THE UNIVERSITY OF HONG KONG FACULTY OF BUSINESS AND ECONOMICS

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1 THE UNIVERSITY OF HONG KONG FACULTY OF BUSINESS AND ECONOMICS School of Business ACCT3106 [G,H,I,J] Management Control BUSI0028 [G, H, I, J] Management Accounting II Semester 2, 2014/2015 I. Information on Instructor and Tutor Instructor: Dr. Olivia Leung Office: KKL 1219 Phone: Consultation times: By appointment Tutor: Ms. Cassandra Ho Office: KKL 609 Phone: Consultation times: By appointment Pre-requisites: ACCT2105 Introduction to Management Accounting or BUSI0027 Management Accounting I Textbook (available for purchase at the university bookstore): Horngren, Datar and Foster, Ittner, Rajan, Cost Accounting: A Managerial Emphasis, G/E, 15/E, Pearson Publishing. Main Lecture: Friday 2:30pm 4:30pm at KK101 Sub-lectures: Tuesday 2:30-3:20pm for (G); 3:30-4:20pm for (H); 4:30-5:20pm for (I); 5:30-6:20pm for (J); at KKLG107. Tutorials: Please contact Tutor for tutorial class schedule and enrollment 1

2 II. Course Description and Objectives In addition to introduce business processes and analysis, this course covers an in depth discussion of traditional and contemporary approaches to product costing, cost allocation and cost management systems as well as performance measurement issues in a decentralized organization. For each cost management topics, the course examines the development, measurement, analysis, validation and communication of financial and non-financial information. Course objectives include: 1. Provide students with advanced concepts in management accounting and the usefulness of internal accounting system; Understand the traditional and contemporary approaches in assigning overhead costs and their effects on measuring cost objects (e.g., products, services). Learn the concepts of customer profitability, strategic profitability, life cycle costing, and cost allocation. Use relevant cost information to price products. Develop financial and non-financial performance measurements for implementing Balanced Scorecard. Evaluate the traditional and contemporary approaches of performance evaluation and compensation system. Practice the use of spreadsheet skill and quantitative tools in solving cost management problems. 2. Provide students with the capability to apply knowledge in decision-making scenarios using case analysis. 3. Develop students teamwork and professional communication skills using case presentations. III. Course Learning Outcomes On completion of this course, student will be able to: CLO1 - Able to allocate indirect costs to analyze customer profitability, and able to analyze sales variance to provide management more detailed information about why sales deviated from the budgeted amounts. Identify four purposes for allocating costs to cost objects. Understand criteria to guide cost-allocation decisions. Discuss decisions faced when collecting costs in indirect-cost pools. Discuss why a company s revenues and costs can differ across customers purchasing the same product. Identify the importance of customer profitability profiles. Subdivide the sales-volume variance into the sales-mix variance and the sales quantity variance. Subdivide the sales-quantity variance into the market-share variance and the market- size variance. CLO2 - Able to allocate support-department costs, common costs, and revenues using different methods. Distinguish the single-rate method from the dual-rate method. Understanding how divisional incentives are affected by the choice between allocation based on budgeted and actual rates, and budgeted and actual usage. 2

3 Allocate multiple support-department costs using the direct method, the stepdown method, and the reciprocal method. Allocate common costs using the stand-alone method and the incremental method. Explain the importance of explicit agreement between contracting parties when the reimbursement amount is based on costs incurred. Understand how bundling of products gives rise to revenue allocation issues and the methods for doing so. CLO3 - Able to allocate cost to joint products and byproducts Identify the splitoff point in a joint-cost situation and distinguish joint products from byproducts Explain why joint costs are allocated to individual products Allocate joint costs using four methods Explain when the sales value at splitoff method is preferred when allocating joint costs Explain why joint costs are irrelevant in a sell-or-process-further decision Account for byproducts using two methods CLO4 - Able to make short-run and long-run pricing decisions and then work back to a calculated target cost. Understand how companies make short-run and long-run pricing decisions. Price products using the target-costing approach. Apply the concepts of cost incurrence and locked-in costs. Price products using the cost-plus approach. Use life-cycle budgeting and costing when making pricing decisions. Describe pricing practices in which non-cost factors are important when setting prices. Explain the effects of antitrust laws on pricing. CLO5 - Able to develop and apply management control systems for different purposes Describe a management control system and its three key properties. Evaluate the pros and cons (strengths and limitations) of different control mechanisms with respect to the firm environment. Able to explain the logic of knowledge transfer costs and agency costs in the firm. Able to assess the strengths and weaknesses of decentralization. Able to distinguish different types of responsibility centers: investment centers, profit centers, and cost centers. Evaluate the pros and cons (strengths and limitations) of different transfer pricing approaches Able to apply transfer pricing methods to solve control (interdependency), make or buy and outsourcing problems. CLO6 - Able to design a balanced scorecard to implement corporate strategy, able to analyze changes in operating income to evaluate strategy. Recognize which of two generic strategies a company is using. Describe the four perspectives of the balanced scorecard. Analyze changes in operating income to evaluate strategy. Identify unused capacity and how to manage it. 3

4 CLO7 - Able to design performance evaluation systems and incentive systems to motivate managers and employees. Select financial and nonfinancial performance measures to use in a balanced scorecard. Examine accounting-based measures for evaluating business unit performance, including return on investment (ROI), residual-income (RI), and economic value added (EVA ). Analyze the key measurement choices in the design of each performance measure. Study the choice of performance targets and design of feedback mechanisms. Indicate the difficulties that occur when the performance of divisions operating in different countries is compared. Understand the roles of salaries and incentives when rewarding managers. IV. Alignment of Program and Course Outcomes A matrix is one way to indicate the relationship between the learning outcomes for the course and the learning outcomes for the program. Program Learning Outcome Course Learning Outcome 1. Acquisition and internalization of knowledge of CLO1 7 accounting, business and economics 2. Application and integration of knowledge CLO Inculcating professionalism and leadership CLO Developing global outlook CLO Mastering communication skills CLO1-7 V. Teaching and Learning Activities TLA1. Situation: Interactive lectures Lectures: the advanced knowledge of management accounting is presented with PowerPoint slides. In-class exercises: application techniques are illustrated using examples. Students work through in-class exercises along with the lecturer. These exercises help students follow the lectures closely and actively. In-class discussions: students are encouraged to raise questions, participate in discussions and share opinions with their peers. These discussions encourage students to think more for certain arguable topics. TLA2. Situation: Tutorials Practice questions and selective assignments are covered. Weekly tutorial questions: students are required to complete assigned discussion questions before each tutorial session on an individual basis. Practices are especially important for the course. The practice questions help students better understand the concepts and techniques learned in class. In-class interactive activities: students are required to participate actively in-class exercises and discussion. Outside-classroom activities: each lecturer provides 2 hours of consultation weekly to address students questions and doubts related to the course. 4

5 TLA3. Situation: Case study and group presentations Case analyses: Students are required to form groups to analyze assigned business cases. The assigned cases cover different management accounting topics, such as, cost allocation and performance measurement systems. These practices help students improve critical thinking abilities, research and group work skills. Group discussions and in-class presentations: Students are divided into groups to finish the case project. Group members meet to discuss the case, work on the case as a team and contribute jointly to the oral presentation for timely submission. Students are required to present assigned business cases and hold Q&A sessions to address questions and concerns raised by the rest of the class. Study Load Course Teaching and Learning Activities Expected Contact hours Study Load (% of Study) TLA1: Interactive Lectures (13 weeks) TLA2: Tutorials (11 weeks) TLA3: Case Study & Group Presentations TLA4: Self Study % 8% 25% 38% Total % VI. Assessment, and Standards for assessment Assignments & tutorials in-class participation 10% Case presentation and participation 20% Mid-term test 20% Final examination 50% Total 100% AT1. Assignments & tutorials in-class participation (10%) Students are expected to attend and participate actively in tutorials. Quietly sitting in the tutorials does not count, but of course absenteeism from class will negatively affect the performance. Students are also required to attempt selected assignments through MOODLE before tutorials and selected exercises during tutorials, which will be collected and graded by the tutor. Participation and assignments are evaluated per student by the tutor. The objective of the tutorials is to help students digest and apply the knowledge they have learned from the classes. Grading Criteria Grade A+, A, A- B+, B, B- Rubrics Extremely well prepared for class discussion, active in sharing views and attended at least 90% of classes. Partially prepared for class discussion, quite active in sharing views and attended at least 80% of classes C+, C, C- D+, D F - Fail Not well prepared for class discussion, limited active in sharing views and attended at least 70% of classes. Not well prepared for class discussion, no sharing of views and attended at least 60% of classes Never prepared for class discussion and no sharing of views and experience and attended less than 60% of classes. 5

6 AT2. Case presentation and participation (20%) Case presentations will be prepared on a group basis. Each group is responsible for one case, by giving a 25-minute presentation, plus a 10-minute Q&A session. Cases will be assigned on a random basis. The date for the case presentation is shown on the attached Schedule of lectures. Each group of students is expected to the PowerPoint slides to Dr. Olivia Leung by 5pm on the day before the presentation date. The audience is expected to read the case before attending classes and to raise quality questions in class. The presenting group will be evaluated for presentation performance while the audience will be evaluated for participation. The objective of the case presentation is to help students apply the knowledge into real-life situations and improve communication skills. Grading Criteria Grade A+, A, A- B+, B, B- Rubrics The presentation was highly successful at communicating the essential elements of the topic to the audience. Concepts were thoroughly explained and clarified. The presentation demonstrated deep understanding and comprehension of the topic. There was clear evidence of independent thought and reflection on the topic. The topic was covered in a highly professional and organized manner. The presenter displayed excellent verbal skills and delivered a highly interesting, coherent presentation at an appropriate level for the audience. The presentation was successful at communicating the essential elements of the topic to the audience. Most concepts were well explained and clarified. The presentation demonstrated sound understanding and comprehension of most aspects of the topic. The topic was covered in a professional and organized manner. The presenter displayed good verbal skills and mostly delivered an interesting, coherent presentation at an appropriate level for the audience. C+, C, C- D+, D F - Fail The presentation adequately communicated most of the essential elements of the topic to the audience. Most concepts were adequately explained. The presentation demonstrated good understanding and comprehension of most aspects of the topic. The topic was covered in an organized manner. The presenter displayed adequate verbal skills and mostly delivered a coherent presentation at an appropriate level for the audience. The presentation basically covered the main aspects of the topic. The presentation demonstrated basic understanding and comprehension of most of the topic. The topic was covered in a basic manner. The presenter displayed minimal standards of verbal skills and or coherence and organization. The presentation was poorly addressed and or concepts were inadequately explained. The presentation did not demonstrate sufficient understanding and comprehension of the topic. The topic was not covered acceptably and or was poorly organized. Verbal skills were inadequate. 6

7 AT3. Mid-term test (20%) The mid-term test (20%) is a part of continuous assessment. Since the subject is in logical sequence, one week builds into the next week. A regular assessment helps students to digest the knowledge on a timely and efficient basis. AT4. Final Exam (50%) The final examination will be held in the normal exam period. It is a closed book comprehensive examination which covers all the chapters on the course syllabus. The objective of the final exam is to further enhance students understanding of the concepts and theories and develop their ability to apply the knowledge learned in the classes. Grading Criteria for midterm and final examination Grade Rubrics A+, A, A- B+, B, B- Provided accurate solutions to all problems, gave detailed and insightful responses to essay questions and scored correctly on more than 90% of the multiple choice questions Provided accurate solutions to some problems, gave detailed responses to some essay questions and scored correctly on less than 90% of the multiple choice questions. C+, C, C- D+, D F - Fail Provided accurate solutions to a few problems, gave limited responses to some essay questions and scored correctly on less than 80% of the multiple choice questions. Provided inaccurate solutions to a few problems, gave unclear responses to most essay questions and scored correctly on less than 70% of the multiple choice questions. Skipped some problems or provided inaccurate solutions to most problems, gave poor responses to most essay questions and scored correctly on less than 60% of the multiple choice questions. 7

8 VII. Academic Conduct A student s academic responsibility, such as issues of plagiarism is often highlighted in a course outline and other academic issues or procedures which may be pertinent to a specific program or course. 1. Plagiarism and copying of copyright materials are serious offences and may lead to disciplinary actions. You should read the chapters on Plagiarism and Copyright in the Undergraduate/Postgraduate Handbook for details. You are strongly advised to read the booklet entitled What is Plagiarism which was distributed to you upon your admission into the University, a copy of which can be found at A booklet entitled Plagiarism and How to Avoid it is also available from the Main Library. 2. The course enrollment is charged by the faculty office. Please approach the staff in the faculty office for any queries about course enrollment, class quota, etc. 3. Students are required to attend all the lectures and tutorials on time. Being late for more than 15 minutes will be considered as absent. Students are not allowed to bring in food or eat during classes. In case they cannot attend, they should inform the instructor and tutor beforehand. 4. There is no make-up test for the mid-term test. If you are absent from the mid-term test without eligible reasons and original supporting documents, you will not earn any marks on the mid-term test. If you are absent from the mid-term test with eligible reasons and original supporting documents and you have obtained the lecturer s permission and approval IN ADVANCE, your mid-term test weighting will be shifted to the final examination. If you are sick on the mid-term test date, you are required to notify your instructor and tutor immediately and to submit original medical certificate to your instructor or tutor within a week from the mid-term test, your mid-term test weighting will be shifted to the final examination. 5. There is no make-up session for the oral presentation. If you are absent from the oral presentation without eligible reasons/documents, you will not earn any marks on the oral presentation. If you are absent from the oral presentation with eligible reasons/documents and you have obtained the lecturer s permission and approval IN ADVANCE, your oral presentation weighting will be shifted to the final examination. If you are sick on the presentation date, you are required to notify your instructor and tutor immediately and to submit original medical certificate to your instructor or tutor within a week from the presentation date, your presentation weighting will be shifted to the final examination. 6. A Make-up Final exam will be offered if students are absent from the final exam with valid reason and supporting documentations. Please follow the application procedures described in this link: 8

9 VIII. Course Schedules TENTATIVE SCHEDULE OF LECTURES SUB-LECTURES Tuesday; (G) 2:30pm (H) 3:30pm (I) 4:30pm (J) 5:30pm; at KKLG107 Date Case Analysis & (Tue) Presentation MAIN LECTURES Friday 2:30-4:20pm at KK101 Date Topic Chapter (Fri) Jan 20 Course Outline Jan 23 Customer-Profitability Analysis Ch14 Jan 27 Ch 14 Sales Variance Analysis Feb 3 Feb 10 Feb 17 Ch 15 Allocation of Support-Department Costs, Common Costs, and Revenue Ch 16 Cost Allocation: Joint Products and Byproducts Ch 13 Pricing Decisions and Cost Management Jan 30 Feb 6 Feb 13 Feb 27 Allocation of Support- Department Costs, Common Costs, and Revenue Cost Allocation: Joint Products and Byproducts Pricing Decisions and Cost Management Management Control System, Transfer Pricing Ch 15 Ch 16 Ch 13 Ch 22 (p862 to 880 only) Mar 3 To Be Determined Mar 6 Guest Speaker Midterm Test Date: March 5, 2015 (Thursday) Tim: 6:45-8:15pm (90 mins) Venue: MWT1 (Coverage Ch 14,15, and 16) Seating Plan Pending READING WEEK (March 9-13) Mar 17 Case#1 Presentation Mar 20 Strategy, Balanced Scorecard Ch 12 Mar 24 Case#2 Presentation Mar 27 Strategic Profitability Ch 12 Mar 31 Case#3 Presentation Apr 3 Public Holiday Apr 7 Public Holiday Apr 10 No Lecture Apr 14 Case#4 Presentation Apr 17 Performance Measure, Compensation Ch 23 Apr 21 Case#5 Presentation Apr 24 Final Exam Review Session Apr 28 Case #6 Presentation May 1 Public Holiday 9

10 TENTATIVE SCHEDULE OF TUTORIALS Week Topic Chapter Discussion Question Jan 19 Jan 24 No tutorials Jan 26 Jan 31 Customer-profitability analysis Ch 14 Ex14-17, P14-27 Feb 2 Feb 7 Sales Variance Analysis Ch 14 Ch14 problem for self-study Ex14-25 Feb 9 Feb 14 Allocation of supportdepartment Ch 15 Ex15-19, costs, common Ex15-24 costs, and Revenue Feb 16 Feb 28 (2 teaching weeks combined into one teaching week due to the Lunar New Year holidays) Mar 2 Mar 7 Mar 9 Mar 14 Cost allocation: joint products and byproducts Pricing Decisions and Cost Management Ch 16 Ch13 Ex16-16, Ex16-17 Ex13-16, Ex13-18 No tutorials (Reading Week) Assignment Question Ex14-22, P14-31 P14-36, P14-37 P15-27, Additional Questions on Moodle Ex16-20, Ex16-26 P13-25, Additional Questions on Moodle Mar 16 Mar 21 Management Control Ch 22 Ex22-22, Systems, transfer pricing Ex22-25 Mar 23 Mar 28 Strategy, Ch 12 Q12-1, Balanced Scorecard Ex12-26 Mar 30 Apr 10 Strategic Profitability Ch 12 Ex12-27, (2 teaching weeks P12-31 combined into one teaching week due to the Easter holidays) Apr 13 Apr 18 P22-29, P22-30 P12-34 Additional Questions on Moodle No tutorials (to keep tutorials one week behind the lecture) Apr 20 Apr 25 Performance Measure, Compensation Ch 23 Ex23-17 Ex23-22, Additional Questions on Moodle 10

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