offer appointments on a range of things to support you. Please visit this page for more information: WHAT DO MY GRADES MEAN? You will receive a grade for your course each semester via mysi-net. For an explanation of the grading system at UQ please visit You will also receive feedback for each piece of assessment and a grade of 1 7. For more information please consult your ECP and ask your Course Coordinator to clarify. HOW LONG DOES IT TAKE TO GET MY WORK BACK? We are committed to returning your work to you as soon as possible with feedback to help you learn. We aim for a maximum time of two weeks to return work but in some cases, particularly with larger classes, this may not be possible. Please consult your ECP for more information on what to expect. WHAT IF I AM UNHAPPY WITH A RESULT? If you feel that your performance in a piece of assessment is not accurately represented by the mark you have been given, you are entitled to query this. You should first seek feedback from your Course Coordinator. If you are still unhappy then you can apply for a remark of the piece by completing a Request for Remark form accompanied by a detailed statement as to why the result given is not in line with the assessment criteria of the piece. For more information, please see Policy at ppl.app.uq.edu.au/content/ assessment-re-mark WHAT IF I CAN T SIT MY EXAM? If you are unable to sit your exam for an unforeseen reason (accident or illness) then you may apply for a deferred exam. Travel plans or family events do not fit the criteria for this. Please see this link for more information about exams and what options you might be entitled to: Note: You must apply within five calendar days of your exam. In some cases, if you fail a course you might be entitled to a supplementary exam. Please see My Advisor to confirm if you meet this criteria. Note: You must apply within five calendar days of the release of results on mysi-net. Please note that the three day period dedicated to supplementary and deferred exams is the only other opportunity for you to take the exam. There is no provision for any other time. GENERAL WHAT ARE SEMINARS? Some larger postgraduate courses have additional seminars attached to provide extra contact time with teaching staff and other students. These will be listed in the Timetable in mysi-net and you only need to sign up for one of these. WHERE DO I FIND DETAILS OF SCHOLARSHIPS? See the UQ Scholarships page: for details of the various scholarships open to new and continuing University of Queensland students. The website clearly explains the criteria which must be met in order to be eligible for each of the scholarships. HOW CAN I FIND OUT MORE ABOUT STUDENT VISAS? The Department of Immigration and Citizenship administers student visas in Australia ( There is also a Visa Officer at the Student Centre (JD Story, Building 61 near the bus interchange). For more information see: HOW CAN I GET SOME WORK EXPERIENCE? The Career Services team at the BEL Faculty offers a service to help students gain access to internships opportunities, volunteer placements and networking events. See this site for more information visit: WHAT IS THE INTERNATIONAL EXCHANGE PROGRAM? The International Exchange Program enables you to undertake approved overseas study, with the credit achieved counting towards your degree at The University of Queensland. For more information visit HOW DO I GET A CERTIFIED COPY OF A DOCUMENT? The Student Centre have staff who can certify documents for you. For more information on these and other questions, visit MyAdvisor at myadvisor MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 9

10 PROGRAM DESCRIPTION ABOUT THE PROGRAM The Master of Tourism, Hotel & Event Management is a postgraduate level qualification designed for students aspiring to be managers and professionals in the tourism, hotel and event industries. This innovative program allows graduates from related disciplines who have not previously studied tourism, hospitality or event management to change and accelerate their career by developing specialist knowledge in one of these areas complemented by a range of industry related experiences. This program includes a number of foundation and core courses which develop a comprehensive understanding of the tourism, hotel and event industries and the wider context in which they operate. Students are also able to complete a suite of specialist courses from one of three fields: Travel and Tourism Management, Hotel Management, and Event Management. Practical skills and theoretical knowledge are well-balanced, and students are challenged to practice a variety of management and leadership skills. Students will be taught by staff that are internationally recognised as leading experts in their fields, using state-of-the-art facilities. FIELDS OF STUDY Event Management This field prepares you to work in the dynamic and rapidly expanding area of event management. The specialisation develops advanced management skills in event design, strategy, project management and marketing. Hotel Management This field is designed to give you the skills to transition to an international career in hotel and resort management. The specialisation builds on foundation courses by developing advanced knowledge of hotel and food and beverage operations, service quality and the global hospitality industry. Travel & Tourism Management This field provides you with the skills and expertise to develop, market and manage tourism businesses and destinations. The specialisation develops your understanding of the latest emerging markets and trends, distribution and marketing, tourism transport and the development of emerging destinations. 10 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

11 COURSE LIST Information valid for student commencing 2014, enrolled in: Graduate Certificate in Tourism, Hotel & Event Management (GCTHEM) Master of Tourism, Hotel & Event Management (MTHEM) Master of Tourism, Hotel & Event Management (Advanced) ((MTHEM(Adv)) PART A: FOUNDATION COURSES (#8) Course Code Units Course Title Semester offered TOUR Tourism, Hospitality & Event Industries 1 & 2 TOUR Tourism, Hospitality & Event Service 1 TOUR Disciplinary Foundations of Tourism, Hospitality & Events 1 & 2 TOUR Managing Resources in Tourism, Hospitality & Events 2 PART B: CORE COURSES (#6) Course Code Units Course Title Semester offered TOUR Industry Research & Consultancy 1 & 2 TOUR Visitor Management 1 TOUR Marketing & Distribution Research Project 2 PART C: CAPSTONE COURSES (#2) Course Code Units Course Title Semester offered TOUR Professional Experience 1 & 2 OR TOUR Destination Study Tour* Winter PART D: FIELD OF STUDY (#8) Event Management Course Code Units Course Title Semester offered EVNT International Event Issues and Strategies 2 EVNT Event Planning & Project Management 2 EVNT Event Marketing, Sponsorship & Fundraising 1 EVNT Event Design, Staging & Production 1 Hotel Management Course Code Units Course Title Semester offered HOSP Designing Food & Beverage Experiences 1 HOSP Global Hospitality Operations 2 HOSP Global Hotel, Resort & Casino Management 1 HOSP Service Leadership in Hospitality 2 Travel & Tourism Management Course Code Units Course Title Semester offered TOUR Special Interest Tourism 2 TOUR Destination Management & Marketing 2 TOUR Travel Distribution & Transport Systems 1 TOUR Tourism in Developing Economies 1 MTHEM (Adv) additional #8 4 courses from Part D (which could include a Second Field of Study) or #8 of level 7 electives which may include the #4 TOUR7007 Tourism Research Project (GPA 6 required). * May not run if enrolment number is insufficient. MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 11

12 COURSE DESCRIPTIONS COURSE DESCRIPTIONS ABBREVIATIONS USED AT UQ Codes L P T S C D W lecture practical or laboratory or computer laboratory tutorial seminar class contact, which may take any of the above forms indicates contact hours are listed for the duration of the course workshop Course Restricted R A course is restricted to students enrolled in the program/s listed by the abbreviated title. Semester offered Sem 1 A course undertaken completely in first semester. Sem 2 A course undertaken completely in second semester. Sem 1 or 2 A course which may be undertaken in either semester. Internal A course which requires attendance on campus. Sum A course taught in summer semester. NOTE: Not all courses are offered each year. Please check mysi-net to confirm availability for enrolment. Course Requirements: Prerequisites, Corequisites, Incompatibles Pre Coreq Inc P C Prerequisite. Enrolment is not permitted in the course unless a pass has been obtained in any course listed as a prerequisite or any other prescribed requirement has been fulfilled. Corequisite. Enrolment is not permitted in the course unless the student has passed, has been granted credit for, or is concurrently enrolled in any course listed as a corequisite. Incompatible. Credit is not given for the course if credit has been obtained for any course listed as incompatible. A recommended prerequisite, but not compulsory. A recommended corequisite, but not compulsory. COURSE DESCRIPTIONS The following descriptions provide information on the courses offered in the postgraduate programs. NOTE: It is the students responsibility to check the availability of courses as details are subject to change. Visit for more details. FOUNDATION & CORE COURSES TOUR7000 Industry Research & Consultancy This course presents both the managerial and technical perspectives of research design and data collection to support decision making in tourism, hospitality and event organisations. Students will learn about the process of conducting an industry research project including designing, bidding for, and implementing, a research project. Topics include interpreting and analysing data and information from a number of sources; market research and project evaluation; applied research methods and data gathering techniques and basic approaches to the presentation of data. TOUR7020 Tourism, Hospitality & Event Industries This course introduces students to the characteristics, relationships, dynamics and complexity of the international tourism, hospitality and event industries. The course covers key topics such as definitions and concepts of tourism, hospitality and events; the nature and size of the tourism, hospitality and event industries; economic characteristics and employment outcomes; demand and supply aspects including the role of intermediaries, tourism operators, accommodation, food and beverage and events; and current trends and impacts. TOUR7021 Tourism, Hospitality & Event Service This course provides an introduction to the underlying principles of service management in the tourism, hospitality and event industries. It is focused on the strategies, systems, processes and design aspects of creating and evaluating service delivery, service excellence and service orientation. Topics include understanding the `service-dominant logic approach to marketing and managing service, setting service strategy, understanding customer needs, building a service-minded workforce, measuring and evaluating service quality, and drivers of service industry customer loyalty. TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events This course introduces the disciplinary foundations relevant to an understanding of tourism, hospitality and events. The course examines tourism, hospitality and events from the perspective of different disciplines, including economics, politics, geography, sociology, psychology, education and anthropology. The course also highlights the multi-disciplinary and post-disciplinary nature of tourism, hospitality and event research. Examples and cases will be used to illustrate how these disciplinary perspectives inform practice. TOUR7023 Managing Resources in Tourism, Hospitality & Events This course focuses on the business systems and processes for planning, organising and controlling resources in tourism, hospitality and event organisations. The course will examine the management of people, finances and risk and the implementation of sustainable and ethical business strategies. This foundation course will develop specialist theoretical and practical knowledge which will be developed further in more advanced tourism, hospitality and event management courses. 12 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

13 TOUR7031 Visitor Management The course examines the design and management principles and practices of sustainable visitor experiences in tourism, hospitality and event operations and destinations. It will examine settings ranging from the global to local landscapes, streetscapes and servicescapes. Topics include visitor motives, decision making and behaviour; the experience economy; designing and staging experiences; orientation and place making; interpretation and visitor learning; and crosscultural and social interactions. TOUR7032 Marketing & Distribution Research Project This course develops the skills needed to plan and manage marketing and sales in the tourism, hospitality and event industries. Topics covered include marketing communications, electronic marketing, social media, market analysis, relationship marketing, sales techniques, distribution channels, experiential marketing, business to business marketing and integrated destination marketing and branding. EVENT MANAGEMENT EVNT7050 International Event Issues and Strategies The course examines issues and cornerstone theories that impact on international event planning, operations, marketing and resourcing. The complexities presented by (a) different markets, cultures and cultural settings, (b) different governments, policies and regulatory frameworks, and (c) different host countries/cities and public-private sector agencies and networks for optimising events tourism are a key focus in this course. Bidding strategies for international events, and the relationships and networks needed to organise and stage an international event, are also addressed. These topics provide a backdrop to the study of international event planning and logistics and global branding and marketing to attract inbound visitors, sponsors, exhibitors, performers and players. EVNT7051 Event Planning & Project Management This course builds insights into the planning and project management principles of events (cultural, sport and business). It explores the linkages between an event s vision, mission and strategic plan and examines ways in which project management skills can be applied to ensure event viability. The legal and regulatory environment, stakeholder relationships, knowledge of event risk and opportunity, marketing and human resources are all examined and analysed. Students are exposed to the latest management software and technologies used by event practitioners to plan, monitor and evaluate event success. EVNT7052 Event Marketing, Sponsorship & Fundraising This course examines and critically evaluates key areas of event marketing, including event concept creation, event bidding, event markets and event marketing environments. Event branding and measurement and alternative marketing strategies are also examined from an event vision and objectives. Students will draw on these insights when focusing on contemporary issues in event sponsorship management. Event asset analysis, customisation of sponsorship strategies and marketing objectives are examined with a view to leveraging and managing a sponsor s portfolio. The course also addresses the principles of fundraising in the context of events and explores avenues for attracting funding from the public sector and private sector philanthropy. EVNT7053 Event Design, Staging & Production This course explores the unique staging and production requirements of cultural, sports and business events. The interface between venue, space, people and performance in diverse event settings (festivals and concerts, sports events, conferences and exhibitions) serves to showcase both commonalities and contrasts in creative and logistical elements of staging and production across the events sector. Linkages between the event concept, staging, lighting and sound design, pre-production activities, finalisation of event production schedules, rehearsals, event execution and take-down or closing out of the event are addressed in this course. Students will focus on the unique design, staging and production needs of different types of events by interfacing with a real world event. HOTEL MANAGEMENT HOSP7050 Designing Food and Beverage Experiences This course provides students with advanced professional skills in creating food and beverage experiences. It invites students to embrace a multidisciplinary perspective to investigate the design of food and beverage experiences in various contexts, including tourism, festivals and events and the traditional hospitality sector. Utilising an experiential teaching and learning style students will assess the impact of state of the art scientific and social scientific research that food and beverage professionals employ to construct and design experiences. Core concepts include food and beverage management, culinary arts, gastronomy and wine appreciation, authenticity, sustainability, servicescapes, food science, neurogastronomy, ego-involvement and destination/product marketing. HOSP7051 Global Hospitality Operations This course aims to prepare students for careers within the international hospitality industry by critically examining the management of key operational departments. The primary focus of study is operations management in the international hotel industry. Insights into other significant and emerging hospitality sectors, including casinos and gaming, spas and resorts and the cruise industry are also investigated. Students will develop advanced knowledge and desirable attributes applicable to the key operational functions via engagement with a variety of departmental executives. HOSP7052 Global Hotel, Resort & Casino Management This course concentrates on the development of competitive advantage in the highly competitive industry of hotels, resorts and casinos. With a particular emphasis on the human resources, marketing and financial management aspects of `multi-brand global hotel management strategies, this course will explore the complex economic, political, social and environmental issues affecting the industry through a combination of `best practice case studies and simulations. HOSP7053 Service Leadership in Hospitality This course builds on the foundation service management course and examines service management theory in the context of the world s best hospitality and service organisations to better understand service excellence, service orientation and service culture. The course examines leadership at two levels: the individual level (people as leaders) and the organisational level (companies as leaders). Topics include the study of leadership theories and styles, creating a service-oriented organisational culture and values, decision-making, team dynamics, the role of emotions in leadership, and a review of international best practice hospitality organisations. Students will study industry best practice and create their own comprehensive case studies of service excellence in hospitality. MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 13

14 COURSE DESCRIPTIONS TRAVEL & TOURISM MANAGEMENT TOUR7050 Special Interest Tourism The tourism and leisure industries are being increasingly fragmented into a series of niche or specialty travel forms of tourism that have emerged over recent years. Many tourists are now searching for novel and exciting types of experiences rather than opting for the traditional offerings cased in terms of passive engagement in industry driven and mass-produced, packaged products and services. The tourist of the 21st century is a savvy consumer who is motivated by a desire to indulge in new experiences across a range of diverse settings and has a desire for the authentic. Managers need to respond to these trends by understanding how to engage with tourists and to better design their services. TOUR7051 Destination Management & Marketing This course takes a destination management and marketing approach to tourism, and focuses on the planning of destination experiences, and the management of sustainable destinations. Students will identify, and analyse in detail, how these two principles have been integrated in a variety of destinations to enhance global competitiveness. Topics include the roles and functions of governments and destination management organisations (DMOs); planning and product development; policy and regulation; positioning and branding; resources, networks and partnerships; risk management and disaster recovery and the implementation of sustainable tourism. This course builds on, and considers, fundamental and advanced topics in tourism marketing, governance and sustainable planning and management. TOUR7052 Travel Distribution and Transport Systems This course focuses on the flow of information and people in the travel and tourism industries. Students will develop an advanced understanding of the distribution and management of the travel and transport sectors of the tourism industry. This course will explore how visitors find and book travel products, and how they access tourism product through various transport modes. The role of travel distribution intermediaries and transport companies will be analysed from a sustainable management perspective. TOUR7053 Tourism in Developing Economies This course adopts a social science perspective to examine the social, cultural, economic and environmental challenges and opportunities for tourism in developing economies. Students will understand the concept of development, and the potential opportunities, challenges and debates associated with tourism in developing economies. Topics include pro-poor tourism, tourism and poverty alleviation, community involvement, capacity building, fair trade in tourism, tourism in island nations, markets, arts and crafts, indigenous tourism and the involvement of women and minority groups in tourism in developing economies. CAPSTONE COURSES TOUR7040 Professional Experience This course is designed as a capstone Work Integrated Learning experience for students studying postgraduate tourism, hospitality and event management. The coursework component will provide students with a critical appreciation and understanding of the complex set of skills demanded by the tourism, hospitality and event sectors. The course requires students to explore, develop and reflect on intrapersonal, interpersonal and team skills and provides an insight into why these skills are essential traits of successful tourism and hospitality professionals. The practical component will allow students to select from several practice-based streams. TOUR7011 Destination Study Tour* This course provides an insight into the complexities and challenges of destination development and management. It provides students with an opportunity to engage with various stakeholders by visiting a number of organisations in key areas of tourism, hospitality and events. Students will observe first-hand the various and competing perspectives, priorities and agendas of different stakeholders in a destination.. *This course is offered in Winter Semester only and subject to minimum enrolment. MTHEM (Adv) only TOUR7007 Tourism Research Project* This course provides an opportunity to research a project based on a real world issue or opportunity to consolidate and further develop research skills. Students will work on an approved topic and produce a report of 10,000 words. *This course is restricted to students with a GPA of at least 6. Permission from the School is required. 14 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

15 PROGRAM PLANS The following pages provide a suggested enrolment pathway to complete your program in the recommended timeframe. You can find a blank plan on our website ( handbooks) for you to keep track of your progress. You are responsible for monitoring your own progress and for ensuring that you select the correct courses. If you require assistance, please contact a Postgraduate Student Liaison Officer (see back cover for contact details). HOW TO PREPARE YOUR PROGRAM PLAN It is important when commencing a program, that you develop a program plan to effectively manage your study. These pages will help you organise a study plan to suit your study needs. If, after completing your program plan, you find you still need help or advice, please contact us to make an appointment with a Postgraduate Student Liaison Officer or to attend a student advising session. Points to consider when doing your plan: Refer to guidelines for your program from this Handbook. Read the program requirements for your program. Choose your field of study (plan). If you are enrolling in either the Graduate Certificate and you intend to articulate to the Masters program, you should consider which field of study you intend to pursue once enrolled in the Masters program, and plan accordingly. If you have been awarded credit/exemption from previous study towards your program cross out the courses you have already studied in the relevant program course list. Copy courses to be completed into the blank program plan, taking into consideration: The semester in which the course is offered. The prerequisites required before enrolling in the course. The incompatible courses listed before enrolling in the course. Program requirements. The above information can be obtained from the course description section of this Handbook, or the UQ Programs and Courses webpage: The program plan includes spaces for summer intensive and July intensive (pre-semester 2) course offerings but please be advised that the course offerings in these semesters may change from year to year. NOTE: You will be required to bring a program plan with you to any advising appointments. MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 15

16 STUDY PLAN: GRADUATE CERTIFICATE A student is required to complete a total of #8 (from the Course List on page 9): #6 from Part A; and #2 from Part B. COMMENCING SEMESTER 1, 2014 Semester Course Code Title Unit Value TOUR7020 Tourism, Hospitality & Event Industries 2 TOUR7021 Tourism, Hospitality & Event Service 2 1/2014 TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events 2 TOUR7000 OR TOUR7031 Industry Research & Consultancy OR Visitor Management 2 TOTAL UNITS 8 COMMENCING SEMESTER 2, 2014 Semester Course Code Title Unit Value TOUR7020 Tourism, Hospitality & Event Industries 2 TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events 2 2/2014 TOUR7023 Managing Resources in Tourism, Hospitality & Events 2 TOUR7000 OR TOUR7032 Industry Research & Consultancy OR Marketing & Distribution Research Project 2 TOTAL UNITS 8 See for individual study plans. 16 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

17 STUDY PLAN: MASTER A student is required to complete a total of #24 (from the Course List on page 9): #8 from Part A; #6 from Part B. #2 from Part C; and #8 from Part D which may constitute a field of study if all #8 are taken in one field only. COMMENCING SEMESTER 1, 2014 Semester Course Code Title Unit Value TOUR7020 Tourism, Hospitality & Event Industries 2 1/2014 TOUR7021 Tourism, Hospitality & Event Service 2 TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events 2 TOUR7000 Industry Research & Consultancy 2 TOUR7023 Managing Resources in Tourism, Hospitality & Events 2 2/2014 TOUR7032 Marketing & Distribution Research Project 2 Field - course EVNT7050/ HOSP7051/ TOUR Field - course EVNT7051/ HOSP7053/ TOUR TOUR7031 Visitor Management 2 Field - course EVNT7052/ HOSP7050/ TOUR /2015 Field - course EVNT7053/ HOSP7052/ TOUR TOUR7040 OR TOUR7011 Professional Experience OR Destination Study Tour (Winter Semester only) 2 TOTAL UNITS 24 COMMENCING SEMESTER 2, 2014 Semester Course Code Title Unit Value TOUR7020 Tourism, Hospitality & Event Industries 2 2/2014 TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events 2 TOUR7023 Managing Resources in Tourism, Hospitality & Events 2 TOUR7000 Industry Research & Consultancy 2 TOUR7021 Tourism, Hospitality & Event Service 2 1/2015 TOUR7031 Visitor Management 2 Field - course EVNT7052/ HOSP7050/ TOUR Field - course EVNT7053/ HOSP7052/ TOUR TOUR7032 Marketing & Distribution Research Project 2 Field - course EVNT7050/ HOSP7051/ TOUR /2015 Field - course EVNT7051/ HOSP7053/ TOUR TOUR7040 OR TOUR7011 Professional Experience OR Destination Study Tour (Winter Semester only) 2 TOTAL UNITS 24 See for individual study plans. MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 17

18 COURSE DESCRIPTIONS STUDY PLAN: MASTER (Advanced) Options: 2nd Field of Study OR #8 of Electives A student is required to complete a total of #32 (from the Course List on page 9): #8 from Part A; #6 from Part B; #2 from Part C; #8 from Part D; which may constitute a field of study if all #8 are taken in one field only; and #8 comprising any combination of courses from Part D or other level 7 electives approved by the Head of School.** COMMENCING SEMESTER 1, 2014 Semester Course Code Title Unit Value TOUR7020 Tourism, Hospitality & Event Industries 2 1/2014 TOUR7021 Tourism, Hospitality & Event Service 2 TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events 2 TOUR7031 Visitor Management 2 TOUR7023 Managing Resources in Tourism, Hospitality & Events 2 2/2014 TOUR7032 Marketing & Distribution Research Project 2 Field - course EVNT7050/ HOSP7051/ TOUR Field - course EVNT7051/ HOSP7053/ TOUR Field - course EVNT7052/ HOSP7050/ TOUR /2015 Field - course EVNT7053/ HOSP7052/ TOUR Elective* OR course from second field of study 2 Elective* OR course from second field of study 2 TOUR7000 Industry Research & Consultancy 2 2/2015 Elective* OR course from second field of study 2 Elective* OR course from second field of study 2 TOUR7040 Professional Experience^ 2 TOTAL UNITS 32 ^ or TOUR7011 Destination Study Tour (Winter session) (#2) * an elective can be any level 7 course from the School or other courses offered at UQ. ** TOUR7007 Tourism Research Project (#4) can be undertaken as an elective with approval from the School. See for individual study plans. 18 UQ TOURISM MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014

19 Options: 2nd Field of Study OR #8 of Electives A student is required to complete a total of #32 (from the Course List on page 9): #8 from Part A; #6 from Part B; #2 from Part C; #8 from Part D; which may constitute a field of study if all #8 are taken in one field only; and #8 comprising any combination of courses from Part D or other level 7 electives approved by the Head of School.** COMMENCING SEMESTER 2, 2014 Semester Course Code Title Unit Value TOUR7020 Tourism, Hospitality & Event Industries 2 2/2014 TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events 2 TOUR7023 Managing Resources in Tourism, Hospitality & Events 2 TOUR7032 Marketing & Distribution Research Project 2 TOUR7021 Tourism, Hospitality & Event Service 2 1/2015 TOUR7031 Visitor Management 2 Field - course EVNT7052/ HOSP7050/ TOUR Field - course EVNT7053/ HOSP7052/ TOUR Field - course EVNT7050/ HOSP7051/ TOUR /2015 Field - course EVNT7051/ HOSP7053/ TOUR Elective* OR course from second field of study 2 Elective* OR course from second field of study 2 TOUR7000 Industry Research & Consultancy 2 1/2016 Elective* OR course from second field of study 2 Elective* OR course from second field of study 2 TOUR7040 Professional Experience^ 2 TOTAL UNITS 32 ^ or TOUR7011 Destination Study Tour (Winter session) (#2) * an elective can be any level 7 course from the School or other courses offered at UQ. ** TOUR7007 Tourism Research Project (#4) can be undertaken as an elective with approval from the School. See for individual study plans. MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 UQ TOURISM 19

20 UQ TOURISM Colin Clark Bldg (39), Level 2 The University of Queensland St Lucia Qld 4072 Phone: Fax: tourism@uq.edu.au Web: SOCIAL SCIENCES & HUMANITIES LIBRARY (SS&H) Duhig Building The University of Queensland General Enquiries ssah-mgr@library.uq.edu.au Phone: BEL FACULTY COLLABORATIVE LEARNING CENTRE (FCLC) Colin Clark Bldg (39), Level 1 The University of Queensland St Lucia campus Phone: bel@uq.edu.au Web: STUDENT SERVICES Relaxation Block #21D The University of Queensland St Lucia campus Phone: Web: STUDENT CENTRE ST LUCIA 8:30am - 5:00pm, Mon - Fri JD Story Bldg (61), Level 1 The University of Queensland St Lucia campus Phone: Fax: CRICOS PROVIDER NUMBER 00025B Information correct at the time of printing.