Have Fun - Raise Funds

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1 Have Fun - Raise Funds Once you have decided how you would like to raise funds for us, we can then issue you with an Authority to Fundraise - a document to authenticate your fundraising. (See our How we support you page for more!) Promoting your event is a really good way of raising awareness. Make your promotional materials eye-catching. We can supply you with our logo, photos are great, and we can add your event to our website if you would like it to be open to the public. Please see our Publicise your event page included in this pack, for tips about sending a press release to your local paper. If you are raising sponsorship you will find a Sponsorship & Gift Aid Declaration Form for you to pass to family, friends and colleagues. You can photocopy this if you need more sheets. We would love to see pictures of your event so make sure you take lots of photos on the day and them to us. We have included a Monies Return Form so you can easily send us the funds you have raised.

2 Fundraising Ideas How would you like to support us? Celebrations - You may decide to mark a special day or perhaps share the memory of a loved one? Mr & Mrs Richardson Double 100 Cycle Challenge Challenges - From walks, runs and races over land and water, to sky-diving and parachuting, you can start raising sponsorship now. Events - Whether you are an individual, business or group in the community, you could support us through a quiz night, fete, cake sale or ball. Ashington Village Ball Lingfield Golf Day Sports & Recreation - Could you raise funds by holding a Golf Day, running a Salsa Class or perhaps hosting a Girls Night In? One-off Fundraising - How easy would you find it not using social media? Or maybe your school or work could Wear Red Instead? Canterbury City Council There are so many ways to get involved and support the Kent, Surrey & Sussex Air Ambulance, helping us to save lives in your region. For legal advice make sure you read our Fundraising Guidelines. If you have need further advice, please do not hesitate to contact our Community Team by calling

3 Build a fundraising page A fundraising page is a special website that s accessible to your family, friends and colleagues. You can share a special message of inspiration, start a blog, share an image or video; all while raising funds for us! Anyone is invited to make donations and leave a message of support to you, as the fundraiser. Donations are tallied and displayed in the fundraiser page meter for everyone to see. Donations are automatically processed and transferred to our bank account so relieves you of the burden of handling cash. In just minutes you can build your own page and approach your supporters for a donation by ing around the unique link of your webpage. You could also share this information on Facebook and Twitter to generate further support. Each donation is recorded on your page along with any message of support from your donors. So why not get a head start and create an online fundraising page today!

4 How we support you With your Authority to Fundraise, you can show that we are aware you are fundraising for us! We can also provide you with collection boxes, buckets, a banner to help you raise awareness and funds! Depending on what support materials may be suitable for your event, we can also provide you with, literature, posters, certificates, stickers, running vests and t-shirts and an Online Toolkit including our logo, a blank poster you can fill in yourself, an footer, Facebook banner and Facebook/Twitter link images. All will help raise awareness of our life-saving Helicopter Emergency Medical Service. Simply let us know what fundraising support materials may be suitable for you. If you have any remaining items after your event you can return them to us free of charge by simply posting them to the below address: FREEPOST KSSAAT

5 Publicise your event Sending your local newspapers a press release is one of the best ways to publicise your event. To try to ensure that your press release is featured, you need to make sure your piece is as interesting as possible. Local newspapers are contacted frequently by organisations vying for space. Make sure that the first paragraphs include the crucial information you want the people in your area to know about your event or fundraising efforts, eg who, what, where, when, why and how. You may also want to include a quote from somone involved and perhaps contact details should interested people want further information. A good, high resolution photograph to accompany the press release often gives a better chance of being published. Timing is important too. Think about sending your press release a month before your event takes place and again two weeks later to both prepare and remind the newspapers. Then, no more than a week after the event with a clear picture to maximise your chance of ensuring the most publicity for your event and for us! Issued: Day Date Month Year PRESS RELEASE Make your headline short and snappy! (When) On Friday 1st March, (Who) the Smith Family (Where) from Canterbury (What) will be holding a Barn Dance (Why) to raise vital funds for Kent, Surrey & Sussex Air Ambulance. (How) From 6.30pm to 11pm The Smith Family will be welcoming guests to join them in Canterbury Village Hall for a fun filled evening of dancing raising money for a very deserving cause. There will be lots of fun & games to suit every taste, from a dancing competition to a secret auction. (Why) The Kent, Surrey & Sussex Air Ambulance needs approximately 6.5 million a year to keep the life-saving helicopters in our skies. Include a quote, with the reasons why you selected to raise money for us! This may include an emotive or personal connection, did we help save you or a loved one? If you would like more information about how you can help the Kent, Surrey & Sussex Air Ambulance please visit or call ENDS----- Photo: L-R Note to Editors: The Air Ambulance services in Kent, Surrey and Sussex costs around 6.4 million annually to stay airborne. The charity relies almost entirely upon the generosity of the public to support the two helicopters, based at Marden and Redhill. For more information visit:

6 Cheque Presentations Whatever event you are planning to do, or have done, and however much you raise the most important thing for us is to say thank you! We can arrange for a representative to come along to a cheque presentation at your chosen location. Our representative will be delighted to give you a 5-10 minute overview of the charity and how your fundraising efforts enable the service to continue.* All donations to the charity are gratefully received and we acknowledge all of our fundraisers with a personalised thank you letter. Volunteers and staff from the Trust love the opportunity to spread the word about the important life-saving work the charity does everyday across the South East. If you would like our representative from the Kent, Surrey & Sussex Air Ambulance to give a short talk about the work we do, please let us know. *This option is subject to availability of charity representatives. We need a minimum of two weeks notice for cheque presentations.

7 A message from Doctor Richard Lyon... I feel very lucky to do this job; it is a real privilege to be part of the air ambulance team... I recently attended a very serious incident, where a 9 year old child had been hit by a motorcycle. Critical Care Paramedic Jon Sanders, and I, arrived on scene and performed a rapid medical assessment of the young patient. He had sustained major head, chest and abdominal injuries, as well as serious leg fractures. We anaesthetised him in order to protect his airway, and optimise his chances of brain recovery. As a result of his injuries, the child had suffered significant blood loss, and therefore we performed a blood transfusion to ensure his vital organs had sufficient oxygen. After providing critical treatment for this young patient at the scene, the decision was made to airlift him directly to Southampton major trauma centre, where we had alerted a specialist team to receive the patient. The child ultimately went on to make an excellent recovery, which is very gratifying. Had we not attended this incident and provided the pre-hospital treatment that was so crucial at that time, the outcome potentially could have been much worse. I feel very lucky to do this job; it is a real privilege to be part of the air ambulance team, helping people in their true moment of need. This case is a fine example of how the medical treatment we can perform at the scene of an incident, can yield amazing results for our patients. Thank you for choosing to support the Kent, Surrey & Sussex Air Ambulance, without fundrasiers like you, this essential, life-saving service, simply could not operate.

8 How your donations help Any donation, big or small, can help us save lives 1 - Could buy you a small bottle of fizzy pop Could buy us a sheet of bubble wrap to keep a patient warm. Bubble Wrap RTC Helmet Could buy a push bike Could buy us a protective Road Traffic Collision (RTC) helmet, used by our crews inside crashed vehicles Could buy you two train tickets to Paris Could buy us a new kit-bag (they last around 3 years). Kit Medical Training 1,000 - Could buy you a 50 Plasma Television Could pay for a medical training course for either a Doctor or a Paramedic. 1,500 - Could buy you a return flight to Australia Could pay for an aviation training course for a Doctor or Paramedic. Aviation Training Louis Parvin 2,600 - Could buy you a hot tub Could pay for a potentially life-saving mission Read Louis story on our website:

9 Sponsorship & Gift Aid Declaration Form Please sponsor me (name): To participate in (event name): Date: Donor number (AFR): Address: Telephone: Postcode: I am happy for KSSAAT to contact me by *INCREASE YOUR GIFT AT NO COST TO YOU Add 25p to every 1 you donate - at no extra cost to you (Please tick) I am a UK tax payer and I would like the Kent, Surrey & Sussex Air Ambulance Trust to reclaim the tax on all qualifying gifts of money made today, and in the past 4 years and in the future. I can confirm I have paid or will pay an amount of Income Tax and/or Capital Gains Tax for each tax year/s (6 April to 5 April) that is at least equal to the amount of tax that all the charities or Community Amateur Sports Clubs (CASCs) that I donate to will reclaim on my gifts for that tax year. I understand that other taxes such as VAT and Council Tax do not qualify. I understand the charity will reclaim 25p of tax on every 1 that I give. If you are the participant tick the box to gift aid any donations you make. If you are a sponsor tick below. DATA OPT-IN KSSAAT takes data protection seriously. We will not pass your details to other organisations. We only record your details for the purposes of sending you information about our work and that of our trading company. If the participant wishes to receive further information please tick here. If you are a sponsor please tick the box below Title First Name Surname Full Home Address + Postcode NOT your work address (this is essential for Gift Aid) Page total Amount pledged Gift Aid*? P Paid? Contact? OFFICE USE ONLY Total Gift Aid: Total donations including non Gift Aid:

10 Sponsorship Form continued Title First Name Surname Full Home Address + Postcode NOT your work address (this is essential for Gift Aid) Page total OFFICE USE ONLY Total Gift Aid: Total donations including non Gift Aid: Amount pledged Gift Aid*? P Paid? Contact?

11 Fundraising Guidelines Introduction The intention of this document is to provide a readily accessible guideline for people thinking of organising a fundraising event or activity. These guidelines are not a substitute for proper legal advice, but to ensure that you are aware of the most important questions and how to go about getting the answers. These guidelines should only be treated as a minimum checklist of issues to consider - there may well be other issues that are equally important to consider for a particular event. We re here to help, whether you are in the early planning stages or getting near to the day itself, we re here to answer your fundraising queries and give you any advice you need. Just contact the Community Team on We will always do our utmost to support everyone who is raising funds on our behalf and hope that the following guidelines will prove useful to you. Keep it legal! If your fundraising involves collecting money or selling goods in a public place then you need to obtain permission and a licence from the local authority. Where events take place on private property you must obtain permission from the owner or manager. Please do not collect money door-to-door, as this is illegal without a licence. Selling raffle tickets without a licence from your local council is illegal. Small raffles are fine as long as they don t contain cash prizes and are part of a larger event. Other raffles may be unlawful so you must check with us before holding these. If you are planning to fundraise for the Air Ambulance, please contact a member of the Community Team so we may support you in your efforts. If you are holding a competition you should ask for a copy of our standard Competition Terms and Conditions. This will ensure that you operate within the law. Useful websites: Institute of Fundraising Health and Safety Executive Food Standards Agency Gift Aid After the event Please make sure that the money you raise or collect reaches the Kent, Surrey & Sussex Air Ambulance safely and as quickly as possible. Always make sure that all the money is counted by two people. Make cheques payable to Kent, Surrey & Sussex Air Ambulance and send them to FREEPOST KSSAAT (no stamp required), together with the monies return form and a brief description of where and how the money was raised. Don t forget to include your name, address, postcode and details of the event with the amount raised so that we can say thank you! If possible, please send us spare photos and any funny or unusual stories about the event. You could end up as headline news in your local newspaper!

12 Fundraising Guidelines Safety first You must comply with the Health and Safety at Work Act 1974 and all other relevant subordinate legislation. The Kent, Surrey & Sussex Air Ambulance cannot accept responsibility for accidents, so make sure that your event is safe for all concerned. If you are going to be carrying money around take care with personal security. Always use a safe route and always be accompanied and/or carry a personal alarm. Make sure that no-one is fundraising, working or spectating in an unsafe environment. Assess the risk involved and make sure that they are eliminated or minimized to an acceptable level, particularly in the case of children. For example, they must have suitable supervision and must only be allowed to use equipment that has been tested and maintained to the required safety standard. Remember that the Health and Safety Act applies to volunteers as well as employees. If you need further information on Health and Safety, visit the following website: With adventure activities - for example, abseiling, parachuting, white water rafting or any other hazardous event, particular care should be taken. Publicity We recommend that fundraisers contact their local radio/tv stations and newspapers directly. The Kent, Surrey & Sussex Air Ambulance Fundraising Office send out information to the media on a weekly basis, usually regarding operational and charity issues, and we find the media far more receptive to individual groups with regard to their attendance or promotion of events. See our publicise your event page. Ticket Sales Although the fundraising staff will do their utmost to promote your event and contact the local community we are unable to sell tickets, whether these be event or raffle tickets. Prizes The Kent, Surrey & Sussex Air Ambulance office is happy to provide you with an official document that you can use to approach local businesses to provide raffle prizes etc. This is called an Authority to Fundraise form. However the Fundraising staff are unable to source raffle prizes for individual events as we must maintain a neutral relationship with local businesses and suppliers. This applies to auction lots as well. Event Insurance Kent, Surrey & Sussex Air Ambulance Trust is insured for Public and Employers Liability risks at all events which it organises itself. However, many fundraising events are organised by other groups for the benefit of the Charity. In these cases, our insurers do not recognise Kent, Surrey & Sussex Air Ambulance Trust as being the promoter and as such it is incumbent upon the organiser/promoter to satisfy himself/herself that their own organisation has Liability Insurances for the event being planned and, if not, makes specific arrangements to cover that event. Always ensure that you, or the owner of the land or building where the event will take place, have insurance for the event. If sub-contractors or facilities are used, make sure that they have the requisite experience and insurance facilities.

13 Monies Return Form Please make cheques payable to Kent, Surrey & Sussex Air Ambulance and together with the following information, send to FREEPOST KSSAAT or call our office for our account details. AFR NUMBER: EVENT NAME: YOUR NAME: ORGANISATION: TELEPHONE NUMBER: AMOUNT RAISED: COMMENTS: (how was the money raised) We would like to ackowledge your kind donation, please provide us with details below. ADDRESS: POST CODE: Thank you for your kind support

14 Gift Aid Declaration Form If you are a UK taxpayer, using Gift Aid means that for every pound you give, we can reclaim an extra 25p from the Inland Revenue, helping your kind donation go even further. Gift Aid Declaration (Please tick) I am a UK tax payer and I would like the Kent, Surrey & Sussex Air Ambulance Trust to reclaim the tax on all qualifying gifts of money made today, and in the past 4 years and in the future. I can confirm I have paid or will pay an amount of Income Tax and/or Capital Gains Tax for each tax year/s (6 April to 5 April) that is at least equal to the amount of tax that all the charities or Community Amateur Sports Clubs (CASCs) that I donate to will reclaim on my gifts for that tax year. I understand that other taxes such as VAT and Council Tax do not qualify. I understand the charity will reclaim 25p of tax on every 1 that I give. Your details (please print) Title: First Name: Surname: Address: Postcode: Telephone Number: Signature Date Please notify the Kent, Surrey & Sussex Air Ambulance Trust if you Need to cancel this declaration Change your name or home address No longer pay sufficient tax on your income and/or capital gains If you pay Income Tax at the higher or additional rate and want to receive the additional tax relief due to you, you must include all your Gift Aid donations on your Self Assessment tax return or ask HM Revenue and Customs to adjust your tax code.

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