IRIS Conseil. A PR & Press Agency created in Presentation

Transcription

1 IRIS Conseil A PR & Press Agency created in 1989 Presentation

2 Sommaire Press relations: Our role The sectors we cover The various types of communication The follow-up In France & if needed abroad, together with sister companies

3 Sommaire Public Relations: Sponsoring Sponsorship Exhibitions References

4 Press relations The idea : Do things & Let people know

5 Our role To be the link between you & the press To incite the press to speak of you as positively & as often as possible To run, together with you, your PR & communication program

6 The sectors covered Automotive Spare parts, paint Tyres Sport Luxury Events Economy, industry & finance

7 Types of press Paper press : magazines, news papers ( dailies, weeklies, monthlies ) Press online Online newsletters Radio stations TV channels

8 Communication Corporate Product Financial Internal Crisis

9 Corporate communication Build up a communication strategy : opportunities, timing Let the press get to know you, your company, your group Be your spoke s person in front of financial, economical & business journalists Write & send out your press packs, press releases & do the follow-up Select or create appropriate visuals to illustrate our messages

10 Product communication Be your spokes person in front of the product journalists Let the press get to know your products Write & send out your press packs, press releases & do the follow-up Select or create appropriate visuals to illustrate our messages Organize your product launches Organize press conferences, press trips, factory visits

11 Other forms of communication Financial communication Communicate your results, your mergers, your acquisitions, Internal communication Inform your teams Create an internal newspaper if needed Crisis communication Advices on the attitude you should have Train your teams, so that they know how to react

12 All along the year The agency Gives monthly press books Gives monthly activity reports Organizes meetings or conf call once every 4 to 6 weeks Makes various suggestions Conducts the information all along the year in a well balanced timing

13 Public relations Sponsoring & sponsorship : sports, arts, various meetings Charity parties Exhibitions : organization of your stand, hostesses, videos, slide shows, press packs, mailings & ings, follow-up

14 Public relations Gala receptions with a theme Rallies : Departures & Arrivals Award ceremonies, animations, gala dinners Creation of events from A to Z : selection of the place program, invitation, animations, sound & video

15 Our references Glasurit ( BASF) R-M (BASF) Speedoflash Classic Rally Association ( Peking to Paris) Terex Avon Cooper First Stop & Delticom /123pneus

16 Our customers

17 Our mission IRIS Conseil proposes turnkey PR & press programs IRIS Conseil is you spokes person for the press IRIS Conseil helps you be present in the press as often & positively as possible

18 Our tools As far as PR communication is concerned Press releases Press packs Press conferences One 2 one meetings Factory visits Press trips Exhibitions & shows

19 A few examples Press conference:

20 Gala dinner A few examples

21 A few examples Arrival of a rally

22 A few examples The Best painter contest ( R-M)

23 A few examples The Glasurit calendar

24 A factory visit A few examples

25 The team Christine Arnal Nathalie Deville & Sabrina Florek

26 The team Christine Arnal, Sciences-Po (IEP Paris) - section économique et financière, Maître "S-lettres", monitrice de ski, parle 4 langues, une expérience de la Communication acquise chez Renault, Ogilvy and Mather, puis Volvo France, à la tête des Relations Extérieures Automobiles, activités de sponsoring incluses, pendant plus de 8 ans. Tous ces éléments ont amené Christine Arnal à créer sa propre agence: IRIS Conseil

27 The team Nathalie Deville Attachée de presse senior Issue de la F1, passionnée d'automobile et dotée d'une bonne expérience des relations presse/ relations publiques. Sabrina Florek Attachée de presse junior Diplômée en publicité/communication à Sup de Pub en Spécialisée dans les relations presse

28 IRIS Conseil The agency is located in the center of Paris our meeting room is yours when needed