STARS ALIGN WHERE THE. Powered by the electricity and magic of its celebrity. chefs, Food Network Magazine has rocketed to

Transcription

1 MEDIA KIT

2 WHERE THE STARS ALIGN Powered by the electricity and magic of its celebrity chefs, Food Network Magazine has rocketed to success by bringing the excitement of the Food Network brand to print. Fueled by consumers incredible demand for all things Food Network, we ve revolutionized the magazine landscape by combining in one package the best of all worlds: food, star chefs, entertainment and fun.

3 FOOD NETWORK IS A POWERHOUSE BRAND FOOD NETWORK MAGAZINE #1 on newsstand within the epicurean set, having more newsstand sales than Cooking Light, Food & Wine, Bon Appetit and Saveur COMBINED 6th biggest/best-selling magazine on newsstand for ALL monthly magazines selling more copies than Vogue, Real Simple, Vanity Fair and O, the Oprah Magazine and all epicurean titles Retains high bonus circulation 1.45MM rate base and delivering 1.52MM 6x rate base increase since launch Delivered 7.1 million in bonus circulation since launch issue No use of Verified or Sponsored circulation Source: ABC 1H 2011; 2H 2011 ABC Rapid Report and internal estimates. We see the world through FOOD-COLORED GLASSES but we are all about entertainment.

4 FOOD NETWORK HAS ELEVATED FOOD TO A POP CULTURE SENSATION Jamie Oliver Food Revolution Celebrity chefs are branching out...bringing attention to food in new places Cookbook sales are up Guy Fieri Minute to Win It Giada De Laurentiis Today correspondent Food and fashion are coming together for the first time I m not a foodie, said Barneys New York creative director Simon Doonan, but we looked around for what s bubbling up in the culture this year and we realized that everyone s obsessed with these icons of food culture. Our customers want to eat at the new Batali place as much as they want the new Céline bag. As quoted in The Wall Street Journal, November 13, 2010 NEW YORK TIMES BESTSELLER! BARNEY S WINDOWS get the food treatment The foodie icons are stealing the limelight from the regular redcarpet celebs...food is just as much a part of [our customers ] landscape as fashion Simon Doonan Creative Director, Barneys New York

5 THE HOTTEST MAGAZINE IN THE COUNTRY ADWEEK HOT LIST TWICE IN 2011 WINNER ADVERTSING AGE The A-List 3 Years in a Row 2011, 2010 & 2009 WINNER MIN S MARKETING TEAM OF THE YEAR 2011 WINNER MIN S MARKETER OF THE YEAR 2011 WINNER MIN S EDITORIAL & DESIGN AWARDS Best Launch 2009 FINALIST ASME NATIONAL MAGAZINE AWARDS General Excellence 2010

6 ENGAGED + RESPONSIVE READER Food Network Magazine resonates with readers #1 in actions taken across the entire magazine industry Top 5 most read among 2,000 articles,119 magazines 71 minutes, on average, spent reading each issue 10,000+ copies of Food Network Magazine s Cookbook sold in 10 minutes on QVC and named a New York Times bestseller in just one week 1,000+ letters from readers received per month 10,000 entries in 2 weeks, in response to our editorial contest Name This Dish! 1,500 entries in response to Food Truck Editorial Over 50,000 entries in 48 hours, in response to our Cooking Food Network Magazine binder giveaway 67,000+ entries for the December 2010 Holiday Calendar Sweepstakes Influencing readers beyond the kitchen Food Network Magazine Has introduced me to new products and brands: 95% Is about so much more than food: 84% Is for my whole life, not just life in the kitchen: 69% Has influenced the way I entertain: 67% Sources: VISTA 2011; FNM Subscriber Study 2010

7 DEMOGRAPHIC PROFILE Audience (000) Comp (%) Index Total Adults 9, Women 6, Men 2, Median Age 41 Age , Age , Age , Age , Median HHI $66,978 HHI $60,000+ 5, HHI $75,000+ 3, HHI $100,000+ 2, HHI $150,000+ 1, Married 4, Any Childern 4, Any College 5, Employed 5, Home Owned 5, A Counties 4, B Counties 2, Source: GfK MRI Fall 2011

8 2012 CLOSING+ON SALE DATES Issue Date Features Ad Close On Sale Jan/Feb Light Super Bowl Valentine s Day 11/7/11 1/3/12 March Surprise Single Themed Issue 12/19/11 2/7/12 April May June All-Star Spectacular Spring/Holiday Secret Ingredient Travel Guide Special Cinco de Mayo Grilling Father s Day 1/24/12 3/13/12 2/24/12 4/10/12 3/26/12 5/15/12 July/August Summer Entertaining 5/1/12 6/19/12 September Kids Edition Special Top 50 States Back to School 6/18/12 8/7/12 October Fall Favorites 7/23/12 9/11/12 November Thanksgiving 8/27/12 10/16/12 December Holiday Entertaining 10/1/12 11/20/12 Editorial features and timing are subject to change.