The Future of Consumer VoIP: Leveraging Internet Advances for Profitable Consumer Voice Services

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1 Brochure More information from The Future of Consumer VoIP: Leveraging Internet Advances for Profitable Consumer Voice Services Description: "It is important to distinguish between a profitable business that successfully sells VoIP services and a profitable VoIP business. Successful VoIP businesses are driven by other services the company offers, and by services that align with customers' perceived needs not by the VoIP business alone." In the early 2000s, telecom industry experts widely expected VoIP to change the dynamics of the voice communications business. But a decade later, the largest providers of consumer Internet voice services are, with one exception, conventional telecommunications companies. Some are pioneers and innovators, some are not. What they do share, however, is a market strategy that doesn't rely solely on price. This report provides an overview of the current state of the consumer VoIP market, examines VoIP business successes and failures, and explores how evolving IP communications mobility, convergence, femtocells, cloud computing, ultra-fast broadband, and open devices are opening new opportunities for successful consumer VoIP services. Key Insights: - The most profitable over-the-top VoIP providers are those that quickly leveraged their success into building their own networks. - Successful VoIP providers offer multiple communications services, as well as services aligned with the key needs of targeted markets. - Consumer VoIP is most successful in the most regulated (non-communist) markets. - The core network is still a key opportunity for service providers to differentiate. - Telecoms have more natural advantages in the VoIP business than incumbency. They understand consumer expectations, and the migration to all-ip networks allows them to leverage network consolidation. - The pressure is on VoIP service providers to make VoIP mobile. Driven by growing mobile handset capabilities and broadband subscriptions, and continued high prices for international calls, the market for mobile VoIP is developing quickly. - The mobile handset is coming into its own as a platform for converged communications. - The rapidly growing number of mobile smartphones creates opportunities to integrate voice interaction into a wide range of applications, as well as creating opportunities for other types of intelligent, converged appliances reinventing the home phone, for example. Amazon's Kindle e-book shows the opportunity for mobile communications-equipped "appliances" at mass-market prices. - Consumers increasingly want services customized to their needs, preferences and priorities giving VARs, software companies, and Internet companies, as well as voice service providers, opportunities increase their value to specific markets and customers. - Emerging markets present big risks, but offer big VoIP opportunities because many people in these countries are bypassing conventional telephone service for mobile and VoIP. Use this report to: - Identify profitable business opportunities, strategies and markets for consumer VoIP. - Understand what works and what doesn't in the VoIP business. - Analyze successful VoIP business models. - Examine the challenges facing VoIP service providers. Discover: - Who are the winners and losers in consumer VoIP? - How many VoIP subscribers and broadband (wired and mobile) users are there in China, Europe, Japan and the US? - Who are the key VoIP players in these regions? - What are the opportunities in specific regions? - How can providers leverage Internet evolution into specific services that consumers value? - What are the challenges facing VoIP providers, and what are the strategies they need to meet them?

2 Contents: The Future of Consumer VoIP Executive summary VoIP The disruption that didn't disrupt Consumer VoIP provider strategies The VoIP market in China The VoIP market in Europe The VoIP market in Japan The VoIP market in the US New VoIP opportunities in Internet advances Choosing a path to consumer VoIP business success Chapter 1 VoIP: The disruption that didn t disrupt Market disruption: more than technology change Successful consumer VoIP businesses show opportunities The future of consumer VoIP Chapter 2 Consumer VoIP provider strategies Free phone calls do not generate profits Over-the-top consumer VoIP companies struggle for profitability Vonage Deltathree Mobile VoIP delivers similarly disappointing results Vyke Truphone New players Ooma The future of pureplay consumer VoIP 8x8 Traditional telecoms companies AT&T Comcast Cable SoftBank BB France Telecom Skype Chapter 3 The VoIP market in China Broadband penetration & growth Fixed voice line decline Consumer voice providers, VoIP providers Market drivers, challenges, barriers, and cultural and social considerations VoIP opportunities Chapter 4 The VoIP market in Europe Broadband penetration & growth Fixed voice line decline European telecommunications industry landscape VoIP providers BT Group Deutsche Telekom Skype in Europe France Telecom: lead change instead of following it

3 Iliad SA OTE TDC European VoIP opportunities VoIP regulation Chapter 5 The VoIP market in Japan Broadband penetration and growth Consumer voice providers, VoIP providers NTT SoftBank NTT affiliates KDDI Cultural and social considerations Opportunities Challenges VoIP regulation Chapter 6 The VoIP market in the US Broadband penetration & growth Telecommunications industry landscape Consumer voice providers, VoIP providers Market drivers, challenges, barriers, and cultural and social considerations Unique market opportunities A history of strategic deregulation The debate over Internet regulation VoIP regulation Chapter 7 New VoIP opportunities in Internet advances The network: the essential enabling infrastructure Bundling is a natural evolution for network operators Video services drive successful bundling strategies, and three is the best number The challenge with bundling: profitability Network openness is another avenue to success Google validates the importance of the underlying network Google's history as Internet and VoIP provider With the exception of Skype, Internet companies have not been successful with voice Just saying you're a consumer services provider doesn't make you one The size of Google's opportunity depends on who the competition is Femtocells: enabling infrastructure for extending mobile phone into the home Femtocells enable more mobile phone calls not just indoor mobile phone calls Simplicity is key for femtocells Incentives for adoption Capabilities: 21st century VoIP is mobile The obvious short-term opportunity: cheap mobile VoIP calling The long-term opportunities: fixed-mobile convergence, new mobile services with integrated voice Capabilities: Convergence fights eroding profitability with added value and convenience Opportunities through convergence Challenges: market education, business alignment, and ease-of-use Capabilities: Cloud telephony enables advanced functionality at basic prices

4 The personal PBX Cloud telephony challenges: price, differentiation, and establishing the value proposition Capabilities: Intelligent voice changes the focus from how much it costs to how much it does Delivery: Apps that go beyond simple voice integration Delivery: Open handset platforms offer the opportunity for competitively priced special-purpose appliances Opportunities in medical applications Hiding in plain sight: reinventing the home phone Specialized device and app challenges: price, channel conflict, usability and security The future: KDDI s Polaris life device Chapter 8 Choosing a path to consumer VoIP business success Paths to success Three building blocks for business models Company examples Consumer VoIP service example Chapter 9 Appendix Bibliography Index List of Figures Figure 2.1: Vonage financial performance ($m), Figure 2.2: Vonage Q ARPU, marketing costs and new subscribers Figure 2.3: Over-the-top VoIP companies revenue and losses (latest available, $m) Figure 2.4: 8x8 financial performance ($m), Figure 2.5: AT&T U-verse TV and voice subscriber growth, Figure 2.6: AT&T U-verse subscriber bundle uptake, 2009 Figure 2.7: Comcast and Vonage VoIP customers (000s), Figure 2.8: Comcast digital voice subscriber growth, Figure 2.9: France Telecom service take-up (%), Figure 2.10: Skype revenue and user account growth, Figure 3.11: Consumer mobile and fixed lines in China (m), Figure 3.12: Consumer VoIP users and revenues in China, Figure 3.13: Chinese telecom services pricing and regulation Figure 4.14: Broadband subscribers in Europe (m), Figure 4.15: Consumer mobile and fixed lines in Europe (m), Figure 4.16: Consumer VoIP subscribers and revenues in Europe, Figure 4.17: Iliad subscribers and ARPU, Figure 4.18: Iliad revenue, profits and margin change, Figure 4.19: TDC customer segmentation by service (%) Figure 5.20: VoIP and mobile broadband subscriptions in Japan (m), Figure 5.21: Japan VoIP service market share for key operators (%) Figure 5.22: SoftBank consolidated business profitability, Figure 6.23: US consumer Internet subscribers (m), Figure 6.24: Consumer VoIP subscribers and revenues in the US, Figure 6.25: US handset-based VoIP market share for key operators (%) Figure 7.26: TV companies lead in triple play ARPU Figure 7.27: Global femtocell access points and users (m), Figure 7.28: The business case for femtocells Figure 7.29: SoftBank revenue, the impact of free DSL modems and VoIP service Figure 7.30: Global VoIP and mobile broadband subscriptions (m), Figure 7.31: Changing communications preferences for year olds, Figure 8.32: Building blocks for Consumer VoIP business models - summary Figure 8.33: Building blocks for Consumer VoIP business models company examples Figure 8.34: Building blocks for Consumer VoIP services List of Tables Table 2.1: Vonage financial performance ($m), Table 2.2: Vonage Q ARPU, marketing costs and new subscribers Table 2.3: Over-the-top VoIP companies revenue and losses (latest available, $m)

5 Table 2.4: 8x8 financial performance ($m), Table 2.5: AT&T U-verse TV and voice subscriber growth, Table 2.6: AT&T U-verse subscriber bundle uptake, 2009 Table 2.7: Comcast and Vonage VoIP customers (000s), Table 2.8: Comcast digital voice subscriber growth, Table 2.9: France Telecom service take-up (%), Table 2.10: Skype revenue and user account growth, Table 3.11: Consumer mobile and fixed lines in China (m), Table 3.12: Consumer VoIP users and revenues in China, Table 4.13: Consumer fixed VoIP subscribers (m) in selected European countries, Table 4.14: Iliad subscribers and ARPU, Table 4.15: Iliad revenue, profits and margin change, Table 5.16: SoftBank consolidated business profitability, Table 7.17: Percentage of consumers that are interested in services targeted to their special interests Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

6 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct and select the format(s) you require. Product Name: Web Address: Office Code: The Future of Consumer VoIP: Leveraging Internet Advances for Profitable Consumer Voice Services SC Product Formats Please select the product formats and quantity you require: Quantity Hard Copy: Electronic (PDF) - Single User: Electronic (PDF) - Enterprisewide: USD USD 58 Shipping/Handling USD 2875 USD * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

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TECHNOLOGY. The Future of Consumer VoIP. Leveraging Internet advances for profitable consumer voice services. Report Price Publication date

TECHNOLOGY. The Future of Consumer VoIP. Leveraging Internet advances for profitable consumer voice services. Report Price Publication date For a clearer market perspective The Future of Consumer VoIP Leveraging Internet advances for profitable consumer voice services Report Price Publication date 1495/ 2160/$2875 June 2010 TECHNOLOGY About

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