Brand & Logo Guideline.

Transcription

1 Brand & Logo Guideline. Copyright FAVERO ELECTRONICS Srl via R. Lombardi, Arcade (TV) - Italy

2 Index. Logotype Official versions Colour palette Usage - bepro logo Usage - bepro-s logo Usage - DOs & secondary colours variants Usage - DON Ts Favero Electronics Font Family Simple Text Titling & Headlines Text proportions Support Materials Graphic elements - Icons Graphic elements - Banners and interruptions Official Images Product images Infographic elements Graphic composition Official marketing materials Self-made compositions Last warnings Copyrights and support 23 2

3 Logotype. Official versions 3

4 Logotype. Colour palette Brand color Pantone 185 C CMYK RGB Pantone 426 C CMYK RGB Pantone 877 C CMYK RGB WHITE CMYK RGB

5 Logotype. Usage bepro logo spacing 1/2 B B B 1/2 B Minimum height 4,5 mm in / 13 px 5

6 Logotype. Usage Principal color variants of bepro logo Preferred version for white background Alway reproduce the logo in two colors on a white background whenever possible. 1 color version for white background When production constraints do not allow the use of the two-color version, use this black version. Preferred version for black background Reverse logo to white and red on a black background as seen on the left. 1 color version for black background. Please use this white version only when production constraints do not allow the use previews version. Don t combine the logo with any other elements such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark. 6

7 Logotype. Usage bepro-s logo spacing 1/2 B B B 1/2 B Minimum height 4,5 mm in / 13 px 7

8 Logotype. Usage Principal color variants of bepro-s logo Preferred version for white background Alway reproduce the logo in two colors on a white background whenever possible. 1 color version for white background When production constraints do not allow the use of the two-color version, use this black version. Preferred version for black background Reverse logo to white and red on a black background as seen on the left. 1 color version for black background. Please use this white version only when production constraints do not allow the use previews version. Don t combine the logo with any other elements such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark. 8

9 Logotype. Usage DOs & secondary colours variants 9

10 Logotype. Usage DON Ts 10

11 Logotype. Favero Electronics Producer s Offical logotype Pantone 032 C CMYK RGB Pantone 355 C CMYK RGB BLACK C CMYK RGB WHITE CMYK RGB

12 Font Family. Simple text Roboto Condensed Regular This type family is our corporate font used in simple text fields. You can download the open source files on Google Font database. Aa ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwyz )

13 Font Family. Titling & Headlines Roboto Condensed Bold This version of our corporate font is used for titles and headlines. You can download the open source files on Google Font database. Aa ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwyz )

14 Support materials. Text proportions Payoff or headlines Bold Uppercase PROFESSIONAL POWER METER FOR COMPETITIVE CYCLISTS Titles, subtitles and simple paragraph texts Bold Uppercase Regular Uppercase PROFESSIONAL POWER METER FOR COMPETITIVE CYCLISTS PROFESSIONAL CYCLE POWER METER FOR COMPETITIVE AND AMATEUR CYCLISTS Regular Normal 1/3 less bepro features state-of-the-art technology to measure real-time power output with outstanding precision. Check your progress during racing and training workout. Light, compact, rechargeable, compatible with the best cycling computers, bepro will help you win any challenge. 14

15 Support materials. Graphic elements Features icons All following incons are protected by copyright. Unauthorized use of copyrighted material under an invalid claim of fair use,constitutes copyright infringement and is illegal. LIGHT RECHARGEABLE RELIABLE COMPATIBLE EASY TO INSTALL ACCURATE Other icons 15

16 Support materials. Graphic elements Graphic interruptions and banner Use this elements to interrupt grafically your composition. Pantone 185 C CMYK RGB DARKEN RED CMYK RGB BLACK CMYK RGB LIGHT GREY CMYK RGB

17 Support materials. Graphic elements Official Images All following images are protected by copyright. Unauthorized use of copyrighted material under an invalid claim of fair use, constitutes copyright infringement and is illegal. 771-bepro-advertising-panoramic 771-bepro-advertising-detail 17

18 Support materials. Graphic elements Product images All different use of bepro assets must be approved by Favero Electronics Srl. For high resolution images please require the link to our cloud database by writing to the following address: bePRO-_-P1a bePRO-_-P1b bePRO-_-P bePRO-_-P bePRO-S-_-P left-pedal-with-sensor-_-P left-pedal-with-sensor-_-P right-pedal-with-sensor-_-P1 18

19 Support materials. Graphic elements Product images All different use of bepro assets must be approved by Favero Electronics Srl. For high resolution images please require the link to our cloud database by writing to the following address: left-pedal-with-sensor-_-P right-pedal-with-sensor-_-P right-pedal-with-sensor-_-P right-pedal-with-sensor-_-P right-pedal-without-sensor-_-P left-pedal-body-_-P right-pedal-body 19

20 Support materials. Graphic elements Infographic elements All different use of bepro assets must be approved by Favero Electronics Srl. For high resolution images please require the link to our cloud database by writing to the following address: 771-bepro-cyclist-front-infographics 771-bepro-S-cyclist-front-infographics 20

21 Graphic compositions. Official marketing materials Banners, flyers and other stuff We constantly produce a bunch of marketing materials to promote bepro and our company. For high resolution images and marketing support materials please require the link to our cloud database by writing to the following address: favero@favero.com 21

22 Graphic compositions. Self-made compositions Terms of condition Any self-made composition must be always approved by Favero Electronics Srl. Please send your artworks to for our official approvement. PROFESSIONAL CYCLE POWER METER FOR COMPETITIVE AND AMATEUR CYCLISTS PROFESSIONAL CYCLE POWER METER FOR COMPETITIVE AND AMATEUR CYCLISTS 22

23 Last warnings. Copyrights and support Copyrights Copyright FAVERO ELECTRONICS Srl - All rights reserved. All bepro s art or logotypes are the exclusive property of Favero Electronics Srl and must be used, displayed as shown and explained in this manual. Any other use must be stated officially by Favero Electronics Srl. Any person, business or organization must obtain a license to use bepro s trademarks in any manner and for any purpose. In addition, bepro does not permit any other institution or business to use its identifying graphics. bepro logotypes cannot be incorporated into external, unapproved domain names. All different use of bepro assets must be sent for approval to: favero@favero.com If you have any questions concerning correct trademark usage, please contact us for further guidance. Cloud For high resolution images and marketing support materials please require the link to our cloud database by writing to the following address: favero@favero.com Press Folder On Google Drive Support FAVERO ELECTRONICS SRL Via R. Lombardi Arcade TV - Italy info@bepro-favero.com 23