Maria College The Style Guide 2013
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1 Maria College The Style Guide 2013
2 Logo - Color Wordmark Logo - Wordmark and Tagline Maria College Logo Logo - Black and White Wordmark Logo - Wordmark and Tagline Maria College has two primary logos - the wordmark and wordmark with tagline. It is recommended that the wordmark with tagline is used when possible, however, if absolutely necessary, either can be used individually if directed by the college. Logo The logo consists of the wordmark and tagline together as one unit. All proportions formed in the relationship between the wordmark and tagline remain unaltered. A black and white option of the logo is availabe (seen above). Wordmark Maria College wordmark consists of the type Maria College and thin linear element. The proportions within the elements should not be altered in any way. Tagline The tagline consists of three words forming a single sentence. This sentence should be treated as one unit. The proportion and spacing of the elements in the tagline should not be altered in any way. The tagline should always remain paired with the wordmark when necessary.
3 Logo - Color Swatches Pantone 2738 C Pantone 1235 C Pantone Cool Gray 10 C R: 6 G: 3 B: 141 R: 255 G: 184 B: 28 R: 99 G: 102 B: 106 C: 100 M: 92 Y: 0 K: 1 C: 0 M: 31 Y: 98 K: 0 C: 40 M: 30 Y: 20 K: 66 HTML: 06038D HTML: FFB81C HTML: 63666A Tagline Tint: 40% Maria College Logo Publication Colors The official logo colors are listed above. These colors should be used whenever possible in the primary format seen in Figure 1. Fig. 01 Printing If printing is being done on alternate stock colors or background colors, there are suggested color alterations for optimal readability and image clarity. These can be seen in Figure 2 and Figure 3. Color swapping and alterations outside of those suggested should only be used if specifically directed and/or if brand expansion is occurring. Fig. 02 Example of incorrect use: Fig. 03
4 Size & Configuration A B C Display There is a primary configuration that is available which emphasizes the wordmark and tagline as a cohesive unit. Here is listed variables A,B, and C. Variable A is a set width. It encompasses both the wordmark and tagline as one with no alteration to spacing between the logo s elements. Variable B is a set height for the wordmark. If the wordmark is being used alone. Variable C is a set height for the wordmark and tagline. It s height and width is to essentially never be touched. Logo Margin A 1 inch margin is suggested to remain around the logo at all times, in all applications. Minimum Size The suggested minimum size the logo should be displayed at with tagline is in width. Without tagline is 1.00 in width. Approximate example is shown below.
5 Typography - Baskerville Baskerville - Regular Baskerville - Italic Baskerville - SemiBold Baskerville - SemiBold Italic Baskerville - Bold
6 Typography - Baskerville (Cont.) Baskerville - Bold Italic Maria College Logo Typography - Avenir Avenir - 35 Light Avenir - 35 Light Oblique Avenir - 45 Book
7 Typography - Avenir (Cont.) Avenir - 45 Book Oblique Avenir - 55 Roman Avenir - 55 Oblique Avenir - 65 Medium Avenir - 65 Medium Oblique
8 Typography - Avenir (Cont.) Avenir - 85 Heavy Avenir - 85 Heavy Oblique Avenir - 95 Black Avenir - 95 Black Oblique
9 Similar Typeface Georgia - Regular Georgia - Italic Typefaces Two typeface families have been chosen as primaries for Maria College - Baskerville and Avenir. Two similar type families have been suggested: Georgia and Arial. These are suggested for use in web and related applications. Georgia - Bold Georgia - Bold Italic Arial - Regular Arial - Italic Arial - Bold Arial - Bold Italic
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